The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan
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Apr 7, 2021
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Abstract
This study analyzes business performance in the context of product innovation which is influenced by entrepreneurial orientation and market orientation. Based on the results of the path analysis, it shows that product innovation is an intervening variable on the variable of competitive advantage. The results also show that entrepreneurial orientation does not have a significant effect on product innovation while market orientation has a significant effect. Entrepreneurial orientation and product innovation have a significant effect on business performance, while market orientation has no significant effect.
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How to Cite
Yaskun, M., & Sudarmiatin. (2021). The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan. Enrichment : Journal of Management, 11(2), 360-365. https://doi.org/10.35335/enrichment.v11i2.105
References
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[21] O’Regan, Nicholas & Ghobadian, A. 2005. Innovation In SMEs : The Impact Of Strategic Orientation And Environmental Perceptions. International Journal Of Productivity And Performance Management. Vol.54. No. 2.
[22] Quantananda E, dan Haryadi, B. 2015. Pengaruh Orientasi Kewirausahaan pada Perusahaan Makanan dan Minuman di Surabaya. Jurnal Agora. Vol. 3, No.1, 706-715.
[23] Reniati. 2013. Kreativitas Organisasi dan Inovasi Bisnis. Bandung: Alfabeta.
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[25] Tjiptono, Fandy & Chandra, Gregorius. 2012. Pemasaran Stratejik. Yogyakarta: ANDI.
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[27] Uncles, M. 2000. Market Orientation. Australian Journal Management. Vol.25, No.2.
[28] Wahyono. 2002. Orientasi Pasar dan Inovasi, Pengaruhnya terhadap Kinerja Pemasaran. Jurnal Sains Pemasaran Indonesia. 23-40.
[29] Weerawardena, J. 2003. Exploring the role of market learning capability in competitive strategy. European Journal of Marketing. Vol. 37, No.3/4, 407-429.
[30] www.lamongankab.bps.go.id.
[2] Arief, A. Widodo. 2011. Model Peningkatkan Kinerja Pemasaran Dalam Konteks Adaptabilitas Lingkungan. Analisis Manajemen, Vol.5, 30-44.
[3] Best, R. J. 2009. Market-Based: Strategies for Growing Customer Value and Profitability. 5th ed. New Jersey: Pearson Education.
[4] Cravens, D. W, & Piercy, N. F. 2009. Strategic Marketing. 9th ed. New York: McGraw Hill.
[5] Debbie Liao and Philip Sohmen. 2001. The Development of Modern Entrepreneurship in China. Stanfod Journal of East Asia Affair. Vol. 1.
[6] Fauzi. 1995. Kamus Akuntansi Praktisi. Surabaya : Indah.
[7] Galbraith, J.R. 1973. Designing Complex Organizations. Addison Wesley: Roading MA.
[8] Helia, R, Farida, N, dan Prabawani, B. 2015. Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Keunggulan Bersaing Melalui Inovasi Produk sebagai Variabel Antara Studi Kasus pada IKM Batik di Kampung Batik Laweyan Solo. Diponegoro Journal of Social and Political Science,10.
[9] Kohli, A, Jaworski, B. 1990. Market orientation: The construct, research propositions and managerial implications. Journal of Marketing. Vol. 54, No.2, 1-18.
[10] Kotler, Philip, dan Gary Armstrong. 2004. Dasar-Dasar Pemasaran. Edisi kesembilan. Jilid 1, dialihbahasakan oleh Alexander Sindoro, Jakarta: Indeks.
[11] Looy, B.V, Gemmel, P, & Van Dierdonck, R. 2003. Service Management : An Integrated Approach. 2nd ed. Singapore : McGraw hill.
[12] Lumpkin, G. T., dan Dess, G. G. 1996. Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance. Academy of Management Review, Vol. 21 (1), p. 135-172. Service Research. Vol.7, No.3.
[13] Margareth, Maggie Kalangi. 2017. Orientasi Wirausaha Dan Orientasi Pasar Terhadap Inovasi Produk Dan Kinerja Bisnis (Studi Pada UMKM Rumah Makan Di Kota Tomohon). Jurnal Riset Bisnis dan Manajemen. Vol.5, No.1.
[14] Miles, Morgan, Joe Giglierano, Rob Vitale. 2003. Entrepreneurial Orientation, Market Orientation, and Performance In Established And Startup Firms. www.cob.sjsu.edu/facstaff/giglie_j/Research/Sympap 2003.
[15] Morris, Michael H. & Lewis, Pamela S. 1995. Determinants of Entrepreneurial Activity Implications for Marketing. European Journal of Marketing. Vol. 29, No.7, 33-34.
[16] Mulyadi. 2005. Sistem Manajemen Berbasis Balanced Scorecard. Yogyakarta: YKPN.
[17] Naman, John L. and Dennis P. Slevin. 1993. Entrepreneurship and the Concept of Fit: A Model and Empirical Test. Strategic Management Journal. Vol.14, No.2,137-53.
[18] Narver, J.C., Slater, S.F. 1990. The effect of market orientation on business profitability. Journal of Marketing. Vol.54, No.4, 20-35.
[19] Narver, J.C., Slater, S.F., Tietje, B. 1998. Creating a market orientation. Journal of Market-Focused Management. Vol. 2, No.3, 241-255.
[20] Nelly, Andi. 2001. New Product Quality and Product Development Teams. Journal of Marketing. Vol. 64.
[21] O’Regan, Nicholas & Ghobadian, A. 2005. Innovation In SMEs : The Impact Of Strategic Orientation And Environmental Perceptions. International Journal Of Productivity And Performance Management. Vol.54. No. 2.
[22] Quantananda E, dan Haryadi, B. 2015. Pengaruh Orientasi Kewirausahaan pada Perusahaan Makanan dan Minuman di Surabaya. Jurnal Agora. Vol. 3, No.1, 706-715.
[23] Reniati. 2013. Kreativitas Organisasi dan Inovasi Bisnis. Bandung: Alfabeta.
[24] Tjiptono, Fandy. 2008. Strategi Pemasaran. Edisi Ketiga. Yogyakarta: Andi.
[25] Tjiptono, Fandy & Chandra, Gregorius. 2012. Pemasaran Stratejik. Yogyakarta: ANDI.
[26] Syairozi, M. I., Pambudy, A. P., & Yaskun, M. (2021). ANALISIS PENERAPAN GOOD GOVERNANCE DALAM SISTEM INFORMASI KEUANGAN DAERAH. Prosiding Penelitian Pendidikan dan Pengabdian 2021, 1(1), 49-59.
[27] Uncles, M. 2000. Market Orientation. Australian Journal Management. Vol.25, No.2.
[28] Wahyono. 2002. Orientasi Pasar dan Inovasi, Pengaruhnya terhadap Kinerja Pemasaran. Jurnal Sains Pemasaran Indonesia. 23-40.
[29] Weerawardena, J. 2003. Exploring the role of market learning capability in competitive strategy. European Journal of Marketing. Vol. 37, No.3/4, 407-429.
[30] www.lamongankab.bps.go.id.