Analysis of marketing strategy through facebook social media at al wafi Islamic boarding school
##plugins.themes.academic_pro.article.sidebar##
Downloads
##plugins.themes.academic_pro.article.main##
Abstract
The purpose of this study was to find out how the marketing strategy via Facebook was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School and to find out how the marketing strategy via Facebook influenced the increase in the number of students at the Al Wafi Islamic Boarding School Islamic Boarding School. The method used in this study is a type of field research using a qualitative descriptive method in the form of revealing and re-describing events that occurred in the field. The incident that occurred was regarding the Marketing Strategy through Facebook social media which was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School. The results of this study are very helpful to the Al Wafi Islamic Boarding School Islamic Boarding School in increasing the number of students through promotions carried out on Facebook media including having a positive impact so that it can make it easy to promote educational products to specific target markets with a relatively cheap advertising budget, while the negative impact is if do not have good analytical skills, it is likely to be a loss because every advertisement has to pay a fee, even though it is cheap, if you do not get maximum results, these costs will be wasted. In addition, advertising on Facebook must comply with predetermined conditions, such as the content does not contain negative elements and the text standard must be less than 20% if it is to be included in the banner.
##plugins.themes.academic_pro.article.details##
References
Ahmad, MIS (2023). CHAPTER 4 POPULATION AND LABOR ECONOMIC DEVELOPMENT REVITALIZATION. Development Economic Revitalization, 37.
Akbar, W., Kurniawan, R., Tarantang, J., & Cornelia, R. (2022). ASSISTANCE AND UTILIZATION OF THE MARKETPLACE IN THE FACEBOOK APPLICATION AS A MEAN OF BUYING BY TRADERS IN PALANGKA RAYA CITY. Journal of Community Extension and Empowerment, 1(3), 1–7.
Bachri, BS (2010). Ensuring Data Validity Through Triangulation in Qualitative Research. Educational Technology, 10(1), 46–62.
Barokah, S., Wulandari, OAD, Sari, MT, & Yuditama, IF (2021). Optimizing digital marketing through Facebook ads in Purwanegara Village. J. Abdimas BSI J. Servants. to Mass, 4(1), 17–22.
Budianto, A. (2015). Marketing Management. Yogyakarta: Waves, 11–57.
Fachrudin, Y. (2013). Qualitative Research Analysis. Syarif Hidayatullah State Islamic University Jakarta, 5–10.
Fikri, S, Purnawan, KH.2016."Chasing Money From Facebook".Sadarhati Book Expert: Madiun
Mubarok, N. (2017). Islamic marketing strategy in increasing sales at Calista Boutique. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73–92.
Nasiha, S. (2010). Integrated Marketing Communication Strategy (Integrated Marketing Communication) in Strengthening the Dagadu Djokja Brand. Thesis. Yogyakarta: UIN Sunan Kalijaga.
Nasrallah, Rulli. 2018. Social Media from the Perspective of Communication, Culture, and Sociotechnology. Bandung: Symbiotic Rekatama Media.
Nugraha, HP (2021). The Influence of Social Media Marketing Elements on Consumer Engagement in Brands, Brand Awareness and Brand Image.
Nur, E. (2018). Communication Strategy Of Makassar City's Government On Makassar Not Rantas Socialization Program Pekommas, 3(1), 261729.
Philip Kotler, Kevin Lane Keller, (2008 Marketing Management, Jakarta: Erlangga, p. 5
Raco, J. (2018). Qualitative research methods: types, characteristics and advantages.https://doi.org/10.31219/osf.io/mfzuj.
Rusdi, M. (2019). Marketing Strategy to Increase Sales Volume at Genting Company UD. Jaya's blessing. Journal of Management and Business Studies, 6(2), 83–88.
Semuel H, Setiawan KY2018. "Promotion Through Social Media, Brand Awerenerss, Purchase Intention For Sports Shoes Products". Journal of Marketing Management. Vol. 12,No. 1, April: 47-52.
Satryatama, A., & Supriyono, S. (2020). Analysis of the Effect of Marketing Mix on Consumer Satisfaction and Loyalty of Tani Jaya Supermarkets in the Puncu District, Kediri Regency. REVITALIZATION: Journal of Management Science, 7(2), 112–117.
Siswati, E., Ayyubi, AF, Qomaria, N., & Falerinda, RC (2021). Go Digital Marketing to Increase the Income of MSME Groups in Banjar Kemuning Village. Paradharma (Journal of Science and Technology Applications), 5(1).
Syahkuan, J., Ni'mah, S., Absor, SMU, Azis, MA, Bakri, AA, & Napitupulu, RHM (2022). Strategic Management Within Organizations. NEM Publisher.
Trulline, P. (2021). Marketing of MSME products through social media and e-commerce. Journal of Communication Management, 5(2), 259.
Violin, V., Hasan, S., & Sufri, M. (2022). The Effect of the Low-Cost Carrier Concept and Service Quality on Customer Satisfaction and Loyalty at Lion Airlines in Indonesia. Journal of Management Science (JMS), 3(1), 150–160.
Wibisono, AG (2020). MARKETING COMMUNICATION STRATEGY OF THRIFT SHOP@ LIBOMSTORE ON INSTAGRAM DURING THE COVID-19 PANDEMIC. UPN Veteran East Java.
Yuliani, W. (2018). Qualitative Descriptive Research Methods in Guidance and Counseling Perspective. Quanta, 2(2), 83–91.https://doi.org/10.22460/q.v1i1p1-10.497.
Zulfikar, AR (2017). The Influence of Social Media Marketing on Brand Trust in Instagram Followers Dompet Dhuafa, Yogyakarta Branch. Al-Idahrah: Journal of Islamic Management and Administration, 1(02), 279–294..