http://enrichment.iocspublisher.org/index.php/enrichment/issue/feed Enrichment : Journal of Management 2025-09-11T04:52:51+00:00 Demita, PhD enrichment@iocspublisher.org Open Journal Systems <p align="justify"><strong>The Enrichment : Journal of Management</strong> offers wide ranging and widespread analysis of all surfaces of management and science. It delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues. <strong>Enrichment <em>: Journal of Management</em></strong> areas include: <em>(<a href="http://enrichment.iocspublisher.org/index.php/enrichment/EP#focusAndScope">Look at the scope</a>). <a href="https://okh.uin-malang.ac.id/wp-content/uploads/2022/11/SK-Hasil-Penetapan-Akreditasi-Jurnal-Ilmiah-Periode-II-Tahun-2020.pdf" target="_blank" rel="noopener">Accreditation Letter&nbsp;[SINTA 5]</a></em></p> <h3 align="justify"><span style="color: #ff0000;"><strong>IMPORTANT:</strong></span><em><br></em></h3> <p align="justify"><em>We accept articles that comply with the <a href="https://enrichment.iocspublisher.org/index.php/enrichment/about/submissions#authorGuidelines">Author Guideline</a> and <a href="https://drive.google.com/file/d/1d-C8sZHYdiFsbwAUXfRGoZQtH64PQRTQ/view">template</a>. </em></p> http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2308 Navigating digital stress and the flexible work environment: increasing generation z and alpha productivity through adaptive communication 2025-08-30T02:46:28+00:00 Kiki Gunawan Gunawan jafar.amir69@yahoo.com Besar Agung Martono Martono jafar.amir1969@gmail.com <p>This study investigates the role of communication as a moderating variable in the influence of work stress and work environment on the productivity of Generation Z and Alpha. Using a quantitative approach with data from 41 assessors at the Cibubur Geospatial Professional Certification Institute (LSP), analyzed through SmartPLS 4.1.1.4, the findings reveal a moderating role at various levels of communication that is crucial for management in managing work stress and work environment in an effort to increase employee productivity. Stakeholders should pay attention on the effectiveness of communication to ensure stress management and work environment for ensuring high level of assessor productivity. The study limitated on the sample size and in one professional institution only. Hopefully, the future research can be continued in other types of businesses, with more globally respondents to refine the generalizations.</p> 2025-07-27T00:00:00+00:00 Copyright (c) 2025 Kiki Gunawan Gunawan, Besar Agung Martono Martono http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2317 Comparative analysis of financial performance of Pharmaceutical Companies after the Covid-19 pandemic 2025-08-30T02:46:28+00:00 Zanuba Qotrun Nada qotrunnadaz1203@gmail.com Furtasan Ali Yusuf Yusuf.furtasan@gmail.com Kenedi Kenedi Kenedi.bantenserang@gmail.com <p>This study aims to analyze and compare the financial performance of pharmaceutical companies in Indonesia in the post-COVID-19 pandemic period. This study is based on the phenomenon of increasing demand for pharmaceutical products during the pandemic, which significantly affected the company's revenue structure, profitability, and efficiency. With the end of the global health crisis, it is important to understand how the financial performance of pharmaceutical companies has changed and whether there have been adjustments to their business strategies in facing the new normal. The research method uses a quantitative approach with financial ratio analysis covering liquidity, profitability, solvency, and activity. Data are taken from the annual financial reports of pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023, representing the periods before, during, and after the pandemic. Comparative analysis was conducted using different tests (paired sample t-test and ANOVA) to assess the significance of changes in performance between periods. The results show that in general, pharmaceutical companies experienced a significant increase in financial performance during the pandemic, particularly in profitability ratios. However, after the pandemic ended, there was a decline in revenue and profit margins due to the decline in demand for emergency health products. Nevertheless, several companies were able to maintain positive performance through product diversification and healthcare service innovation. These findings are relevant for corporate management, investors, and policymakers in understanding the dynamics of the pharmaceutical industry in the post-pandemic era and the adaptation strategies needed to maintain business sustainability amid fluctuating healthcare sector demand.