The digitalization of photography art management at MSMEs in Sleman Yogyakarta will use a technology acceptance model.

##plugins.themes.academic_pro.article.main##

Dheasey Amboningtyas
Aurel Erlinda

Abstract

This study aims to analyze and discuss what variables influence MSME actors in Sleman to use the technology acceptance model associated with digitalizingdigitalizing photography art management. The results of this study are believed to help MSME management in the Sleman area formulate strategic policies related to mobile phone marketing. This study reviews the variables of usability, convenience, security, and privacy in attitudes that influence the intention to use mobile phone users. The data analysis method used in this study is the Structural Equation Modeling (SEM) program, which has 250 respondents from MSMEs in Sleman who actively use mobile phones. The analysis tool used is Google Forms. The results of the study found that usability, convenience, security and privacy, which are the structure of the Technology Acceptance Model, influence users to continue using mobile phones for their MSME business transactions, which in their marketing practices use social media, namely Instagram, which has a touch of photography art

##plugins.themes.academic_pro.article.details##

How to Cite
Amboningtyas, D., & Erlinda, A. (2024). The digitalization of photography art management at MSMEs in Sleman Yogyakarta will use a technology acceptance model. Enrichment : Journal of Management, 14(4), 733-742. https://doi.org/10.35335/enrichment.v14i4.2055

