The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products
##plugins.themes.academic_pro.article.sidebar##
Published
Apr 13, 2023
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
##plugins.themes.academic_pro.article.details##
How to Cite
Munawar, F., Handayani, R., Nilasari, I., Yudanegara, A., & Oktaviani, D. (2023). The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products . Enrichment : Journal of Management, 13(1), 214-223. https://doi.org/10.35335/enrichment.v13i1.1215
References
Aggarwal, P., & Mcgill, A. L. (2012). When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Journal of Consumer Research, 39(2), 307–323. https://doi.org/10.1086/662614
Agrawal, S., Khandelwal, U., & Bajpai, N. (2021). Anthropomorphism in advertising: the effect of media on audience attitude. Journal of Marketing Communications, 27(8), 799–815. https://doi.org/10.1080/13527266.2020.1771403
Ain, N., & Ratnasari, R. T. (2015). Pengaruh Citra Merek Melalui Sikap Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya di Surabaya. Jurnal Ekonomi Syariah Teori Dan Terapan, 2(7), 553. https://doi.org/10.20473/vol2iss20157pp553-569
Amin, S., & Tarun, M. T. (2020). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal. https://doi.org/10.1108/SRJ-05-2020-0191
Chen, Q. Q., & Park, H. J. (2021). How anthropomorphism affects trust in intelligent personal assistants. Industrial Management and Data Systems, 121(12), 2722–2737. https://doi.org/10.1108/IMDS-12-2020-0761
Chen, Y. S. (2013). Towards green loyalty: Driving from green perceived value, green satisfaction, and green trust. Sustainable Development, 21(5), 294–308. https://doi.org/10.1002/sd.500
Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022). Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Information Processing and Management, 59(3). https://doi.org/10.1016/j.ipm.2022.102940
Chi, N. T. K., & Hoang Vu, N. (2022). Investigating the customer trust in artificial intelligence: The role of anthropomorphism, empathy response, and interaction. CAAI Transactions on Intelligence Technology. https://doi.org/10.1049/cit2.12133
Chinomona, E., & Chivhungwa, T. (2019). The Influence of green image, physical environment quality and green Green Trust on Green Purchase Intention. The Retail and Marketing Review, 15(1), 26.
Doszhanov, A., & Ahmad, Z. A. (2015). Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value. SHS Web of Conferences, 18, 01008. https://doi.org/10.1051/shsconf/20151801008
Ghozali, I. (2011). Structural Equation Modeling: Concepts and Applications with AMOS Program Ver. 16. Publisher Agency Diponegoro University.
Gupta, R., & Jain, K. (2019). The impact of anthropomorphism on purchase intention of smartphones: A study of young indian consumers. Indian Journal of Marketing, 49(5), 7–20. https://doi.org/10.17010/ijom/2019/v49/i5/144021
Han, M. C. (2021). The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce. Journal of Internet Commerce, 20(1), 46–65. https://doi.org/10.1080/15332861.2020.1863022
He, Q., Duan, Y., Wang, R., & Fu, Z. (2019). Factors affecting consumers’ purchase intention of eco-friendly food in China: The evidence from respondents in Beijing. International Journal of Consumer Studies, 43(5), 457–470. https://doi.org/10.1111/ijcs.12525
Keren, K., & Sulistiono, S. (2019). Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3), 319–324. https://doi.org/10.37641/jimkes.v7i3.284
Kim-Pong, T., Sau-Lai, L., & Manchi, C. M. (2013). Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature. Journal of Experimental Social Psychology, 49(3), 514–521.
Kim, Y. (2011). Understanding Green Purchase : The Influence of Collectivism , Personal Values and Environmental Attitudes , and the Moderating Effect of Perceived Consumer Effectiveness. Seoul Journal of Business, 17(1), 65–92.
Kwok, M.-L. J., Wong, M.-C. M., & Lau, M. M. (2015). Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk. Contemporary Management Research, 11(2), 143–152. https://doi.org/10.7903/cmr.13845
Lam, A. Y., Lau, M. M., & Cheung, R. (2016). Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products. Contemporary Management Research, 12(1), 47–60. https://doi.org/10.7903/cmr.13842
Large, D. R., Harrington, K., Burnett, G., Luton, J., Thomas, P., & Bennett, P. (2019). To please in a pod: Employing an anthropomorphic agent-interlocutor to enhance trust and user experience in an autonomous, self-driving vehicle. Proceedings - 11th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications, AutomotiveUI 2019, 49–59. https://doi.org/10.1145/3342197.3344545
Lee, S., & Oh, H. (2021). Anthropomorphism and its implications for advertising hotel brands. Journal of Business Research, 129, 455–464. https://doi.org/10.1016/j.jbusres.2019.09.053
Liu, K., & Tao, D. (2022). The roles of trust, personalization, loss of privacy, and anthropomorphism in public acceptance of smart healthcare services. Computers in Human Behavior, 127. https://doi.org/10.1016/j.chb.2021.107026
Lukiarti, & Ming, Mi. (2019). PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP TERHADAP MINAT BELI PRODUK HIJAU (Studi Kasis Pada Konsumen Produk Hijau di Kabupaten Rembang). BBM: Buletin Bisnis Dan Manajemen, 5(1), 15–28.