</p> 2025-08-03T10:07:23+00:00 Copyright (c) 2025 Zanuba Qotrun Nada http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2319 The influence of return on assets and return on equity on company value asset 2025-08-30T02:46:28+00:00 Kamilah Cahya kamilacahya2001@gmail.com Furtasan Ali Yusuf Yusuf.furtasan@gmail.com Kenedi Kenedi Kenedi.bantenserang@gmail.com <p>This study aims to analyze the effect of Return on Assets and Return on Equity on firm value in automotive sector issuers listed on the Indonesia Stock Exchange during the 2020–2024 period. Profitability is viewed as a fundamental factor influencing market valuation and investor confidence, particularly in the automotive sector, which experienced significant pressure during the COVID-19 pandemic and the challenges of post-pandemic economic recovery. The research method employed a quantitative approach using secondary data in the form of financial reports and annual stock prices. The sample was determined through purposive sampling of automotive companies consistently listed on the IDX throughout the study period. Firm value was measured by the Price-to-Book Value (PBV) ratio, while the independent variables were ROA and ROE. Data analysis was performed using multiple linear regression with the classical assumption test to ensure model sphericity.The results of the hypothesis testing indicate that ROA and ROE simultaneously have a significant effect on firm value (p &lt; 0.05). Partially, ROA has a positive and significant effect, indicating that efficient asset utilization directly increases firm value. Meanwhile, ROE also had a positive effect, but with a lower level of significance, indicating that return on equity also supports increased firm value, although it does not influence ROA.</p> 2025-08-03T10:26:48+00:00 Copyright (c) 2025 Kamilah Cahya http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2289 Optimization of construction project time for type 85 boarding house using a simple path method 2025-08-30T02:46:28+00:00 Johan Lucas Away darulhattaocta@gmail.com Siti Nurhasanah darulhattaocta@gmail.com Darul Hatta O darulhattaocta@gmail.com Rio Pratama D darulhattaocta@gmail.com Daffa Ramandha P darulhattaocta@gmail.com <p>The growth of the construction sector in Indonesia has driven high demand for rental housing, such as boarding houses, especially in major cities like Samarinda. However, delays in construction projects remain a common issue that can affect cost efficiency and investment potential. The purpose of this study is to evaluate the effectiveness of the simple Critical Path Method (CPM) in optimizing the construction time of a Type 85 boarding house project in Samarinda City. CPM is applied through activity mapping, duration determination, and the creation of a work network diagram. Data were obtained through field observations, project documentation studies, and interviews with contractors. The analysis results show that the project's critical path consists of a series of activities: A – B – C – D – H – F – G – I – J – K – L. By using CPM method, The project timeline can be shortened from 333 days to 283 days, leading to a 15% reduction in duration.These findings indicate that even in its simplified form, the application of CPM can improve time efficiency and help small subcontractors manage projects in a more organized and timely manner</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Johan Lucas Away, Siti Nurhasanah, Darul Hatta O, Rio Pratama D, Daffa Ramandha P http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2322 The influence of leadership style and employee loyalty on organizational commitment at pt pamungkas putra pratama in cilegon, banten 2025-08-30T02:46:29+00:00 Anneira Azzahra anneiraazzahra029@gmail.com Budi Ilham Maliki anneiraazzahra029@gmail.com Ade Fauzi anneiraazzahra029@gmail.com <p>The construction industry is one of the strategic sectors that plays a crucial role in national economic development. The success of construction companies depends not only on capital and technology but also on the quality of human resources who demonstrate strong commitment and high loyalty. This study aims to analyze the influence of leadership style and employee loyalty on organizational commitment at PT Pamungkas Putra Pratama. The method used is a survey method with a quantitative approach. The sample consisted of 54 respondents selected using a simple random sampling technique. Data were analyzed using multiple linear regression with the aid of SPSS software. The results of the study show that leadership style and employee loyalty have a significant influence on organizational commitment. This is indicated by the coefficient of determination (R²) of 74.9%, suggesting that leadership style and employee loyalty jointly influence organizational commitment by 74.9%. In addition, the simultaneous test (F-test) produced an F value of 76.270 with a significance value of 0.000 (&lt; 0.05), indicating a statistically significant simultaneous effect of leadership style and employee loyalty on organizational commitment. These findings affirm the importance of effective leadership and employee loyalty in enhancing organizational commitment. This research provides a new perspective on how a combination of effective leadership styles and employee loyalty can improve organizational sustainability in the manufacturing sector. These findings are expected to serve as a reference for management practitioners in designing leadership strategies that foster employee loyalty and strengthen organizational commitment</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Anneira Azzahra, Budi Ilham Maliki, Ade Fauzi http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2323 The influence of product quality, service quality and price on consumer purchasing decisions at colorbox cilegon center mall 2025-08-30T02:46:29+00:00 Mia Mulyani Zahra miamulyanizahra273@gmail.com Andi Hasryningsih Asfar miamulyanizahra273@gmail.com Handrianto Aribowo miamulyanizahra273@gmail.com <p>The fashion retail industry is one of the sectors experiencing rapid growth in line with the increasing public awareness of trends and lifestyle. In facing increasingly intense competition, companies need to understand the factors that influence consumer purchase decisions. This study aims to analyze the influence of product quality, service quality, and price on consumer purchase decisions at Colorbox Cilegon Center Mall. The research method used is a survey method with a quantitative approach. The sample consisted of 74 respondents determined using Tabachnick and Fidell’s formula, focusing on female consumers who have made purchases at Colorbox Cilegon Center Mall. Data were analyzed using multiple linear regression with the help of SPSS Version 26. The results indicate that product quality, service quality, and price simultaneously and significantly influence purchase decisions. This is evidenced by a coefficient of determination (R²) of 85.1%, indicating that the three independent variables collectively affect purchase decisions by 85.1%. The simultaneous test shows an F-value of 133.751 (&gt; F-table 2.736) with a significance level of 0.000 (&lt; 0.05), indicating a significant influence of these variables on purchase decisions. These findings emphasize the importance of improving product quality, service, and competitive pricing strategies to encourage consumer purchase decisions in the fashion retail industry</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Mia Mulyani Zahra, Andi Hasryningsih Asfar, Handrianto Aribowo http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2337 Implementation of credit risk management in an effort to minimize the level of non-performing loans (npl) at bank banten for the 2020-2024 period 2025-08-30T02:46:29+00:00 Siti Salma Nur Izati ssalmanizt@gmail.com Ihwan Satria Lesmana ssalmanizt@gmail.com Khaerul Anwar ssalmanizt@gmail.com <p>This study aims to evaluate the implementation of credit risk management at Bank Banten in reducing the Non-Performing Loan (NPL) ratio from 2020 to 2024. In the banking sector, NPL is a key indicator that reflects the quality of the credit portfolio as well as the effectiveness of the bank’s risk management. Bank Indonesia has set a reasonable threshold for NPL at below 5%. If this figure is exceeded, it may indicate deficiencies in the bank's credit risk management. This research uses a descriptive qualitative approach, with data collected through in-depth interviews, observations, document analysis, and Focus Group Discussions (FGD). The key informants in this study included the credit risk manager, credit officers, and analysts from Bank Banten. The results of the study show that Bank Banten experienced a significant decrease in the gross NPL ratio, from 22.27% in 2020 to 7.53% in 2024. This decline is attributed to the restructuring of credit policies, improvement of the risk monitoring system, and the stricter application of prudent credit principles. In addition, an Early Warning System (EWS)-based technology was introduced in 2023. The credit risk mitigation strategies implemented included enhanced credit analysis, more thorough assessments of debtor feasibility, and tighter supervision of problematic loans. Bank Banten also involved internal stakeholders in the formulation of risk strategies to ensure effectiveness and compliance with Financial Services Authority (OJK) regulations. The conclusion of this study is that the implementation of credit risk management at Bank Banten during the research period has been effective in reducing the NPL ratio, although there is still room for improvement in debtor financial literacy and strengthening the risk management information system. These findings are expected to serve as a reference for other regional development banks to improve credit management quality and maintain financial stability.