Big data analytics and key success factor in achieving competitive advantage and performance of small medium enterprises: literature review

##plugins.themes.academic_pro.article.main##

Didi Tarmidi
Indra Taruna
Anton Budi S
Vina Marinda S

Abstract

Along with the rapid changes in technology, many small and medium-sized enterprises (SMEs) have leveraged Big Data Analytics and other factors to drive digital transformation to gain a competitive advantage and improve performance. Making smart decisions based on data will help small and medium-sized companies get through the wave toward larger investment targets. The successful implementation of Big Data Analytics and other factors depends on alignment with aspects of an organization, technology, and human resources. Identifying critical success factors (CSFs) in driving Big Data innovation is critical to addressing the challenges surrounding Big Data Analytics and its application. This study aims to examine a systematic literature review that explains the concept of Big Data Analytics and the key success factors in achieving competitive advantage and performance of small and medium-sized companies. By conducting a systematic literature review analysis for studies related to key success factors and Big Data Analytics during the research period on data needs, there were 50 sources of articles analyzed to identify the concept based on its classification. Referring to the descriptive qualitative analysis method for the selected literature section, the findings of this study succeeded in identifying 48 critical success factors from the implementation section of Big Data Analytics by proposing schemes and frameworks in 4 categories, namely: Organization, Technology, Human Resources (People) and Management Data Governance. These findings can be used as a reference for successful strategies and implementation of Big Data Analytics by formulating them into a more effective database form to improve the performance of small and medium-sized companies in achieving competitive advantage.

##plugins.themes.academic_pro.article.details##

How to Cite
Tarmidi, D., Taruna, I., Budi S, A., & Marinda S, V. (2023). Big data analytics and key success factor in achieving competitive advantage and performance of small medium enterprises: literature review. Enrichment : Journal of Management, 13(1), 586-595. https://doi.org/10.35335/enrichment.v13i1.1302

References

Adrian, E. a. (2017). Factors influencing to the implementation success of big data analytics: A systematic literature review. International Conference on Research and Innovation in Information Systems, ICRIIS. https://doi.org/10.1109/ICRIIS.2017.8002536
Agha, E. a. (2019). Transformational Leadership as a Critical Success Factor for Enterprise Resource Planning System Implementation. Open Access Libarary Journal, 6, 1–27. https://doi.org/10.4236/oalib.1105243
Ahmad_Al-tit. (2019). Critical Success Factors of Small and Medium-Sized Enterprises in Saudi Arabia : Insights from Sustainability Perspective. MDPI, 3(32), 1–12. https://doi.org/10.3390/admsci9020032
Ajah&Nweke. (2019). Big Data and Business Analytics : Trends , Platforms , Success Factors and Applications. MDPI, 3, 1–30.
Al-Rousan&Al-Shargabi. (2017). A new maturity model for the implementation of software process improvement in web-based projects. Journal of Digital Information Management, 15(2), 66–75.
Al-Sai, E. a. (2019). Big Data Impacts and Challenges: A Review. 2019 IEEE Jordan International Joint Conference on Electrical Engineering and Information Technology, JEEIT 2019 - Proceedings, April, 150–155. https://doi.org/10.1109/JEEIT.2019.8717484
Dos Santos, E. a. (2018). Flow Theory to Promote Learning in Educational Systems : Is it Really Relevant? Brazilian Journal of Computers in Education, 26, 29–59. https://doi.org/10.5753/RBIE.2018.26.02.29
Eybers&Hattingh. (2017). Critical success factor categories for big data: A preliminary analysis of the current academic landscape. 2017 IST-Africa Week Conference, IST-Africa 2017, June. https://doi.org/10.23919/ISTAFRICA.2017.8102327
Huang, E. a. (2019). Critical Success Factors in Implementing Enterprise Resource Planning Systems for Sustainable Corporations. MDPI, 11(6785), 1–42.
Ibrahim, E. a. (2020). Big Data Analytics and the Struggle for Equity in Health Care : The Promise and Perils. Health Equity, 4(1), 2019–2021. https://doi.org/10.1089/heq.2019.0112
Kikwasi. (2018). Critical Critical Success Success Factors Factors for for Effective Effective Risk Risk Management Management. 73–94. https://doi.org/10.5772/intechopen.74419
Mikalef, E. a. (2016). Big Data and Strategy: A research Framework. ACIS 2010 Proceedings, 50(September), 76–87. http://aisel.aisnet.org/mcis2016http://aisel.aisnet.org/mcis2016/50%0Ahttp://aisel.aisnet.org/ecis2016_rphttp://aisel.aisnet.org/ecis2016_rp/99%0Ahttps://aisel.aisnet.org/ecis2016_rp/99%0Ahttp://www.ecis2016.eu/papers/2024.pdf%0Ahttp://aisel.aisnet.org/ec
Mikalef, E. a. (2019). Information & Management Exploring the relationship between big data analytics capability and competitive performance : The mediating roles of dynamic and operational capabilities. Information & Management, May, 103169. https://doi.org/10.1016/j.im.2019.05.004
Muniz Felix, E. a. (2018). Critical Success Factors for Big Data Adoption in the Virtual Retail: Magazine Luiza Case Study. Review of Business Management, 20(1), 112–126. https://doi.org/10.7819/rbgn.v20i1.3627
Onofre&Teixeira. (2022). Critical Factors for a Successful Knowledge Management Implementation : A Systematic Literature Review. The Electronic Journal of Knowledge Management, 20(2), 93–109.
Owan&Bassey. (2019). Data Management Practices in Educational Research. October, 1251–1265. https://doi.org/10.13140/RG.2.2.16819.04647
Schüll&Maslan. (2018). On the adoption of big data analytics: Interdependencies of contextual factors. ICEIS 2018 - Proceedings of the 20th International Conference on Enterprise Information Systems, 1(Iceis 2018), 425–431. https://doi.org/10.5220/0006759904250431
Vassakis, E. a. (2018). Big Data Analytics : Applications , Prospects and Challenges. Springer International Publishing AG, January. https://doi.org/10.1007/978-3-319-67925-9
Vrchota, E. a. (2020). Critical Success Factors of the Project Management in Relation to Industry 4 . 0 for Sustainability of Projects. MDPI.
Zaher Al-sai, E. a. (2022). Explore Big Data Analytics Applications and Opportunities : A Review. MDPI, 6(157), 1–23.
Zaher Al-Sai, E. a. (2019). A preliminary systematic performanceon critical success factors categories for big data analytics. International Journal of Engineering and Advanced Technology, 9(1), 2320–2324. https://doi.org/10.35940/ijeat.A2657.109119
Zaher Ali, A.-S. (2020). Critical Success Factors for Big Data : A Systematic Literature Review. 8.