Choosing environmentally friendly dish soap in medan: price and environmental considerations
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Abstract
This research aims to analyze the influence of price and environmental concern on the intention to purchase environmentally friendly dishwashing soap products in Medan Denai District. This research uses quantitative methods with simple random sampling techniques. Data was collected through questionnaires distributed to 98 respondents in Medan Denai District. Data were analyzed using multiple linear regression. The research results showed that there was a positive and significant influence between price and environmental concern on the intention to purchase environmentally friendly dish soap products. This means that the lower the product price, the higher the consumer's purchase intention to buy that product. In addition, the higher the level of consumer environmental awareness, the higher their purchasing intention to buy environmentally friendly products. This research has implications for producers and marketers of environmentally friendly dish soap products. Manufacturers need to pay attention to competitive pricing and marketing strategies that focus on increasing consumers' environmental awareness. Marketers need to emphasize the benefits and advantages of environmentally friendly products in an effort to increase consumer purchasing intentions
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How to Cite
Mutahajjid, Z. A., Effendi, I., & Sugito, S. (2024). Choosing environmentally friendly dish soap in medan: price and environmental considerations. Enrichment : Journal of Management, 14(2), 270-275. https://doi.org/10.35335/enrichment.v14i2.1919
References
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Bodur, H. O., Duval, K. M., & Grohmann, B. (2015). Will you purchase environmentally friendly products? Using prediction requests to increase choice of sustainable products. Journal of Business Ethics, 129, 59–75.
Cheng, H., Chen, L., McClements, D. J., Yang, T., Zhang, Z., Ren, F., Miao, M., Tian, Y., & Jin, Z. (2021). Starch-based biodegradable packaging materials: A review of their preparation, characterization and diverse applications in the food industry. Trends in Food Science \& Technology, 114, 70–82.
Chernev, A., Blair, S., & Bockenholt, U. (2021). Is sustainability a liability? Green marketing and consumer beliefs about eco-friendly products. Green Marketing and Consumer Beliefs about Eco-Friendly Products.
Effendi, I. (2015). Analisis Perilaku Konsumen Produk Organik di Provinsi Sumatera Utara. Universitas Sumatera Utara.
Effendi, I. (2020). The role of ethics on the green behaviour of organic food in Indonesia: A case of North Sumatera. International Journal of Management (IJM), 11(1), 72–80.
Effendi, I., & Shunhaji, A. (2021). Consumer Factors Buying Organic Products in North Sumatera. Esensi : Jurnal Bisnis Dan Manajemen, December 2020. https://doi.org/10.51275/alim.v2i2.185
Familmaleki, M., Aghighi, A., & Hamidi, K. (2015). Analyzing the influence of sales promotion on customer purchasing behavior. International Journal of Economics \& Management Sciences, 4(4), 1–6.
Fisher, M., & Schneider, Z. (2016). Analysing data in quantitative research. Nursing and Midwifery Research Methods and Appraisal for Evidence-Based Practice, 213–235.
Geetha, D., & Tyagi, R. (2016). Consumer behavior and fascinating challenges on household laundry and dishwashing. Tenside Surfactants Detergents, 53(6), 568–575.
Gugkang, A. S., Sondoh, S. L., & Tanakinjal, G. H. (2013). Consumption Values, Environmental Concern, Attitude and Purchase Intention in the Context of Green Products. International Journal of Global Management Studies Professional, 5(1).
Hjelmar, U. (2011). Consumers’ purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336–344.
Iannuzzi, A. (2017). Greener products: The making and marketing of sustainable brands. CRC press.
Jur\’\ičková, Z., Luš\vnáková, Z., Hallová, M., Horská, E., & Hudáková, M. (2020). Environmental impacts and attitudes of agricultural enterprises for environmental protection and sustainable development. Agriculture, 10(10), 440.
Khodaei, D., Álvarez, C., & Mullen, A. M. (2021). Biodegradable packaging materials from animal processing co-products and wastes: An overview. Polymers, 13(15), 2561.
Lubis, A., & Parulian, T. (2016). KAJIAN STRATEGI BERTAHAN TOKO TRADISIONAL DITENGAH MARAKNYA MINIMARKET DI KECAMATAN MEDAN DENAI. Jurnal PLANS: Penelitian Ilmu Manajemen Dan Bisnis, 11(2).
Lubis, A., Tambunan, S. B., & Wijaya, M. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Sakhi’s Coffee \& Resto Di Kota Medan. Economics, Business and Management Science Journal, 1(2), 109–115.
Newton, J. D., Tsarenko, Y., Ferraro, C., & Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974–1981.
