The influence of brand image and ticket prices on repurchase intention of Citilink airlines with satisfaction as an intervening on flight routes Jakarta - Kulonprogo
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Feb 28, 2025
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Abstract
Competition in the aviation market in Indonesia is a type of Oligopoly competition market, because it is only operated by a few airlines, especially domestic flights. One of the airlines that has contributed to the development of economic activity in Indonesia is PT Citilink Indonesia. This study aims to test influence of Brand Image and price variables on Repurchase intention through Satisfaction among Citilink passengers in Indonesia. So that the research results are more accurate, this research will focus on the Jakarta-Kulonprogo flight. Quantitative data analysis is data analysis in the form of numbers through statistical calculations based on questionnaire answers from respondents. The results of these scores or values are then subjected to statistical analysis carried out with the help of the Smart-PLS program to prove the relationship between the research variables
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How to Cite
Hananto, P. T., & Bernarto, I. (2025). The influence of brand image and ticket prices on repurchase intention of Citilink airlines with satisfaction as an intervening on flight routes Jakarta - Kulonprogo. Enrichment : Journal of Management, 14(6), 1045-1055. https://doi.org/10.35335/enrichment.v14i6.2185
References
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Anabir, H. (2023). The impact of brand love and brand satisfaction in developping online repurchase intention: Literature review. International Journal of Financial Accountability, Economics, Management, and Auditing, 5(3), 300–307.
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278–302. https://doi.org/10.1108/IJBM-02-2018-0021
Büyükdağ, N. (2021). The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media. Business & Management Studies: An International Journal, 9(4), 1380–1398. https://doi.org/10.15295/bmij.v9i4.1902
Fakhrudin, A. (2020). Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Penumpang Maskapai Garuda Indonesia di Bandar Udara Adi Soemarmo. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 10(1), 102. https://doi.org/10.30588/jmp.v10i1.677
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (2nd ed.).
Hair, J. F., M. Hult, G. T., M. Ringle, C., Sarstedt, & Marko. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) [3 ed]. In Angewandte Chemie International Edition, 6(11), 951–952. (Vol. 3, Issue 1). https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Jelita, I. N. (2022). Citilink Rugi Rp56,3 Miliar Akibat Kontrak Pesawat. Https://Mediaindonesia.Com/. https://mediaindonesia.com/ekonomi/547344/citilink-rugi-rp563-miliar-akibat-kontrak-pesawat
Kington, H., Chapman, M., Clarke, C., & Beesley, S. (2018). Principles of marketing. In BSAVA Manual of Small Animal Practice Management and Development. https://doi.org/10.22233/9781910443156.25
Made, M. (2021). THE EFFECT OF PRICE PERCEPTION , PRODUCT QUALITY , AND SERVICE QUALITY ON REPURCHASE INTENTION Made Mahendrayanti , I Made Wardana. American Journal of Humanities and Social Sciences Research (AJHSSR), 1, 182–188.
Natadiharja, S. A. (2020). Permasalahan Pasar Oligopoli,Dalam Industri Penerbangan,Dan Peran Pelaku Usaha Baru Dalam Keseimbangan Pasar. Jurnal Umsida, 1–4.