</p> 2025-08-27T05:35:58+00:00 Copyright (c) 2025 Siti Salma Nur Izati, Ihwan Satria Lesmana, Khaerul Anwar http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2300 The application of project management in residential housing construction (greenland housing case study) PT. kalimantan global property 2025-08-30T02:46:29+00:00 Bela Barus indrirachmawati3850@gmail.com Indri Rachmawati indrirachmawati3850@gmail.com Indri Rachmawati indrirachmawati3850@gmail.com Fatimah Fatimah indrirachmawati3850@gmail.com Andi Esveranza indrirachmawati3850@gmail.com <p>This study examines the application of project management in the construction of a two-story 72/90 type house in the Greenland Housing area by PT Kalimantan Global Property. The construction of a house, even though it is small-medium scale, still has high complexity, including budget constraints, tight schedules, and limited human resources. Therefore, effective project management is needed to ensure the efficiency and effectiveness of construction implementation. A qualitative descriptive case study is the research methodology employed, and data is gathered through project document analysis, interviews, and observation. The study’s findings show that using the Program Evaluation and Review Technique (PERT) and the Critical Part Method (CPM) methods can help plan, control, and evaluate project time more accurately. The project was successfully completed within 128 days of a total planning of 240 days without significant delays, with cost efficiency and good quality of work results. This study proves that a project management approach based on the network method can improve project performance, even for the construction of medium-scale houses. These findings emphasize the importance of systematic documentation, utilization of project management tools, and structured supervision as key factors for the success of construction projects</p> 2025-08-29T04:48:35+00:00 Copyright (c) 2025 Bela Barus, Indri Rachmawati, Indri Rachmawati, Fatimah Fatimah, Andi Esveranza http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2363 Understanding academic burnout: the impact of social support and self-efficacy on final-year management students in Banjarmasin 2025-09-03T03:47:02+00:00 Annisa Maryanti rizky@stiei-kayutangi-bjm.ac.id Rizky Nastiti rizky@stiei-kayutangi-bjm.ac.id Yanuar Bachtiar rizky@stiei-kayutangi-bjm.ac.id Ibrahim Daud rizky@stiei-kayutangi-bjm.ac.id <p>Academic burnout is a critical issue affecting student well-being and academic performance, particularly among final-year university students engaged in thesis completion. Social support and self-efficacy are recognized as important psychological factors that can reduce stress, foster resilience, and improve students’ ability to cope with academic demands. This study investigates the effects of social support and self-efficacy on academic burnout among final-year management students in Banjarmasin. The study involved a sample of 100 students selected through proportional stratified random sampling, and the data were analyzed using multiple linear regression to examine the relationships between these variables. The findings reveal that social support has a positive but not significant effect on academic burnout, while self-efficacy shows a negative and significant effect, indicating its crucial role in mitigating burnout. Moreover, the combined influence of social support and self-efficacy is significant in reducing academic burnout. These results suggest that strengthening students’ self-efficacy and fostering supportive academic and social environments can help reduce burnout and enhance student resilience during thesis completion. The insights of this study provide valuable implications for higher education institutions in developing interventions and support systems that address the psychological needs of students in their final academic phase</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Annisa Maryanti, Rizky Nastiti, Yanuar Bachtiar, Ibrahim Daud http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2364 Examining the role of berAKHLAK core values and work ethic in shaping civil servant performance 