Novianty, R., Koesomaningsih, R., Sumiati, S., & Dewi, S. P. (2022). Analysis of Factors that Influence Interest in Buying Consumer. Journal of World Science, 1(11), 967–973.
Rajasa, E. Z., Manap, A., Ardana, P. D. H., Yusuf, M., & Harizahayu, H. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Jurnal Ekonomi, 12(01), 451–455.
Rosalina, D., Lubis, A., & Effendi, I. (2023). THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION OF ISLAMIC PEOPLE’S FINANCING BANKS IN MEDAN CITY. Jurnal Ekonomi, 12(01), 1105–1112.
Rungyuttapakorn, C., Wongwatcharapaiboon, J., & others. (2019). Eco-design product of alternative dishwashing detergent. Thammasat University.
Safitri, I., & others. (2018). The influence of product price on consumers’ purchasing decisions. Review of Integrative Business and Economics Research, 7, 328–337.
Segara, S. C., Effendi, I., & Lubis, A. (2023). The influence of brand image and digital marketing on the decisions to visit tourists to improve the community’s economy in Sayum Sabah. Enrichment: Journal of Management, 13(2), 1536–1542.
Shaikh, S., Yaqoob, M., & Aggarwal, P. (2021). An overview of biodegradable packaging in food industry. Current Research in Food Science, 4, 503–520.
Sivarajah, U., Kamal, M. M., Irani, Z., & Weerakkody, V. (2017). Critical analysis of Big Data challenges and analytical methods. Journal of Business Research, 70, 263–286.
Victor, V., Joy Thoppan, J., Jeyakumar Nathan, R., & Farkas Maria, F. (2018). Factors influencing consumer behavior and prospective purchase decisions in a dynamic pricing environment—an exploratory factor analysis approach. Social Sciences, 7(9), 153.
Wolok, T. (2019). Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product. International Journal of Applied Business and International Management (IJABIM), 4(2), 75–86.
Wróblewska-Krepsztul, J., Rydzkowski, T., Borowski, G., Szczypiński, M., Klepka, T., & Thakur, V. K. (2018). Recent progress in biodegradable polymers and nanocomposite-based packaging materials for sustainable environment. International Journal of Polymer Analysis and Characterization, 23(4), 383–395.
Yousaf, Z., M\uad\ualina, B., Mihai, D., Maria-Luiza, H., Cristina, Ștefan M., & Constantin, P. (2022). Pollution Reduction as Catalyst between Environmental Resources Conservation Efforts and Sustainable Development: Investigation of Energy Firms in Circular Economy. Energies, 15(17), 6410.
Ar\isal, \.Ibrahim, & Atalar, T. (2016). The exploring relationships between environmental concern, collectivism and ecological purchase intention. Procedia-Social and Behavioral Sciences, 235, 514–521.
Asputri, I. M. P., Lubis, A., & Sugito, S. (2023). THE INFLUENCE OF GREEN HOTEL AND SERVICE QUALITY ON COSTUMER SATISFACTION IN MADANI HOTEL MEDAN. Jurnal Ekonomi, 12(3), 1907–1912.
Barr, S. (2016). Environment and society: Sustainability, policy and the citizen. Routledge.
Bodur, H. O., Duval, K. M., & Grohmann, B. (2015). Will you purchase environmentally friendly products? Using prediction requests to increase choice of sustainable products. Journal of Business Ethics, 129, 59–75.
Cheng, H., Chen, L., McClements, D. J., Yang, T., Zhang, Z., Ren, F., Miao, M., Tian, Y., & Jin, Z. (2021). Starch-based biodegradable packaging materials: A review of their preparation, characterization and diverse applications in the food industry. Trends in Food Science \& Technology, 114, 70–82.
Chernev, A., Blair, S., & Bockenholt, U. (2021). Is sustainability a liability? Green marketing and consumer beliefs about eco-friendly products. Green Marketing and Consumer Beliefs about Eco-Friendly Products.
Effendi, I. (2015). Analisis Perilaku Konsumen Produk Organik di Provinsi Sumatera Utara. Universitas Sumatera Utara.
Effendi, I. (2020). The role of ethics on the green behaviour of organic food in Indonesia: A case of North Sumatera. International Journal of Management (IJM), 11(1), 72–80.
Effendi, I., & Shunhaji, A. (2021). Consumer Factors Buying Organic Products in North Sumatera. Esensi : Jurnal Bisnis Dan Manajemen, December 2020. https://doi.org/10.51275/alim.v2i2.185
Familmaleki, M., Aghighi, A., & Hamidi, K. (2015). Analyzing the influence of sales promotion on customer purchasing behavior. International Journal of Economics \& Management Sciences, 4(4), 1–6.
