Managing touristic destinations: content analysis on language of promotion in gililife magazine, Indonesia
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Dec 9, 2023
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Abstract
The research discusses marketing promotion in the context of language use in promoting destinations. This scientifically answers the research question formulated on the promotional linguistic content used in discourses of Gililife magazine within one published edition. Discourse analysis as a method of analysis was employed under the descriptive-qualitative approach. Four steps were utilized to analyze the data deeply: collecting, reducing, displaying data, and drawing a conclusion. The data source was the selection of two discourses only discussing destinations with four tourism components (attraction, amenity, accessibility, security) as a basis for content analysis. Findings show that analyzed discourses dominantly emphasized marketing promotion on attraction and amenity. However, security is being neglected in every single discourse. Language content applied is the denotative preference, although few metaphor words are included.
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How to Cite
Ramli, M., Malik, A., & Basri, H. (2023). Managing touristic destinations: content analysis on language of promotion in gililife magazine, Indonesia. Enrichment : Journal of Management, 13(5), 2759-2768. https://doi.org/10.35335/enrichment.v13i5.1663
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Anshori, L. (2022, November 18). Wih! The number of spectators of MotoGP Mandalika 2022 beat Australia, England, and Italy. DetikOto.
Avraham, E., & Ketter, E. (2016). Destination Marketing During and Following Crises: Combating Negative Images in Asia. Journal of Travel & Tourism Marketing, 8408(October), 1. https://doi.org/10.1080/10548408.2016.1237926
Boonsiritomachai, W., & Phonthanukitithaworn, C. (2019). Residents' Support for Sports Events Tourism Development in Beach City: The Role of Community' s Participation and Tourism Impacts. SAGE Open, June, 2. https://doi.org/10.1177/2158244019843417
Chen, C., Teng, Z., Lu, C., Hossain, A., & Fang, Y. (2021). Rethinking Leisure Tourism: From the Perspective of Tourist Touch Points and Perceived Well-being. SAGE Open, December, 11. https://doi.org/10.1177/21582440211059180
Chen, H., Jiao, Y., Li, X., & Zhang, K. (2021). Family Tourism: Interpersonal Interaction, Existential Authenticity and Quality of Tourist Experience. Journal of Vacation Marketing, 10. https://doi.org/10.1177/13567667211022407
Darcy, S., Mckercher, B., & Schweinsberg, S. (2020). From Tourism and Disability to Accessible Tourism: A Perspective Article. Tourism Review, 75(1), 140–141. https://doi.org/10.1108/TR-07-2019-0323
David L. Edgell, Sr., Ruf, K. M., & Agarwal, A. (2013). Strategic Marketing Planning for the Tourism Industry. Journal of Travel & Tourism, 8(July), 116. https://doi.org/10.1300/J073v08n03
Deng, T., Gan, C., & Hu, Y. (2020). Do Hotel Business Benefit from Increased Tourist Accessibility? Evidence from China's High- Speed Railway Program. Tourism Economics, 0(0), 1–18. https://doi.org/10.1177/1354816620923216
Flick, U. (2014). Qualitative Data Analysis (K. Metzler, Ed.). SAGE Publications Ltd.
Gao, Y., & Su, W. (2020). The Disclosure of Quality on Tourism Performance : Evidence from Top Tourist Cities in China. Journal of Travel Research, 0(0), 1. https://doi.org/10.1177/0047287520954540
Hakim, J., Sukran, M. A., Basri, H., Junaidi, M. A., & Ramli, M. (2022). Should English Instruction Survive on New Term Tourism Classes? Bilingual Perspectives. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(January 2022), 11061. https://doi.org/https://doi.org/10.33258/birci.v5i2.4923
Hamarneh, I. I., Ph, D., & Jeřábek, M. P. (2018). The Impact of the Security Situation on Tourism in the Countries of the Former Yugoslavia. International Scientific Journal "Security & Future," 115(3), 111–115.
Hansen, M., Fyall, A., Macpherson, R., & Horley, J. (2021). The Role of Occupational Therapy in Accessible Tourism. Annals of Tourism Research, 0(0), 2. https://doi.org/10.1016/j.annals.2021.103145
Harahsheh, S., Haddad, R., & Alshorman, M. (2019). Implications of Marketing Jordan as a Halal Tourism Destination. Journal of Islamic Marketing, March, 4–15. https://doi.org/10.1108/JIMA-02-2018-0036
Hsieh, C. (2017). A Multilevel Analysis of the Service Marketing Triangle in Theme Parks. Journal of Travel & Tourism Marketing, 00(June), 2. https://doi.org/10.1080/10548408.2017.1350251
Islam, M. A., Jantan, A. H., Yusoff, Y. M., Chong, C. W., & Hossain, M. S. (2020). Green Human Resource Management (GHRM) Practices and Millennial Employees' Turnover Intentions in Tourism Industry in Malaysia: Moderating Role of Work Environment. Global Business Review, 3. https://doi.org/10.1177/0972150920907000
Ismail, T., & Rohman, F. (2019). The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach. Jurnal Manajemen Teori Dan Terapan, 12(2), 151.
