Strategy for developing small and medium enterprises based on creative economy in facing industrial era 4.0 (study on SMEs in Kupang regency) (Study on SMEs in Kupang Regency) Section Management Science and related
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Abstract
The problems in the research are lack of creativity and innovation, lack of skilled labor, lack of knowledge in product management and marketing that is still done in a conventional way not through automation and e-commerce systems, limited machines and facilities as well as capital for business development. In facing this problem, an appropriate creative economy development strategy is needed so that it can overcome these problems. With the right strategy in the creative industry, it is hoped that UMKM can compete in the 4.0 era and can increase business and regional income. The objectives of this study are 1) To identify and map the existence of culinary and handicraft business SMEs in Kupang Regency.2).This research uses qualitative descriptive methods and formulates appropriate strategies in the field of culinary and knitting business in Kupang Regency. This study took samples in 4 (four) sub-districts in Kupang district, namely east Kupang, Central Kupang, West Amarasi and south Amarasi Samples are selected based on unique business characteristics and have distinctiveness in cultural aspects (aspect culture). Data collection using in-depth interviews, observation and documentation techniques. The result of this research is the formation of a Technology-Based MSME Development Center and Bundling of Creative Industry products
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How to Cite
Manteiro, M. C. B., Sahetapy, S., Kabu, E., & Ringa, M. B. (2024). Strategy for developing small and medium enterprises based on creative economy in facing industrial era 4.0 (study on SMEs in Kupang regency): (Study on SMEs in Kupang Regency). Enrichment : Journal of Management, 14(1), 29-38. https://doi.org/10.35335/enrichment.v14i1.1866
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Tloim, A., & Benu, Y. (2023). The Comparison of Service Quality Between Alfamart and Indomaret Minimarket in Kupang City. Journal of Practical Management Studies, 1(2), 30-37.
Tumimomor, M., Jando, E., & Meolbatak, E. (2013). Sistem Informasi Geografis Pariwisata Kota Kupang. Jurnal Nasional Pendidikan Teknik Informatika: JANAPATI, 2(2), 142-152.
Ufi, F., Kefi, D., & Sayd, I. (2023). The Influence of Digital Advertising and Word of Mouth on Tourist Visit Interest in Kupang Kelapa Lima Beach. Journal of Practical Management Studies, 1(2), 8-14.
Wabang, S. S., & Batilmurik, R. (2023). Pengaruh Kualitas Layanan Internal Terhadap Kepuasan Kerja Pegawai pada Politeknik Negeri Kupang. Journal of Practical Management Studies, 1(1), 32-37.
Astuti, W., Supanto, F., & Supriadi, B. (2019). Entrepreneurial skills and SME’s business performance: Empirical study culinary business. Journal of Economics and Sustainable Development, 10(22), 160-166.
Bire, A. R. (2023). Pengaruh Penerapan Sistem Informasi Keuangan Terhadap Kinerja Informasi Keuangan pada PT. Bank Nusa Tenggara Timur. Journal of Practical Management Studies, 1(2), 1-7.
Ellitan, L. (2020). Competing in the era of industrial revolution 4.0 and society 5.0. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 10(1), 1-12.
Fanggidae, J. P. (2019). Relationships between advertising value and dimensions of advertising: A case of television advertising of GSM providers in Indonesia. The International Journal of Social Sciences World (TIJOSSW), 1(1), 48-57.
Fanggidae, J. P. (2022). Keyakinan Akan Pemanasan Global dan Kesediaan Untuk Membayar Wisata Premium, Peran Mediasi dari Sikap Terhadap Sikap Ekowisata (Studi Kasus di Destinasi Wisata Labuan Bajo). Jurnal Ilmiah Pariwisata, 27(2), 185-192.
Fangidae, W., Un, P., & Nainiti, S. (2020). Analisis Keputusan Konsumen Dalam Pembelian Jagung Rebus Studi Kasus Di Kelurahan Oesao, Kecamatan Kupang Timur, Kabupaten Kupang. Jurnal Excellentia, 9(01), 65-72.
