Determinan of visitors consumption on sunday morning (sunmor) gor satria purwokerto
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Abstract
SUNMOR GOR Satria is a traditional market that only operates on Sundays, located in front of GOR Satria Purwokerto. Its strategic location and main road (Car Free Day) makes GOR busier than usual. This results in an increase in visitor consumption expenditure at Sunmor because the large number of goods traded can provide several choices for visitors to shop according to their wishes and needs. This research aims to analyze the influence of income, education level, age, travel distance and gender on visitor consumption expenditure. This research uses primary data totaling 100 respondents with a purposive sampling technique. The data analysis technique used is Multiple Linear Regression Analysis. The research results show that income, age and travel distance have a significant influence on visitor consumption expenditure at Sunmor GOR Satria Purwokerto. Meanwhile, education level and gender do not have a significant effect on consumption expenditure at Sunmor GOR Satria Purwokerto
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How to Cite
Sulistiawati, D., & Wibowo, A. A. (2024). Determinan of visitors consumption on sunday morning (sunmor) gor satria purwokerto. Enrichment : Journal of Management, 14(3), 363-373. https://doi.org/10.35335/enrichment.v14i3.1958
References
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Gujarati, D. (2013). Ekonometrika Dasar. Penerbit Erlangga.
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Islami, M. E. N. (2016). Analisis Jaringan Sosial Pasar Sunday Morning (Sunmor) Di Universitas Gadjah Mada Yogyakarta. Jurnal Media Wisata, 14(2), 415–425. https://doi.org/https://doi.org/10.36276/mws.v14i2.250
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Salgado-Barandela, J., Barajas, Á., & Sánchez-Fernández, P. (2018). Determinants of the Spending of Sporting Tourists : The Case of Attendees at Professional Basketball. European Research on Management and Business Economics, 24(3), 168–176. https://doi.org/https://doi.org/10.1016/j.iedeen.2018.05.001
Saodah, D. S., & Malia, R. (2017). Faktor-Faktor Yang Mempengaruhi Konsumen dalam Pembelian Sayuran di Pasar Tradisional (Studi Kasus Pasar Muka Cianjur). Agroscience (Agsci), 7(1), 178. https://doi.org/10.35194/agsci.v7i1.51
Seongseop, S., Timothy, D. J., & Hwang, J. (2011). Understanding Japanese tourists ’ shopping preferences using the Decision Tree Analysis method. Tourism Management, 32(3), 544–554. https://doi.org/https://doi.org/10.1016/j.tourman.2010.04.008
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tambunan, E. S. (2020). Pengaruh Modal Usaha, Kemampuan Wirausaha Dan Strategi Pemasaran Terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) Di Pasar Tiban Sunday Morning UGM. Jurnal Pendidikan Dan Ekonomi, 9(3), 239–247.
Terano, R., Yahya, R. binti, Mohamed, Z., & Saimin, S. bin. (2015). Factor Influencing Consumer Choice between Modern and Traditional Retailers in Malaysia. International Journal of Social Science and Humanity, 5(6), 509–513. https://doi.org/https://doi.org/10.7763/IJSSH.2015.V5.509
Wibowo, A. A., & Istiqomah. (2018). The Consumers’ Perception and Frequency of Visit Before and After Wet Market Revitalization. Jurnal Bina Praja, 10(2), 183–193. https://doi.org/10.21787/jbp.10.2018.183-193
Yudha, E. P., Kurniawan, A., & Hermawan, F. (2023). Daya Tarik Konsumen terhadap Pasar Modern versus Pasar Tradisional. Prosiding Seminar Nasional Hasil Penelitian Agibisnis VII, 7(1), 118–124.
Yuliani, N., & Rahmatiah. (2020). Pengaruh Pendapatan, Gaya Hidup, Dan Jenis Kelamin Terhadap Konsumsi Mahasiswa Jurusan Pendidikan Matematika UIN Alauddin Makassar. Jurnal Ekonomi Pembangunan, 6(1), 12–20. https://doi.org/http://dx.doi.org/10.35906/jep01.v6i1.464
Amru, D. S., & Sihaloho, E. D. (2020). Pengaruh Pengeluaran Per Kapita Dan Belanja Kesehatan Terhadap Angka Kesakitan di Kabupaten/Kota Se-Pulau Jawa. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 14(1), 14–25. https://doi.org/https://doi.org/10.32812/jibeka.v14i1.135
Ariani, D. (2014). Analisis Faktor-Faktor Yang Mempengaruhi Konsumsi Di Kabupaten Nagan Raya. Jurnal Ekonomi Dan Kebijakan Publik Indonesia, 1(1), 1–7.
Cantillo, J., Martín, J. C., & Román, C. (2021). Cantillo, J., & Martín, J. C. (2021). Analysis of the main determinants of away-from-home consumption of fishery and aquaculture products in the EU28. Apetite, 163, 105216. https://doi.org/https://doi.org/10.1016/j.appet.2021.105216
Elasri-Ejjaberi, A., Aparicio-Chueca, P., & Triadó-Ivern, X. M. (2020). An Analysis of the Determinants of Sport Expenditure in Sports Centers in Spain. Sustainability, 12(23), 10206. https://doi.org/https://doi.org/10.3390/su122310206
Gujarati, D. (2013). Ekonometrika Dasar. Penerbit Erlangga.
Halim, A., & Arsyad, M. (2021). Pengaruh pendapatan , tradisi dan selera terhadap pengeluaran konsumsi pangan. Inovasi, 17(4), 617–625.
Hidayati, S. (2019). Teori Ekonomi Mikro. Unpam Press.
