The utilization of instagram social-media in the marketing strategy of the marketing department of Yogyakarta city tourism office
##plugins.themes.academic_pro.article.sidebar##
Published
Jun 28, 2023
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
This research was conducted to find out and analyze the use of Instagram social media in the marketing strategy of the Marketing Department of Yogyakarta City Tourism Office. The type of research used in this research is descriptive qualitative research. The object of this study was from the Instagram account @wisata.jogjakota which the Marketing Department of the Yogyakarta City Tourism Office manages. The analysis technique used in this study is the Miles and Huberman analysis model which consists of three streams of activities that occur simultaneously, namely: data reduction, data presentation, and concluding/verification. Instagram social media in the marketing strategy of the Tourism Marketing Department of Yogyakarta City show that technological developments in this era affect how people search for and share information. Instagram social media in the marketing strategy of the Tourism Marketing Department of Yogyakarta City show that technological developments in this era affect how people search for and share information.
##plugins.themes.academic_pro.article.details##
How to Cite
Rinando, B. U., & Intueri Mahendra Purbakusuma, A. (2023). The utilization of instagram social-media in the marketing strategy of the marketing department of Yogyakarta city tourism office. Enrichment : Journal of Management, 13(2), 1237-1243. https://doi.org/10.35335/enrichment.v13i2.1441
References
Adachi, R., Cramer, E. M., & Song, H. (2022). Using virtual reality for tourism marketing: A mediating role of self-presence. Social Science Journal, 59(4). https://doi.org/10.1080/03623319.2020.1727245
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00695-1
Cristobal-Fransi, E., Daries, N., Ferrer-Rosell, B., Marine-Roig, E., & Martin-Fuentes, E. (2020). Sustainable tourism marketing. In Sustainability (Switzerland) (Vol. 12, Issue 6). https://doi.org/10.3390/su12051865
Dolnicar, S., & Ring, A. (2014). Tourism marketing research: Past, present and future. Annals of Tourism Research, 47. https://doi.org/10.1016/j.annals.2014.03.008
Giyarsih, S. R., & Marfai, M. A. (2018). The perception of stakeholders on regional transformation on the outskirts of Yogyakarta City, Indonesia. GeoJournal, 83(5). https://doi.org/10.1007/s10708-017-9812-9
Himawan, R., Mahdhuroh, L., & Purnami, L. E. (2020). Penerapan Model Pembelajaran Discovery Learning Dan Media Digital Pada Pembelajaran Teks Deskripsi Di Smpit Ar-Raihan Bantul. Proceeding.
Minh Ngo, V., Pavelkova, D., Phu Thi Phan, Q., & Van Nguyen, N. (2018). Customer Relationship Management (CRM) in small and medium tourism enterprises: A dynamic capabilities perspective. Tourism and Hospitality Management, 24(1). https://doi.org/10.20867/thm.24.1.11
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosda Karya, 103, 424.
Musfirah, Nurfita, D., & Rangkuti, A. F. (2022). Analysis of Healthy Housing and TB Prevalence in Yogyakarta City. Kemas, 17(3). https://doi.org/10.15294/kemas.v17i3.28692
Nama, I. K., Suharsih, S., & Astuti, R. D. (2020). Utilization of Regional Government Assets and Economic Growth in the Special Region of Yogyakarta. Proceeding on Economic and Business Series (EBS), 1(1).
