The effect of product quality and information quality on buying decisions through purchase interest
##plugins.themes.academic_pro.article.sidebar##
Published
Aug 3, 2023
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
This study aims to determine the influence of product quality, information quality on purchasing decisions through buying interest in online stores, case studies of electronic goods in the Shopee marketplace. The urgency of this research is that many consumers are complaining because the products and information submitted are sometimes not in accordance with the facts. This research is a quantitative research. The population in this study is all customers who have purchased electronic products through the Shopee online shop. The sampling technique uses purposive sampling with a total sample of 180 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is linear partial (Partial Least Square / PLS). The results of this study show that: (1) there is a positive influence of product quality on purchasing decisions, (2) there is a positive influence of information quality on purchasing decisions, (3) there is a positive influence of product quality On buying interest, (4) there is a positive influence of product quality on buying interest, (5) there is an influence of product quality, quality of information on purchasing decisions through buying interest.
##plugins.themes.academic_pro.article.details##
How to Cite
Sukma, A., Handayani, R., Oktaviani, D., & Hapsari, A. Y. (2023). The effect of product quality and information quality on buying decisions through purchase interest . Enrichment : Journal of Management, 13(3), 1933-1944. https://doi.org/10.35335/enrichment.v13i3.1551
References
Ammad, S., Alaloul, W. S., Saad, S., & Qureshi, A. H. (2021). Personal Protective Equipment (PPE) usage in Construction Projects: A Systematic Review and Smart PLS Approach. Ain Shams Engineering Journal, 12(4), 3495–3507. https://doi.org/10.1016/j.asej.2021.04.001
Aulia, G. (2020). Faktor-faktor yang mempengaruhi keputusan pembelian online melalui aplikasi Shopee (Studi kasus pada mahasiswa Fakultas Ekonomi Uniska Banjarmasin). Doctoral Dissertation, 1–11.
Cahya, A. D., Rahmawati, A. W., & Ningsih, A. F. (2021). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Bakpia Sonder 543. Jurnal Pemasaran Kompetitif, 5(1), 13. https://doi.org/10.32493/jpkpk.v5i1.11055
De Giovanni, P., & Zaccour, G. (2023). A survey of dynamic models of product quality. European Journal of Operational Research, 307(3), 991–1007. https://doi.org/10.1016/j.ejor.2022.06.010
Deri Rahma Yandi, W. S. (2019). Pengaruh Kualitas Informasi, Kualitas Sistem, dan Kualitas Layanan Terhadap Minat Beli Ulang Pengguna E-Commerce Situs Blibli.Com dengan Kepuasan Sebagai Variabel Intervening pada Masyarakat Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 01(3), 67–77.
Dewi, A. G. (2021). Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Pelanggan (Studi Kasus Pada Konsumen Sabana Desa Waru Induk di Perumahan Grand Parung, Kabupaten Bogor) Anteng. Humanities, Management and Science Proceeding, 1(2), 173–189.
Durianto, Darmadi, Sugiarto, Sitinjak, T. (2017). Strategi menaklukan pasar : melalui riset ekuitas dan perilaku merek. PT Gramedia Pustaka Utama.
Edeh, E., Lo, W.-J., & Khojasteh, J. (2023). Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Structural Equation Modeling: A Multidisciplinary Journal (Vol. 30, Issue 1). https://doi.org/10.1080/10705511.2022.2108813
Fedoseeva, S., & Herrmann, R. (2023). Assortments and prices in online grocery retailing. Digital Business, 3(1), 100054. https://doi.org/10.1016/j.digbus.2023.100054
Ferdiansyah, G., & Agus. (2016). Pengaruh Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Yang Dimediasi oleh Kepercayaan Konsumen (Survey pada Pengguna E-Commerce di Indonesia). Journal of Business Management Education | Volume 1, Number 3, December 2016, Page.17-20, 1(3), 17–20.
