The The effect of perceived price, e-trust, and quality of delivery on repurchase intention mediated by perceived value on Tokopedia
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Dec 30, 2023
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Abstract
Technological developments have brought major changes, especially shopping behavior in Indonesian E-commerce is increased significantly. This research wants to determine the effect of perceived price, e-trust and quality of delivery by Tokopedia on repurchase intentions mediated by the perceived value. This research uses a quantitative approach through an online survey of 265 sample respondents and analyzed using Smart-PLS version 3.29 software. The results of this research show that perceived price, e-trust and quality of delivery has a positive effect on repurchase intention mediated by the perceived value. As a managerial effect, this research shows whether perceived price, e-trust, quality of delivery are important things for e-commerce companies.
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How to Cite
Saragih, R. H., & Pasaribu, L. H. (2023). The The effect of perceived price, e-trust, and quality of delivery on repurchase intention mediated by perceived value on Tokopedia . Enrichment : Journal of Management, 13(5), 3513-3522. https://doi.org/10.35335/enrichment.v13i5.1797
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Salem, O., & Kiss, M. (2022). The impact of perceived service quality on customers’ repurchase intention: Mediation effect of price perception. Innovative Marketing, 18(4), 1–12. https://doi.org/10.21511/im.18(4).2022.01
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach Seventh Edition. www.wileypluslearningspace.com
Singh, S., & Alok, S. (2022). Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality. Journal of International Food and Agribusiness Marketing, 34(3), 246–268. https://doi.org/10.1080/08974438.2020.1869135
Sirclo. (2022). Tren Belanja Online 2022. Sirclo Blog. https://store.sirclo.com/blog/tren-belanja-online-2022/
Statista. (2023, January). Countries with the largest digital populations in the world as of January 2023. Statista. https://www.statista.com/statistics/262966/number-of-internet-users-in-selected-countries/
Yin, J., & Qiu, X. (2021). Ai technology and online purchase intention: Structural equation model based on perceived value. Sustainability (Switzerland), 13(10). https://doi.org/10.3390/su13105671.
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Jindal Journal of Business Research, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Asosiasi Penyedia Jasa Internet Indonesia (APJII). (2023). Penetrasi & Profil Perilaku Pengguna Internet Indonesia Tahun 2023. https://survei.apjii.or.id/
Data Indonesia. (2023). Pengguna E-Commerce RI Diproyeksikan Capai 196,47 Juta pada 2023. https://dataindonesia.id/digital/detail/pengguna-ecommerce-ri-diproyeksi-capai-19647-juta-pada-2023
Dorce, L. C., da Silva, M. C., Mauad, J. R. C., de Faria Domingues, C. H., & Borges, J. A. R. (2021). Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price. Food Quality and Preference, 91. https://doi.org/10.1016/j.foodqual.2021.104191
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Analysing online purchase intention in Spain: fashion e-commerce. Information Systems and E-Business Management, 15(3), 599–622. https://doi.org/10.1007/s10257-016-0319-6
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). . Sage publications.
iPrice Insights. (2022). Map of E-Commerce in Indonesia. https://iprice.co.id/insights/mapofecommerce/
Katadata. (2022). Tokopedia, E-Commerce dengan Pengunjung Terbanyak pada 2021. https://databoks.katadata.co.id/datapublish/2022/04/12/tokopedia-e-commerce-dengan-pengunjung-terbanyak-pada-2021
Khalikussabir, K., Waris, A., & Wahono, B. (2022). Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 19(1), 77–96. https://doi.org/10.31106/jema.v19i1.11218
Kredibel.com. (2020). Apa Itu Tokopedia: Manfaat dan Cara Membuat Akunnya. https://blog.kredibel.com/apa-itu-tokopedia-manfaat-dan-cara-membuat-akunnya/
Li, L. H., & Lai, C. Y. (2021, January 4). Comparing the Impact of Service Quality on Customers’ Repurchase Intentions Based on Statistical Methods and Artificial Intelligence-Taking an Automotive Aftermarket (AM) Parts Sales Company as an Example. Proceedings of the 2021 15th International Conference on Ubiquitous Information Management and Communication, IMCOM 2021. https://doi.org/10.1109/IMCOM51814.2021.9377415
Lin, T. T., Yeh, Y. Q., & Hsu, S. Y. (2022). Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability. Sustainability (Switzerland), 14(24). https://doi.org/10.3390/su142416546
Liputan6.com. (2022). PT Aplikasi Karya Anak Bangsa yang Berganti PT GoTo (Gojek-Tokopedia): Simak Profilnya. https://www.liputan6.com/hot/read/5173589/pt-aplikasi-karya-anak-bangsa-yang-berganti-pt-goto-gojek-tokopedia-simak-profilnya?page=3
Meilatinova, N. (2021). Social commerce: Factors affecting customer repurchase and word-of-mouth intentions. International Journal of Information Management, 57. https://doi.org/10.1016/j.ijinfomgt.2020.102300
Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N. ul A., & Javed, M. K. (2022). The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment. Asia Pacific Journal of Marketing and Logistics, 34(10), 2184–2206. https://doi.org/10.1108/APJML-03-2021-0221
Nafilah, I. (2021). Buletin Ekonomi PENGARUH COST SAVING, TIME SAVING DAN TRUST TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE PADA KONSUMEN (Studi kasus: Minuman Tradisional Wedang Uwuh di Imogiri Bantul Yogyakarta).
Phan Tan, L., & Le, T. H. (2023). THE INFLUENCE OF PERCEIVED PRICE AND QUALITY OF DELIVERY ON ONLINE REPEAT PURCHASE INTENTION: THE EVIDENCE FROM VIETNAMESE PURCHASERS. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2173838
Ramanathan, U., Williams, N. L., Zhang, M., Sa-Nguanjin, P., Garza-Reyes, J. A., & Borges, L. A. (2022). A New Perspective of E-Trust in the Era of Social Media: Insights From Customer Satisfaction Data. IEEE Transactions on Engineering Management, 69(4), 1417–1431. https://doi.org/10.1109/TEM.2020.2985379
Salem, O., & Kiss, M. (2022). The impact of perceived service quality on customers’ repurchase intention: Mediation effect of price perception. Innovative Marketing, 18(4), 1–12. https://doi.org/10.21511/im.18(4).2022.01
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach Seventh Edition. www.wileypluslearningspace.com
Singh, S., & Alok, S. (2022). Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality. Journal of International Food and Agribusiness Marketing, 34(3), 246–268. https://doi.org/10.1080/08974438.2020.1869135
Sirclo. (2022). Tren Belanja Online 2022. Sirclo Blog. https://store.sirclo.com/blog/tren-belanja-online-2022/
Statista. (2023, January). Countries with the largest digital populations in the world as of January 2023. Statista. https://www.statista.com/statistics/262966/number-of-internet-users-in-selected-countries/
Yin, J., & Qiu, X. (2021). Ai technology and online purchase intention: Structural equation model based on perceived value. Sustainability (Switzerland), 13(10). https://doi.org/10.3390/su13105671.