The Effect of Hedonic Shopping Value and Atmosphere Store on Impulse Buying with Positive Emotion as Intervening Variables on Ketos Consumers (Kediri Town Square)

##plugins.themes.academic_pro.article.main##

Nurul Hidayah
Novi Marlena

Abstract

This study aims to explain and analyze the effect of hedonic shopping value and store atmosphere on impulse buying with positive emotion as an intervening variable on Kediri Townsquare consumers. The population in this study are consumers who have shopped and visited Kediri Townsquare. This research is a quantitative descriptive type for the sampling technique using judgmental sampling which is part of purposive sampling with 100 respondents. The data source uses primary data in the form of an online questionnaire via a google form link. The analytical technique used is path analysis, F test and coefficient of determination, and hypothesis testing (T test) using the SPSS version 24 application. The results of this study indicate that hedonic shopping value has a positive and significant effect on positive emotion , the store atmosphere variable has a positive effect on positive emotion, the positive emotion variable has no significant effect on impulse buying, then the hedonic shopping value variable has a positive and significant effect on impulse buying and the store atmosphere variable has no negative effect on impulse buying.

##plugins.themes.academic_pro.article.details##

How to Cite
Hidayah, N., & Marlena, N. (2021). The Effect of Hedonic Shopping Value and Atmosphere Store on Impulse Buying with Positive Emotion as Intervening Variables on Ketos Consumers (Kediri Town Square). Enrichment : Journal of Management, 12(1), 219-227. Retrieved from https://enrichment.iocspublisher.org/index.php/enrichment/article/view/194

References

[1] Afandi, A. R., & Hartati, S. (2019). Pembelian Impulsif Pada Remaja Akhir Ditinjau Dari Kontrol Diri. Gadjah Mada Journal Of Psychology (Gamajop), 3(3), 123. Https://Doi.Org/10.22146/Gamajop.44103
[2] Ch, N. (2018). The Effect Of Sales Promotion And Store Atmosphere On. 13(1), 83–99.
[3] Darma, L. A., & Japarianto, E. (2014). ANALISA Pengaruh Hedonic Shopping Value Terhadap Impulse Buying Dengan Shopping Lifestyle Dan Positive Emotion Sebagai Variabel Intervening Pada Mall CIPUTRA. 8(2), 80–89. https://Doi.Org/10.9744/Pemasaran.8.2.80-89
[4] Fattah, A., Syairozi, M. I., & Rohimah, L. (2021). “YOUTH CREATIVE ENTERPRENEUR EMPOWERMENT (YOUTIVEE)”: Solutions for Youth to Contribute to the Economy and Reduce Unemployment. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3).
[5] Helmefalk, M., & Hultén, B. (2017). Multi-Sensory Congruent Cues In Designing Retail Store Atmosphere: Effects On Shoppers’ Emotions And Purchase Behavior. Journal Of Retailing And Consumer Services, 38(September 2017), 1–11. Https://Doi.Org/10.1016/J.Jretconser.2017.04.007
[6] Hursepuny, C. V., Oktafani, F., Bisnis, P. A., Komunikasi, F., & Telkom, U. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee _ Id The Influence Of Hedonic Shopping Motivation And Shopping Lifestyle On Impulse Buying At Consumers Shopee _ Id. 5(1), 1041–1048.
[7] Kajian, J., Zayusman, F., & Septrizola, W. (2019). Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelaggan Tokopedia Di Kota Padang. 01, 360–368.
[8] Kurniawan, Y., & Maskan, M. (2019). Pengaruh Faktor Harga Dan Lokasi Terhadap Minat Beli Di Swalayan Top Pare. 374–377.
[9] Kwan, O. G. (2016). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Planet Sports Tunjungan. 10(1), 27–34. Https://Doi.Org/10.9744/Pemasaran.10.1.27-34
[10] Nurlinda, R. A., Christina, D., Ekonomi, F., Esa, U., Nurlinda, R. A., Christina, D., Ekonomi, F., & Esa, U. (2020). Peran Positive Emotion Sebagai Mediator Hedonic Shopping Dan Shopping Lifestyle Terhadap Impulse Buying Di Lazada Corresponding Author :5(1), 231–244.
[11] Picot-Coupey, K., Huré, E., & Piveteau, L. (2016). Channel Design To Enrich Customers’ Shopping Experiences: Synchronizing Clicks With Bricks In An Omni-Channel Perspective – The Direct Optic Case. In International Journal Of Retail And Distribution Management (Vol. 44, Issue 3). Https://Doi.Org/10.1108/IJRDM-04-2015-0056
[12] Rachmawati, V., Pengajar, S., Ekonomi, F., Kristen, U., & Mandala, W. (2009). Hubungan Antara Hedonic Shopping Value , Pada Konsumen Ritel. 2, 192–209.
[13] Shaleha, W. M., Hamid, N., Asy, A., & Adnan, A. (2020). Pengaruh Hedonic Shopping Value , Utilitarian Value , Dan Store Atmosphere Terhadap Impulse Buying Pada Minnisou Lippo Plaza. 6(2), 91–99. https://Doi.Org/10.21070/Jbmp.V6i2.678
[14] Sulaeman, M. M. (2020). Sosialisasi Kewirausahaan dalam Upaya Peningkatan UMKM Desa Palangan Kecamatan Karangbinangun Kabupaten Lamongan. Jurnal Abdimas Berdaya: Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat,2 (01), 16-22.
[15] Syastra, M. T., & Wangdra, Y. (2018). Analisis Online Impulse Buying Dengan Menggunakan Framework SOR. Jurnal Sistem Informasi Bisnis, 8(2), 19. Https://Doi.Org/10.21456/Vol8iss2pp19-26
[16] Utama, B. U., & Utama, A. (2017). Pengaruh Nilai Belanja Hedonik Terhadap Impulse Buying Dengan Emosi Positif Sebagai Variabel Perantara (Studi Kasus Pada Pelanggan Di Ambarukmo Plaza Yogyakarta). Manajemen Bisnis Indonesia, 1, 12–22.
[17] Wahyuningsih, W., Yogyakarta, U. M., Fatmawati, I., Yogyakarta, U. M., Berbelanja, K., Fashion, K., & Terencana, T. (2016). Vol. 7 No. 2 Oktober 2016 | JBTI. 7(2), 278–300.
[18] Yulianto, E. (N.D.). Pengaruh Store Atmosphere Terhadap Hedonic Shopping Value Dan Impulse Buying ( Survei Pada Konsumen Matahari Department Store Malang Town Square ). 39(2).
[19] Effendi, U. (2014). Asas Manajemen. Jakarta: Rajawali Pers.
[20] Eun Joo Park, Eun Young Kim, Judith Cardona Fourney. (2006, October). A Structural Of Fashion Oriented Impulse Buying Behaviour. Journal Of Fashion Marketing anad Management, 10(4), 433-446.
[21] Peter, J.Paul, Olson, Jerry C. (2019). Consumer Behavior Msrketing. Jakarta: Salemba Empat.
[22] Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (n.d.). .