Ganini, F. (2022). Analisa Strategi Pengembangan Model Bisnis B2B pada Perusahaan e-Commerce Groceries Online PT XYZ. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 6, Issue 4, pp. 387–392). https://doi.org/10.24912/jmbk.v6i4.19320
Gao, J., Zhang, C., Wang, K., & Ba, S. (2012). Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity. Decision Support Systems, 53(4), 772–781. https://doi.org/10.1016/j.dss.2012.05.011
Gonçalves, T., Lourenço-Gomes, L., & Pinto, L. M. C. (2022). The role of attribute non-attendance on consumer decision-making: Theoretical insights and empirical evidence. Economic Analysis and Policy, 76, 788–805. https://doi.org/10.1016/j.eap.2022.09.017
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hallikainen, H., Luongo, M., Dhir, A., & Laukkanen, T. (2022). Consequences of personalized product recommendations and price promotions in online grocery shopping. Journal of Retailing and Consumer Services, 69(August), 103088. https://doi.org/10.1016/j.jretconser.2022.103088
Hossain, I., Faruk, O., Subahan, A., Tuha, M., Mimi, S., Islam, K. R., & Ali, S. (2023). Heliyon Comparative safety analysis of newly prepackaged backed food products and those approaching the expiry date in Bangladesh. Heliyon, 9(7), e17513. https://doi.org/10.1016/j.heliyon.2023.e17513
Joseph F Hair, J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (Second Edi). SAGE Publications, Inc.
Kamal, M. M., Mamat, R., Mangla, S. K., Kumar, P., Despoudi, S., Dora, M., & Tjahjono, B. (2022). Immediate return in circular economy: Business to consumer product return information sharing framework to support sustainable manufacturing in small and medium enterprises. Journal of Business Research, 151(December 2020), 379–396. https://doi.org/10.1016/j.jbusres.2022.06.021
Kankam, G., Kyeremeh, E., Som, G. N. K., & Charnor, I. T. (2023). Information quality and supply chain performance: The mediating role of information sharing. Supply Chain Analytics, 2(March), 100005. https://doi.org/10.1016/j.sca.2023.100005
Kusuda, Y. (2022). Information effect of buy-online-and-pick-up-in-store in omnichannel retailing with store replenishment. Electronic Commerce Research and Applications, 52(January), 101127. https://doi.org/10.1016/j.elerap.2022.101127
Liu, L., Fang, J., Li, M., Hossin, M. A., & Shao, Y. (2022). The effect of air pollution on consumer decision making: A review. Cleaner Engineering and Technology, 9(December 2020), 100514. https://doi.org/10.1016/j.clet.2022.100514
Marder, B., Angell, R., & Boyd, E. (2023). How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99(2), 265–279. https://doi.org/10.1016/j.jretai.2023.03.004
Mulyadi, A., Eka, D., & Nailis, W. (2018). PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE LAZADA. Jembatan, 15(2), 87–94.
Nadiya, F. H., & Wahyuningsih, S. (2020). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Fashion 3second Di Marketplace (Studi Pada Mahasiswa Pengguna Fashion 3second Di Kota Semarang). Jurnal Ilmu Dan Riset Manajemen, 5(2), 1–20.
Oktavenia, A. (2018). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai PemediSari, Halim, TSari, Halim, Tanjung, Permadi, Prasetio, Hasnidar, Dewi, Arfandi, Sudarso, & Hasyim. (2021). MaLindawati, S., Hendri, M., & Hutahaean, J. E-Jurnal Manajemen Universitas Udayana, 8(3), 1374.
Pandey, M., & Yadav, P. S. (2023). Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y. Cleaner and Responsible Consumption, 9(September 2022), 100120. https://doi.org/10.1016/j.clrc.2023.100120
Philip Kotler, Kevin Lane Keller, A. C. (2021). Marketing Management (16th ed.). Pearson Education.
Philip Kotler & Gary Amstrong. (2018). Prinsip-prinsip Marketing (7th ed.). Salemba Empat.
Prof. Dr. Sugiyono. (2019). STATISTIKA untuk PENELITIAN (3rd ed.). Alfabeta.
