The effect of price, taste on people’s purchasing interest in batam street food

##plugins.themes.academic_pro.article.main##

Hendri Herman
Ismet Jayadi
Agung Wahyu
Heri Sumantoro
Habibilah Al Naufal

Abstract

This research was conducted to determine the influence of price and taste on people's buying interest in street food in Batam city. The sample in this study was street food enthusiasts in Batam city with a total sample of 100 respondents. from the results of the study, it is known that, price has a significant effect on people's buying interest in street food. Therefore, business actors need to pay more attention to setting prices so as not to lose customers. Likewise with taste, from the results of research taste has a significant influence on people's buying interest in street food. Therefore, in order for people to make purchases and repurchases, business actors need to maintain the taste of the product. From the results of simultaneous tests, it can be seen that the price and taste simultaneously have a significant effect on buying interest

##plugins.themes.academic_pro.article.details##

How to Cite
Herman, H., Ismet Jayadi, Agung Wahyu, Heri Sumantoro, & Habibilah Al Naufal. (2022). The effect of price, taste on people’s purchasing interest in batam street food. Enrichment : Journal of Management, 12(5), 4484-4489. https://doi.org/10.35335/enrichment.v12i5.1034

References

Aisya, S., Eliza, S., Fatma’, & Zainuddin, M. A. (2020). Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Konsumen di Toko Nimshop Palu. Jurnal Ilmu Ekonomi Dan Bisnis Islam, 2(1), 398. https://doi.org/10.36418/syntax-literate.v5i7.1469
Arifin, Atwal & setyaningrum, D. (2022). Analisis Pengaruh Labelisasi Halal, Harga, Promosi, Citra Rasa, Dan Citra Merek Terhadap Keputusan Pembelian Sosis Kanzler Oleh Generasi Milenial (Studi Pada Konsumen Swalayan Indomaret Sragen). Jurnal Ekonomi Dan Bisnis, 10(1), 420–427.
Aryandi, J., & Onsardi, O. (2020). Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani Dan Bisnis, 1(1).
Dilasari, E. M., Yosita, G., & Sanjaya, V. F. (2022). Pengaruh Cita Rasa Dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Konsumen Kopi Janji Jiwa Bandar Lampung. REVENUE: Jurnal Manajemen Bisnis Islam, 3(1), 25–42. https://doi.org/10.24042/revenue.v3i1.10448
Ilmi, S., Pawenang, S., & Marwati, F. S. (2020). Pengaruh Choi Siwon Sebagai Brand Ambassador, Brand Image, dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy Chicken. Jurnal Ilmiah Edunomika, 4(01), 103–113. https://doi.org/10.29040/jie.v4i01.822
Indrayani, P., & Syarifah, T. (2020). Pengaruh harga, cita rasa, dan lokasi terhadap keputusan pembelian pada usaha kue pia Fatimah Azzahra di Kecamatan Tanjung Tiram. Jurnal Manajemen, Ekonomi Sains, 2(1), 57–66.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th, Global ed.). Pearson.
Kurniawan, A., & Herman, H. (2019). Pengaruh Kualitas Barang Trading, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Citra Mandiri Distribusindo. Scientia Journal, 1(2).
Melda, M., Arini, E., & Yulinda, A. T. (2020). Pengaruh Keragaman Produk, Cita Rasa Dan Citra Merek Terhadap Keputusan Pembelian. (JEMS) Jurnal Entrepreneur Dan Manajemen Sains, 1(2), 143–149. https://doi.org/10.36085/jems.v1i2.918
Njoto, T. K. (2016). Cita Rasa Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen Bumi Anugerah. Jurnal Manajemen Dan Start-Up Bisnis, 1(4), 455–463.
Novita Sari, F., & Dewi Mulyani, I. (2021). Pengaruh Cita Rasa dan Harga terhadap Keputusan Pembelian Kerupuk Udang Sinar Jaya Kaligangsa Brebes Influence of Flavor and Price on Purchase Decision of Shrimp Crackrs Sinar Jaya Kaligangsa Brebes. Journal Economics and Management (JECMA, 2(01), 19–27.
Resky, D. (2021). Pengaruh Cita Rasa, Desain Dan Promosi Terhadap Keputusan Pembelian Minuman Gelas Ale-Ale. (JEMS) Jurnal Entrepreneur Dan Manajemen Sains, 3(1), 38–48. https://doi.org/10.36085/jems.v3i1.2448
Sari, Y. R. (2021). Pengaruh citra perusahaan, kualitas produk dan cita rasa terhadap kepuasan pelanggan. Jurnal Manajemen Modal Insani Dan Bisnis (JMMIB), 2(2), 164–171.
Suherman, A. W., & Hongdiyanto, C. (2021). Pengaruh Promosi, Cita Rasa, Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Milkmo. Performa, 5(3), 233–241. https://doi.org/10.37715/jp.v5i3.1774
Wulandari, E. E. P. (2021). Pengaruh Lokasi, Inovasi Produk, Dan Cita Rasa Terhadap Keputusan Pembelian Pada Eleven Cafe Di Kota Bengkulu. (JEMS) Jurnal Entrepreneur Dan Manajemen Sains, 2(1), 74–86. https://doi.org/10.36085/jems.v2i1.1379
Yanto, I. (2020). Pengaruh Pemasaran di Media Sosial dan Cita Rasa Terhadap Keputusan Pembelian Konsumen Pempek Asiong Talang Banjar Jambi. Diss. UIN Sultan Thaha Saifuddin.
Zulfikar, R. S., Sutikno, B., & Hastari, S. (2022). Pengaruh Promosi Dan Cita Rasa Terhadap Keputusan Pembelian Pada Konsumen Cv. Rima Jaya Di Pasuruan. Jurnal EMA, 7(1), 34. https://doi.org/10.47335/ema.v7i1.163