Uncovering es teh indonesia’s business model: BMC study and recommendations for growth
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Abstract
Ice Tea Indonesia belongs to the category of well-known beverages consumers. Like business in general, The Indonesia is facing many challenges. The aim of this study is to give recommendations for the correct strategy of BMC and SWOT analysis. In terms of strength, Ice Tea Indonesia has a varied product, affordable prices, extensive outlet network, and a strong brand image. However, weaknesses include dependence on foreign tea raw materials and a lack of product innovation. Opportunities are high market demand and potential expansion abroad. Threats involve tight competition and changing customer tastes. Strategic recommendations include leveraging internal powers to harness external opportunities,ining market share, and anticipating threats through risk and crisis management
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How to Cite
Widiyanti, W., Susilowati, I. H., Rani, R., & Syahrir, S. (2024). Uncovering es teh indonesia’s business model: BMC study and recommendations for growth. Enrichment : Journal of Management, 14(1), 118-126. https://doi.org/10.35335/enrichment.v14i1.1867
References
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Budiandriani, Mahfudnurnajamuddin, & Syahnur, M. H. (2023). How capital structure, liquidity, and profitability affect on company value (intervening variables studies on food and beverage sub-sector manufacturing companies on idx). Enrichment : Journal of Management, 12(6), 4969–4979. https://doi.org/10.35335/enrichment.v12i6.1170
Cahyono, H., Mala, I. K., Islam, U., Uit, T., & Kediri, L. (2024). Pengembangan Model Bisnis Inklusif Berbasis Digital Untuk Pemberdayaan Ekonomi Masyarakat Melalui Baitul Maal Wal Tamwil ( BMT ). Innovative: Journal of Social Science Research, 4, 1326–1341.
Devi, E., Priska3, K., Sidik4, M., Teresya5, R., Angrainy6, S., Bhayangkara, U., & Raya, J. (2023). Analisis SWOT dalam Upaya Peningkatan Daya Saing pada Es Teh Indonesia. IJM: Indonesian Journal of Multidisciplinary, 1, 1036–1044. https://journal.csspublishing/index.php/ijm
Farrokhnia, M., Banihashem, S. K., Noroozi, O., & Wals, A. (2023). A SWOT analysis of ChatGPT: Implications for educational practice and research. Innovations in Education and Teaching International, 1–15. https://doi.org/10.1080/14703297.2023.2195846
Firli Musfar, T., Fandy Sitepu, R., & Wildah, W. (2023). Business Development Design Using The Business Model Canvas And Swot Analysis For Sesi Coffee Pekanbaru Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru. Management Studies and Entrepreneurship Journal, 4(5), 6157–6173. http://journal.yrpipku.com/index.php/msej
Hayati, M., Mahdevari, S., & Barani, K. (2023). An improved MADM-based SWOT analysis for strategic planning in dimension stones industry. Resources Policy, 80, 103287. https://doi.org/10.1016/j.resourpol.2022.103287
Hussein, A. S., & Hapsari, R. (2023). Business Model Canvas Training for High School Students in Malang Raya. Journal of Interdisciplinary Socio-Economic and Community Study, 3(1), 30–36. https://doi.org/10.21776/jiscos.03.1.04
Hutamy, E. T., Marham, A., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 1–11. https://doi.org/10.35912/jbpd.v1i1.453
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Kumar, P. N., & Daga, S. S. (2023). Application of business model canvas to merchandising sterile supplies from a hub hospital to smaller hospitals in India. Medical Journal Armed Forces India. https://doi.org/10.1016/j.mjafi.2023.06.008
Kusnandar, V. Bu. (2022). Industri Makanan dan Minuman Nasional Mulai Bangkit dari Pandemi Covid-19. Databoks. https://databoks.katadata.co.id/datapublish/2022/03/31/industri-makanan-dan-minuman-nasional-mulai-bangkit-dari-pandemi-covid-19
Kusriyanti, T. (2020). PERANCANGAN STRATEGI BISNIS DENGAN METODE BUSINESS MODEL CANVAS PADA LEORA DESIGN INTERIOR & FURNITURE. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 1(2), 527–536. https://doi.org/10.38035/jmpis.v1i2.294
Majeed, D., Destiana, H., Handayani, I., Setyobudi, A. I., & Altaufik, R. M. (2023). E-Commerce Design with Business Model Canvas and to Increase Sales using Seo at A Food Store. International Journal of Cyber and IT Service Management, 3(2), 5. https://doi.org/10.34306/ijcitsm.v3i2.130
Muhamad, N. C., & Triono, S. P. H. (2023). Business Model Innovation with a Business Model Canvas Approach at Martabak MM. International Journal of Social Science and Religion (IJSSR), 149–162. https://doi.org/10.53639/ijssr.v4i1.159
Possner, P. A., & Tanaya, O. (2023). Exploring the business model canvas of mazars group : A comprehensive analysis. Enrichment : Journal of Management, 13(5).