Mostafa, M. M., & Albloushy, H. E. (2021). Anthropomorphism and consumer attitudes: a cross-cultural comparison of Kuwait and the USA. International Journal of Comparative Management, 4(1), 71. https://doi.org/10.1504/ijcm.2021.120040
Munamba, R., & Nuangjamnong, C. (2021). The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3968444
Pak, R., Fink, N., Price, M., Bass, B., & Sturre, L. (2012). Decision support aids with anthropomorphic characteristics influence trust and performance in younger and older adults. Ergonomics, 55(9), 1059–1072. https://doi.org/10.1080/00140139.2012.691554
Sander, T. and T. P. L. (2014). SmartPLS for the Human Resources Field to Evaluate a Model. New Challenges of Economic and Business Development, 346–357.
Sandi, A., Sabarno, H., Aulia, N. T., Amareta, N., & Munawar, F. (2021). Toward Green Purchase Intention in Eco-Friendly Product: The Role of Green Advertising Effectiveness, Green Perceived Value and Green Trust. Review of International Geographical Education Online, 11(8).
Sumarwan. (2011). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia, 468.
Tarabieh, S. M. Z. A. (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust. Management Science Letters, 451–464. https://doi.org/10.5267/j.msl.2020.9.022
Tong, Z., Li, T., Feng, J., & Zhang, Q. (2020). Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.568595
Wang, H., Ma, B., & Bai, R. (2019). How does green product knowledge effectively promote green purchase intention? Sustainability (Switzerland), 11(4). https://doi.org/10.3390/su10021193
Williams, M. O., Whitmarsh, L., & Mac Giolla Chríost, D. (2021). The association between anthropomorphism of nature and pro-environmental variables: A systematic review. Biological Conservation, 255. https://doi.org/10.1016/j.biocon.2021.109022
Wölfl, S., Feste, J., & Peters, L. (2019). Is somebody there? Anthropomorphic website design and intention to purchase from online stores. 25th Americas Conference on Information Systems, AMCIS 2019.
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.644020
Agrawal, S., Khandelwal, U., & Bajpai, N. (2021). Anthropomorphism in advertising: the effect of media on audience attitude. Journal of Marketing Communications, 27(8), 799–815. https://doi.org/10.1080/13527266.2020.1771403
Ain, N., & Ratnasari, R. T. (2015). Pengaruh Citra Merek Melalui Sikap Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya di Surabaya. Jurnal Ekonomi Syariah Teori Dan Terapan, 2(7), 553. https://doi.org/10.20473/vol2iss20157pp553-569
Amin, S., & Tarun, M. T. (2020). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal. https://doi.org/10.1108/SRJ-05-2020-0191
Chen, Q. Q., & Park, H. J. (2021). How anthropomorphism affects trust in intelligent personal assistants. Industrial Management and Data Systems, 121(12), 2722–2737. https://doi.org/10.1108/IMDS-12-2020-0761
Chen, Y. S. (2013). Towards green loyalty: Driving from green perceived value, green satisfaction, and green trust. Sustainable Development, 21(5), 294–308. https://doi.org/10.1002/sd.500
Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022). Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Information Processing and Management, 59(3). https://doi.org/10.1016/j.ipm.2022.102940
Chi, N. T. K., & Hoang Vu, N. (2022). Investigating the customer trust in artificial intelligence: The role of anthropomorphism, empathy response, and interaction. CAAI Transactions on Intelligence Technology. https://doi.org/10.1049/cit2.12133
Chinomona, E., & Chivhungwa, T. (2019). The Influence of green image, physical environment quality and green Green Trust on Green Purchase Intention. The Retail and Marketing Review, 15(1), 26.
Doszhanov, A., & Ahmad, Z. A. (2015). Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value. SHS Web of Conferences, 18, 01008. https://doi.org/10.1051/shsconf/20151801008
Ghozali, I. (2011). Structural Equation Modeling: Concepts and Applications with AMOS Program Ver. 16. Publisher Agency Diponegoro University.