Natalina, K. (2022). Postgraduate Marketing Management Program Perbanas Institute The Effect of Brand Image and Omni Channel Marketing on Customer. UTSAHA: Journal of Entrepreneurship, 1(4), 51–61. https://journal.jfpublisher.com/index.php/
Oktaviani, R. (2024). Investigating the Impact of Perceived Value and Customer Satisfaction on Repurchase Intentions Among Female E-Commerce Customers. Klabat Journal of Management, 5(1), 34. https://doi.org/10.60090/kjm.v5i1.1054.34-48
Ongkowijoyo, T. E. (2022). The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk). International Journal of Review Management Business and Entrepreneurship (RMBE), 2(1), 11–23. https://doi.org/10.37715/rmbe.v2i1.2909
Phan Tan, L., & Le, T. H. (2023). the Influence of Perceived Price and Quality of Delivery on Online Repeat Purchase Intention: the Evidence From Vietnamese Purchasers. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2173838
Ravishankar, B., & Christopher, P. B. (2023). Examining the Impact of Service Quality on Repurchase Intent: A Study of Foreign International Airlines. Journal of Law and Sustainable Development, 11(11), e826. https://doi.org/10.55908/sdgs.v11i11.826
Rhamadanty, S. (2024). Tingkat Keterisian Penumpang Citilink Capai 90% Selama Periode Nataru. Https://Industri.Kontan.Co.Id/. https://industri.kontan.co.id/news/tingkat-keterisian-penumpang-citilink-capai-90-selama-periode-nataru
Rifki, M., Wicaksana, A., & Santosa, S. B. (2022). Pengaruh Kualitas Produk, Kualitas Layanan, Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan Jne Di Kota Semarang). Diponegoro Journal of Management, 11(1), 1–12. https://ejournal3.undip.ac.id/index.php/djom/article/view/36526
Shen, Y., & Ahmad, R. (2022). The Influence of Brand Image and Favorability Toward Citizens in a Product’s Country of Origin on Product Evaluation: Moderating Effects of Switching Costs. Frontiers in Psychology, 13(March). https://doi.org/10.3389/fpsyg.2022.740269
Sugiyono. (2019). Statistika untuk Penelitian. Alfabeta.
Sutanto, W. D. R., & Kussudyarsana, K. (2024). The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention. Jurnal Ilmiah Manajemen Kesatuan, 12(1), 119–128. https://doi.org/10.37641/jimkes.v12i1.2395
USLU, A., & HUSEYNLI, B. (2018). Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features. Uluslararası İktisadi ve İdari İncelemeler Dergisi, August 2018, 515–532. https://doi.org/10.18092/ulikidince.434866
Wang, J., Xu, S., Zhang, S., Sun, C., & Wu, L. (2023). Research on the Impact of Consumer Experience Satisfaction on Green Food Repurchase Intention. 1–15.
Witama, A., & Keni, K. (2020). The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction. 439(Ticash 2019), 316–320. https://doi.org/10.2991/assehr.k.200515.057
Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Effects of Application Satisfaction, Promotions, Ease of Payment and Convenience on Intention to Repurchase Food Online. Journal of Hunan University (Natural Sciences）, 49(5), 1–9. http://jonuns.com
Zunaini, R., Rejeki, A., & Fitri Sholichah, I. (2021). the Influence of Brand Image on Repurchase Intention on Cement Products in Store X. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 1(2), 192. https://doi.org/10.30587/umgeshic.v1i2.3381
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Jindal Journal of Business Research, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Anabir, H. (2023). The impact of brand love and brand satisfaction in developping online repurchase intention: Literature review. International Journal of Financial Accountability, Economics, Management, and Auditing, 5(3), 300–307.
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278–302. https://doi.org/10.1108/IJBM-02-2018-0021
Büyükdağ, N. (2021). The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media. Business & Management Studies: An International Journal, 9(4), 1380–1398. https://doi.org/10.15295/bmij.v9i4.1902
Fakhrudin, A. (2020). Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Penumpang Maskapai Garuda Indonesia di Bandar Udara Adi Soemarmo. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 10(1), 102. https://doi.org/10.30588/jmp.v10i1.677
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (2nd ed.).
Hair, J. F., M. Hult, G. T., M. Ringle, C., Sarstedt, & Marko. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) [3 ed]. In Angewandte Chemie International Edition, 6(11), 951–952. (Vol. 3, Issue 1). https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Jelita, I. N. (2022). Citilink Rugi Rp56,3 Miliar Akibat Kontrak Pesawat. Https://Mediaindonesia.Com/. https://mediaindonesia.com/ekonomi/547344/citilink-rugi-rp563-miliar-akibat-kontrak-pesawat
Kington, H., Chapman, M., Clarke, C., & Beesley, S. (2018). Principles of marketing. In BSAVA Manual of Small Animal Practice Management and Development. https://doi.org/10.22233/9781910443156.25
Made, M. (2021). THE EFFECT OF PRICE PERCEPTION , PRODUCT QUALITY , AND SERVICE QUALITY ON REPURCHASE INTENTION Made Mahendrayanti , I Made Wardana. American Journal of Humanities and Social Sciences Research (AJHSSR), 1, 182–188.
