Consumer satisfaction in three dimensions: analysis of the effect of consumer perceived value on shoes, mobile phones, and cars
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Oct 30, 2023
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Abstract
This groundbreaking study delves into the captivating realm of 'consumer perceived value' and its profound impact on consumer satisfaction, particularly within the realm of enduring products such as shoes, mobile phones, and cars. We meticulously explore four facets of consumer perceived value: quality value, pricing dynamics, emotional resonance, and social connections. Employing a descriptive research approach, we harnessed a robust sample of 200 respondents for each product category. Our findings unveil a compelling nexus between consumer perceived value and the elusive realm of consumer satisfaction. Notably, the paramount influence is wielded by the dimension of quality. Consequently, we implore companies to channel their efforts towards elevating product excellence, while judiciously attending to price dynamics, emotional resonance, and social affiliations to maximize consumer gratification.
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How to Cite
Yudanegara, A. (2023). Consumer satisfaction in three dimensions: analysis of the effect of consumer perceived value on shoes, mobile phones, and cars. Enrichment : Journal of Management, 13(4), 2462-2473. https://doi.org/10.35335/enrichment.v13i4.1614
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Desy Surya, E., Aditi, B., & Saragih, M. G. (2020). Enrichment: Journal of Management The Effect of Experiential Marketing on Customer Loyalty with Satisfaction as an Intervening Variables. Enrichment: Journal of Management, 11(1), 103–108. www.enrichment.iocspublisher.org
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Felix, E. (2015). Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market. International Journal of Marketing Studies, 7(5), 41–52. https://doi.org/10.5539/ijms.v7n5p41
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Mahsyar, S., & Surapati, U. (2020). Effect of Service Quality and Product Quality on Customer. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(1), 204–211.
Malhotra, N. K. (2020). Marketing research : an applied orientation (7th ed.). Pearson Education.
Nigel Hill, J. A. (2016). The Handbook of Customer Satisfaction and Loyalty Measurement (3rd ed.). Routledge.
Olivoto, T., de Souza, V. Q., Nardino, M., Carvalho, I. R., Ferrari, M., de Pelegrin, A. J., Szareski, V. J., & Schmidt, D. (2017). Multicollinearity in path analysis: A simple method to reduce its effects. Agronomy Journal, 109(1), 131–142. https://doi.org/10.2134/agronj2016.04.0196
Polit, D. F. (2015). Assessing measurement in health: Beyond reliability and validity. International Journal of Nursing Studies, 52(11), 1746–1753. https://doi.org/10.1016/j.ijnurstu.2015.07.002
Shao, G., & Helu, M. (2020). Framework for a digital twin in manufacturing: Scope and requirements. Manufacturing Letters, 24, 105–107. https://doi.org/10.1016/j.mfglet.2020.04.004
Sidorchuk, R. (2015). The concept of “value” in the theory of marketing. Asian Social Science, 11(9), 320–325. https://doi.org/10.5539/ass.v11n9p320
Syaifudin, A. (2022). The effect experiential marketing, store atsmosphere, product and service on satisfaction. Journal of Management, 12(5).
Syaifudin, A. S. (2020). Effectiveness of Special Efforts (Upaya Khusus or Upsus) Policy To Increase Rice Production in Sidoarjo. Politico, 20(1), 1–15. https://doi.org/10.32528/politico.v20i1.3429
Taherdoost, H. (2018). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. SSRN Electronic Journal, 5(3), 28–36. https://doi.org/10.2139/ssrn.3205040
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Zauner, A., Koller, M., & Hatak, I. (2015). Customer perceived value—Conceptualization and avenues for future research. Cogent Psychology, 2(1), 1–17. https://doi.org/10.1080/23311908.2015.1061782.
Alsukri, S., Miran, I., Cakranegara, P. A., & Prihastuti, A. H. (2022). Customer satisfaction mediates the effect of product innovation and service quality on customer loyalty. Inovasi, 18(1), 30–38. https://doi.org/10.30872/jinv.v18i1.10505
Aramja, A., Kamach, O., & Elmeziane, R. (2021). Companies’ perception toward manufacturing execution systems. International Journal of Electrical and Computer Engineering, 11(4), 3347–3355. https://doi.org/10.11591/ijece.v11i4.pp3347-3355
Aulia, S. A., Sukati, I., & Sulaiman, Z. (2016). A Review: Customer Perceived Value and its Dimension. Asian Journal of Social Sciences and Management Studies, 3(2), 150–162. https://doi.org/10.20448/journal.500/2016.3.2/500.2.150.162
Bryła, P. (2017). Creating and delivering value for consumers of healthy food – A case study of organic Farma Zdrowia S.A. Journal of Management and Business Administration. Central Europe, 25(4), 55–74. https://doi.org/10.7206/jmba.ce.2450-7814.207
Cahyadi, I. P. (2022). Analysis of Factors Affecting Customer Satisfaction in Subsidized Housing in Payakumbuh City. Enrichment: Journal of Management, 12(05). https://enrichment.iocspublisher.org/index.php/enrichment/article/view/948%0Ahttps://enrichment.iocspublisher.org/index.php/enrichment/article/download/948/699
David A. Aaker. (2013). Manajemen Pemasaran Strategis (Strategic Market Management). Salemba Empat.