Pujastuti, E., Winarno, W. W., & Sudarmawan, S. (2015). Pengaruh E-Commerce Toko Online Fashion Terhadap Kepercayaan Konsumen. Creative Information Technology Journal, 1(2), 139. https://doi.org/10.24076/citec.2014v1i2.17
Rahmadiane, G. D., & Utami, U. S. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan Umkm Di Indonesia. AdBispreneur, 6(3), 225. https://doi.org/10.24198/adbispreneur.v6i3.29114
Rifki Hafas, H., Fauzan Azhmy, M., studi Manajemen, P., & Harapan Medan, S. (2017). Dampak Perilaku Konsumen terhadap Pengambilan Keputusan Konsumen dalam Membeli Produk pada Mini Market. Jurnal Ilman, 5(2), 51–65. http://journals.synthesispublication.org/index.php/ilman
Sinol, S., & Pambudi, B. S. (2022). The Effect Of Information Quality And Trust On Cosumer Purchase Intention In E-Commerce Mediated By Psychological Distance And Moderated By Sense Of Power (Study On Shopee Application Users In Surabaya City). Jurnal Kajian Ilmu Manajemen (JKIM), 2(1), 101–109. https://doi.org/10.21107/jkim.v2i1.15519
Sri Yogi, K. (2015). An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers. Pacific Science Review B: Humanities and Social Sciences, 1(1), 57–69. https://doi.org/10.1016/j.psrb.2016.02.001
Susilo, W. H. (2016). An Impact of Behavioral Segmentation to Increase Consumer Loyalty: Empirical Study in Higher Education of Postgraduate Institutions at Jakarta. Procedia - Social and Behavioral Sciences, 229, 183–195. https://doi.org/10.1016/j.sbspro.2016.07.128
Trixie Jane, S., & Maria Tri Anggraini, A. (2022). Tanggung Jawab Merchant Shopee Dalam Transaksi Cod Menurut Hukum Perlindungan Konsumen. Reformasi Hukum Trisakti, 4(1), 81–90. https://doi.org/10.25105/refor.v4i1.13409
Wafiroh, M., & Yuliati. (2021). PENGARUH DISPLAY PRODUK, KUALITAS INFORMASI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI FACEBOOK DI KOTA SEMARANG (Studi Pada Mahasiswa Pengguna Facebook). 412–421.
Widayati, W., & Augustinah, F. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong Di Kabupaten Sampang. DIALEKTIKA : Jurnal Ekonomi Dan Ilmu Sosial, 4(2), 1–20. https://doi.org/10.36636/dialektika.v4i2.345
Widyanto, I., & Prasilowati, S. L. (2015). PERILAKU PEMBELIAN MELALUI INTERNET. Jurnal Administrasi Kesehatan Indonesia, 5(1), 674–681. https://doi.org/10.9744/jmk.17.2.109
Aulia, G. (2020). Faktor-faktor yang mempengaruhi keputusan pembelian online melalui aplikasi Shopee (Studi kasus pada mahasiswa Fakultas Ekonomi Uniska Banjarmasin). Doctoral Dissertation, 1–11.
Cahya, A. D., Rahmawati, A. W., & Ningsih, A. F. (2021). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Bakpia Sonder 543. Jurnal Pemasaran Kompetitif, 5(1), 13. https://doi.org/10.32493/jpkpk.v5i1.11055
De Giovanni, P., & Zaccour, G. (2023). A survey of dynamic models of product quality. European Journal of Operational Research, 307(3), 991–1007. https://doi.org/10.1016/j.ejor.2022.06.010
Deri Rahma Yandi, W. S. (2019). Pengaruh Kualitas Informasi, Kualitas Sistem, dan Kualitas Layanan Terhadap Minat Beli Ulang Pengguna E-Commerce Situs Blibli.Com dengan Kepuasan Sebagai Variabel Intervening pada Masyarakat Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 01(3), 67–77.
Dewi, A. G. (2021). Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Pelanggan (Studi Kasus Pada Konsumen Sabana Desa Waru Induk di Perumahan Grand Parung, Kabupaten Bogor) Anteng. Humanities, Management and Science Proceeding, 1(2), 173–189.
