Not hedon not famous
##plugins.themes.academic_pro.article.sidebar##
Downloads
##plugins.themes.academic_pro.article.main##
Abstract
The increase in internet users and the development of e-commerce in Indonesia have influenced consumer buying behavior. One of the unique characteristics of Indonesian consumers is that they tend not to plan. Students tend to have a high sense of curiosity, so students often want to try new things that will shape their lifestyle. This study aims to understand and describe the dynamics of the hedonistic lifestyle in STIE PGRI Dewantara Jombang students. The method used in data collection is interviews, where there is a two-way interaction between the researcher and the research subject, to obtain information that is following the research focus. In this study, the determination of informants was carried out using a purposive technique, in which informants were selected based on certain considerations and predetermined criteria. The results of the study show that the hedonistic lifestyle of STIE PGRI Dewantara Jombang students involves individual views that prioritize personal pleasure. Activities such as shopping, walking, watching movies, spending time at the mall, using a private car when going to campus, owning gadgets priced above 5 million rupiahs, and wearing trendy clothes according to current trends in the campus environment.
##plugins.themes.academic_pro.article.details##
References
Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC, 22(1), 42–62.
Belanche, D., Flavián, M., & Pérez-Rueda, A. (2020). Mobile apps use and WOM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility. Sustainability, 12(10), 4275.
Bloomfield, J., & Fisher, M. J. (2019). Quantitative research design. Journal of the Australasian Rehabilitation Nurses Association, 22(2), 27–30.
Bryndin, E. G., & Bryndina, I. E. (2019). Hygiene and endoecology, light bioenergy and natural ecology, balanced mentality and spiritual life as criterion of health. Innovative Journal of Medical and Health Science, 9(2), 299–306.
Caro, F., & Sadr, R. (2019). The Internet of Things (IoT) in retail: Bridging supply and demand. Business Horizons, 62(1), 47–54.
Chouk, I., & Mani, Z. (2019). Factors for and against resistance to smart services: role of consumer lifestyle and ecosystem related variables. Journal of Services Marketing, 33(4), 449–462.
Chu, C. Y. C., & Lee, P.-C. (2020). E-commerce mercantilism-practices and causes. Journal of International Trade Law and Policy.
De Smith, M. J. (2018). Statistical analysis handbook. The Winchelsea Press.
Faza, L. A., Agustini, P. M., Maesaroh, S., Purnomo, A. C., & Nabila, E. A. (2022). Motives for purchase of skin care product users (phenomenology study on women in dki jakarta). ADI Journal on Recent Innovation, 3(2), 139–152.
Fernandes, E., Semuel, H., & Adiwijaya, M. (2020). The influence of social media advertising on purchase intention through utilitarian and hedonic shopping motivation: A study at beauty care and anti-aging clinic service in Surabaya. Petra International Journal of Business Studies, 3(1), 23–36.
Gauri, D. K., Jindal, R. P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J. R., Fogarty, J., Carr, S., & Howerton, E. (2021). Evolution of retail formats: Past, present, and future. Journal of Retailing, 97(1), 42–61.
Hargittai, E. (2018). The digital reproduction of inequality. In The inequality reader (pp. 660–670). Routledge.
Herawati, H., Prajanti, S. D. W., & Kardoyo, K. (2019). Predicted purchasing decisions from lifestyle, product quality and price through purchase motivation. Journal of Economic Education, 8(1), 1–11.
Horváth, C., & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300–310.
Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers’ impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research, 9(3), 1569–1577.
Johnson, J. L., Adkins, D., & Chauvin, S. (2020). A review of the quality indicators of rigor in qualitative research. American Journal of Pharmaceutical Education, 84(1).
Kwilinski, A., Volynets, R., Berdnik, I., Holovko, M., & Berzin, P. (2019). E-Commerce: Concept and legal regulation in modern economic conditions. Journal of Legal, Ethical and Regulatory Issues, 22, 1–6.
Mohajan, H. K. (2018). Qualitative research methodology in social sciences and related subjects. Journal of Economic Development, Environment and People, 7(1), 23–48.
Parashar, L. (2020). The Protection and Enforcement of Intellectual Property Rights in the E-Commerce Industry. Issue 4 Int’l JL Mgmt. & Human., 3, 119.
Singer, P. (2019). The life you can save: How to do your part to end world poverty. The Life You Can Save. org.
Sudaryanto, S., N ARI SUBAGIO, N., Awaliyah, I. N., Wulandari, D., & Hanim, A. (2019). Influence of brand image, price and promotion on consumer’s buying decision of fast moving consumer’s goods with culture as a moderating variable in basmallah retail store in Indonesia.
Wilkinson, R., & Pickett, K. (2019). The inner level: How more equal societies reduce stress, restore sanity and improve everyone’s well-being. Penguin.