Influence of product quality brand image and korean brand ambassador NCT dream on decision of customing products mie Lemonilo
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Jun 17, 2023
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Abstract
The aim of this study is to analyze the influence partially between Product Quality, Brand Image, and Brand Ambassador on Purchase Decisions in Lemonilo products New Attack. The sample-taking method used by the researchers is nonprobability sampling with the accidental sample method with the number of samples of 100 respondents who are consumers who have purchased Lemonilo in New Attack. The study was conducted using SPSS version 22. To collect data, researchers perform surveys of the spread of questionnaires and library studies. The type of research used is quantitative. The analytical method used is validity test, reliability test, classical assumption test, double linear analysis and hypothesis test. the results of this study are three independent variables namely the quality of the product partially negatively and not significantly affects the purchase decision, but brand image, and brand ambassador partially positively and significantly influences the purchasing decision.
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How to Cite
Intan Putri Rahayu, & Primaraga Sumantri Indra Wicaksana. (2023). Influence of product quality brand image and korean brand ambassador NCT dream on decision of customing products mie Lemonilo . Enrichment : Journal of Management, 13(2), 907-913. https://doi.org/10.35335/enrichment.v13i2.1436
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Amelia, R. (2019). Pengaruh Brand Ambassador Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Kosmetik Pada Toko Pedia (Studi Kasus Mahasiswi Universitas Muhammadiyah Sumatera Utara). Jurnal Ilmiah Universitas Sumatera Utara, 8–13. Http://Repository.Umsu.Ac.Id/Bitstream/123456789/5054/1/Skripsi Navira Lutfa Sustia.Pdf
Amin, A. M., & Yanti, R. F. (2021). Pengaruh Brand Ambassador, E-Wom, Gaya Hidup, Country Of Origin Dan Motivasi Terhadap Keputusan Pembelian Produk Skincare Korea Nature Republic. Invest : Jurnal Inovasi Bisnis Dan Akuntansi, 2(1), 1–14. Https://Doi.Org/10.55583/Invest.V2i1.111
Ani, J., Lumanauw, B., & Tampenawas, J. L. A. (2021). Pengaruh Citra Merek, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Tokopedia Di Kota Manado. Jurnal Emba, 9(2), 663–674. Https://Ejournal.Unsrat.Ac.Id/Index.Php/Emba/Article/Viewfile/38284/34957
Fetrizen, & Aziz, N. (2019). Analisis Pengaruh Kualitas Produk, Harga, Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aicos Produksi Pt. Bumi Sarimas Indonesia. Osf Preprints, 1, 1–9. Https://Doi.Org/10.31219/Osf.Io/W6dt5
Hj. Surya Bintarti., S.E., M. . (2015). Metode Penelitian Ekonomi Manajemen (1st Ed.).
Hurdawaty, R., & Madaniyah, U. (2020). Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Domino’s Pizza Lippo Karawaci Utara. Jurnal Mandiri : Ilmu Pengetahuan, Seni, Dan Teknologi, 4(1), 66–79. Https://Doi.Org/10.33753/Mandiri.V4i1.105
Institute, M. G. (N.D.). Persaingan Di Era Global Dan Ekonomi Digital – Energi Bangsa. Retrieved October 5, 2022, From Https://Energibangsa.Id/Persaingan-Di-Era-Globalisasi-Dan-Ekonomi-Digital/
Justica, A., & Lestari, M. T. (2021). Pengaruh Brand Ambassador Nct 127 Terhadap Brand Image Produk Nu Green Tea. E-Proceeding Of Management, 8 (3), 2355–9357.
