Analysis of the Effect of Hashtag "Sharia" on Customer Satisfaction with Consumer Category of Sharia Banks and Conventional Banks as Moderating Variables
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May 8, 2021
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Abstract
This study aims to analyze the influence of "sharia" hashtags on customer satisfaction and the influence of the "sharia" hashtag on customer satisfaction moderated by the bank category. The research method uses a questionnaire survey and partial least square testing with bogor and south tanggerang area respondents. The results revealed that hashtag "sharia" affects customer satisfaction, other research results also revealed the category of banks can strengthen the influence of hashtag "sharia" on customer satisfaction.
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How to Cite
Supriyadi, L., & Deni Pandu Nugraha. (2021). Analysis of the Effect of Hashtag "Sharia" on Customer Satisfaction with Consumer Category of Sharia Banks and Conventional Banks as Moderating Variables. Enrichment : Journal of Management, 11(2), 469-475. https://doi.org/10.35335/enrichment.v11i2.126
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[12] Mirakhor, A., & Zaidi, I. (2007). Profit-And-Loss sharing contracts in islamic finance. In Handbook of Islamic Banking.
[13] Nugraha, D. P., Karlina, S., & Ali, H. (2019). Analisis Pengaruh Simpanan, Tingkat Bagi Hasil, Dan Non Performing Financing (Npf) Terhadap Pembiayaan Pada Perbankan Syariah. SEGMEN-Jurnal Manajemen Dan Bisnis, 15(1).
[14] Vizcaino, B. (2014), “What’s in a name? Islamic banking rebrands in attempt to go mainstream”, (accepted 22 April 2018), available at: www.reuters.com/article/islam-financing-namechange/ whats-in-a-name-islamic-banking-rebrands-in-attempt-to-go-mainstreamidUSL6N0PC4SD20140702
[2] Adnan, A. A. (2013). Bank Choice Behaviour among Malaysian Muslims: A Qualitative Approach. International Research Journal of Social Sciences Vol. 3(2), 1-8, February (2013).
[3] Blunch, N. (2012). Introduction to Structural Equation Modelling Using SPSS and AMOS. In Introduction to Structural Equation Modelling Using SPSS and AMOS. https://doi.org/10.4135/9781446249345
[4] Darwin, M. (2020). The Effect of Communication Strategy in Marketing 4.0 to Purchase Decision Through Brand Advocacy in Shopee E-Commerce. Http://Journal.Stiemb.Ac.Id/Index.Php/Mea/Article/View/482, 4(2), 375–396. http://journal.stiemb.ac.id/index.php/mea/article/view/482
[5] Erol, C., & El-Bdour, R. (1989). Attitudes, behaviour and patronage factors of bank customers towards islamic banks. International Journal of Bank Marketing. https://doi.org/10.1108/02652328910132060
[6] Hanif, M., Tariq, M., Tahir, A., & Wajeeh-ul-Momeneen. (2012). Comparative performance study of conventional and Islamic banking in Pakistan. International Research Journal of Finance and Economics.
[7] Hasan, Z. (2015). Risk Sharing versus Risk Transfer in Islamic Finance : A Critical Appraisal. ISRA International Journal of Islamic Finance. https://doi.org/10.12816/0021394
[8] Ibrahim, M. H. (2015). Issues in Islamic banking and finance: Islamic banks, Shari’ah-compliant investment and sukuk. Pacific Basin Finance Journal. https://doi.org/10.1016/j.pacfin.2015.06.002
[9] Iqbal, M., & Molyneux, P. (2004). Thirty Years of Islamic Banking. In Thirty Years of Islamic Banking. https://doi.org/10.1057/9780230503229
[10] Islam, J. U., & Rahman, Z. (2017). Awareness and willingness towards Islamic banking among Muslims: An Indian perspective. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-01-2016-0017
[11] Khafafa, A. J., & Shafii, Z. (2013). Customer satisfaction and islamic banking awareness in the islamic banking window system in Libya. Middle East Journal of Scientific Research. https://doi.org/10.5829/idosi.mejsr.2013.13.1875
[12] Mirakhor, A., & Zaidi, I. (2007). Profit-And-Loss sharing contracts in islamic finance. In Handbook of Islamic Banking.
[13] Nugraha, D. P., Karlina, S., & Ali, H. (2019). Analisis Pengaruh Simpanan, Tingkat Bagi Hasil, Dan Non Performing Financing (Npf) Terhadap Pembiayaan Pada Perbankan Syariah. SEGMEN-Jurnal Manajemen Dan Bisnis, 15(1).
[14] Vizcaino, B. (2014), “What’s in a name? Islamic banking rebrands in attempt to go mainstream”, (accepted 22 April 2018), available at: www.reuters.com/article/islam-financing-namechange/ whats-in-a-name-islamic-banking-rebrands-in-attempt-to-go-mainstreamidUSL6N0PC4SD20140702