The effect of price and product quality on purchasing decisions on halal umkm products in medan city
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Dec 12, 2023
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Abstract
Many people complain, because there are still many food products, especially imports, do not have halal certification, while free halal certification is one of the efforts of the Medan City Government to help MSMEs develop, so it is necessary to conduct research on how much influence price and product quality have on purchasing decisions on MSME Halal Products in Medan City, this research methodology is used in this research is quantitative research. Primary data collection through questionnaires distributed to 60 consumers of MSME Halal products in Medan City. Secondary data will also be used to obtain additional information about MSMEs in Medan City, such as Price, Product Quality and Purchasing Decisions and Halal Products, the results in this study are simultaneously influencing Price and Product Quality on purchasing decisions for halal products at MSMEs in Medan City by 0.444 which means 44.4%, the rest is influenced by other variables from outside the variables studied
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How to Cite
Hartin Nst, V. F., & Ichsan , R. N. (2023). The effect of price and product quality on purchasing decisions on halal umkm products in medan city. Enrichment : Journal of Management, 13(5), 2832-2837. https://doi.org/10.35335/enrichment.v13i5.1691
References
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Armstrong, k. &. (2012). Fundamentals of Marketing Volume I. Jakarta: Prenhalindo Publishers.
Ariella, I. R. (2018). The Influence Of Product Quality, Product Price And Product Design On Consumer Purchasing Decisions Mazelnid. Journal of Performance: Journal of Business Management and Start-ups, 3(2), 215-221.
Bakti, U. H. (2020). The Effect of Service Quality, Products and Prices on Buying Interest in Lazada Online Stores in Bandar Lampung. Journal of Economics Vol 1. No. 1, 101-118.
Batubara, N. S., & Afandi, A. (2023). The Effect of Product Quality and Price on Purchasing Decisions for Halal Products at 212 Mart Medan Baru. SYARIKAT: Journal of Islamic Economics, 91-100.
BPS. (2021, April 21). Central Bureau of Statistics of North Sumatra Province. Retrieved from Total Population by Regency/City and Religion Adhered to, 2020: https://sumut.bps.go.id/statictable/2021/04/21/2289/jumlah-penduduk-menurut-kabupaten-kota-dan-agama-yang-dianut-2020.html
Dalimunthe, R. F. (2023, September 16). Pemko Tebing Tinggi Holds Socialization Of Halal Product Certification. Retrieved from PEMKO TEBING TINGGI: https://www.tebingtinggikota.go.id/berita/berita-daerah/pemko-tebing-tinggi-gelar-sosialisasi-sertifikasi-produk-halal
Fahmi, M. (2017). The Effect of Price and Product Quality on Purchasing Decisions for Medan Tribune Newspapers. Maksitek Scientific Journal.
Fandy, T. (2016). Service, Quality & satisfaction. Yogyakarta. Andi.
Firmansyah, M. A. (2019). Consumer behavior. In Consumer Behavior Attitudes and Marketing (2nd ed.). Surabaya: Deepublish Education.
Gerung, C. J. (2017). The Effect of Product Quality, Price and Promotion on Purchasing Decisions for Nissan X-Trail Cars at Pt. Wahana Wirawan Manado. Journal of Economic Research, Management, Business and Accounting.
Islahi, A. A. (1997). Ibn Taymiyyah's Economic Concept. Surabaya: PT Bina Ilmu.
Kotler, &. A. (2016). Fundamentals of Marketing (Volume 1, E). Jakarta: Erlangga.
Kotler, A. (2016). Principles of Marketing Sixteenth Edition Global Edition. England: Pearson Education Limited. .
Kurniawan Gultom, D. (2017). The Effect of Price and Product Quality on Purchasing Decisions and Their Impact on Blackberry Mobile Consumer Loyalty in Students of the Faculty of Economics, University of Muhammadiyah North Sumatra. Cohesion Scientific Journal, 1 (1).