Nurpita, A., & Nastiti, A. A. (2016). The Analysis of Development Disparities Inter Districts/ City in Special Region of Yogyakarta (DIY) Province 2003-2013. JKAP (Jurnal Kebijakan Dan Administrasi Publik), 20(1). https://doi.org/10.22146/jkap.9934
Pessot, E., Spoladore, D., Zangiacomi, A., & Sacco, M. (2021). Natural resources in health tourism: A systematic literature review. In Sustainability (Switzerland) (Vol. 13, Issue 5). https://doi.org/10.3390/su13052661
Rahajeng, A., Jaya, W. K., Pangaribowo, E., & Darwin, M. (2022). Transformation of yogyakarta regional development: a shifting perception of economic power among the regions. GeoJournal. https://doi.org/10.1007/s10708-022-10708-2
Ratna Amina, N. W., Yunita K, Nur Aisyah K, Shoffiana DM, Allan KC, & M.Ade S. (2021). Strategi Komunikasi Pariwisata Pada Masyarakat Dan Pembudidayaan Ekosistem Kebun Raya Mangrove Gunung Anyar. Prapanca : Jurnal Abdimas, 1(1). https://doi.org/10.37826/prapanca.v1i1.133
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142–153.
Riyadi, S., Susilo, D., Sufa, S. A., & Dwi Putranto, T. (2019). Digital marketing strategies to boost tourism economy: A case study of atlantis land Surabaya. Humanities and Social Sciences Reviews, 7(5). https://doi.org/10.18510/hssr.2019.7553
Sari, A. F. (2020). ETIKA KOMUNIKASI. TANJAK: Journal of Education and Teaching, 1(2). https://doi.org/10.35961/tanjak.v1i2.152
Siagian Ade Onny, Martiwi Rini, & Indra Natal. (200 C.E.). Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital. Jurnal Pemasaran Kompetitif, 3.
Streimikiene, D., & Korneeva, E. (2020). Economic impacts of innovations in tourism marketing. Terra Economicus, 18(3). https://doi.org/10.18522/2073-6606-2020-18-3-182-193
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). Penerbit Alfabeta.
Sumarto, R. H., Sumartono, Muluk, K. R. K., & Nuh, M. (2020). Penta-Helix and Quintuple-Helix in the management of tourism villages in Yogyakarta City. Australasian Accounting, Business and Finance Journal, 14(1 Special Issue). https://doi.org/10.14453/aabfj.v14i1.5
Tanzeh, A. (2018). Metode Penelitian Kualitatif: Konsep, Prinsip, dan Operasionalnya. In Akademia Pustaka.
Tusell-Rey, C. C., Tejeida-Padilla, R., Camacho-Nieto, O., Villuendas-Rey, Y., & Yáñez-Márquez, C. (2021). Improvement of tourists satisfaction according to their non-verbal preferences using computational intelligence. Applied Sciences (Switzerland), 11(6). https://doi.org/10.3390/app11062491
Utami, R. N., Irwan, S. N. R., & Setyawan, Y. (2022). Assessing Visual Quality of Landscape on Roadside Greenery in Yogyakarta City, Indonesia. International Review for Spatial Planning and Sustainable Development, 10(3). https://doi.org/10.14246/irspsd.10.3_256
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00695-1
Cristobal-Fransi, E., Daries, N., Ferrer-Rosell, B., Marine-Roig, E., & Martin-Fuentes, E. (2020). Sustainable tourism marketing. In Sustainability (Switzerland) (Vol. 12, Issue 6). https://doi.org/10.3390/su12051865
Dolnicar, S., & Ring, A. (2014). Tourism marketing research: Past, present and future. Annals of Tourism Research, 47. https://doi.org/10.1016/j.annals.2014.03.008
Giyarsih, S. R., & Marfai, M. A. (2018). The perception of stakeholders on regional transformation on the outskirts of Yogyakarta City, Indonesia. GeoJournal, 83(5). https://doi.org/10.1007/s10708-017-9812-9
Himawan, R., Mahdhuroh, L., & Purnami, L. E. (2020). Penerapan Model Pembelajaran Discovery Learning Dan Media Digital Pada Pembelajaran Teks Deskripsi Di Smpit Ar-Raihan Bantul. Proceeding.