Dembek, K., Singh, P., & Bhakoo, V. (2016). Literature Review of Shared Value: A Theoretical Concept or a Management Buzzword? Journal of Business Ethics, 137(2), 231–267. https://doi.org/10.1007/s10551-015-2554-z
Desy Surya, E., Aditi, B., & Saragih, M. G. (2020). Enrichment: Journal of Management The Effect of Experiential Marketing on Customer Loyalty with Satisfaction as an Intervening Variables. Enrichment: Journal of Management, 11(1), 103–108. www.enrichment.iocspublisher.org
Dour, H. J., Wiley, J. F., Roy-Byrne, P., Stein, M. B., Sullivan, G., Sherbourne, C. D., Bystritsky, A., Rose, R. D., & Craske, M. G. (2014). Perceived social support mediates anxiety and depressive symptom changes following primary care intervention. Depression and Anxiety, 31(5), 436–442. https://doi.org/10.1002/da.22216
Felix, E. (2015). Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market. International Journal of Marketing Studies, 7(5), 41–52. https://doi.org/10.5539/ijms.v7n5p41
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hanmer, M. J., & Ozan Kalkan, K. (2013). Behind the Curve: Clarifying the Best Approach to Calculating Predicted Probabilities and Marginal Effects from Limited Dependent Variable Models. American Journal of Political Science, 57(1), 263–277. https://doi.org/10.1111/j.1540-5907.2012.00602.x
Haralayya, B. (2021). Customer Satisfaction at M/s Sindol Bajaj Bidar. Iconic Research And Engineering Journals, 4(12), 157–169. https://irejournals.com/formatedpaper/1702792.pdf
Hult, J. F. H. J. • G. T. M., Sarstedt, C. M. R. • M., & Ray, N. P. D. • S. (2021). Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Springer. https://doi.org/10.1080/10705511.2022.2108813
Kim, H., Sefcik, J. S., & Bradway, C. (2017). Characteristics of Qualitative Descriptive Studies: A Systematic Review. Research in Nursing and Health, 40(1), 23–42. https://doi.org/10.1002/nur.21768
Leninkumar, V. (2017). The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4). https://doi.org/10.6007/ijarbss/v7-i4/2821
Lin, L., Kollipara, P. S., & Zheng, Y. (2019). Digital manufacturing of advanced materials: Challenges and perspective. Materials Today, 28(September), 49–62. https://doi.org/10.1016/j.mattod.2019.05.022
Mahsyar, S., & Surapati, U. (2020). Effect of Service Quality and Product Quality on Customer. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(1), 204–211.
Malhotra, N. K. (2020). Marketing research : an applied orientation (7th ed.). Pearson Education.
Nigel Hill, J. A. (2016). The Handbook of Customer Satisfaction and Loyalty Measurement (3rd ed.). Routledge.
Olivoto, T., de Souza, V. Q., Nardino, M., Carvalho, I. R., Ferrari, M., de Pelegrin, A. J., Szareski, V. J., & Schmidt, D. (2017). Multicollinearity in path analysis: A simple method to reduce its effects. Agronomy Journal, 109(1), 131–142. https://doi.org/10.2134/agronj2016.04.0196
Polit, D. F. (2015). Assessing measurement in health: Beyond reliability and validity. International Journal of Nursing Studies, 52(11), 1746–1753. https://doi.org/10.1016/j.ijnurstu.2015.07.002
Shao, G., & Helu, M. (2020). Framework for a digital twin in manufacturing: Scope and requirements. Manufacturing Letters, 24, 105–107. https://doi.org/10.1016/j.mfglet.2020.04.004
Sidorchuk, R. (2015). The concept of “value” in the theory of marketing. Asian Social Science, 11(9), 320–325. https://doi.org/10.5539/ass.v11n9p320
Syaifudin, A. (2022). The effect experiential marketing, store atsmosphere, product and service on satisfaction. Journal of Management, 12(5).
Syaifudin, A. S. (2020). Effectiveness of Special Efforts (Upaya Khusus or Upsus) Policy To Increase Rice Production in Sidoarjo. Politico, 20(1), 1–15. https://doi.org/10.32528/politico.v20i1.3429
Taherdoost, H. (2018). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. SSRN Electronic Journal, 5(3), 28–36. https://doi.org/10.2139/ssrn.3205040
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Zauner, A., Koller, M., & Hatak, I. (2015). Customer perceived value—Conceptualization and avenues for future research. Cogent Psychology, 2(1), 1–17. https://doi.org/10.1080/23311908.2015.1061782.