Building an e-commerce ecosystem for MSMEs in Medan: a strategic approach to design and user satisfaction
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Abstract
This study presents the design and evaluation of an e-commerce application tailored for Small and Medium Enterprises (SMEs) in Medan. Utilizing a Research and Development (R&D) approach and the system development life cycle (SDLC) model, the research identifies user needs and designs a solution to meet these needs. The solution includes features such as marketplace learning materials, a discussion forum, and marketplace recommendations. The design process involved creating storyboards, information architecture, wireframes, and mockups. The application's user experience was evaluated using the User Experience Questionnaire (UEQ), revealing a generally positive user experience with areas for improvement in efficiency. The research underscores the importance of such applications for the growth of SMEs and suggests further research to enhance user efficiency
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How to Cite
Gaol, L. L. (2024). Building an e-commerce ecosystem for MSMEs in Medan: a strategic approach to design and user satisfaction. Enrichment : Journal of Management, 14(1), 10-21. https://doi.org/10.35335/enrichment.v14i1.1865
References
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Andi Arifwangsa Adiningrat, Idra Wahyuni, Rustan, & Yuyu Ruhayu. (2023). MSME Performance: Financial Information System, Work Productivity, and E-commerce. Journal of Consumer Sciences, 8(2), 204–219. https://doi.org/10.29244/jcs.8.2.204-219
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Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211–235. https://doi.org/10.1108/JAMR-05-2017-0060
Chaffey, D. (2011). E-business and E-commerce Management: Strategy, Implementation and Practice (5th ed., Vol. 5). Pearson Education.
Chaffey, D., & Chadwick, F. E. (2019). Digital Marketing (Vol. 7). Pearson Education Limited. www.pearson-books.com
Chen, W. H., Lin, Y. C., Bag, A., & Chen, C. L. (2023). Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 416–440. https://doi.org/10.3390/jtaer18010022
DeLone, W. H., & McLean, E. R. (2016). Information Systems Success Measurement. Foundations and Trends® in Information Systems, 2(1), 1–116. https://doi.org/10.1561/2900000005
Effendi, A. P., & Subroto, B. (2021). Analysis of E-Commerce Adoption Factors by Micro, Small, and Medium Enterprise, and Its Effect on Operating Revenue. Jurnal Reviu Akuntansi Dan Keuangan, 11(2), 250–265. https://doi.org/10.22219/jrak.v11i2.16667
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability (Switzerland), 15(2). https://doi.org/10.3390/su15021594
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
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Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. In Source: Journal of Marketing (Vol. 80, Issue 6).
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Mustafa, F., Melinda, T. F., Yusnanto, T., Rukmana, A. Y., & Majid, J. (2023). The Role of E-Commerce Use, Capital Availability and Business Training on Performance of Small Medium Enterprise (SMEs) in Indonesia. MALCOM: Indonesian Journal of Machine Learning and Computer Science, 3(2), 247–252. https://doi.org/10.57152/malcom.v3i2.924
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Nawawi, A. M. (2023). Pengaruh Elemen E-Commerce terhadap Kinerja Usaha Mikro Kecil dan Menengah di Kota Bandar Lampung. 3(2), 117–125. https://doi.org/10.57251/reg.v3i2.1195
Nurlinda, ., Wardayani, ., & Muda, I. (2020). Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City. 1301–1311. https://doi.org/10.5220/0010072313011311
Pantano, E., & Gandini, A. (2017). Exploring the forms of sociality mediated by innovative technologies in retail settings. Computers in Human Behavior, 77, 367–373. https://doi.org/10.1016/j.chb.2017.02.036
Sandina Ami, A., Syafitri, L., & Meiriasari, V. (2023). The Effect Of E-Commerce And The Use Of Accounting Information Systems On The Revenue Cycle Of Micro, Small And Medium Enterprises (Study on Culinary MSMEs in Prabumulih City). SOCIAL SCIENCES AND BUSINESS, 3(1). https://ojs.transpublika.com/index.php/JHSSB/
Savrul, M., Incekara, A., & Sener, S. (2014). The Potential of E-commerce for SMEs in a Globalizing Business Environment. Procedia - Social and Behavioral Sciences, 150, 35–45. https://doi.org/10.1016/j.sbspro.2014.09.005
Shanmugam, K., & Kumar Shanmugam, J. (2021). The Impact Of Perceived Characteristics On Technology Adoption Among Manufacturing Small And Medium Enterprises In Malaysia. In Journal of Academia (Vol. 9).