Durianto, Darmadi, Sugiarto, Sitinjak, T. (2017). Strategi menaklukan pasar : melalui riset ekuitas dan perilaku merek. PT Gramedia Pustaka Utama.
Edeh, E., Lo, W.-J., & Khojasteh, J. (2023). Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Structural Equation Modeling: A Multidisciplinary Journal (Vol. 30, Issue 1). https://doi.org/10.1080/10705511.2022.2108813
Fedoseeva, S., & Herrmann, R. (2023). Assortments and prices in online grocery retailing. Digital Business, 3(1), 100054. https://doi.org/10.1016/j.digbus.2023.100054
Ferdiansyah, G., & Agus. (2016). Pengaruh Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Yang Dimediasi oleh Kepercayaan Konsumen (Survey pada Pengguna E-Commerce di Indonesia). Journal of Business Management Education | Volume 1, Number 3, December 2016, Page.17-20, 1(3), 17–20.
Ganini, F. (2022). Analisa Strategi Pengembangan Model Bisnis B2B pada Perusahaan e-Commerce Groceries Online PT XYZ. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 6, Issue 4, pp. 387–392). https://doi.org/10.24912/jmbk.v6i4.19320
Gao, J., Zhang, C., Wang, K., & Ba, S. (2012). Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity. Decision Support Systems, 53(4), 772–781. https://doi.org/10.1016/j.dss.2012.05.011
Gonçalves, T., Lourenço-Gomes, L., & Pinto, L. M. C. (2022). The role of attribute non-attendance on consumer decision-making: Theoretical insights and empirical evidence. Economic Analysis and Policy, 76, 788–805. https://doi.org/10.1016/j.eap.2022.09.017
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hallikainen, H., Luongo, M., Dhir, A., & Laukkanen, T. (2022). Consequences of personalized product recommendations and price promotions in online grocery shopping. Journal of Retailing and Consumer Services, 69(August), 103088. https://doi.org/10.1016/j.jretconser.2022.103088
Hossain, I., Faruk, O., Subahan, A., Tuha, M., Mimi, S., Islam, K. R., & Ali, S. (2023). Heliyon Comparative safety analysis of newly prepackaged backed food products and those approaching the expiry date in Bangladesh. Heliyon, 9(7), e17513. https://doi.org/10.1016/j.heliyon.2023.e17513
Joseph F Hair, J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (Second Edi). SAGE Publications, Inc.
Kamal, M. M., Mamat, R., Mangla, S. K., Kumar, P., Despoudi, S., Dora, M., & Tjahjono, B. (2022). Immediate return in circular economy: Business to consumer product return information sharing framework to support sustainable manufacturing in small and medium enterprises. Journal of Business Research, 151(December 2020), 379–396. https://doi.org/10.1016/j.jbusres.2022.06.021
Kankam, G., Kyeremeh, E., Som, G. N. K., & Charnor, I. T. (2023). Information quality and supply chain performance: The mediating role of information sharing. Supply Chain Analytics, 2(March), 100005. https://doi.org/10.1016/j.sca.2023.100005
Kusuda, Y. (2022). Information effect of buy-online-and-pick-up-in-store in omnichannel retailing with store replenishment. Electronic Commerce Research and Applications, 52(January), 101127. https://doi.org/10.1016/j.elerap.2022.101127
Liu, L., Fang, J., Li, M., Hossin, M. A., & Shao, Y. (2022). The effect of air pollution on consumer decision making: A review. Cleaner Engineering and Technology, 9(December 2020), 100514. https://doi.org/10.1016/j.clet.2022.100514
Marder, B., Angell, R., & Boyd, E. (2023). How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99(2), 265–279. https://doi.org/10.1016/j.jretai.2023.03.004
Mulyadi, A., Eka, D., & Nailis, W. (2018). PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE LAZADA. Jembatan, 15(2), 87–94.