Gavriel, A., & Ardianti, R. (2023). Continuance Intention Pelaku Usaha Mikro dan Kecil Terhadap Penggunaan QRIS untuk Transaksi Pembayaran. Journal of Practical Management Studies, 1(1), 07-15.
Gerring, J. (2017). Qualitative methods. Annual review of political science, 20, 15-36.
Habaora, F., Fuah, A. M., Abdullah, L., Priyanto, R., Yani, A., & Purwanto, B. P. (2019). Economic analysis of Bali cattle farm in Timor Island Indonesia. International Journal of Scientific and Technology Research, 8(10), 1576-1582.
Kiak, N. T., & Ratu, M. (2023). Blue Economy Zone Development Strategy Using the Pentahelix Approach. International Journal of Multicultural and Multireligious Understanding, 10(4), 241-263.
Manteiro, M. C. (2017). Model pengembangan desa wisata berbasis kearifan lokal sebagai strategi pengentasan kemiskinan di Kabupaten Rote Ndao Nusa Tenggara Timur. Bisman-Jurnal Bisnis & Manajemen, 2(02), 93-101.
Manteiro, M. C., & Kabu, E. (2019). Model of creative economic development for micro, small and medium-sized culinary industries in Kupang City Indonesia. International Journal of Social Sciences and Humanities, 3(1), 143-152.
Manteiro, M. C., & Kefi, D. Y. (2021). The Street Vendor Empowerment. International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020),
Naradda Gamage, S. K., Ekanayake, E., Abeyrathne, G., Prasanna, R., Jayasundara, J., & Rajapakshe, P. (2020). A review of global challenges and survival strategies of small and medium enterprises (SMEs). Economies, 8(4), 79.
Nugraha, Y. E., Flora, V. A., Plaituka, C. W., & Mantolas, C. M. (2022). Tourism Business and Creative Economy: The Post Pandemic Recovery Efforts Through Online Platform Case Study in Kupang City. International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022),
Sanga, M. H., & Hajanirina, A. (2023). Board Size and Leverage in Indonesian’s Pharmaceutical Companies. The Moderating Role of Profitability. Journal of Practical Management Studies, 1(2), 23-29.
Sari, M., Rachman, H., Astuti, N. J., Afgani, M. W., & Siroj, R. A. (2023). Explanatory Survey Dalam Metode Penelitian Deskriptif Kuantitatif. Jurnal Pendidikan Sains Dan Komputer, 3(01), 10-16.
Sukartha, P. D., & Fanggidae, J. P. (2020). Dampak Iklan Televisi Terhadap Anak dan Perilaku Pembelian Orang Tua di Kota Kupang. Bisman-Jurnal Bisnis & Manajemen, 5(02), 16-23.
Sunday, O. C., Olakunle, O. P., & Itodo, C. (2019). Entrepreneurship and Effective Time Management: A Route to Successful Venture. Islamic University Multidisciplinary Journal, 6(2), 133-138.
Tjiptono, F. (2022). SERVICE MANAGEMENT: Mewujudkan Layanan Prima Edisi 4. Penerbit Andi.
Tloim, A., & Benu, Y. (2023). The Comparison of Service Quality Between Alfamart and Indomaret Minimarket in Kupang City. Journal of Practical Management Studies, 1(2), 30-37.
Tumimomor, M., Jando, E., & Meolbatak, E. (2013). Sistem Informasi Geografis Pariwisata Kota Kupang. Jurnal Nasional Pendidikan Teknik Informatika: JANAPATI, 2(2), 142-152.
Ufi, F., Kefi, D., & Sayd, I. (2023). The Influence of Digital Advertising and Word of Mouth on Tourist Visit Interest in Kupang Kelapa Lima Beach. Journal of Practical Management Studies, 1(2), 8-14.
Wabang, S. S., & Batilmurik, R. (2023). Pengaruh Kualitas Layanan Internal Terhadap Kepuasan Kerja Pegawai pada Politeknik Negeri Kupang. Journal of Practical Management Studies, 1(1), 32-37.