Shatnawi*, S. A., Hanefah, M. M., Anwar, N. A. B. M., & Eldaia, M. (2020). The Factors Influencing The Enterprise Risk Management Practices and Firm Performance in Jordan and Malaysia. International Journal of Recent Technology and Engineering (IJRTE), 8(5), 687–702. https://doi.org/10.35940/ijrte.D8114.018520
Sutejo, B., Lazuardi, D., Lubis, R., Rahmadani, R., & Aziz, D. A. (2022). The Role Of E-Commerce In Increasing Msme Income In The Covid-19 Pandemic (Survey On Msme In Medan City). Journal of Economics, Finance And Management Studies, 05(08), 2174–2181. https://doi.org/10.47191/jefms/v5-i8-08
Syah, D. H., & Karen, A. El. (2022). An Analysis Of Determinants Of E-Commerce-Based Accounting Information Systems Adoption On The Performance Of Millennial Msme In Medan City. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 11(2), 179. https://doi.org/10.26418/jebik.v11i2.53465
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651. https://doi.org/10.1108/JSBED-05-2013-0073
Vrontis, D., Chaudhuri, R., & Chatterjee, S. (2022). Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137949
Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Marketing Science, 31(3), 229–240. https://doi.org/10.1177/0092070303031003002
Achiando, H. A. (2018). E-Commerce Strategy Adoption And Performance Of Micro And Small Enterprises: A Case Of Private Security Firms In Nairobi County, Kenya.
Amornkitvikai, Y., Tham, S. Y., Harvie, C., & Buachoom, W. W. (2022). Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs). Sustainability (Switzerland), 14(14). https://doi.org/10.3390/su14148476
Andi Arifwangsa Adiningrat, Idra Wahyuni, Rustan, & Yuyu Ruhayu. (2023). MSME Performance: Financial Information System, Work Productivity, and E-commerce. Journal of Consumer Sciences, 8(2), 204–219. https://doi.org/10.29244/jcs.8.2.204-219
BPS. (2021). Kota Medan Dalam Angka (Medan Municipality in Figures) 2021.
Bruce, E., Shurong, Z., Ying, D., Yaqi, M., Amoah, J., & Egala, S. B. (2023). The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. Sustainability, 15(6), 4760. https://doi.org/10.3390/su15064760
Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211–235. https://doi.org/10.1108/JAMR-05-2017-0060
Chaffey, D. (2011). E-business and E-commerce Management: Strategy, Implementation and Practice (5th ed., Vol. 5). Pearson Education.
Chaffey, D., & Chadwick, F. E. (2019). Digital Marketing (Vol. 7). Pearson Education Limited. www.pearson-books.com
Chen, W. H., Lin, Y. C., Bag, A., & Chen, C. L. (2023). Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 416–440. https://doi.org/10.3390/jtaer18010022
DeLone, W. H., & McLean, E. R. (2016). Information Systems Success Measurement. Foundations and Trends® in Information Systems, 2(1), 1–116. https://doi.org/10.1561/2900000005
Effendi, A. P., & Subroto, B. (2021). Analysis of E-Commerce Adoption Factors by Micro, Small, and Medium Enterprise, and Its Effect on Operating Revenue. Jurnal Reviu Akuntansi Dan Keuangan, 11(2), 250–265. https://doi.org/10.22219/jrak.v11i2.16667
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability (Switzerland), 15(2). https://doi.org/10.3390/su15021594
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
Kapurubandara, M., & Lawson, R. (2007). SMEs in Developing Countries Need Support to Address the Challenges of Adopting e-commerce Technologies. BLED 2007 Proceedings, 24. http://aisel.aisnet.org/bled2007http://aisel.aisnet.org/bled2007/24
Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. In Source: Journal of Marketing (Vol. 80, Issue 6).