2025-09-03T04:10:14+00:00 Atma Divendra Citrowiharyo rizky@stiei-kayutangi-bjm.ac.id Rizky Nastiti rizkynastiti@ibitek.ac.id Yanuar Bachtiar rizkynastiti@ibitek.ac.id Ibrahim Daud rizkynastiti@ibitek.ac.id <p>This research investigates the impact of the BerAKHLAK Core Values—comprising Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative principles—and work ethic on the performance of civil servants (Aparatur Sipil Negara/ASN) within the Banjarmasin City Government. Employing a quantitative approach, the study collected data from 201 civil servants using structured questionnaires, with the analysis conducted through regression analysis. The results indicate a contrasting effect of the two independent variables: the BerAKHLAK Core Values demonstrated a negative and significant influence on ASN performance, whereas work ethic showed a positive and significant influence. These findings highlight an intriguing dynamic, suggesting that while adherence to BerAKHLAK values may inadvertently constrain performance—potentially due to rigid interpretations or implementation challenges—strong work ethic consistently enhances employee output. The study underscores the importance of balancing value internalization with practical work behaviors to improve overall civil servant performance</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Atma Divendra Citrowiharyo, Rizky Nastiti, Yanuar Bachtiar, Ibrahim Daud http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2316 Approaches to enhancing the resilience and independence of smallholder coffee farmers 2025-08-30T02:46:29+00:00 Mustaqim Mustaqim mudzakkar.nb@gmail.com Mudzakkar NB nb.mudakar@gmail.com Meki Herlon Herlon.meki@gmail.com Zulhamid Ridho Ridho.zulhamid@gmail.com Ibnu Phonna Nurdin Nurdin.phonna@gmail.com Hanifaturrahmi Andrina Andrina.hani@gmail.com <p>This study examines strategies to strengthen the self-reliance of smallholder coffee farmers in the Gayo Highlands, focusing on Bener Meriah and Central Aceh Regencies, which are recognized centers of Gayo Arabica coffee production. A strategic analysis approach was applied using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to assess farmers’ internal strengths and weaknesses alongside external opportunities and threats. The IFE analysis produced a total score of 2.37, indicating a moderate level of internal capacity, driven by long experience in coffee cultivation, strong social cohesion, and favorable agro-climatic conditions. In contrast, the EFE score of 1.98 reflects a relatively weak ability to respond to external dynamics, including global price fluctuations, climate change impacts, and limited market access. Integrating these results into the Internal–External (IE) Matrix places smallholder coffee farmers in Quadrant VI, corresponding to a “Hold and Maintain” strategic posture. This position suggests that empowerment efforts should consolidate existing strengths while addressing vulnerabilities to external pressures. Recommended strategies include upgrading post-harvest technology, expanding direct market access, improving cooperative management, and strengthening climate resilience—steps expected to support sustainable coffee production, reduce dependence on intermediaries, and enhance the competitiveness of Gayo coffee in an increasingly dynamic global market.</p> 2025-08-03T00:00:00+00:00 Copyright (c) 2025 Mudzakkar NB Mudzakkar NB http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2318 Higher education institution leadership competency model development using the KSA approach 2025-08-30T02:46:29+00:00 Aditya Andika aditya.a@binus.ac.id <p>Higher Education Institutions (HEIs) need competent leaders to survive and thrive in today’s challenging educational environment. In order to achieve this, HEIs have to develop leadership competency models that are aligned with their needs and context. A leadership competency model is essential in understanding how to develop Higher Education Institution leaders. This study proposes a list of HEIs leadership competencies and a HEI leadership competency model based on knowledge-skills-attitudes (KSA) approach. The proposed model can be used as a foundational framework that can be adapted and customized by HEIs to develop their own unique models</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Aditya Andika http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2315 The effect of inventory intensity, capital intensity, and leverage on tax avoidance 2025-08-30T02:46:29+00:00 Haervi Yunira haervi.yunira26@gmail.com Citra Windi Lubis citrawindylubis@gmail.com Nurul Izzah Lubis nurulizzah.potensi@gmail.com Khairunnisa Khairunnisa khairunnisa@potensi-utama.ac.id <p>The objective of this research is to examine the impact of inventory intensity, capital intensity, and leverage Regarding tax avoidance among food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the period 2019–2023 period. The research adopts a quantitative method utilizing multiple linear regression analysis.