Nasution, S. L., Limbong, C. H., & Ramadhan, D. A. (2020). Pengaruh Kualitas Produk, Citra Merek, Kepercayaan, Kemudahan, Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Survei Pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 7(1), 43–53. Https://Doi.Org/10.36987/Ecobi.V7i1.1528
Pamelia, A., & Sudarwanto, T. (2022). Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Motor Matic Honda Beat ( Studi Pada Warga Perumahan Pesona Permata Ungu Krian Sidoarjo ) Pada Era Mobilitas Yang Tinggi Persaingan Sangat Ketat Sehingga Masyarakat Perlu Menerapkan Sist. Jurnal Pendidikan Tata Niaga (Jptn), 10(1), 1554–1563. Https://Ejournal.Unesa.Ac.Id/Index.Php/Jptn/Article/View/42763
Prihartono, R. M. S. (2020). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pelanggan Produk Sprei Rise). Jimea, 4(1), 106–113. Https://Doi.Org/Https://.Org/10.54783/Mea.V5i3.1573
Qurratu, Naura, Nursanti, Siti, Oxcygentri, O. (2021). Pengaruh Choi Siwon Pada Iklan Mie Sedaap Korean Terhadap Keputusan Pembelian Oleh Generasi Z. Jurnal Lugas, 5(1), 31–41. Https://Ojs.Stiami.Ac.Id/Index.Php/Lugas/Article/View/1555/790
Ristanti, A., & Iriani, S. S. (2020). Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Nature Republic Di Surabaya. Jurnal Ilmu Manajemen, 8(3), 1026. Https://Doi.Org/10.26740/Jim.V8n3.P1026-1037
Sikander, M., Malik, A., Khan, M. S. G., Qurratul-Ain, & Khan, R. G. (2017). Instant Noodles: Are They Really Good For Health? A Review. A Review. Electronic J Biol, 13(3), 222–227. Https://Www.Researchgate.Net/Profile/Madiha-Sikander/Publication/318242712_Instant_Noodles_Are_They_Really_Good_For_Health_A_Review/Links/595e8765458515a35781400a/Instant-Noodles-Are-They-Really-Good-For-Health-A-Review.Pdf
Siskhawati, M. (2021). The Influence Of Brand Ambassador And Korean Wave On Purchase Decision For Neo Coffee Product. Ekonomi Dan Bisnis, 24(01), 1–7.
Sofina, & Patrikha, F. D. (2022). Pengaruh Citra Merek , Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Paket Data Internet 4g Unlimited Indosat Ooredoo ( Studi Pada Konsumen Kabupaten Sidoarjo ). Jurnal Pendidikan Tata Niaga, 10(1), 1530–1536. Https://Ejournal.Unesa.Ac.Id/Index.Php/Jptn/Article/View/42668
Sugianto, L. O., Ardiana, E., & Wardhani, D. P. (2022). The Effect Of Brand Image And Product Quality On Consumer Purchase Decisions. International Journal Of Economics,Businessand Accounting Research (Ijebar), 6(1), 55–63.
Suparwi, S., & Fitriyani, S. (2020). Pengaruh Product Knowledge, Brand Image, Dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa Febi Iain Kudus 2016-2017. Bisnis : Jurnal Bisnis Dan Manajemen Islam, 8(2), 253. Https://Doi.Org/10.21043/Bisnis.V8i2.8764
Wardani, E. S., & Santosa, A. (2020). Pengaruh Hallyu, Ambassador Merek, Dan Citra Merek Terhadap Keputusan Pembelian Atas Produk Republik Natur Di Yogyakarta. Jurnal Apresiasi Ekonomi, 8(2), 203–211. Https://Doi.Org/10.31846/Jae.V8i2.289
Wijaya, Angga Pandu, Annisa, I. T. (2020). Influence Of Brand Image, Brand Trust And Information Product Packaging Against Purchasing Decisions. 18(1), 24–35.
Wina. (2021, M. 11). (N.D.). Tag: World Instant Noodles Association (Wina) - 5 Negara Konsumen Mie Instan Terbesar, Indonesia Masuk - Wartakotalive.Com. Retrieved October 5, 2022, From Https://Wartakota.Tribunnews.Com/Tag/World-Instant-Noodles-Association-Wina
Yolanda, R., & Soesanto, H. (2017). Pengaruh Persepsi Produk, Daya Tarik Promosi, Dan Brand Ambassador Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Pembelian Produk Kosmetik Wardah Pada Mahasiswi Feb Universitas Diponegoro Semarang). Diponegoro Journal Of Management, 6(4), 2337–3792. Http://Ejournal-S1.Undip.Ac.Id/Index.Php/Dbr
Youna Kim. (2019). South Korean Popular Culture And North Korea Edited By Youna Kim Media, Culture And Social Change In Asia (1 St Editi). Https://Doi.Org/Https://Doi.Org/10.4324/9781351104128
Yusra, Y. (2021, June 2). Dailysocial.Id - Berita Bisnis Teknologi Dan Startup Terkini. | Dailysocial. Https://Dailysocial.Id/Search/Lemonilo