Jimura, T., & Lee, T. J. (2020). The Impact of Photographs on the Online Marketing for Tourism: The Case of Japanese-style Inns. Journal of Vacation Marketing, 2. https://doi.org/10.1177/1356766720913066
Jin, X., & Cheng, M. (2020). Communicating Mega Events on Twitter: Implications for Destination Marketing. Journal of Travel & Tourism Marketing, 37(6), 739–755. https://doi.org/10.1080/10548408.2020.1812466
Liew, S. L., & Hussin, S. R. (2021). Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance- Performance Analysis Approach. SAGE Open, March, 3. https://doi.org/10.1177/2158244021998658
Marsiglio, S. (2015). Economic Growth and Environment: Tourism as a Trigger for Green Growth. Tourism Economics, 21(1), 183–198. https://doi.org/10.5367/te.2014.0411
Naserirad, M., Tavakol, M., Abbasi, M., Jannat, B., Sadeghi, N., & Bahemmat, Z. (2022). Predictors of International Muslim Medical Tourists' Expectations on Halal-Friendly Healthcare Services : A hospital-Based Study. Health Services Management Research, 2. https://doi.org/10.1177/09514848221109831
Odunlami, I. B., Emmanuel, T., Social, F. O. F., Sciences, M., Of, F., & Sciences, M. (2014). Effect of Promotion on Product Awareness. International Journal of Education and Research, 2(9), 452.
Owiyo, V., & Mulwa, J. M. (2018). Safety and Security in Tourism Destinations: Its Moderating Role in the Destination Competitiveness Determinants and Destination Competitiveness Nexus in Western Kenya Circuit. International Journal of Research in Management & Business Studies, 3(5), 30.
Palupi, R., &; Slavov, M. (2020). Tourism Marketing: Context, Challenges and Potential. Urnal IPTA (Travel Industry), 8(2), 245–252.
Preko, A., & Gyepi-garbrah, T. F. (2021). Understanding Sense of Safety and Trustworthiness of Tourism Information among Migrant Visitors. International Hospitality Review, 1. https://doi.org/10.1108/IHR-04-2021-0029
Roy, S., Dryl, W., & Gil, L. de A. (2021). Celebrity Endorsements in Destination Marketing: A Three Country Investigation. Tourism Management, 83(August), 2. https://doi.org/10.1016/j.tourman.2020.104213
Shahbaz, M., Benkraiem, R., Miloudi, A., & Tiwari, A. K. (2018). Tourism-Induced Financial Development in Malaysia: New Evidence from the Tourism Development Index. Tourism Economics, January, 1. https://doi.org/10.1177/1354816618806123
Sharma, A. K., & Calderon, A. H. (2020). Perceived Safety and Security Concerns among Tourists in Thamel-A Tourism Hub in Kathmandu Valley, Nepal. Indonesian Journal of Tourism and Leisure, 1(2), 93. https://doi.org/10.36256/ijtl.v1i2.122
Sianipar, R., Juliana, & Sitorus, N. B. (2020). Marketing Strategies for Tourism Village in West Bandung District in Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(1), 234–240.
Tarlow, P. (2019). Security Challenges in Tourism Oriented Economies: Lessons from the Caribbean. Worldwide Hospitality and Tourism Themes, 11(6), 731. https://doi.org/10.1108/WHATT-09-2019-0054
Wisker, Z. lily, Kadirov, D., & Nizar, J. (2020). Marketing A Destination Brand Image To Muslim Tourists: Does Accessibility To Cultural Needs Matter In Developing Brand Loyalty? Journal of Hospitality & Tourism Research, 20(10), 2. https://doi.org/10.1177/1096348020963663
Yen, H., Chen, P., & Ho, K. (2021a). Analyzing Destination Accessibility From the Perspective of Efficiency Among Tourism Origin Countries. SAGE Open, 0(0), 1–2. https://doi.org/10.1177/21582440211005752
Yen, H., Chen, P., & Ho, K. (2021b). Analyzing Destination Accessibility From the Perspective of Efficiency Among Tourism Origin Countries. SAGE Open, 0(0), 1–2. https://doi.org/10.1177/21582440211005752
Zaidan, E. A. (2015). Tourism Shopping and New Urban Entertainment: A Case Study of Dubai. Journal of Vacation Marketing, 9. https://doi.org/10.1177/1356766715589426
Zhang, C., Dai, Y.-Y., Jin, X., & Yang, Y. (2022). Land Reclamation Tourism Resources in China : Connotation , Classification , and Evaluation. SAGE Open, March, 2. https://doi.org/10.1177/21582440221082143
Zou, Y., & Yu, Q. (2022). Journal of Destination Marketing & Management Sense of Safety toward Tourism Destinations: A Social Constructivist Perspective. Journal of Destination Marketing & Management, 24(April), 1. https://doi.org/10.1016/j.jdmm.2022.10070.