Gupta, R., & Jain, K. (2019). The impact of anthropomorphism on purchase intention of smartphones: A study of young indian consumers. Indian Journal of Marketing, 49(5), 7–20. https://doi.org/10.17010/ijom/2019/v49/i5/144021
Han, M. C. (2021). The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce. Journal of Internet Commerce, 20(1), 46–65. https://doi.org/10.1080/15332861.2020.1863022
He, Q., Duan, Y., Wang, R., & Fu, Z. (2019). Factors affecting consumers’ purchase intention of eco-friendly food in China: The evidence from respondents in Beijing. International Journal of Consumer Studies, 43(5), 457–470. https://doi.org/10.1111/ijcs.12525
Keren, K., & Sulistiono, S. (2019). Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3), 319–324. https://doi.org/10.37641/jimkes.v7i3.284
Kim-Pong, T., Sau-Lai, L., & Manchi, C. M. (2013). Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature. Journal of Experimental Social Psychology, 49(3), 514–521.
Kim, Y. (2011). Understanding Green Purchase : The Influence of Collectivism , Personal Values and Environmental Attitudes , and the Moderating Effect of Perceived Consumer Effectiveness. Seoul Journal of Business, 17(1), 65–92.
Kwok, M.-L. J., Wong, M.-C. M., & Lau, M. M. (2015). Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk. Contemporary Management Research, 11(2), 143–152. https://doi.org/10.7903/cmr.13845
Lam, A. Y., Lau, M. M., & Cheung, R. (2016). Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products. Contemporary Management Research, 12(1), 47–60. https://doi.org/10.7903/cmr.13842
Large, D. R., Harrington, K., Burnett, G., Luton, J., Thomas, P., & Bennett, P. (2019). To please in a pod: Employing an anthropomorphic agent-interlocutor to enhance trust and user experience in an autonomous, self-driving vehicle. Proceedings - 11th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications, AutomotiveUI 2019, 49–59. https://doi.org/10.1145/3342197.3344545
Lee, S., & Oh, H. (2021). Anthropomorphism and its implications for advertising hotel brands. Journal of Business Research, 129, 455–464. https://doi.org/10.1016/j.jbusres.2019.09.053
Liu, K., & Tao, D. (2022). The roles of trust, personalization, loss of privacy, and anthropomorphism in public acceptance of smart healthcare services. Computers in Human Behavior, 127. https://doi.org/10.1016/j.chb.2021.107026
Lukiarti, & Ming, Mi. (2019). PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP TERHADAP MINAT BELI PRODUK HIJAU (Studi Kasis Pada Konsumen Produk Hijau di Kabupaten Rembang). BBM: Buletin Bisnis Dan Manajemen, 5(1), 15–28.
Mostafa, M. M., & Albloushy, H. E. (2021). Anthropomorphism and consumer attitudes: a cross-cultural comparison of Kuwait and the USA. International Journal of Comparative Management, 4(1), 71. https://doi.org/10.1504/ijcm.2021.120040
Munamba, R., & Nuangjamnong, C. (2021). The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3968444
Pak, R., Fink, N., Price, M., Bass, B., & Sturre, L. (2012). Decision support aids with anthropomorphic characteristics influence trust and performance in younger and older adults. Ergonomics, 55(9), 1059–1072. https://doi.org/10.1080/00140139.2012.691554
Sander, T. and T. P. L. (2014). SmartPLS for the Human Resources Field to Evaluate a Model. New Challenges of Economic and Business Development, 346–357.
Sandi, A., Sabarno, H., Aulia, N. T., Amareta, N., & Munawar, F. (2021). Toward Green Purchase Intention in Eco-Friendly Product: The Role of Green Advertising Effectiveness, Green Perceived Value and Green Trust. Review of International Geographical Education Online, 11(8).
Sumarwan. (2011). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia, 468.
Tarabieh, S. M. Z. A. (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust. Management Science Letters, 451–464. https://doi.org/10.5267/j.msl.2020.9.022
Tong, Z., Li, T., Feng, J., & Zhang, Q. (2020). Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.568595
Wang, H., Ma, B., & Bai, R. (2019). How does green product knowledge effectively promote green purchase intention? Sustainability (Switzerland), 11(4). https://doi.org/10.3390/su10021193
Williams, M. O., Whitmarsh, L., & Mac Giolla Chríost, D. (2021). The association between anthropomorphism of nature and pro-environmental variables: A systematic review. Biological Conservation, 255. https://doi.org/10.1016/j.biocon.2021.109022
Wölfl, S., Feste, J., & Peters, L. (2019). Is somebody there? Anthropomorphic website design and intention to purchase from online stores. 25th Americas Conference on Information Systems, AMCIS 2019.
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.644020