Natadiharja, S. A. (2020). Permasalahan Pasar Oligopoli,Dalam Industri Penerbangan,Dan Peran Pelaku Usaha Baru Dalam Keseimbangan Pasar. Jurnal Umsida, 1–4.
Natalina, K. (2022). Postgraduate Marketing Management Program Perbanas Institute The Effect of Brand Image and Omni Channel Marketing on Customer. UTSAHA: Journal of Entrepreneurship, 1(4), 51–61. https://journal.jfpublisher.com/index.php/
Oktaviani, R. (2024). Investigating the Impact of Perceived Value and Customer Satisfaction on Repurchase Intentions Among Female E-Commerce Customers. Klabat Journal of Management, 5(1), 34. https://doi.org/10.60090/kjm.v5i1.1054.34-48
Ongkowijoyo, T. E. (2022). The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk). International Journal of Review Management Business and Entrepreneurship (RMBE), 2(1), 11–23. https://doi.org/10.37715/rmbe.v2i1.2909
Phan Tan, L., & Le, T. H. (2023). the Influence of Perceived Price and Quality of Delivery on Online Repeat Purchase Intention: the Evidence From Vietnamese Purchasers. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2173838
Ravishankar, B., & Christopher, P. B. (2023). Examining the Impact of Service Quality on Repurchase Intent: A Study of Foreign International Airlines. Journal of Law and Sustainable Development, 11(11), e826. https://doi.org/10.55908/sdgs.v11i11.826
Rhamadanty, S. (2024). Tingkat Keterisian Penumpang Citilink Capai 90% Selama Periode Nataru. Https://Industri.Kontan.Co.Id/. https://industri.kontan.co.id/news/tingkat-keterisian-penumpang-citilink-capai-90-selama-periode-nataru
Rifki, M., Wicaksana, A., & Santosa, S. B. (2022). Pengaruh Kualitas Produk, Kualitas Layanan, Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan Jne Di Kota Semarang). Diponegoro Journal of Management, 11(1), 1–12. https://ejournal3.undip.ac.id/index.php/djom/article/view/36526
Shen, Y., & Ahmad, R. (2022). The Influence of Brand Image and Favorability Toward Citizens in a Product’s Country of Origin on Product Evaluation: Moderating Effects of Switching Costs. Frontiers in Psychology, 13(March). https://doi.org/10.3389/fpsyg.2022.740269
Sugiyono. (2019). Statistika untuk Penelitian. Alfabeta.
Sutanto, W. D. R., & Kussudyarsana, K. (2024). The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention. Jurnal Ilmiah Manajemen Kesatuan, 12(1), 119–128. https://doi.org/10.37641/jimkes.v12i1.2395
USLU, A., & HUSEYNLI, B. (2018). Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features. Uluslararası İktisadi ve İdari İncelemeler Dergisi, August 2018, 515–532. https://doi.org/10.18092/ulikidince.434866
Wang, J., Xu, S., Zhang, S., Sun, C., & Wu, L. (2023). Research on the Impact of Consumer Experience Satisfaction on Green Food Repurchase Intention. 1–15.
Witama, A., & Keni, K. (2020). The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction. 439(Ticash 2019), 316–320. https://doi.org/10.2991/assehr.k.200515.057
Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Effects of Application Satisfaction, Promotions, Ease of Payment and Convenience on Intention to Repurchase Food Online. Journal of Hunan University (Natural Sciences）, 49(5), 1–9. http://jonuns.com
Zunaini, R., Rejeki, A., & Fitri Sholichah, I. (2021). the Influence of Brand Image on Repurchase Intention on Cement Products in Store X. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 1(2), 192. https://doi.org/10.30587/umgeshic.v1i2.3381