This study aims to determine the effect of pricing and promotion on consumer purchasing decisions to determine whether pricing and promotion are effective as a marketing strategy in improving consumer purchasing decisions at Suzuki Car Dealer Companies in Pekanbaru. This study uses quantitative methods with the type of explanatory research, and uses primary data. Data was collected through a questionnaire consisting of 28 questions. The sample consists of 100 consumer respondents from a population of 100 consumers using purposive sampling technique. Research data were collected using a questionnaire that was measured using a Likert scale and processed using multiple regression statistical analysis techniques through SPSS version 25.0. The results of the study found that: 1) Pricing and promotion have a significant effect on consumer purchasing decisions, 2) Pricing has a significant effect on consumer purchasing decisions,3) Promotion has a significant effect on consumer purchasing decisions. The implications of research, pricing and promotion as an effective marketing strategy in improving consumer purchasing decisions, either simultaneously or partially.
 Aldi, A. (2012). The Influence of Brand Image and Product Quality on Consumer Purchase Decisions. Yogyakarta: Yogyakarta State University.
 Arikunto, S. (2010). Research Procedure A Practical Approach. Rineka Cipta: Jakarta.
 Assauri. (2011). Marketing Management (Print To). Publisher PT Raja Grafindo Persada. Jakarta.
 Basu, S. (2001). Marketing Management I. Third Edition. Yogyakarta: BPFE.
 Ghanimata, F., & Kamal, M. (2012). Analysis of the Effect of Price, Product Quality, and Location on Purchase Decisions (Study on Buyers of Milkfish Products Juwana Elrina Semarang). Faculty of Economics and Business.
 Ghozali, I. (2016). Application of Multivariate Analysis with IBM SPSS 23 Program. Semarang: Diponegoro University Publishing Agency.
 Habibah, U. (2016). The Influence of Product Quality and Price on Wardah Cosmetics Product Purchase Decisions in Bangkalan Madura City. JEB17: Journal of Economics and Business, 1(01).
 Haryanto, RA (2013). Promotion Strategy, Product Quality, Service Quality on Customer Satisfaction at McDonald's Manado Restaurant. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 1(4).
 Hassan. (2008). Marketing. MedPress Publisher (IKAPI Member): Yogyakarta.
 Jackson, WRS (2013). Quality 2013. Product Quality, Price, Promotion and Service Quality Influence on the Purchase Decision of Spring Bed Comforta. Emba's Journal, 1(4), 607–618.
 Kodu, S. (2013). Price, Product Quality and Service Quality Influence on Toyota Avanza Purchase Decisions. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 1(3).
 Kotler, P. (2000). Marketing Management Analysis, Planning, Implementation, and Usability (Kede Edition). Salemba Four. Jakarta.
 Kotler, Philip. (2005). Marketing management, volumes 1 and 2. Jakarta: PT. Gramedia Group Index.
 Kotler, Philip. (2009). Marketing Management. PT Erlangga Jakarta.
 Kotler Philip & Keller K Lane. (2009). Marketing Management. Fourth Printing. Brilliant Jaya Macanan Publisher.
 Kotler, Philip and, & Keller, KL (2009). Marketing Management. Pt. Jakarta Primary Literacy Festival.
 Kotler Philip and Kevin Keller. (2007). Marketing Management Edition 12. First and Second Volumes. PT. Index : Jakarta.
 Kotler, Philip, & Armstrong, G. (2008). Marketing Principles, Edition 12, Erlangga. Jakarta.
 Kotler, Philip, & Keller, KL (2016). A Framework for Marketing Management. Pearson Boston, MA.
 Kurniawan, M., & Hildayanti, SK (2019). Analysis of Brand Image, Price, Service, and Promotion of Consumer Satisfaction in Palembang City (Case Study of Grab Consumers). Journal of Ecoment Global: Business and Management Studies, 4(2), 86–102.
 Mandey, JB (2013). Promotion, Distribution, Price Influence on the Purchase Decision of Surya Promild Cigarettes. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 1(4).
 Peter, J. Paul and Olson, JC (2000). Consumer Behavior: Consumer Behavior and Marketing Strategy (D. Sihombing (ed.); 4th ed.). PT Erlangga Jakarta.
 Silviana, M. (2012). The Effect of Product, Price, Promotion, and Distribution on the Buying Decision of Wall's Ice Cream on Middle and High School Students in Bandung City. Journal of Management and Entrepreneurship., 2(3), 260–277.
 Simamora, B. (2001). Winning the Market: With Effective and Profitable Marketing. PT Gramedia Pustaka Utama, Jakarta.
 Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
 Susanto, H. (2016). Analysis of the Effect of Price, Product Quality, Brand and Promotion on Purchase Decisions for Aqua Brand Bottled Water (Case Study on Students of the Faculty of Economics and Business UMS). Muhammadiyah Surakarta university.
 Tan, ER (2011). The Influence of Price, Promotion and Service Factors on Consumer Decisions to Shop at Alfamart Surabaya. Journal of Entrepreneurship, 5(2), 25–30.
 Tjiptono, F. (2008). Marketing Business Strategy. Yogyakarta: Andi, 68.
 Tjiptono, F. (2015). Entrepreneurship, Financial Performance, and Business Continuity. Indonesian Journal of Management, 15(1), 17–26.
 Tjiptono, F. (2017). Service Marketing. Bayu Media Publishing Malang.
 Winardi. (2010). Leadership and Management. Pt. Rineka Cipta Jakarta.
 Zikmund, WG, & Babin, BJ (2011). Exploring Marketing Research. Jakarta: Four Salemba.