&nbsp; The findings indicate that capital intensity Exhibits a positive and significant influence on tax avoidance, whereas inventory intensity and leverage do not Have a significant impact. At the same time. Concurrently, these variables are not found to significantly influence tax avoidance.</p> 2025-08-02T16:28:11+00:00 Copyright (c) 2025 Haervi Yunira -, Citra Windi Lubis, Nurul Izzah Lubis, Khairunnisa http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2281 Analysis of profitability, liquidity, solvency, company size, independent commissioners, and their effect on tax avoidance (empirical study of manufacturing companies listed on the indonesia stock exchange in 2019-2023) 2025-08-30T02:46:29+00:00 Silvia Cahaya Oktaria Riri Magdalena silviacahayaoktaria@gmail.com Widi Haryanti silviacahayaoktaria@gmail.com Yunus Harjito silviacahayaoktaria@gmail.com <p>This research is conducted to examine the influence of profitability, liquidity, solvency, firm size, and the presence of independent commissioners on tax avoidance within manufacturing companies subject to the Indonesia Stock Exchange (IDX) amid 2019 to 2023. Quantitative approach is adopted in this study, utilizing secondary data as the primary source of information. Data processing and statistical analysis are done by the SPSS version 21 software. The research population comprises 226 manufacturing firms registered on the IDX throughout the five-year span. Using a purposive sampling technique, a total of 345 data points were gathered from a selected sample of 69 companies. The study utilizes multiple linear regression analysis to interpret given data. Findings reveal that solvency significantly impacts tax avoidance, whereas profitability, liquidity, size of the company, including the amount of independent commissioners show no significant influence to the tax avoidance practices.</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Silvia Cahaya Oktaria Riri Magdalena, Widi Haryanti, Yunus Harjito http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2306 The Impact Digital Marketing on Consumer Decisions in Choosing Educational Institutions Linked to Population Data 2025-08-30T02:46:29+00:00 Edy Firmansyah edyf81867@gmail.com Ilhamsyah Siregar ilhamsyah891@gmail.com Yusnandar Yusnandar yusnandarnandar@gmail.com <p>This study's goal is to investigate the effects of digital marketing, specifically digital promotion, website quality, and interesting content on consumer decisions in selecting vocational education institutions in North Sumatra Province, Indonesia. Despite the increasing use of digital platforms by schools, student enrollment rates, particularly in vocational schools, remain low. This research addresses this gap by examining how digital marketing components affect parental decision-making as key consumers in education. Using a descriptive quantitative method that uses analysis of multiple linear regression, the study collected primary data from 90 respondents which parents of prospective vocational school students through uses purposive sampling across four regions, Medan, Deli Serdang, Serdang Bedagai, and Langkat. Data were obtained via questionnaires distributed through WhatsApp and analyzed Using tests of classical assumption, regression analysis, and validity and reliability. The outcomes for this research indicate that digital promotion and interesting content significantly to influence consumer decisions, while website quality does not have a significant individual effect. The regression model explains 68.4% of the variation in decision making. This study contributes both theoretically and practically by offering insights into effective digital marketing strategies for educational institutions to increase enrollment and improve digital communication with target audiences.