Increase customer loyalty by customer bonding and customer relationship management
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Jul 4, 2023
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Abstract
This look at goals to analyze the impact of patron bonding and patron courting management on customer loyalty via consumer delight on Lifebuoy brand soap products. Today's an increasing number of fierce sales opposition can be expected by using Unilever as a producer of Lifebuoy tub cleaning soap via enforcing consumer relationship control as a way to win the competition. The company also applies client bonding as a shape of bonding between customers and the company. This studies is a quantitative studies the use of number one facts. Using a couple of regression analysis method, records collection by way of the use of a questionnaire. Samples have been taken as many as a hundred respondents with an age extra than or identical to 17 years and are customers of Lifebuoy soap. The results confirmed that Customer Bonding (X1) has a positive and enormous impact on Customer Satisfaction (Z), Customer Relationship Marketing (X2) has a fantastic and large impact on Customer Satisfaction (Z), Customer Satisfaction (Z) has a high-quality and full-size effect on Customer loyalty (Y), Customer Satisfaction (Z) is able to mediate the connection between Customer Bonding (X1) and Customer Loyalty variables, Customer Satisfaction (Z) is able to mediate the connection between Customer Relationship Marketing (X2) variables and Customer Loyalty.
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How to Cite
Jalantina, D. I. K., & Minarsih, M. M. (2023). Increase customer loyalty by customer bonding and customer relationship management. Enrichment : Journal of Management, 13(2), 1618-1627. https://doi.org/10.35335/enrichment.v13i2.1396
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Ati, T. P., & Setiawan, Y. (2020). Efektivitas problem based learning-problem solving terhadap kemampuan berpikir kritis dalam pembelajaran matematika siswa kelas V. Jurnal Cendekia: Jurnal Pendidikan Matematika.
Aufi, F. (2021). Halal cosmetics and behavior of Muslim women in Indonesia: the study of antecedents and consequences. Asian Journal of Islamic Management (AJIM), 3(1), 11–22. https://doi.org/10.20885/ajim.vol3.iss1.art2
Basuki, K. (2019). klasifikasi dan morfologi ikan koi (Cyprinus carpio). ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta, 53(9), 1689–1699.
Cakici, A. C., Akgunduz, Y., & Yildirim, O. (2019). The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention. Tourism Review, 74(3), 443–462. https://doi.org/10.1108/TR-02-2018-0025
Cresswell, J. W., & Creswell, D. J. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Fadhil, A. M., & Mahani, S. E. (2018). Pengaruh Digital Marketing dan Sales Promotion Terhadap Impulse Buying pada Situs Berrybenka.com (Studi pada Masyarakat Kota Bandung). Universitas Islam Bandung.
Iskender, A. (2023). Holy or Unholy? Interview with Open AI’s ChatGPT. European Journal of Tourism Research, 34, 3414. https://doi.org/10.54055/ejtr.v34i.3169
Kusman. (2021). Strategi Penyelesaian Konflik Sosial Terhadap Pesta Demokrasi Di Kabupaten Bulukumba. In Frontiers in Neuroscience.
McMullan, I., Bunting, B., Blackburn, N. E., & Wilson, J. J. (2021). the Mediating Role of Self Regulation and Self Efficacy on Physical Activity Change in Community-Dwelling Older Adults. Journal of Aging and Physical Activity, 29(6), 931-940., 1–17.
Prasetio, A., Ashoer, M., Simarmata, J., Hutahaean, J., Samosir, R. S., Nugraha, H., & Jamaludin, J. (2021). Konsep Dasar E-Commerce (A. Karim (ed.); 1st ed.). Yayasan Kita Menulis.
Pratama, A. Y. (2021). Perancangan Tata Letak Fasilitas Dengan Metode Systematic Layout Planning (SLP) Pada IKM Knalpot K4771NE Purbalingga. Universitas Jenderal Soedirman.
Ramadhan, O. M., Hermawan, A. H., & ... (2021). Pengembangan Kurikulum Pendidikan Islam di Era New Normal. … Pendidikan Dan Studi ….
Restu, L. J. (2021). EVALUASI STRUKTUR BANGUNAN GEDUNG PASAR INPRES BLOK IV TERHADAP BEBAN TSUNAMI. Frontiers in Neuroscience, 14(1), 1–13.
Rohani, Z., Andam, R., Bahrololoum, H., & Memari, Z. (2021). Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly. Journal of Research & Health, 11(3), 147–156. https://doi.org/10.32598/jrh.11.3.1737.1
Rosita, B. S., & Busaini. (2022). MEKANISME PEMOTONGAN PAJAK PENGHASILAN PASAL 23 (PPh PASAL 23) ATAS PEMBAYARAN JASA KONSULTAN DI KANTOR LILI CONSULTING. Jurnal Aplikasi Perpajakan, 33(1), 2.
Santikayasa, I. M. A., & Santika, I. W. (2018). Peran Citra Toko Dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Niat Beli Ulang Konsumen. E-Jurnal Manajemen Universitas Udayana, 8(2), 1144. https://doi.org/10.24843/ejmunud.2019.v08.i02.p20
Sholeh, M., Triyono, J., Haryani, P., & Fatkhiyah, E. (2021). Penggunaan dan Pengembangan Aplikasi Berbasis Augmented Reality untuk Dunia Pendidikan. Jurnal Masyarakat Mandiri, 5(5), 2524–2536. https://doi.org/10.31764/jmm.v5i5.5285
Solimun, S., & Fernandes, A. A. R. (2018). The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty. Journal of Management Development, 37(1), 76–87. https://doi.org/10.1108/JMD-12-2016-0315
Student, M. T., Kumar, R. R., Omments, R. E. C., Prajapati, A., Blockchain, T.-A., Ml, A. I., Randive, P. S. N., Chaudhari, S., Barde, S., Devices, E., Mittal, S., Schmidt, M. W. M., Id, S. N. A., PREISER, W. F. E., OSTROFF, E., Choudhary, R., Bit-cell, M., In, S. S., Fullfillment, P., … Fellowship, W. (2021). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. Frontiers in Neuroscience, 14(1), 1–13.
Sulistyan, R. B., & Paramita, R. W. D. (2021). Business Location Planning Assistance: Preservation of Traditional Culture of Kampoeng Batara Banyuwangi. Empowerment …. http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/634
Susiyani, A. S. (2017). Manajemen boarding school dan relevansinya dengan tujuan pendidikan Islam di Muhammadiyah Boarding School (MBS) Yogyakarta. Jurnal Pendidikan Madrasah.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta Jurnal Sekretari Dan Manajemen, 2(2), 271–278.
Yasa, S. (2020). Kepercayaan Pelanggan di Antara Hubungan Citra Prusahaan dan Kewajaran Harga Dengan Loyalitas Pelanggan mapemall.com. Penerbit Lakeisha.
Zola, P., Susanti, V. P., Giatman, M., Melinda, A. P., & Rifwan, F. (2022). An ANALYSIS OF CONTRACTOR’S KNOWLEDGE LEVEL ABOUT CONSTRUCTION SAFETY MANAGEMENT SYSTEM BUDGET PLAN COMPONENTS (CASE STUDY: CONSTRUCTION PROJECT IN PADANG CITY). INVOTEK: Jurnal Inovasi Vokasional Dan Teknologi, 22(1), 35–46. https://doi.org/10.24036/invotek.v22i1.954