Implementation strategy and marketing plan clinic slimmingfique slimming center

##plugins.themes.academic_pro.article.sidebar##

Published Oct 6, 2023
https://doi.org/10.35335/enrichment.v13i4.1585
Download
PDF
Statistic

Downloads

Download data is not yet available.
Vol. 13 No. 4 (2023): October: Management Science And Field

##plugins.themes.academic_pro.article.main##

Calvien Pradiptha Giovannie
Esa Unggul University, Indonesia
Rhian Indradewa
Esa Unggul University, Indonesia
Rina Anindita
Esa Unggul University, Indonesia
Tantri Yanuar Rahmat Syah
Esa Unggul University, Indonesia

Abstract

Awareness of healthy living is starting to become a lifestyle that can be said to be popular in Indonesia. According to a survey conducted by insurance agents in Indonesia, it was revealed that 73% of Indonesians put health as the most important thing. The existence of high awareness about exercising and consuming healthy food, as well as support from the environment and society, have an impact on creating better health. Today's business competition is getting tougher, and technological advances make it easier to get information and move forward in business. Information technology makes it easier for people to find what they are looking for (Heskiano, 2020). In the health sector, especially for obese people or those who want to maintain an ideal condition, they can easily get this information, which is very helpful for Slimmingfique, where Slimmingfique is the center for Slimming. is a start-up clinic because of the difficulty of overcoming the problem of obesity. Most people who undergo slimming programs fail because there is no support system to help them. Slimmingfique is a slimming center that invites individuals to live a healthy lifestyle that results in an ideal body weight. With the mentoring method, it is hoped that a healthy lifestyle will be maintained and the main mindset will change, so that after the program ends, customers can live a healthy lifestyle without coercion because they are used to it. Ideal body weight is achieved, which protects customers from other complications.

##plugins.themes.academic_pro.article.details##

How to Cite
Giovannie, C. P., Indradewa, R., Anindita, R., & Syah, T. Y. R. (2023). Implementation strategy and marketing plan clinic slimmingfique slimming center. Enrichment : Journal of Management, 13(4), 2355-2362. https://doi.org/10.35335/enrichment.v13i4.1585

References

Ali, M. K. (2021). Strategi Bauran Pemasaran (Marketing Mix) Dalam Upaya Meningkatkan Penjualan Produk Oli Deltalube Pada PT. Timurraya Kurnia Manunggal Banjarmasin. Universitas Islam Kalimantan MAB.
Fred.J Weston & Thomas E. Copeland, 2007, Financial Management, Volume I, Eighth Edition Translated by Jaka Wasana and Kirbranoka, Erlangga, Jakarta Hardono, A., Syah, T. Y. R., Indradewa, R., & Krisnanto, A. (2021). Operational System Exclusive Funeral Muslim in Indonesia “Darul Muqamah Memorial
Park. International Journal of Research and Review, 8(3).
Kemkes.go.id. (2018a). Epidemi Obesitas. Kementrian Kesehatan Republik Indonesia. https://p2ptm.kemkes.go.id/
Kemkes.go.id. (2018b). Hasil Utama Riskesdas 2018. Kementrian Kesehatan Republik Indonesia. https://kesmas.kemkes.go.id/
Khotimah, E. N., & Nainggolan, O. (2019). Hubungan Obesitas Sentral dengan Gangguan Mental Emosional pada Kelompok Usia Produktif. Media Penelitian Dan Pengembangan Kesehatan, 29(3). https://doi.org/10.22435/mpk.v29i3.501
Kotler, Philip. 1997. Marketing Management: Analisys, Planning, Implementation and Controll. Prentice Hall, New Jersey
Lloyd C Harris_ Philip Kotler_ Gary Armstrong_ Hongwei He. (2020). - Principles of marketing (2020)
Marsuki, R. K., Syah, T. Y. R., Indradewa, R., & Pusaka, S. (2019). Implementation Marketing Mix Strategy in the New Frozen Food Business: Nugget Duck- Duckan. Science, Engineering and Social Science Series, 3(3).
Sanjaya, Y. C. A. (2022, August 2). 49 Persen Orang Indonesia Prioritaskan Kesehatan ketimbang Pekerjaan. Kompas.Com. https://lifestyle.kompas.com/read/2022/08/02/
Sugiyono. 2013. Qualitative Quantitative Research Methods and R&D. Bandung: Alphabeta Publisher Bandung Universitas Esa Unggul 52
Sulaksono, A. S., & Indradewa, R. (2023). Operational management for “Mining Contractors Services Company” In Indonesia
WHO. (2022). Obesity. World Health Organization. https://www.who.int/health- topics/obesity
Jodi Widardi, T. Y. (2019, November 8). Marketing Mix Implementation for the Business Plan at LH Hotel Journal Of Multidisciplinary Academics, Vol. 3, No. 5.
Schlegelmich, B.B. (2022). Global Marketing Strategy
Heskiano, H. (2020, June 21). Social Media Marketing Relations, Brand awareness, and Brand Loyalty Through The Brand Image
Setio Safitri, A.A. (2018, December 12). RECONSTRUCTION OF THE BUSINESS MODEL ON SMALL AND MEDIUM-SIZED ENTERPRISES
Frisky Ramadhan (2020, August 21) The Social Media Marketing Effect On Brand Awareness And Brand Loyalty In Lasik Clinic Jakarta, Indonesia
David, F. R., & Carolina, S. (2011). Strategic Management CONCEPTS AND CASES. Prentice Hall.
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance (1st ed.). New York.
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, (January), 25–40. https://doi.org/Article Robert M. Grant. (2010).
Rothaermel, Frank. (2021) Strategic Management. McGraw-Hill Education, 2 PennPlaza, New York, NY 10121.
Ali, B.J. (2021, June 21). Porter's Generic Competitive Strategies and their influence on the Competitive advantage
Ramadan, F. P. (2020). Hubungan Antara Pengetahuan Dan Sikap Keluarga Tentang 3M (Mengubur, Menguras Dan Menutup) Dengan Kejadian Demam Berdarah Dengue Di Wilayah Kerja Puskesmas Dau Malang. Fakultas Ilmu Kesehatan Universitas Tribhuwana Tunggadewi.
Safitri, S. (2018). Studi Perencanaan Strategis Dengan Pendekatan Qspm Pada Industri Minuman Saribuah. Penelitian Dan Aplikasi Sistem Dan Teknik Industri, 11(3).
Santoso, R. (2022). Konsep dan Implementasi Manajemen Strategi. Eureka Media Aksara.