</p> 2025-08-02T00:00:00+00:00 Copyright (c) 2025 Edy Firmansyah, Ilhamsyah Siregar, Yusnandar http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2288 Optimization of residential building construction time using the critical path method in bontang 2025-08-30T02:46:30+00:00 Zuhriah Zuhriah nadiasuryaputri161@gmail.com Andi Nurhasanah nadiasuryaputri161@gmail.com Nadia Surya Putri nadiasuryaputri161@gmail.com Try Gita Shavira nadiasuryaputri161@gmail.com Auldy Putri Jelita nadiasuryaputri161@gmail.com <p>The construction of residential housing is a complex process that requires optimal time management to ensure timely project completion. Delays in construction project implementation are often caused by various internal and external factors, such as limited resources, weather conditions, and challenges in coordinating project activities. This research aims to optimize the construction duration of a type 130 residential house in Bontang City through the application of the Critical Path Method (CPM). This method functions to identify the critical path in the stages of project activities and determine the estimated minimum project completion duration. Project activity data were obtained through field observations and interviews with the project implementers, then analyzed using the CPM approach by calculating Early Start (ES), Early Finish (EF), Late Start (LS), and Late Finish (LF). The analysis results indicate that by identifying and managing the critical path, the project—which was initially estimated to take 166 days—can be completed in 135 days with a total of 13 main activities, resulting in a time acceleration of 31 days. This study demonstrates that the CPM method is effective in controlling project execution time and has the potential to serve as a strategic solution to minimize delays in similar future projects</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Zuhriah Zuhriah, Andi Nurhasanah, Nadia Surya Putri, Try Gita Shavira, Auldy Putri Jelita http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2304 Literature review: transforming human resource management functions from administrative to strategic business partner - literature meta-analysis 2015-2024 2025-08-30T02:46:30+00:00 Ageng Nugroho agengnugroho.s@gmail.com Otti Wulandhari ottiwulan@gmail.com Enjat Sudrajat enjat88sudrajat@gmail.com Masitoh Masitoh Itohmasitoh040282@gmail.com <p>The evolution of the human resource management function from administrative roles to strategic business partners has become a major focus in the era of digitalization and economic globalization. It aims to analyze the comprehensive characteristics and transformation patterns of human resource functions through a systematic meta-analysis approach to the academic literature for the period 2015-2024. The research methodology adopts a qualitative meta-synthesis approach with article selection criteria including peer-reviewed publications, temporal range 2015-2024, focus on transformation of strategic HR roles, accessibility of accredited academic databases, and high thematic relevance. The analytical approach uses structured thematic synthesis techniques and systematic content analysis of ten relevant articles from internationally reputable scientific repositories. The results of the study identified three phases of progressive transformation including the transition stage, the development of strategic capabilities, and the maturity of business partnerships. Determinants of transformation success include executive management commitment, sustainable digital competency development, adaptive organizational culture, and external competitive pressures. Transformation has a significant positive impact on operational efficiency, organizational productivity, employee engagement, and the company's innovation capacity. The era of digitalization has become a fundamental catalyst for changing the paradigm of HR from an administrative mindset to a strategic orientation with an emphasis on technology-based decision-making and data analytics.</p> 2025-07-27T22:41:16+00:00 Copyright (c) 2025 Ageng Nugroho, Otti Wulandhari, Enjat Sudrajat; Masitoh http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2303 Job crafting and organizational support base on cooperative employee performance with work engagement mediation 2025-08-30T02:46:30+00:00 Hasna Widya Pratiwi hsnawdya@gmail.com <p>This study started from the decline in performance shown by employees of one of the leading cooperatives in Kendal Regency. At the beginning of this year, they could not complete the marketing target which is basically easy for employees to complete. This study will discuss how employee performance is based on job crafting and organizational support with work engagement mediation. The results of this study are expected to be input for cooperative companies that are currently developing, especially in terms of human resources. This study has an explanatory research basis using a census technique which means using the population as a sample of this study which amounted to 57 respondents. The test in this study used the Smart-PLS application. This study shows that organizational support and work engagement have a positive and significant effect on employee performance, while