The Effect of Product Quality, Distribution Channels and Service Quality on Customer Satisfaction Spotlights
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May 1, 2020
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Abstract
The purpose of this research is to examine the effect of Product Quality on the Customer Satisfaction of Spotlights of PT XYX. The research method used is linear regression analysis. The population in this study was 191 customers and the sample was 131 luxent spotlight customers. The results of simultaneous and partial calculations of Product Quality, Distribution Channels and Service Quality affect the Customer Satisfaction Spotlights of PT XYX.
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How to Cite
Situmeang, R. R., Tanzil, W., Tandratama, V., & Putra, S. A. (2020). The Effect of Product Quality, Distribution Channels and Service Quality on Customer Satisfaction Spotlights. Enrichment : Journal of Management, 10(2, May), 44-49. https://doi.org/10.35335/enrichment.v10i2, May.20
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[25] Zhang, J., Zhang, J., & Zhang, M. (2019). From free to paid: Customer expertise and customer satisfaction on knowledge payment platforms. Decision Support Systems, 113140. doi:10.1016/j.dss.2019.113140
[26] Zhou, X., Ramaswamy, H., Qu, Y., Xu, R., & Wang, S. (2019). Combined radio frequency-vacuum and hot air drying of kiwifruits: Effect on drying uniformity, energy efficiency and product quality. Innovative Food Science & Emerging Technologies, 102182. doi:10.1016/j.ifset.2019.102182
[2] Amanah. 2010. Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Konsumen pada Majestyk Bakery & Cake Shop Cabang H.M. Yamin Medan. Jurnal.
[3] Assauri, Sofjan. 2014. Manajemen Pemasaran. Jakarta : Rajawali Pers.
[4] Bertoni, A., Bertoni, M., Panarotto, M., Johansson, C., & Larsson, T. C. (2016). Value-driven product service systems development: Methods and industrial applications. CIRP Journal of Manufacturing Science and Technology, 15, 42–55. doi:10.1016/j.cirpj.2016.04.008
[5] Diza. 2016. Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen (Studi pada PT Firgroup Cabang Manado). Jurnal.
[6] Ghozali, Imam. 2016. Aplikasi Multivariate Dengan Program IBM SPSS 23. Semarang : Universitas Diponegoro.
[7] Guijarro-Real, C., Adalid-Martínez, A. M., Gregori-Montaner, A., Prohens, J., Rodríguez-Burruezo, A., & Fita, A. (2019). Factors affecting germination of Diplotaxis erucoides and their effect on selected quality properties of the germinated products. Scientia Horticulturae, 109013. doi:10.1016/j.scienta.2019.109013
[8] Hamad, A. A. A., Petri, I., Rezgui, Y., & Kwan, A. (2017). Towards the innovation of an integrated “One-Stop-Shop” online services utility management: Exploring customer’ technology acceptance. Sustainable Cities and Society, 34, 126–143. doi:10.1016/j.scs.2017.06.019
[9] Hasan, Ali. 2013. Marketing dan Kasus-kasus Pilihan. Cetakan Kesatu. Yogyakarta : CAPS (Center for Academic Publishing Service).
[10] Kotler, Philip dan Kevin Lane Keller. 2013. Manajemen Pemasaran. Ed. 13, Pearson Education, inc.
[11] Le, D. N., Nguyen, H. T., & Hoang Truong, P. (2019). Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam. The Asian Journal of Shipping and Logistics. doi:10.1016/j.ajsl.2019.10.003
[12] Nitisusastro, Mulyadi. 2016. Perilaku Konsumen dalam Perspektif Kewirausahaan. Bandung : Alfabeta.
[13] Nunkoo, R., Teeroovengadum, V., Ringle, C. M., & Sunnassee, V. (2019). Service quality and customer satisfaction: The moderating effects of hotel star rating. International Journal of Hospitality Management, 102414. doi:10.1016/j.ijhm.2019.102414
[14] Octabriyantiningtyas, D., Suryani, E., & Jatmiko, A. R. (2019). Modeling Customer Satisfaction with the Service Quality of E-Money in Increasing Profit of PT. Telekomunikasi Indonesia. Procedia Computer Science, 161, 943–950. doi:10.1016/j.procs.2019.11.203
[15] Skarmeas, D., Zeriti, A., & Argouslidis, P. (2017). Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value. Industrial Marketing Management. doi:10.1016/j.indmarman.2017.11.004
[16] Sudaryono. 2016. Manajemen Pemasara Teori dan Implementasi. Ed. 2, Yogyakarta : Andi Offset.
[17] Sugiyono. 2012. Statistik Untuk Penelitian. Bandung : Alfabeta.
[18] Sunyoto, Danang. 2014. Teori, Kuesioner dan Analisi Data untuk Pemasaran dan Perilaku Konsumen. Cetakan Kesatu. Yogyakarta : Center for Academic Publishing Service.
[19] Tjiptono, Fandy, Gregorius Chandra. 2012. Pemasaran Strategi. Ed 2. Yogyakarta : ANDI OFFSET.
[20] Toghyani, A., Matthews, S., & Varis, J. (2019). Effect of dwell time and press speed on the forming quality of the press formed wood plastic composite product. Procedia CIRP, 81, 524–528. doi:10.1016/j.procir.2019.03.149
[21] Väkeväinen, K., Hernández, J., Simontaival, A.-I., Severiano-Pérez, P., Díaz-Ruiz, G., von Wright, A., … Plumed-Ferrer, C. (2020). Effect of different starter cultures on the sensory properties and microbiological quality of Atole agrio, a fermented maize product. Food Control, 109, 106907. doi:10.1016/j.foodcont.2019.106907
[22] Wu, L., Liu, H., & Su, K. (2020). Exploring the dual effect of effectuation on new product development speed and quality. Journal of Business Research, 106, 82–93. doi:10.1016/j.jbusres.2019.09.016
[23] Yuniarti, Sri, Vinna. 2015. Perilaku Konsumen Teori dan Praktek. Cetakan Kesatu. Bandung : Pustaka Setia.
[24] Zhang, D., Li, S., Palmer, J., Teh, K. H., Leow, S., & Flint, S. (2020). The relationship between numbers of Pseudomonas bacteria in milk used to manufacture UHT milk and the effect on product quality. International Dairy Journal, 104687. doi:10.1016/j.idairyj.2020.104687
[25] Zhang, J., Zhang, J., & Zhang, M. (2019). From free to paid: Customer expertise and customer satisfaction on knowledge payment platforms. Decision Support Systems, 113140. doi:10.1016/j.dss.2019.113140
[26] Zhou, X., Ramaswamy, H., Qu, Y., Xu, R., & Wang, S. (2019). Combined radio frequency-vacuum and hot air drying of kiwifruits: Effect on drying uniformity, energy efficiency and product quality. Innovative Food Science & Emerging Technologies, 102182. doi:10.1016/j.ifset.2019.102182