Pramudiastuti, L. N., Relawati, R., & Sudibyo, R. P. (2021). Faktor yang Mempengaruhi Perilaku Konsumen Ramah Lingkungan dalam Pembelian Minuman Kemasan di Universitas Muhammadiyah Malang. Jurnal Ekonomi Pertanian Dan Agribisnis, 5(2), 561–574. http://thejournalish.com/ojs/index.php/thejournalish/
Retnowati, R., Anis, Y., & Anindita, M. (2024). Optimalisasi pengelolaan desa wisata melalui pendampingan berbasis Business Model Canvas bagi masyarakat Candirejo Kabupaten Magelang. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 7(1), 55. https://doi.org/10.28989/kacanegara.v7i1.1834
Rifai, B., & Mychelisda, E. (2023). Model Percepatan Adopsi Teknologi Digital Industri Makanan Minuman Berbasis Potensi Lokal Menuju Industri 4.0 Untuk Mendukung Ketahanan Pangan Nasional. TheJournalish: Social and Government, 4(5), 211–231. http://thejournalish.com/ojs/index.php/thejournalish/
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment: Journal of Management, 13(2), 1478–1484.
Shinde, P. A., Abbas, Q., Chodankar, N. R., Ariga, K., Abdelkareem, M. A., & Olabi, A. G. (2023). Strengths, weaknesses, opportunities, and threats (SWOT) analysis of supercapacitors: A review. Journal of Energy Chemistry, 79, 611–638. https://doi.org/10.1016/j.jechem.2022.12.030
Sihombing, V. U., Fariyanti, A., & Pambudy, R. (2023). Perilaku Konsumen Kopi: Proses Keputusan dan Kepuasan Konsumen Membeli Minuman Kopi Berlabel Fair Trade. Jurnal Ilmu Pertanian Indonesia, 28(2), 181–191. https://doi.org/10.18343/jipi.28.2.181
Silva, L., Rossi, R., Freitag, M. S., & Grzybovski, D. (2023). The role of knowledge management practices in the absorptive capacity: a research of soybean farms. Knowledge Management Research & Practice, 21(6), 1084–1094. https://doi.org/10.1080/14778238.2022.2141146
Siregar, O. M., Selwendri, Maulidina, & Abdillah, M. B. (2020). Penerapan Bisnis Model Canvas Sentral UMKM. (2020). (n.p.): Puspantara.
Sudaryana, B. (2018). Metode Penelitian : Teori dan Praktek Kuantitatif dan Kualitatif. Deepublish.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alphabet.
Audito, K., Santoso, A. C., Novita, M., & ... (2022). Service-Logic Business Model Canvas in Healthy-Food Industry using Text Mining Approach as Value Co-Creation. Enrichment: Journal …, 12(2), 2110–2119. https://www.enrichment.iocspublisher.org/index.php/enrichment/article/view/476
Budiandriani, Mahfudnurnajamuddin, & Syahnur, M. H. (2023). How capital structure, liquidity, and profitability affect on company value (intervening variables studies on food and beverage sub-sector manufacturing companies on idx). Enrichment : Journal of Management, 12(6), 4969–4979. https://doi.org/10.35335/enrichment.v12i6.1170
Cahyono, H., Mala, I. K., Islam, U., Uit, T., & Kediri, L. (2024). Pengembangan Model Bisnis Inklusif Berbasis Digital Untuk Pemberdayaan Ekonomi Masyarakat Melalui Baitul Maal Wal Tamwil ( BMT ). Innovative: Journal of Social Science Research, 4, 1326–1341.
Devi, E., Priska3, K., Sidik4, M., Teresya5, R., Angrainy6, S., Bhayangkara, U., & Raya, J. (2023). Analisis SWOT dalam Upaya Peningkatan Daya Saing pada Es Teh Indonesia. IJM: Indonesian Journal of Multidisciplinary, 1, 1036–1044. https://journal.csspublishing/index.php/ijm
Farrokhnia, M., Banihashem, S. K., Noroozi, O., & Wals, A. (2023). A SWOT analysis of ChatGPT: Implications for educational practice and research. Innovations in Education and Teaching International, 1–15. https://doi.org/10.1080/14703297.2023.2195846
Firli Musfar, T., Fandy Sitepu, R., & Wildah, W. (2023). Business Development Design Using The Business Model Canvas And Swot Analysis For Sesi Coffee Pekanbaru Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru. Management Studies and Entrepreneurship Journal, 4(5), 6157–6173. http://journal.yrpipku.com/index.php/msej
Hayati, M., Mahdevari, S., & Barani, K. (2023). An improved MADM-based SWOT analysis for strategic planning in dimension stones industry. Resources Policy, 80, 103287. https://doi.org/10.1016/j.resourpol.2022.103287
Hussein, A. S., & Hapsari, R. (2023). Business Model Canvas Training for High School Students in Malang Raya. Journal of Interdisciplinary Socio-Economic and Community Study, 3(1), 30–36. https://doi.org/10.21776/jiscos.03.1.04