job crafting does not affect employee performance. In this study, organizational support also has a positive and significant effect on work engagement, while job crafting does not affect work engagement. While the mediation effect of work engagement only affects the results of organizational support on employee performance, while the results of job crafting on employee performance have no effect</p> <p>&nbsp;</p> 2025-08-19T05:53:42+00:00 Copyright (c) 2025 Hasna Widya Pratiwi http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2324 CAPM LQ 45 Analysis on IDX: Comparison Between the Property & Building Sector and the Agricultural Sector Before COVID-19 2025-08-30T02:46:30+00:00 Pristanto Silalahi pristanto.silalahi@uajy.ac.id <p>This study maps the risk and returns with the CAPM approach, looking at stock issuers and comparing the property with agricultural sectors. The aim is to dig deeper into the differences in risk and return faced by these two sectors. In addition, this study has practical value for investors who want to mitigate risk and optimize portfolios and for decision makers who need to consider which sectors are more vulnerable to economic changes. The property sector and the agricultural sector behave quite differently in changing market conditions during the observation period. Based on empirical testing, it was found that stocks in the property and building sector are aggressive compared to the share in the sector of Agriculture. This is seen from each shared sample research's mark beta (β). Ultimately, these findings can help manage portfolios with more measurable risks</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Pristanto Silalahi http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2286 The effect of advertisement attractiveness and discounts on the purchase decision of Ms. Glow Beauty Products (study on ms. Glow consumers in jombang regency) 2025-09-04T06:03:20+00:00 Yusuf Krisdianto krisdianto.yusuf74@gmail.com Indra Kurniawan indra.k@stiedewantara.ac.id <p>This study aims to determine and explain the Influence of Advertising Attraction and Discounts on Purchase Decisions for Ms. Glow Beauty Products (Study on Ms. Glow Consumers in Jombang Regency). Data collection using questionnaires to 100 consumers, the research approach used in the study is explanation. The analysis technique used is multiple linear regression through the assistance of the Statistical Package for Social Science (SPSS) application. Based on the results of the study, it shows that Advertising Attraction and Discounts have a significant effect on Purchase Decisions for Ms. Glow Beauty Products. Based on the results of the study, it shows that Advertising Attraction and Discounts have a significant effect on Purchase Decisions for Ms. Glow Beauty Products. Therefore, the higher the Advertising Attraction and Discounts, the higher the Purchase Decision for Ms. Glow Beauty Products</p> <p>&nbsp;</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Yusuf Krisdianto, Indra Kurniawan http://enrichment.iocspublisher.org/index.php/enrichment/article/view/2326 The relationship between gross domestic product (gdp) growth and foreign direct investment in Indonesia 2010-2023 2025-09-11T04:52:51+00:00 Eka Wahyuliana ekawahyuliana@gmail.com Nur Jaya Baiduri Ruslan ekawahyuliana@gmail.com Suhartini Suhartini ekawahyuliana@gmail.com Ansar Ansar ekawahyuliana@gmail.com <p>This study aims to analyze the relationship between Gross Domestic Product (GDP) growth and Foreign Direct Investment (FDI) in Indonesia from 2010 to 2023. The research employs a descriptive quantitative approach using secondary data from the Central Bureau of Statistics (BPS) and other relevant institutions. The analysis reveals a positive long-term relationship between FDI and GDP growth. Although in certain periods an increase in FDI was not immediately followed by a surge in economic growth, the data generally indicate that FDI has a significant contribution to GDP growth, especially when directed toward strategic sectors. The study also finds that the effectiveness of FDI in promoting economic growth is strongly influenced by factors such as infrastructure quality, macroeconomic stability, and supportive investment regulations. These findings are consistent with previous studies that emphasize the importance of the domestic environment in maximizing the benefits of FDI. Therefore, appropriate policies are needed to enhance investment competitiveness and optimize the positive impact of FDI on national economic development</p> <p>&nbsp;</p> 2025-08-30T00:00:00+00:00 Copyright (c) 2025 Eka Wahyuliana, Nur Jaya Baiduri Ruslan, Suhartini Suhartini, Ansar Ansar