Fisher, M., & Schneider, Z. (2016). Analysing data in quantitative research. Nursing and Midwifery Research Methods and Appraisal for Evidence-Based Practice, 213–235.
Geetha, D., & Tyagi, R. (2016). Consumer behavior and fascinating challenges on household laundry and dishwashing. Tenside Surfactants Detergents, 53(6), 568–575.
Gugkang, A. S., Sondoh, S. L., & Tanakinjal, G. H. (2013). Consumption Values, Environmental Concern, Attitude and Purchase Intention in the Context of Green Products. International Journal of Global Management Studies Professional, 5(1).
Hjelmar, U. (2011). Consumers’ purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336–344.
Iannuzzi, A. (2017). Greener products: The making and marketing of sustainable brands. CRC press.
Jur\’\ičková, Z., Luš\vnáková, Z., Hallová, M., Horská, E., & Hudáková, M. (2020). Environmental impacts and attitudes of agricultural enterprises for environmental protection and sustainable development. Agriculture, 10(10), 440.
Khodaei, D., Álvarez, C., & Mullen, A. M. (2021). Biodegradable packaging materials from animal processing co-products and wastes: An overview. Polymers, 13(15), 2561.
Lubis, A., & Parulian, T. (2016). KAJIAN STRATEGI BERTAHAN TOKO TRADISIONAL DITENGAH MARAKNYA MINIMARKET DI KECAMATAN MEDAN DENAI. Jurnal PLANS: Penelitian Ilmu Manajemen Dan Bisnis, 11(2).
Lubis, A., Tambunan, S. B., & Wijaya, M. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Sakhi’s Coffee \& Resto Di Kota Medan. Economics, Business and Management Science Journal, 1(2), 109–115.
Newton, J. D., Tsarenko, Y., Ferraro, C., & Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974–1981.
Novianty, R., Koesomaningsih, R., Sumiati, S., & Dewi, S. P. (2022). Analysis of Factors that Influence Interest in Buying Consumer. Journal of World Science, 1(11), 967–973.
Rajasa, E. Z., Manap, A., Ardana, P. D. H., Yusuf, M., & Harizahayu, H. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Jurnal Ekonomi, 12(01), 451–455.
Rosalina, D., Lubis, A., & Effendi, I. (2023). THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION OF ISLAMIC PEOPLE’S FINANCING BANKS IN MEDAN CITY. Jurnal Ekonomi, 12(01), 1105–1112.
Rungyuttapakorn, C., Wongwatcharapaiboon, J., & others. (2019). Eco-design product of alternative dishwashing detergent. Thammasat University.
Safitri, I., & others. (2018). The influence of product price on consumers’ purchasing decisions. Review of Integrative Business and Economics Research, 7, 328–337.
Segara, S. C., Effendi, I., & Lubis, A. (2023). The influence of brand image and digital marketing on the decisions to visit tourists to improve the community’s economy in Sayum Sabah. Enrichment: Journal of Management, 13(2), 1536–1542.
Shaikh, S., Yaqoob, M., & Aggarwal, P. (2021). An overview of biodegradable packaging in food industry. Current Research in Food Science, 4, 503–520.
Sivarajah, U., Kamal, M. M., Irani, Z., & Weerakkody, V. (2017). Critical analysis of Big Data challenges and analytical methods. Journal of Business Research, 70, 263–286.
Victor, V., Joy Thoppan, J., Jeyakumar Nathan, R., & Farkas Maria, F. (2018). Factors influencing consumer behavior and prospective purchase decisions in a dynamic pricing environment—an exploratory factor analysis approach. Social Sciences, 7(9), 153.
Wolok, T. (2019). Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product. International Journal of Applied Business and International Management (IJABIM), 4(2), 75–86.
Wróblewska-Krepsztul, J., Rydzkowski, T., Borowski, G., Szczypiński, M., Klepka, T., & Thakur, V. K. (2018). Recent progress in biodegradable polymers and nanocomposite-based packaging materials for sustainable environment. International Journal of Polymer Analysis and Characterization, 23(4), 383–395.
Yousaf, Z., M\uad\ualina, B., Mihai, D., Maria-Luiza, H., Cristina, Ștefan M., & Constantin, P. (2022). Pollution Reduction as Catalyst between Environmental Resources Conservation Efforts and Sustainable Development: Investigation of Energy Firms in Circular Economy. Energies, 15(17), 6410.