The influence of promotional costs on third party finds at PT. Bank BRI Syariah Indonesia

##plugins.themes.academic_pro.article.main##

Hieronimus Erwin Indrawan
Suci Dwi Purwati
Amalia Tresna Fadhilah
Yudha Febri Al Paksi
Woro Dwi Hartanty

Abstract

Banks receive a lot of funds from the public in the form of deposits, both in the form of Savings, Deposits, and other forms of savings offered by the Bank through the "Promotion" program carried out by the Bank. This study aims to find a relationship between Promotional Expenses incurred and the amount of Funds received from customers called Third Party Funds (DPK). In this case, as an example, we use data from Bank BRI Syariah Indonesia for the 2016 – 2020 period. statistical analysis of correlation, determination, and regression assisted by the IBM SPSS version 22 program. The results of data processing show an R2 value of 0.038% indicating that Promotional Costs have an effect on Third Party Funds of 0.0038%, the remaining 0.0038% is influenced by other factors that are not present in this study. Meanwhile, the regression equation that is formed is Ŷ = 26,705,681.242 + 203,726X indicating that if promotion costs increase, third party funds will also increase. The F test results obtained a Sig value of 0.133 greater than 0.05 (Sig. > 0.05). Judging from the results of processing the data based on the results of the regression equation, Promotional Costs have a positive effect on Third Party Funds. However, if we look at the results of the R2 value, the effect is only 0.038%, the rest is influenced by other factors outside this study. Meanwhile, if you look at the results of the F test with the Sig. 0.133 is greater than 0.05 (Sig. > 0.05) so the Promotional Costs have no significant effect on Third Party Funds. So it can be concluded that the purpose of Promotional Fees is not to invite customers to save their funds at Bank BRI Syariah Indonesia. This can raise questions for Bank BRISyariah for what purpose the Promotion is carried out.

##plugins.themes.academic_pro.article.details##

How to Cite
Indrawan, H. E., Purwati, S. D., Fadhilah, A. T., Paksi, Y. F. A., & Hartanty, W. D. (2023). The influence of promotional costs on third party finds at PT. Bank BRI Syariah Indonesia. Enrichment : Journal of Management, 13(1), 186-192. https://doi.org/10.35335/enrichment.v13i1.1226

References

Andri Soemitra, M. A. (2017). Bank & Lembaga Keuangan Syariah. Prenada Media.
Andrianto, S. E. M. A., & Dr. M. Anang Firmansyah, S. E. M. M. (2019). Manajemen Bank Syariah. Penerbit Qiara Media.
Billy Arma Pratama, 2010. Faktor-Faktor yang Mempengaruhi Kebijakan Penyaluran Kredit Perbankan (Studi Kasus pada Bank Umum di Indonesia periode 2005-2009). Tesis Program Studi Magister Manajemen Universitas Dipenogoro Semarang
Dr. H. Fajri Ismail, M. P. (2018). Statistika Untuk Penelitian Pendidikan dan Ilmu-Ilmu Sosial. Kencana.
Dr. M. Syahirman Yusi, M. S., & Dr. Umiyati Idris, M. S. (2020). Statistika untuk Ekonomi, Bisnis, & Sosial. Penerbit Andi.
Dr. Sri Wahyuni, S. E. M. S. (2020). PERBANKAN SYARIAH: PENDEKATAN PENILAIAN KINERJA. Penerbit Qiara Media.
Drs. Ismail, MBA., A. (2017). Perbankan Syariah (Cetakan ke-5). Kencana.
Hapsila, I. A. A. (2015). Manajemen Perbankan. Deepublish.
Hidayah, S. nur. (2019). Tugas akhir. https://doi.org/10.31227/osf.io/n4f68
Indrawan, H. E., & Givan, B. (2019). Biaya Promosi dan Biaya Dana Berpengaruh terhadap Dana Pihak Ketiga Bank Permata Jakarta. Perspektif, 17(2), 176–183.
Indrawan, H. E., Nainggolan, Kaman. (2018). Biaya Bunga, Biaya Promosi dan Biaya Gaji Karyawan Berpengaruh Terhadap Pendapatan Bunga Bersih Pada bank Permata Jakarta. Jurnal Administrasi Kantor, Vol.7, No.1, Juni 2019, 21-30.
Ir. Syofian Siregar, M. M. (2017). Metode Pemilihan Kuantitatif: Dilengkapi dengan Perbandingan Perhitungan Manual & SPSS. Prenada Media.
Kasmir. (2016). Dasar - Dasar Perbankan (Edisi Cetakan 14). RAJAWALI PERS.
Kasmir. (2020). Bank dan Lembaga Keuangan Lainnya (Revisi Cetakan 19). PT. Raja Grafindo Persada.
Lestari, Puji. (2009). Efektivitas Pengaruh Besaran Biaya Promosi dalam Penghimpunan Dana Pihak Ketiga.
Pembangunan, J. E., & Ekonomi, F. (2018). Pengaruh Dana Pihak Ketiga, Loan To Deposit Ratio, Biaya Operasional Pendapatan Operasional Terhadap Return on Asset Bank Umum Di Indonesia Periode 2010.1-2017.4. Jurnal Berkala Ilmiah Efisiensi, 18(2), 170–180.
Puspitasari, Elisa. (2014). Analisis Faktor-Faktor yang Mempengaruhi Net Interst Margin pada Bank-Bank Umum di Indonesia.
Pratiwi, Z. M. E. (2015). Institut Agama Islam Negeri. 23, 57168.
Ryandono, M. N. H., & Wahyudi, R. (2018). Manajemen Bank Islam: Pendekatan Syariah dan Praktek. UAD PRESS.
www.brisyariah.co.id
Yuliawati, L. (2019). Biaya Iklan dan Promosi Serta Pengaruhnya terhadap Hasil Penjualan PT. Sukses, Indofood Tbk, Makmur. Cakrawala, 19(1), 15–20. doi: https://doi.org/10.31294/jc.v19i1.