The acne positivity movement of beauty influencers (instagram @ratughania qualitative content analysis)
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Abstract
The acne positivity movement is a movement that voices that acne as a type of skin problem, is a normal thing and not a shameful thing. This movement leads to the spread of messages and motivations to others to love themselves no matter what the conditions. One of Indonesia's beauty inluencers who quite often conveys messages about acne positivity on Instagram is Ratu Ghania (@ratughania). This study will use qualitative content analysis methods to analyze posts listed in @ratughania Instagram account to find out the type of content, audience response, and the meaning of the message behind the photos and captions uploaded by @ratughania Instagram account. Instagram was chosen as the data source because it is a popular social media that is widely used to spread many movements or campaigns including acne positivity. The theories used in this study are Social Media Theory, Influencer Concept, and Standpoint Theory. The results of this study then found three categories in Instagram content from @ratughania namely confidence, motivation, and self-defense. The trio explains how social media and influencers have the power to influence audience perspectives, and shows how the courage of women with marginalized acne-prone skin fights against the social construction of beautiful women in society
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How to Cite
Yahdini, A. T., Ulyanada, F. N., & Dwiningtyas, H. (2024). The acne positivity movement of beauty influencers (instagram @ratughania qualitative content analysis). Enrichment : Journal of Management, 13(6), 3818-3826. https://doi.org/10.35335/enrichment.v13i6.1817
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Chiat, A. (2021). Body Positivity Movement: Influence of Beauty Standards on Body Image. https://sophia.stkate.edu/shas_honors/50
Cohen, Rachel, Jasmine, Toby, dan A. (2019). # BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image. In New Media & Society (Vol. 21, Issue 7, pp. 1546–1564). Sage Publications. //doi.org/10.1177/146144481982653
Efthariena, E., Kirana, D. W., Santoso, A., Amalia, S. R., & Putri, I. D. (2023). Pendekatan Kritis Teori Feminis Dalam Body Positivity di Instagram. Humantech: Jurnal Ilmiah Multidisiplin Indonesia, 2(11), 2299–2306.
Febry Autrilia, R., Retno, D., & Ninin, H. (2022). Eksplorasi Dampak Psikologis pada Remaja yang Memiliki Masalah Penampilan dengan Jerawat. Jurnal Psikologi Udayana 2022, 9(2).
Fitri, I. K. (2020). Peran Media Sosial Instagram Dalam Pembentukan Identitas Diri Remaja Di Man 11 Jakarta. Universitas Islam Negeri Syarif.
Guntar, A., Ardhiani, O., & Fitriani, R. (2023). MEDIA EDUKASI: KOMUNIKASI LITERASI DIGITAL PADA AKUN INSTAGRAM @SIBERKREASI. Mediakom : Jurnal Ilmu Komunikasi, 7(1). https://doi.org/10.35760/mkm.2023.v7i1.6542
Halpern, M. (2019). Feminist standpoint theory and science communication. Journal of Science Communication, 18(04).
Hastan, V. F., & Sukendro, G. G. (2022). Kreativitas Influencer dalam Mengampanyekan Self Love untuk Kesehatan Mental di Instagram. Prologia, 6(1). https://doi.org/10.24912/pr.v6i1.10256
Hsieh, H. F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9). https://doi.org/10.1177/1049732305276687
Islamey, G. R. (2020). Wacana Standar Kecantikan Perempuan Indonesia pada Sampul Majalah Femina. JURNAL PIKMA PUBLIKASI ILMU KOMUNIKASI MEDIA DAN CINEMA, 2(2).
Jafferany, M., Ferreira, B. R., Abdelmaksoud, A., & Mkhoyan, R. (2020). Management of psychocutaneous disorders: A practical approach for dermatologists. In Dermatologic Therapy (Vol. 33, Issue 6). https://doi.org/10.1111/dth.13969
Kartika, Y., Sofia, N., Sazali, H., & Andinata, M. (2023). Objektifikasi Foto Selfie Perempuan Pada Akun Instagram@ dd. id. Innovative: Journal Of Social Science Research, 3(3), 1075–1089.
Larasati, J. A., & Susilo, D. (2022). Effect of Attractiveness of Sales Promotion Messages, Endorsement Beauty Influencers on Interest in Buying Rose All Day Instagram Followers. Jurnal Spektrum Komunikasi, 10(2). https://doi.org/10.37826/spektrum.v10i2.269
Lasut, Yovanka Ayunita Deborah and Rosyidin, Mohamad and Hanura, M. (2022). Perspektif Feminisme Standpoint Pada Perjuangan Perempuan Palestina Terhadap Sikap Diskriminatif Tentara Israel Dalam Konflik Israel-Palestina. Journal of International Relations, 8(4), 690–704.
Ligariaty, Y. I., & Irwansyah, I. (2021). NARASI PERSUASI SOCIAL MEDIA INFLUENCER DALAM MEMBANGUN KONSEP KECANTIKAN DAN KEPERCAYAAN DIRI. Jurnal Pustaka Komunikasi, 4(2). https://doi.org/10.32509/pustakom.v4i2.1495
Maciej Serda, Becker, F. G., Cleary, M., Team, R. M., Holtermann, H., The, D., Agenda, N., Science, P., Sk, S. K., Hinnebusch, R., Hinnebusch A, R., Rabinovich, I., Olmert, Y., Uld, D. Q. G. L. Q., Ri, W. K. H. U., Lq, V., Frxqwu, W. K. H., Zklfk, E., Edvhg, L. V, … فاطمی, ح. (2022). Representasi Diskriminasi Kecantikan Perempuan Dalam Film “Imperfect.” Interaksi Online, 11(1).
Mink, E. (2022). The Authenticity of Body Positivity in the Media: A Comparative Analysis of Four American-Owned Companies. East Tennessee State University.
Nesi, J., Telzer, E. H., & Prinstein, M. J. (2022). Handbook of Adolescent Digital Media Use and Mental Health. In Handbook of Adolescent Digital Media Use and Mental Health. https://doi.org/10.1017/9781108976237
Rahma, & Idrus, N. I. (2022). Tren Glow Up Challenge di Masa Pandemi Covid-19. EMIK : Jurnal Ilmiah Ilmu-Ilmu Sosial, 5(1).
Rizaty, M. A. (2023). Ada 116,16 Juta Pengguna Instagram di RI hingga Agustus 2023. Dataindonesia.Id. https://dataindonesia.id/digital/detail/ada-11616-juta- pengguna-instagram-di-ri-hingga-agustus-2023
Salsabila, T., & Puspitosari, W. A. (2020). Hubungan Body Image dengan Kecemasan Sosial pada Remaja Pengguna Media Sosial. Prosiding UMY Grace.
Shadrina, R. N., & Sulistyanto, Y. (2022). ANALISIS PENGARUH CONTENT MARKETING, INFLUENCER, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Pengguna Instagram dan Tiktok di Kota Magelang). DIPONEGORO JOURNAL OF MANAGEMENT, 11(1).
Sutin, N. (2023). ANALISIS SEMIOTIKA STANDAR KECANTIKAN PEREMPUAN DI ERA GENERASI Z MELALUI MEDIA SOSIAL TIKTOK: AKUN TIKTOK JHARNA BHAGWANI, NANDA ARSYINTA. Social and Political Sciencet, 3(TikTok Menjadi Trend 2022 di Platform Sosial Media).