Liu, Y., Li, Q., Edu, T., Negricea, C., Fam, K. S., & Zaharia, R. (2022). Modelling e-commerce customer reactions. Exploring online shopping carnivals in China. Economic Research-Ekonomska Istrazivanja , 35(1), 3060–3082. https://doi.org/10.1080/1331677X.2021.1985576
Mohan, V. (2019). Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce. Academy of Marketing Studies Journal, 23(1), 1–9. https://www.researchgate.net/publication/354829772
Mustafa, F., Melinda, T. F., Yusnanto, T., Rukmana, A. Y., & Majid, J. (2023). The Role of E-Commerce Use, Capital Availability and Business Training on Performance of Small Medium Enterprise (SMEs) in Indonesia. MALCOM: Indonesian Journal of Machine Learning and Computer Science, 3(2), 247–252. https://doi.org/10.57152/malcom.v3i2.924
Mwaga, W. C., & Omwenga, D. J. (2017). Impact Of E-Commerce Innovations And Strategies As Competitive Business Models In Kenyan SMEs. International Journal of Scientific and Research Publications, 7(10), 708. www.ijsrp.org
Nawawi, A. M. (2023). Pengaruh Elemen E-Commerce terhadap Kinerja Usaha Mikro Kecil dan Menengah di Kota Bandar Lampung. 3(2), 117–125. https://doi.org/10.57251/reg.v3i2.1195
Nurlinda, ., Wardayani, ., & Muda, I. (2020). Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City. 1301–1311. https://doi.org/10.5220/0010072313011311
Pantano, E., & Gandini, A. (2017). Exploring the forms of sociality mediated by innovative technologies in retail settings. Computers in Human Behavior, 77, 367–373. https://doi.org/10.1016/j.chb.2017.02.036
Sandina Ami, A., Syafitri, L., & Meiriasari, V. (2023). The Effect Of E-Commerce And The Use Of Accounting Information Systems On The Revenue Cycle Of Micro, Small And Medium Enterprises (Study on Culinary MSMEs in Prabumulih City). SOCIAL SCIENCES AND BUSINESS, 3(1). https://ojs.transpublika.com/index.php/JHSSB/
Savrul, M., Incekara, A., & Sener, S. (2014). The Potential of E-commerce for SMEs in a Globalizing Business Environment. Procedia - Social and Behavioral Sciences, 150, 35–45. https://doi.org/10.1016/j.sbspro.2014.09.005
Shanmugam, K., & Kumar Shanmugam, J. (2021). The Impact Of Perceived Characteristics On Technology Adoption Among Manufacturing Small And Medium Enterprises In Malaysia. In Journal of Academia (Vol. 9).
Shatnawi*, S. A., Hanefah, M. M., Anwar, N. A. B. M., & Eldaia, M. (2020). The Factors Influencing The Enterprise Risk Management Practices and Firm Performance in Jordan and Malaysia. International Journal of Recent Technology and Engineering (IJRTE), 8(5), 687–702. https://doi.org/10.35940/ijrte.D8114.018520
Sutejo, B., Lazuardi, D., Lubis, R., Rahmadani, R., & Aziz, D. A. (2022). The Role Of E-Commerce In Increasing Msme Income In The Covid-19 Pandemic (Survey On Msme In Medan City). Journal of Economics, Finance And Management Studies, 05(08), 2174–2181. https://doi.org/10.47191/jefms/v5-i8-08
Syah, D. H., & Karen, A. El. (2022). An Analysis Of Determinants Of E-Commerce-Based Accounting Information Systems Adoption On The Performance Of Millennial Msme In Medan City. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 11(2), 179. https://doi.org/10.26418/jebik.v11i2.53465
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651. https://doi.org/10.1108/JSBED-05-2013-0073
Vrontis, D., Chaudhuri, R., & Chatterjee, S. (2022). Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137949
Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Marketing Science, 31(3), 229–240. https://doi.org/10.1177/0092070303031003002