References

Abulela, M. A. A., & Harwell, M. M. (2020). Data Analysis : Strengthening Inferences in Quantitative Education Studies Conducted by Novice Researchers. EDUCATIONAL SCIENCES: THEORY & PRACTICE, 20(1), 59–78. https://doi.org/10.12738/jestp.2020.1.005
Agustin, R., & Kurniawati, K. (2022). Pengaruh Innovations Dan Social Influence Terhadap Commitment Dan Behavioural Intention. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 15–37. https://doi.org/10.31955/mea.v6i3.2238
Akbar, S., Soh, K. G., Jazaily Mohd Nasiruddin, N., Bashir, M., Cao, S., & Soh, K. L. (2022). Effects of neuromuscular training on athletes physical fitness in sports: A systematic review. In Frontiers in physiology (Vol. 13, p. 939042). https://doi.org/10.3389/fphys.2022.939042
Al Karimah, F. L., Nurdin, N., & Hestiningtyas, W. (2022). The Effect of Social Influence on Students’ Purchase Decision at Marketplace of Shopee. Journal of Economics Education and Entrepreneurship, 3(1), 65. https://doi.org/10.20527/jee.v3i1.4309
Alviano, M., Trimarsiah, Y., & Suryanto. (2023). Perancangan Aplikasi Penjualan Berbasis Web Pada Perusahaan Dagang Dendis Production Menggunakan Php Dan Mysql. Jik, 14(1), 37–45.
Berry, L. L., & Parasuraman, A. (2004). Marketing Services: Competing Through Quality. Free Press.
Budiman, A., Yulianto, E., & Saifi, M. (2020). Pengaruh E-Service Quality Terhadap E-Satisfaction Dan E- Loyalty Nasabah Pengguna Mandiri Online. Profit, 14(01), 1–11. https://doi.org/10.21776/ub.profit.2020.014.01.1
Chuangjian, Chen, L. L., Bagas, L., Lu, Y., He, X., Lai, X., Wass, S. Y., HEKINIAN, R., Weaver, B. L., Kar, A., Davidsont, J. O. N., Colucci, M., Welsch, B., Hammer, J., Baronnet, A., Jacob, S., HELLEBRAND, E., Sinton, J. M., White, W. M., … de Oliveira Chaves, A. (2020). Pengaruh Persepsi Harga,Kualitas Produk, Dan Kepuasan Pelanggan Terhadap Minat Pembelian Ulang. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(1), 133–138.
Cumhur, Y. E., Esra, Z. E. N., Doktora, K., Ve, U. M., Hastaliklari, K., Dani, D., Do, M. A. N., 강용묵, Arumaningrum, diah gayatri, Lionetto, F., Pappadà, S., Buccoliero, G., Maffezzoli, A., Marszałek, Z., Sroka, R., Stencel, M., Buser, Y. M., Grouve, W. J. B., Vruggink, E., … 知野, 哲郎 杉野誠. (2019). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. Journal of Wind Engineering and Industrial Aerodynamics, 26(1), 1–4.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Diyanti, Y., & Fathihani. (2023). Faktor-Faktor Yang Mempengaruhi Keputusan Masyarakat Untuk Berdonasi Secara Online Melalui Platform Financial Technology Crowdfunding. Jurnal Ekonomi, Manajemen, Bisnis Dan Sosial, 3(4), 2747–0938.
Fischler, A. S. (2019). Quantitative Research Methods. NOVA Southeastern University.
Gunawan, C. M., Rahmania, L., & Kenang, I. H. (2023). the Influence of Social Influence and Peer Influence on Intention To Purchase in E-Commerce. Review of Management and Entrepreneurship, 7(1), 61–84. https://doi.org/10.37715/rme.v7i1.3683
Hidayah, I., Ariefiantoro, T., Nugroho, D. W. P. S., & Suryawardana, E. (2021). Analisis Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan (Studi Kasus Pada Pudanis Di Kaliwungu). Solusi, 19(1), 76–82. https://doi.org/10.26623/slsi.v19i1.3001
Irawati, S., & Sebayang, A. F. B. R. (2024). Technology Acceptance Model ( TAM ) pada UMKM dalam Program Desa Mart. 19.
Jaya, U. B., Fernando, D., & Raya, U. S. (2020). PERUSAHAAN. 4(2), 171–177.
Khan, M. A., Ismail, F. B., Hussain, A., & Alghazali, B. (2020). The Interplay of Leadership Styles, Innovative Work Behavior, Organizational Culture, and Organizational Citizenship Behavior. Sage Open, 10(1), 2158244019898264. https://doi.org/10.1177/2158244019898264
Lai, P. (2017). the Literature Review of Technology Adoption Models and Theories for the Novelty Technology. Journal of Information Systems and Technology Management, 14(1), 21–38. https://doi.org/10.4301/s1807-17752017000100002
M Miles, M. B., & Huberman, A. (2009). Qualitative data analysis: A sourcebook of new methods. Beverly Hills. UI Press.
Ngulube, P., Ngulube, B., & Africa, S. (2022). Are we there yet ? Mixed methods research in the South African Journal of Economic. Acta Commercii - Independent Research Journal in the Management Sciences, 1–11.
Oshagbemi, T. (2017). Chapter 4. Research Design and Methodology. Universiteit Van Pretoria, 67–95. https://doi.org/10.1515/9783110853681-006
Prajarini, D., & Sayogo, D. (2021). Pengaruh Desain Post Instagram Terhadap Minat Pembelian Produk Umkm Kedai Kopi Di Kabupaten Sleman. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 7(01), 187–199. https://doi.org/10.33633/andharupa.v7i01.4139
Purnama, H. (2011). Media Sosial Di Era Pemasaran 3.0. Corporate and Marketing Communication. Pusat Studi Komunikasi dan Bisnis Program Pasca Sarjana Universitas Mercu Buana.
Putri, 1.Yuni Maxi, Utomo, 2Hardi, & Mar’ati, 3Fudji Sri. (2021). Pengaruh Kualitas Pelayanan, Lokasi, Harga dan Digital Marketing Terhadap Loyalitas Konsumen di Grand Wahid Hotel Salatiga. Jurnal Among Mar’ati, 14 no.1.
Saptutyningsih, E., & Setyaningrum, E. (2019). Penelitian Kuantitatif: Metode dan Alat Analisis. Yogyakarta: Gosyen Publishing.
Sugiyono. (2019). Metodologi Penelitian Kualitatif, Kuantitatif dan R&D. Alfabeta.
Wong Lieung, K. (2019). Pengaruh Model Discovery Learning terhadap Keterampilan Berpikir Kritis Siswa Sekolah Dasar Karlina Wong Lieung The Effect of Discovery Learning Models on Skills Critical Thinking of Primary School. Musamus Journal of Primary Education, 1(2), 73–82.