Digital marketing strategy and utilization of SWOT analysis to increase agatis brand sales as a brand new stationery
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Feb 28, 2023
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Abstract
The development of information technology, especially the internet, provides convenience in all fields, including in the field of marketing, which is known as digital marketing. That is a way of marketing by utilizing social media. By utilizing digital marketing, companies can maximize their promotions without being burdened with large costs and a lot of time, because they can reach a wider audience. This is of course very much needed by Agatis products as new products that are not very well known by the public. Utilization of SWOT analysis is also very much needed because it can analyze the internal factors and external factors of a product in its ability to dominate the market. From this study it was found that there was an effect of digital marketing on increasing sales of Agatis products, it's just that this effect is still small so that in the future it needs special attention to be developed.
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How to Cite
Lubis, R. (2023). Digital marketing strategy and utilization of SWOT analysis to increase agatis brand sales as a brand new stationery. Enrichment : Journal of Management, 12(6), 5224-5229. https://doi.org/10.35335/enrichment.v12i6.1189
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Hodgetts, D. J., & Stolte, O. E. E. (2012). Case-based Research in Community and Social Psychology: Introduction to the Special Issue: Case-based research in community and social psychology. Journal of Community & Applied Social Psychology, 22(5), 379–389. https://doi.org/10.1002/casp.2124
Indriyani, E., & Harini, D. C. (2018). ANALISIS SWOT SEBAGAI DASAR PENENTU STRATEGI BERSAING PT. PARAGON TECHNOLOGY AND INNOVATION (WARDAH KOSMETIK).
Kevin, K., Wdayatmoko, W., & Pribadi, M. A. (2019). Pengaruh Fungsi Iklan Dan Citra Merek Terhadap Loyalitas Pelanggan Gojek. Prologia, 3(1), 169. https://doi.org/10.24912/pr.v3i1.6235
Lubis, R. (n.d.). The Influence Of Household Mother’s Education Level On Purchase Decisions Through Online Store In The District Of Deli Serdang. 4.
Malihah, L., & Ma’mun, M. Y. (2020). Analisis SWOT Terhadap Motivasi Penggunaan Transaksi Non Tunai (E- Money Syariah) oleh Pelaku UMKM (Studi Pada Pelaku UMKM di Sekitar Lingkungan Kampus IAI Darussalam Martapura).
Marginingsih, R. (2019). Analisis SWOT Technology Financial (FinTech) Terhadap Industri Perbankan. Jurnal Humaniora, 19(1).
Oktaviani, F., & Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi humas : jurnal ilmiah ilmu hubungan masyarakat, 3(1), 1. https://doi.org/10.24198/prh.v3i1.15878
Pramadyanto, M. R. (2022). PEMANFAATAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS BRAND FASHION STREETWEAR URBAIN INC. 1.
Prihatsanti, U., Suryanto, S., & Hendriani, W. (2018). Menggunakan Studi Kasus sebagai Metode Ilmiah dalam Psikologi. Buletin Psikologi, 26(2), 126. https://doi.org/10.22146/buletinpsikologi.38895
Purnomo, A. M., Pratidina, G., & Fajar Setiawan, M. (2022). KOMUNIKASI PEMASARAN PERUSAHAAN PASCAPANDEMI: STUDI RESPON PELANGGAN TERHADAP PESAN DI INSTAGRAM. Jurnal Komunikatio, 8(2), 103–113.
Simahatie, M., & Mangkuwinata, D. S. (2022). SWOT ANALYSIS AND MARKETING STRATEGY TO INCREASE HOME BUSINESS SALES VOLUME. Jurnal Ekonomi, 11(03), 1492–1495.
Syafa’at, A., Wahid, A., & Industri, P. (2020). STRATEGI PEMASARAN PRODUK SEPATU MENGGUNAKAN METODE ANALISIS SWOT DENGAN MATRIK IFAS DAN EFAS DI PT. BAGOES TJIPTA KARYA. 07(03).
Warmayana, I. G. A. K. (2018). Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0. PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA, 3(2), 81. https://doi.org/10.25078/pba.v3i2.649
Wibowo, B. S., & Haryokusumo, D. (2020). Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial. Capital: Jurnal Ekonomi dan Manajemen, 3(2), 86. https://doi.org/10.25273/capital.v3i2.6077
Yusanto, Y. (2020). Ragam Pendekatan Penelitian Kualitatif. JOURNAL OF SCIENTIFIC COMMUNICATION (JSC), 1(1). https://doi.org/10.31506/jsc.v1i1.7764