Accelerating SMES Performance in East Surabaya through Digitalization
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Abstract
Purpose of this research are analyzing impact digitalization among the SMES in Surabaya City by using digital technology which measuring by their perception ease of use, usefulness and trust using digital technology and its impact on SMES Performance. Research conduct with quantitative analysis by using explanatory research design. The population of this research are 7158 SMES in Surabaya especially East Surabaya then we acquired 100 sample of SMES by using Slovin-Formula. Data collected by share questioner among 100 Respondents of SMES in East Surabaya. Data analyzed by using SEM-PLS with instrument validity and reliability test then bootstrapping to know hypothesis-testing results. Results identified perceived ease of use and usefulness affect SMES performance and can improve productivity by using digitalization technology. However, trust has no impact on SMES Performance in Digitalization Technology Context. This study offers significant advantages for the government, particularly in Surabaya City, aiming to enhance digitalization among SMEs by leveraging social media and e-wallets, thereby improving their technological performance. Additionally, it sheds light on how SMEs can harness digitalization technology to increase profitability and reap numerous benefits.
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How to Cite
Majid, N., Kusuma Wardhani, N. I., & Fitriyah, Z. (2024). Accelerating SMES Performance in East Surabaya through Digitalization. Enrichment : Journal of Management, 13(6), 3801-3808. https://doi.org/10.35335/enrichment.v13i6.1855
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Wang, Z., & Huang, X. (2023). Understanding the Role of Digital Finance in Facilitating Consumer Online Purchases: An Empirical Investigation. Finance Research Letters. https://www.sciencedirect.com/science/article/pii/S1544612323003112
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Zhang, M., & Yin, S. (2023). Can China’s Digital Economy and Green Economy Achieve Coordinated Development? Sustainability, 15(7), 5666.
Autio, E., Mudambi, R., & Yoo, Y. (2021). Digitalization and globalization in a turbulent world: Centrifugal and centripetal forces. Global Strategy Journal, 11(1), 3–16. https://doi.org/10.1002/gsj.1396
Badan Pusat Statistik. (2020). Laporan Bulanan Data Sosial Ekonomi. In Katalog BPS (Vol. 40, Issue September, pp. 1–116).
Badan Pusat Statistik. (2023). Statistik eCommerce 2022/2023. https://www.bps.go.id/id/publication/2023/09/18/f3b02f2b6706e104ea9d5b74/statistik-ecommerce-2022-2023.html
Bain & Company. (2020). E-conomy SEA 2020. https://www.bain.com/insights/e-conomy-sea-2020/
Colombo, E., Mercorio, F., & Mezzanzanica, M. (2019). AI meets labor market: Exploring the link between automation and skills. Information Economics and Policy, 47, 27–37.
East Venture. (2023). Digital Competitiveness Index 2023. https://databoks.katadata.co.id/publikasi/2023/04/05/east-ventures-digital-competitiveness-index-2023
Gangwar, H. (2020). Big Data Analytics Usage and Business Performance: Integrating the Technology Acceptance Model (TAM) and Task Technology Fit (TTF) Model. Electronic Journal of Information Systems Evaluation, 23(1), 45–64. https://doi.org/10.34190/ejise.20.23.1.004
Gorondutse, A. H., & Hilman, H. (2019). Does organizational culture matter in the relationship between trust and SMEs performance. Management Decision, 57(7), 1638–1658.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8. Baskı). Eight Edition, Cengage: Learning EMEA.
Hassan, H., & Maelah, R. (2021). Management Accounting Information Usefulness, Digital Inclusion and Performance of SMEs. International Conference on Business and Technology, 125–143.
Hendrawan, E., Irianto, S. Y., & Fitria, F. (2021). Measurement of Electronic Learning Performance Using the Technology Acceptance Model (Tam) Method At the Vocational School of Patria Gadingrejo. Jurnal TAM (Technology Acceptance Model), 12(1), 48–58. http://ojs.stmikpringsewu.ac.id/index.php/JurnalTam/article/view/1029%0Ahttp://files/522/Hendrawan et al. - 2021 - MEASUREMENT OF ELECTRONIC LEARNING PERFORMANCE USI.pdf
Lavikka, R., Kallio, J., Casey, T., & Airaksinen, M. (2018). Digital disruption of the AEC industry: technology-oriented scenarios for possible future development paths. Construction Management and Economics, 36(11), 635–650. https://doi.org/10.1080/01446193.2018.1476729
Lubua, E. W., & Semlambo, A. (2017). The influence of the ease of use and perceived usefulness to the adoption of mobile money services in SMEs in Tanzania. Information Technologist (The), 14(2), 131–141.
Owot, G. M., Okello, D. M., Olido, K., & Odongo, W. (2023). Trust-supply chain performance relationships: unraveling the mediating role of transaction cost attributes in agribusiness SMEs. Frontiers in Sustainable Food Systems, 7, 1113819.
Sapulette, M. S., & Muchtar, P. A. (2023). Redefining Indonesia’s Digital Economy. ERIA Policy Brief, January, 1–5. https://www.eria.org/uploads/media/policy-brief/FY2022/Redefining-Indonesia’s-Digital-Economy.pdf
Saputra, D., & Gürbüz, B. (2021). Implementation of technology acceptance model (TAM) and importance performance analysis (IPA) in testing the ease and usability of e-wallet applications. ArXiv Preprint ArXiv:2103.09049.
Schumacher, A., Sihn, W., & Erol, S. (2016). Automation, digitization and digitalization and their implications for manufacturing processes Selim Erol Fachhochschule Wiener Neustadt Automation, digitization and digitalization and their implications for manufacturing processes. International Scientific Conference Bucharest, Romania, 28/29 October 2016 Automation, October. https://www.researchgate.net/publication/318877006
Skare, M., de Obesso, M. de las M., & Ribeiro-Navarrete, S. (2023). Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data. International Journal of Information Management, 68, 102594.
Tang, R. (2023). Digital economy drives tourism development—Empirical evidence based on the UK. Economic Research-Ekonomska Istraživanja, 36(1), 2003–2020.
Villena, V. H., Choi, T. Y., & Revilla, E. (2019). Revisiting interorganizational trust: is more always better or could more be worse? Journal of Management, 45(2), 752–785.
Wang, Z., & Huang, X. (2023). Understanding the Role of Digital Finance in Facilitating Consumer Online Purchases: An Empirical Investigation. Finance Research Letters. https://www.sciencedirect.com/science/article/pii/S1544612323003112
World Bank. (2023). A New Era Development 2023. https://www.worldbank.org/en/about/annual-report#anchor-annual
Yao, W., & Sun, Z. (2023). The Impact of the Digital Economy on High-Quality Development of Agriculture: A China Case Study. Sustainability, 15(7), 5745.
Zhang, M., & Yin, S. (2023). Can China’s Digital Economy and Green Economy Achieve Coordinated Development? Sustainability, 15(7), 5666.