Factors influencing the decision to visit tourists to Tanah Lot, BALI province
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Dec 31, 2022
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Abstract
Post-pandemic tourism activities in Indonesia have started to improve as indicated by the increasing number of visits. It is also feltby the Province of Bali, especially in the Tanah Lot tourist destinationwhich has become a tourism icon of pride in the province of Bali. The attractions offered can be a driving force for tourists to visit. The decision of tourists to visit is the most important aspect that can increase tourism revenue. Therefore, the decision to visit tourists must be increased through the factors that influence it. Based on these reviews, this study aims to examine and analyze the influence of e-Wom, tourist facilities, and implementation of health protocols on tourists' visiting decisions to Tanah Lot, Bali Province. This research is an associative quantitative study with a sample of 400 tourists visiting Tanah Lot, Bali Province. The data analysis technique uses partial least square analysis. The results of the study concluded that e-Wom and implementation of health protocols had a significant effect on visiting decisions, while tourist facilities did not have a significant effect on visiting decisions.
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How to Cite
Hermawan, D., & Putri, N. M. D. K. (2022). Factors influencing the decision to visit tourists to Tanah Lot, BALI province. Enrichment : Journal of Management, 12(5), 4463-4469. https://doi.org/10.35335/enrichment.v12i5.1031
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Sri Puspa Dewi, RNM (2021). Local Community Participation in Sustainable Tourism Management at Taman Ayun Tourist Attraction, Mengwi District, Badung Regency, Bali. Journal of Hospitality and Tourism, 4(1). https://doi.org/10.35729/jhp.v4i1.56
Ati Mustikasari, SW (2016). The Influence of e-WOM on the Decision Comes To The Tourism in Bandung. Indonesian Journal of Management, 16(2), 95–103.
Darmaputra, PGE, & Pitanatri, PDS (2017). Women's Reciprocity and Homestay Development in the Bromo Tengger Semeru Area. In Proceeding National Seminar and Call For Paper: Innovation and Development of Creative Tourism as an Economic Activator for the Indonesian Society pg.
Fahimah, M., & Umsa, AY (2022). the influence of health protocols, prices and facilities on the decision to visit tourist destinations during the Covid-19 pandemic. Journal of Business and Accounting, 12(1), 1–14.
Filieri, R., Acikgoz, F., Ndou, V., & Dwivedi, Y. (2020). Is TripAdvisor still relevant? The Influence of Review Credibility, Review Usefulness, And Ease of Use on Consumers’ Continuance Intention. International Journal of Contemporary Hospitality Management, 33(1), 199–223
Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The Role of Visual Cues in Ewom on Consumers’ Behavioral Intention and Decisions. Journal of Business Research, 135, 663–675
Gosal, J., Andajani, E., & Rahayu, S. (2020). The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City. International Symposium on Management (INSYMA 2020), 115(Insyma), 261–265. https://doi.org/10.2991/aebmr.k.200127.053
Hafniel Rayendra, Akmal, & Visza Adha, H. (2022). Effect of Price, Facility Analysis on Minang Fantasi Waterpark Customer Satisfaction, and Padang Panjang Resort. Journal of Management and Entrepreneurship, 1(1).
Humaira, A., & Wibowo, LA (2017). Analysis of Electronic Word of Mouth (Ewom) Factors Influencing Tourist Visiting Decisions. THE Journal : Tourism and Hospitality Essentials Journal, 6(2), 1049. https://doi.org/10.17509/thej.v6i2.5515
Information, A. (2022). Keywords: gemah beach, destination image, tourist motivation, negative e-wom. JSIM: Journal of Social Sciences and Education, 3(5).
Jatmiko, H., & Sandy, SRO (2020). Analysis of Factors Influencing Decisions to Visit Hotels in Jember City During the Covid-19 Pandemic. Sadar Wisata: Journal of Tourism, 3(2), 93–100. https://doi.org/10.32528/sw.v3i2.3882
Made Gami Sandi Untara, OI, Supada, W., & Negeri Mpu Kuturan Singaraja, S. (2020). The Existence of Tanah Lot Temple in the Development of Cultural Tourism in Tabanan Regency. Cultoure: Scientific Journal of Hindu Cultural Tourism, 1(2), 186–197. http://jurnal.stahnmpukuturan.ac.id/index.php/cultoure/article/view/833
Mogimpe, C. M. & Bachri, S. (2021). Pengaruh Komponen Pariwisata Terhadap Keputusan Berkunjung Pada Air Terjun Saluopa Era Covid-19. Jurnal Smart, 1(2), 17-24
Ni Made Putri Kartika Jati, I Wayan Arthanaya, & I Nyoman Sutama. (2021). Supervision of Foreigners on the Implementation of Visit Visa Free at the Ngurah Rai Special Class 1 Immigration Office. Journal of Legal Preferences, 2(1), 93–98. https://doi.org/10.22225/jph.2.1.3052.93-98
Puspitasari, K. (2021). E-WoM on the mom travel blog: engagement, information influence, and the power of visual information. Indonesian Journal of Communications Studies, 5(3), 791–811. https://doi.org/10.25139/jsk.v5i3.2655
Rukmana, TN, & Andjarwati, AL (2020). Travel Motivation, Destination Image, and e-WOM and Their Influence on Visit Intentions (Study on Tourism Visitors to the Grobogan Reservoir, Bojonegoro Regency). Journal of Management Science, 8(2), 634–647.
Rusydi, R., Adnan, A., Sutan, S., & Bachri, N. (2021). the Influence of Environment, E-Wom, and Facilities on Tourist Decisions To Visit Sawuek River, North Aceh, Indonesia. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(2), 207–214. https://doi.org/10.54443/ijerlas.v1i2.89
Saputra, R., Mertha, I. W., & Wiarti, L. Y. (2022). Analisis Pengaruh Penerapan Protokol Kesehatan Dan Psikologis Terhadap Minat Berkunjung Wisatawan Ke Bali Selama Pandemi Covid-19. TULIP: Tulisan Ilmiah Pariwisata, 5(2), 35-41
Saryana, IM, Raharjo, A., & Octaviano, AL (2018). Photo Illustration Design on a T-shirt with Digital Photography Media to Support Cultural Tourism at Tanah Lot Temple and Taman Ayun. Mudra Journal of Cultural Arts, 33(1), 154. https://doi.org/10.31091/mudra.v33i1.313
Setyawati, A. (2019). Analisis Pengaruh Peran Logistik Pariwisata Terhadap Keputusan Bekunjung Wisatawan (Studi Kasus: Objek Wisata Air Terjun Jumog, Kabupaten Karanganyar). Online Journals of Universitas Muhammadiyah Surakarta
Sholekah, FI, & Oktaviani, RM (2022). THE IMPACT OF THE COVID-19 PANDEMIC ON ECONOMIC GROWTH IN MALUKU PROVINCE. MEA Scientific Journal (Management, Economics, and Accounting), 6(1), 494–512.
Sri Puspa Dewi, RNM (2021). Local Community Participation in Sustainable Tourism Management at Taman Ayun Tourist Attraction, Mengwi District, Badung Regency, Bali. Journal of Hospitality and Tourism, 4(1). https://doi.org/10.35729/jhp.v4i1.56