Minh Ngo, V., Pavelkova, D., Phu Thi Phan, Q., & Van Nguyen, N. (2018). Customer Relationship Management (CRM) in small and medium tourism enterprises: A dynamic capabilities perspective. Tourism and Hospitality Management, 24(1). https://doi.org/10.20867/thm.24.1.11
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosda Karya, 103, 424.
Musfirah, Nurfita, D., & Rangkuti, A. F. (2022). Analysis of Healthy Housing and TB Prevalence in Yogyakarta City. Kemas, 17(3). https://doi.org/10.15294/kemas.v17i3.28692
Nama, I. K., Suharsih, S., & Astuti, R. D. (2020). Utilization of Regional Government Assets and Economic Growth in the Special Region of Yogyakarta. Proceeding on Economic and Business Series (EBS), 1(1).
Nurpita, A., & Nastiti, A. A. (2016). The Analysis of Development Disparities Inter Districts/ City in Special Region of Yogyakarta (DIY) Province 2003-2013. JKAP (Jurnal Kebijakan Dan Administrasi Publik), 20(1). https://doi.org/10.22146/jkap.9934
Pessot, E., Spoladore, D., Zangiacomi, A., & Sacco, M. (2021). Natural resources in health tourism: A systematic literature review. In Sustainability (Switzerland) (Vol. 13, Issue 5). https://doi.org/10.3390/su13052661
Rahajeng, A., Jaya, W. K., Pangaribowo, E., & Darwin, M. (2022). Transformation of yogyakarta regional development: a shifting perception of economic power among the regions. GeoJournal. https://doi.org/10.1007/s10708-022-10708-2
Ratna Amina, N. W., Yunita K, Nur Aisyah K, Shoffiana DM, Allan KC, & M.Ade S. (2021). Strategi Komunikasi Pariwisata Pada Masyarakat Dan Pembudidayaan Ekosistem Kebun Raya Mangrove Gunung Anyar. Prapanca : Jurnal Abdimas, 1(1). https://doi.org/10.37826/prapanca.v1i1.133
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142–153.
Riyadi, S., Susilo, D., Sufa, S. A., & Dwi Putranto, T. (2019). Digital marketing strategies to boost tourism economy: A case study of atlantis land Surabaya. Humanities and Social Sciences Reviews, 7(5). https://doi.org/10.18510/hssr.2019.7553
Sari, A. F. (2020). ETIKA KOMUNIKASI. TANJAK: Journal of Education and Teaching, 1(2). https://doi.org/10.35961/tanjak.v1i2.152
Siagian Ade Onny, Martiwi Rini, & Indra Natal. (200 C.E.). Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital. Jurnal Pemasaran Kompetitif, 3.
Streimikiene, D., & Korneeva, E. (2020). Economic impacts of innovations in tourism marketing. Terra Economicus, 18(3). https://doi.org/10.18522/2073-6606-2020-18-3-182-193
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). Penerbit Alfabeta.
Sumarto, R. H., Sumartono, Muluk, K. R. K., & Nuh, M. (2020). Penta-Helix and Quintuple-Helix in the management of tourism villages in Yogyakarta City. Australasian Accounting, Business and Finance Journal, 14(1 Special Issue). https://doi.org/10.14453/aabfj.v14i1.5
Tanzeh, A. (2018). Metode Penelitian Kualitatif: Konsep, Prinsip, dan Operasionalnya. In Akademia Pustaka.
Tusell-Rey, C. C., Tejeida-Padilla, R., Camacho-Nieto, O., Villuendas-Rey, Y., & Yáñez-Márquez, C. (2021). Improvement of tourists satisfaction according to their non-verbal preferences using computational intelligence. Applied Sciences (Switzerland), 11(6). https://doi.org/10.3390/app11062491
Utami, R. N., Irwan, S. N. R., & Setyawan, Y. (2022). Assessing Visual Quality of Landscape on Roadside Greenery in Yogyakarta City, Indonesia. International Review for Spatial Planning and Sustainable Development, 10(3). https://doi.org/10.14246/irspsd.10.3_256