Hutamy, E. T., Marham, A., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 1–11. https://doi.org/10.35912/jbpd.v1i1.453
Izwan Sepriyadi, M., Wardani, A., Syahfitri, M., Alfayyadh, M. F., Resmaliana, R., Pembangunan Tanjungpinang, S., & Riau, K. (2023). Analisis Business Model Canvas (BMC) Pada UMKM Cimol Aa di Kota Tanjungpinang. Journal Of Social Science Research, 3, 2270–2281. https://j-innovative.org/index.php/Innovative
Kemenperin. (2022). Kemenperin: Industri Makanan dan Minuman Tumbuh 3,57% di Kuartal III-2022. Kementerian Perindustrian Republik Indonesia. https://kemenperin.go.id/artikel/23696/Kemenperin:-Industri-Makanan-dan-Minuman-Tumbuh-3,57-di-Kuartal-III-2022
Kumar, P. N., & Daga, S. S. (2023). Application of business model canvas to merchandising sterile supplies from a hub hospital to smaller hospitals in India. Medical Journal Armed Forces India. https://doi.org/10.1016/j.mjafi.2023.06.008
Kusnandar, V. Bu. (2022). Industri Makanan dan Minuman Nasional Mulai Bangkit dari Pandemi Covid-19. Databoks. https://databoks.katadata.co.id/datapublish/2022/03/31/industri-makanan-dan-minuman-nasional-mulai-bangkit-dari-pandemi-covid-19
Kusriyanti, T. (2020). PERANCANGAN STRATEGI BISNIS DENGAN METODE BUSINESS MODEL CANVAS PADA LEORA DESIGN INTERIOR & FURNITURE. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 1(2), 527–536. https://doi.org/10.38035/jmpis.v1i2.294
Majeed, D., Destiana, H., Handayani, I., Setyobudi, A. I., & Altaufik, R. M. (2023). E-Commerce Design with Business Model Canvas and to Increase Sales using Seo at A Food Store. International Journal of Cyber and IT Service Management, 3(2), 5. https://doi.org/10.34306/ijcitsm.v3i2.130
Muhamad, N. C., & Triono, S. P. H. (2023). Business Model Innovation with a Business Model Canvas Approach at Martabak MM. International Journal of Social Science and Religion (IJSSR), 149–162. https://doi.org/10.53639/ijssr.v4i1.159
Possner, P. A., & Tanaya, O. (2023). Exploring the business model canvas of mazars group : A comprehensive analysis. Enrichment : Journal of Management, 13(5).
Pramudiastuti, L. N., Relawati, R., & Sudibyo, R. P. (2021). Faktor yang Mempengaruhi Perilaku Konsumen Ramah Lingkungan dalam Pembelian Minuman Kemasan di Universitas Muhammadiyah Malang. Jurnal Ekonomi Pertanian Dan Agribisnis, 5(2), 561–574. http://thejournalish.com/ojs/index.php/thejournalish/
Retnowati, R., Anis, Y., & Anindita, M. (2024). Optimalisasi pengelolaan desa wisata melalui pendampingan berbasis Business Model Canvas bagi masyarakat Candirejo Kabupaten Magelang. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 7(1), 55. https://doi.org/10.28989/kacanegara.v7i1.1834
Rifai, B., & Mychelisda, E. (2023). Model Percepatan Adopsi Teknologi Digital Industri Makanan Minuman Berbasis Potensi Lokal Menuju Industri 4.0 Untuk Mendukung Ketahanan Pangan Nasional. TheJournalish: Social and Government, 4(5), 211–231. http://thejournalish.com/ojs/index.php/thejournalish/
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment: Journal of Management, 13(2), 1478–1484.
Shinde, P. A., Abbas, Q., Chodankar, N. R., Ariga, K., Abdelkareem, M. A., & Olabi, A. G. (2023). Strengths, weaknesses, opportunities, and threats (SWOT) analysis of supercapacitors: A review. Journal of Energy Chemistry, 79, 611–638. https://doi.org/10.1016/j.jechem.2022.12.030
Sihombing, V. U., Fariyanti, A., & Pambudy, R. (2023). Perilaku Konsumen Kopi: Proses Keputusan dan Kepuasan Konsumen Membeli Minuman Kopi Berlabel Fair Trade. Jurnal Ilmu Pertanian Indonesia, 28(2), 181–191. https://doi.org/10.18343/jipi.28.2.181
Silva, L., Rossi, R., Freitag, M. S., & Grzybovski, D. (2023). The role of knowledge management practices in the absorptive capacity: a research of soybean farms. Knowledge Management Research & Practice, 21(6), 1084–1094. https://doi.org/10.1080/14778238.2022.2141146
Siregar, O. M., Selwendri, Maulidina, & Abdillah, M. B. (2020). Penerapan Bisnis Model Canvas Sentral UMKM. (2020). (n.p.): Puspantara.
Sudaryana, B. (2018). Metode Penelitian : Teori dan Praktek Kuantitatif dan Kualitatif. Deepublish.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alphabet.