Nadiya, F. H., & Wahyuningsih, S. (2020). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Fashion 3second Di Marketplace (Studi Pada Mahasiswa Pengguna Fashion 3second Di Kota Semarang). Jurnal Ilmu Dan Riset Manajemen, 5(2), 1–20.
Oktavenia, A. (2018). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai PemediSari, Halim, TSari, Halim, Tanjung, Permadi, Prasetio, Hasnidar, Dewi, Arfandi, Sudarso, & Hasyim. (2021). MaLindawati, S., Hendri, M., & Hutahaean, J. E-Jurnal Manajemen Universitas Udayana, 8(3), 1374.
Pandey, M., & Yadav, P. S. (2023). Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y. Cleaner and Responsible Consumption, 9(September 2022), 100120. https://doi.org/10.1016/j.clrc.2023.100120
Philip Kotler, Kevin Lane Keller, A. C. (2021). Marketing Management (16th ed.). Pearson Education.
Philip Kotler & Gary Amstrong. (2018). Prinsip-prinsip Marketing (7th ed.). Salemba Empat.
Prof. Dr. Sugiyono. (2019). STATISTIKA untuk PENELITIAN (3rd ed.). Alfabeta.
Pujastuti, E., Winarno, W. W., & Sudarmawan, S. (2015). Pengaruh E-Commerce Toko Online Fashion Terhadap Kepercayaan Konsumen. Creative Information Technology Journal, 1(2), 139. https://doi.org/10.24076/citec.2014v1i2.17
Rahmadiane, G. D., & Utami, U. S. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan Umkm Di Indonesia. AdBispreneur, 6(3), 225. https://doi.org/10.24198/adbispreneur.v6i3.29114
Rifki Hafas, H., Fauzan Azhmy, M., studi Manajemen, P., & Harapan Medan, S. (2017). Dampak Perilaku Konsumen terhadap Pengambilan Keputusan Konsumen dalam Membeli Produk pada Mini Market. Jurnal Ilman, 5(2), 51–65. http://journals.synthesispublication.org/index.php/ilman
Sinol, S., & Pambudi, B. S. (2022). The Effect Of Information Quality And Trust On Cosumer Purchase Intention In E-Commerce Mediated By Psychological Distance And Moderated By Sense Of Power (Study On Shopee Application Users In Surabaya City). Jurnal Kajian Ilmu Manajemen (JKIM), 2(1), 101–109. https://doi.org/10.21107/jkim.v2i1.15519
Sri Yogi, K. (2015). An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers. Pacific Science Review B: Humanities and Social Sciences, 1(1), 57–69. https://doi.org/10.1016/j.psrb.2016.02.001
Susilo, W. H. (2016). An Impact of Behavioral Segmentation to Increase Consumer Loyalty: Empirical Study in Higher Education of Postgraduate Institutions at Jakarta. Procedia - Social and Behavioral Sciences, 229, 183–195. https://doi.org/10.1016/j.sbspro.2016.07.128
Trixie Jane, S., & Maria Tri Anggraini, A. (2022). Tanggung Jawab Merchant Shopee Dalam Transaksi Cod Menurut Hukum Perlindungan Konsumen. Reformasi Hukum Trisakti, 4(1), 81–90. https://doi.org/10.25105/refor.v4i1.13409
Wafiroh, M., & Yuliati. (2021). PENGARUH DISPLAY PRODUK, KUALITAS INFORMASI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI FACEBOOK DI KOTA SEMARANG (Studi Pada Mahasiswa Pengguna Facebook). 412–421.
Widayati, W., & Augustinah, F. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong Di Kabupaten Sampang. DIALEKTIKA : Jurnal Ekonomi Dan Ilmu Sosial, 4(2), 1–20. https://doi.org/10.36636/dialektika.v4i2.345
Widyanto, I., & Prasilowati, S. L. (2015). PERILAKU PEMBELIAN MELALUI INTERNET. Jurnal Administrasi Kesehatan Indonesia, 5(1), 674–681. https://doi.org/10.9744/jmk.17.2.109