Iskandar. (2017). Pengaruh Pendapatan terhadap Pengeluaran Rumah Tangga Miskin di Kota Langsa. Jurnal Samudra Ekonomika, 1(2), 127–134.
Islami, M. E. N. (2016). Analisis Jaringan Sosial Pasar Sunday Morning (Sunmor) Di Universitas Gadjah Mada Yogyakarta. Jurnal Media Wisata, 14(2), 415–425. https://doi.org/https://doi.org/10.36276/mws.v14i2.250
Kostakis, I. (2014). The Determinants Of Households Food Consumption In Greece. International Journal of Food and Agricultural Economics, 2(2), 17–28.
Marianti, A., & Prayitno, B. (2020). Analisis Pengaruh Faktor Sosial Ekonomi, Pendapatan dan Harga Rokok Terhadap Konsumsi Rokok di Indonesia. Economie, 1(2), 93–106. https://doi.org/https://journal.uwks.ac.id/index.php/economie/article/view/1126
Masykur, Syechalad, M. N., & Nasir, M. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Pengeluaran Konsumsi Rumah Tangga Miskin Di Kabupaten Aceh Barat. Jurnal Ilmu Ekonomi, 3(3), 32–42.
Maulidah, F., & Soejoto, A. (2017). Pengaruh Tingkat Pendidikan, Pendapatan Dan Konsumsi Terhadap Jumlah Penduduk Miskin Di Provinsi Jawa Timur. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 3(2), 227–240. https://doi.org/https://doi.org/10.26740/jepk.v3n2.p227-240
Mayasari, D., Satria, D., & Noor, I. (2018). Analisis Pola Konsumsi Pangan Berdasarkan Status IPM di Jawa Timur The Pattern of Food Consumption Based on HDI in East Java. Jurnal Ekonomi Dan Pembangunan Indonesia, 18(1), 191–213.
Mulyasari, V. K., Prasetyo, E. P., & Sumarjono, D. S. (2020). Analisis Preferensi Konsumen terhadap Pembelian Durian Lokal di Kota Semarang. Jurnal Ekonomi Pertanian Dan Agribisnis, 4(1), 87–96. https://doi.org/10.21776/ub.jepa.2020.004.01.9
Nurpita, A., Prativi, F. P., Ardhanti, R., & Andjani, I. Y. (2023). Analisis Hubungan Faktor Lokasi dengan Harga Transaksi Rumah Tinggal Tipe Sederhana (Studi Kasus Kabupaten Bantul, Kulonprogo dan Sleman). Journal of Economics, Assets, and Evaluation, 1(2), 1–10. https://doi.org/10.47134/jeae.v1i2.46
Putri, N. H., Sari, N. S., & Rahmah, N. (2022). Faktor-Faktor Yang Mempengaruhi Proses Riset Konsumen: Target Pasar, Perilaku Pembelian Dan Permintaan Pasar (Literature Review Perilaku Konsumen). Jurnal Ilmu Manajemen Terapan, 3(5), 504–514. https://dinastirev.org/JIMT/article/view/998%0Ahttps://dinastirev.org/JIMT/article/download/998/633
Salgado-Barandela, J., Barajas, Á., & Sánchez-Fernández, P. (2018). Determinants of the Spending of Sporting Tourists : The Case of Attendees at Professional Basketball. European Research on Management and Business Economics, 24(3), 168–176. https://doi.org/https://doi.org/10.1016/j.iedeen.2018.05.001
Saodah, D. S., & Malia, R. (2017). Faktor-Faktor Yang Mempengaruhi Konsumen dalam Pembelian Sayuran di Pasar Tradisional (Studi Kasus Pasar Muka Cianjur). Agroscience (Agsci), 7(1), 178. https://doi.org/10.35194/agsci.v7i1.51
Seongseop, S., Timothy, D. J., & Hwang, J. (2011). Understanding Japanese tourists ’ shopping preferences using the Decision Tree Analysis method. Tourism Management, 32(3), 544–554. https://doi.org/https://doi.org/10.1016/j.tourman.2010.04.008
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tambunan, E. S. (2020). Pengaruh Modal Usaha, Kemampuan Wirausaha Dan Strategi Pemasaran Terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) Di Pasar Tiban Sunday Morning UGM. Jurnal Pendidikan Dan Ekonomi, 9(3), 239–247.
Terano, R., Yahya, R. binti, Mohamed, Z., & Saimin, S. bin. (2015). Factor Influencing Consumer Choice between Modern and Traditional Retailers in Malaysia. International Journal of Social Science and Humanity, 5(6), 509–513. https://doi.org/https://doi.org/10.7763/IJSSH.2015.V5.509
Wibowo, A. A., & Istiqomah. (2018). The Consumers’ Perception and Frequency of Visit Before and After Wet Market Revitalization. Jurnal Bina Praja, 10(2), 183–193. https://doi.org/10.21787/jbp.10.2018.183-193
Yudha, E. P., Kurniawan, A., & Hermawan, F. (2023). Daya Tarik Konsumen terhadap Pasar Modern versus Pasar Tradisional. Prosiding Seminar Nasional Hasil Penelitian Agibisnis VII, 7(1), 118–124.
Yuliani, N., & Rahmatiah. (2020). Pengaruh Pendapatan, Gaya Hidup, Dan Jenis Kelamin Terhadap Konsumsi Mahasiswa Jurusan Pendidikan Matematika UIN Alauddin Makassar. Jurnal Ekonomi Pembangunan, 6(1), 12–20. https://doi.org/http://dx.doi.org/10.35906/jep01.v6i1.464