Lesmana, A. (2023, January 20). Halal Industry Development, Potential and Development Strategy. Retrieved from Faculty of Economics, Djuanda University: https://unida.ac.id/artikel/perkembangan-industri-halal-potensi-dan-strategi-pengembangan
Nasution, B. (2023, July 23). Medan City Government: 2,300 MSMEs Get Free Halal Certificates. Retrieved from Dinas Koperasi, UKM, Perindustrian, dan Perdagangan Kota Medan: https://sharia.republika.co.id/berita/ry9db2457/pemkot-medan-2300-umkm-dapat-sertifikat-halal-gratis
Nasution, M. E. (2010). An Exclusive Introduction to Islamic Economics. Jakarta: Kencana.
Parlindungan, A. (2023, September 6). Supporting UMKM To Upgrade, Kdeks Conducts Socialization Of Halal Product Certification. Retrieved from Dinas Koperasi Perdagangan dan Perindustrian Kabupaten Asahan: https://diskopdagin.asahankab.go.id/detailpost/dukung-umkm-naik-kelas-kdeks-laksanakan-sosialisasi-sertifikasi-produk-halal
Putro, E. W. (2016). Research Instrument Preparation Techniques. Yogyakarta: Library.
Rasyid, M. H. (2018). The Role of the Halal Product Guarantee Act in Ensuring the Halalness of Food and Beverages. Journal of Islamic Law Studies, 1(1), 4-27.
RI, D. A. (1998). The Qur'an and its Translation, . Jakarta: CV ash-syifa.
Sari, R. M. (2021). The Effect of Price and Product Quality on Purchasing Decisions (Survey of Rise Bedding Product Customers). MEA Scientific Journal.
Shikoh, C. D.-u. (2022, April 1). Indonesia Maintains Fourth Position In Sgie 2022. Retrieved from Ministry of Industry of the Republic of Indonesia: https://halal.kemenperin.go.id/indonesia-pertahankan-posisi-keempat-dalam-sgie-2022/
Sukarno Wibowo, D. S. (2013). Islamic Microeconomics. Bandung: Faithful Library.
Veithzal Rivai Zainal, M. S. (2014). Islamic Business Management: Business Practices in accordance with Islamic Sharia. Yogyakarta: BPFE UGM.
Zulaicha, S. &. (2016). The Effect of Product and Price on Consumer Purchasing Decisions at Morning Bakery Batam. Inovbiz: Journal of Business Innovation, 123.
Al-Qurthubi, S. I. (2007). Tafsir Al-Qurthubi/Sheikh Imam Al-Qurthubi. Jakarta: Azzam Library, pp. 481-483.
Armstrong, k. &. (2012). Fundamentals of Marketing Volume I. Jakarta: Prenhalindo Publishers.
Ariella, I. R. (2018). The Influence Of Product Quality, Product Price And Product Design On Consumer Purchasing Decisions Mazelnid. Journal of Performance: Journal of Business Management and Start-ups, 3(2), 215-221.
Bakti, U. H. (2020). The Effect of Service Quality, Products and Prices on Buying Interest in Lazada Online Stores in Bandar Lampung. Journal of Economics Vol 1. No. 1, 101-118.
Batubara, N. S., & Afandi, A. (2023). The Effect of Product Quality and Price on Purchasing Decisions for Halal Products at 212 Mart Medan Baru. SYARIKAT: Journal of Islamic Economics, 91-100.
BPS. (2021, April 21). Central Bureau of Statistics of North Sumatra Province. Retrieved from Total Population by Regency/City and Religion Adhered to, 2020: https://sumut.bps.go.id/statictable/2021/04/21/2289/jumlah-penduduk-menurut-kabupaten-kota-dan-agama-yang-dianut-2020.html
Dalimunthe, R. F. (2023, September 16). Pemko Tebing Tinggi Holds Socialization Of Halal Product Certification. Retrieved from PEMKO TEBING TINGGI: https://www.tebingtinggikota.go.id/berita/berita-daerah/pemko-tebing-tinggi-gelar-sosialisasi-sertifikasi-produk-halal
Fahmi, M. (2017). The Effect of Price and Product Quality on Purchasing Decisions for Medan Tribune Newspapers. Maksitek Scientific Journal.
Fandy, T. (2016). Service, Quality & satisfaction. Yogyakarta. Andi.
Firmansyah, M. A. (2019). Consumer behavior. In Consumer Behavior Attitudes and Marketing (2nd ed.). Surabaya: Deepublish Education.
Gerung, C. J. (2017). The Effect of Product Quality, Price and Promotion on Purchasing Decisions for Nissan X-Trail Cars at Pt. Wahana Wirawan Manado. Journal of Economic Research, Management, Business and Accounting.
Islahi, A. A. (1997). Ibn Taymiyyah's Economic Concept. Surabaya: PT Bina Ilmu.
Kotler, &. A. (2016). Fundamentals of Marketing (Volume 1, E). Jakarta: Erlangga.
Kotler, A. (2016). Principles of Marketing Sixteenth Edition Global Edition. England: Pearson Education Limited. .
Kurniawan Gultom, D. (2017). The Effect of Price and Product Quality on Purchasing Decisions and Their Impact on Blackberry Mobile Consumer Loyalty in Students of the Faculty of Economics, University of Muhammadiyah North Sumatra. Cohesion Scientific Journal, 1 (1).
Lesmana, A. (2023, January 20). Halal Industry Development, Potential and Development Strategy. Retrieved from Faculty of Economics, Djuanda University: https://unida.ac.id/artikel/perkembangan-industri-halal-potensi-dan-strategi-pengembangan
Nasution, B. (2023, July 23). Medan City Government: 2,300 MSMEs Get Free Halal Certificates. Retrieved from Dinas Koperasi, UKM, Perindustrian, dan Perdagangan Kota Medan: https://sharia.republika.co.id/berita/ry9db2457/pemkot-medan-2300-umkm-dapat-sertifikat-halal-gratis
Nasution, M. E. (2010). An Exclusive Introduction to Islamic Economics. Jakarta: Kencana.
Parlindungan, A. (2023, September 6). Supporting UMKM To Upgrade, Kdeks Conducts Socialization Of Halal Product Certification. Retrieved from Dinas Koperasi Perdagangan dan Perindustrian Kabupaten Asahan: https://diskopdagin.asahankab.go.id/detailpost/dukung-umkm-naik-kelas-kdeks-laksanakan-sosialisasi-sertifikasi-produk-halal
Putro, E. W. (2016). Research Instrument Preparation Techniques. Yogyakarta: Library.
Rasyid, M. H. (2018). The Role of the Halal Product Guarantee Act in Ensuring the Halalness of Food and Beverages. Journal of Islamic Law Studies, 1(1), 4-27.
RI, D. A. (1998). The Qur'an and its Translation, . Jakarta: CV ash-syifa.
Sari, R. M. (2021). The Effect of Price and Product Quality on Purchasing Decisions (Survey of Rise Bedding Product Customers). MEA Scientific Journal.
Shikoh, C. D.-u. (2022, April 1). Indonesia Maintains Fourth Position In Sgie 2022. Retrieved from Ministry of Industry of the Republic of Indonesia: https://halal.kemenperin.go.id/indonesia-pertahankan-posisi-keempat-dalam-sgie-2022/
Sukarno Wibowo, D. S. (2013). Islamic Microeconomics. Bandung: Faithful Library.
Veithzal Rivai Zainal, M. S. (2014). Islamic Business Management: Business Practices in accordance with Islamic Sharia. Yogyakarta: BPFE UGM.
Zulaicha, S. &. (2016). The Effect of Product and Price on Consumer Purchasing Decisions at Morning Bakery Batam. Inovbiz: Journal of Business Innovation, 123.