User loyalty with e-security base on e-marketplace platform in indonesia
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Abstract
Indonesian people are increasingly fond of shopping online, this is due to the increasing development of technology in the current era, which is basically from a smartphone application based on an e-marketplace platform, goods can arrive at the buyer's doorstep. However, it can also be realized that there are weaknesses shown by the E-marketplace platform, especially in the field of user security. Where cybercrime cases such as virtual fraud often occur. Seeing the high enthusiasm of the Indonesian people to use the E-marketplace platform, this is an important job for the E-marketplace platform to continue to pay attention to user loyalty. The purpose of this study is to analyze the effect of e-security on user loyalty on the big 3 E-marketplace platforms in Indonesia. This type of research is a type of quantitative research. The sample in this study amounted to 300 respondents. The statistical test used is linear regression using SmartPLS. The results of this study refer to positive and significant results between e-security and satisfaction and trust. while the relationship between satisfaction and trust on user loyalty also shows positive and significant results
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How to Cite
Perdana, D. P., Candra Wulan, P. I. D., Fauzi, R., Noviantoro, D. L., & Latekay, S. T. (2024). User loyalty with e-security base on e-marketplace platform in indonesia. Enrichment : Journal of Management, 14(4), 687-693. https://doi.org/10.35335/enrichment.v14i4.2056
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Handayanti1, D. N., Indarto2, M. R., Tinggi, S., Manajemen, I., & Yogyakarta, Y. (2023). Pengaruh E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Intervening Pada Pengguna E-Commerce Shopee. In Muhammad Roni Indarto (Vol. 4, Issue 1).
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kanneth C. Loudon, & Jane P. Loudon. (2012). Management Information Systems-Managing The Digital Firm (12th ed.). Pearson Prentice Hall .
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Mariana, Y., & Aidil Fadli, J. (2022). Pengaruh E- Service Quality, E-Trust, E-Satisfaction Terhadap E-Loyalitas Nasabah Perbankan Indonesia. Jurnal Multidisiplin Indonesia, 1(1), 186–200. https://doi.org/10.58344/jmi.v1i1.21
Nangin, M. A., Barus, I. R. G., & Wahyoedi, S. (2020). The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption. Journal of Consumer Sciences, 5(2), 124–138. https://doi.org/10.29244/jcs.5.2.124-138
Prawira, D., Kurniawan, R., Indrajit, R. E., & Dazki, E. (2023). Effect of E-Service Quality, Brand Image and E-Security Seals on TOKOPEDIA E-Customer Satisfaction (Case Study on Tokopedia Customers). Jurnal Informasi Dan Teknologi, 153–164. https://doi.org/10.37034/jidt.v5i1.276
Rama, A., & Barusman, P. (2019). The Effect of Security, Service Quality, Operations and Information Management, Reliability &Trustworthiness on E-Loyalty moderated by Customer Satisfaction on the Online Shopping Website. In Int. J Sup. Chain. Mgt (Vol. 8, Issue 6). http://excelingtech.co.uk/
Sekaran, U. & bougie. (2016). Research Method for Business (7th ed). Wiley.
Sulistiyawati, U. (2022). Pengaruh Privacy (Security) Settings, Application Design dan E-Trust Terhadap E-Relationship Satisfaction Dan E-Loyalty Pada Konsumen Grabfood Di Surabaya. SKETSA BISNIS, 9(2), 136–152. https://doi.org/10.35891/jsb.v9i2.3211
Adi Ahdiat. (2023, October 11). Pengunjung Shopee Makin Banyak, Bagaimana E-Commerce Lain? Https://Databoks.Katadata.Co.Id/Datapublish/2023/10/11/Pengunjung-Shopee-Makin-Banyak-Bagaimana-e-Commerce-Lain.
Alfiani, L., Lukitaningsih, A., & Maharani, B. D. (2021). Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media. Jurnal Ilmiah Manajemen Kesatuan, 9(2), 203–210. https://doi.org/10.37641/jimkes.v9i2.434
Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123–138. https://doi.org/10.1002/mar.10063
Apriliyanto, N. (2022). Peran Customer Trust Dan Customer Satisfaction Terhadap Repurchase Intention. Journal Economic Insights, 1(2), 85–91. https://jei.uniss.ac.id/index.php/v1n1/article/view/30
Armesh, H., Salarzehi, H., Yaghoobi, N. M., Heydari, A., & Nikbin, D. (2010). The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia. International Journal of Marketing Studies, 2(2). https://doi.org/10.5539/ijms.v2n2p223
Berliana, C., & Negeri Surabaya, U. (2022). Effect Of E-Service Quality, E-Trust, And Commitment On E-Loyalty With E-Satisfaction As A Mediation Variable Pengaruh E-Service Quality, E-Trust, Dan Commitment Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Mediasi. In Management Studies and Entrepreneurship Journal (Vol. 3, Issue 4). http://journal.yrpipku.com/index.php/msej
Brian Gosal Innocentius Bernarto, G. R. (n.d.). Pengaruh E-security, E-service Quality terhadap E-satisfaction dan Pengaruh E-satisfaction, E-security, dan E-service Quality terhadap E-repurchase Intention Secara Langsung pada Pengguna E-commerce Tokopedia. Jurnal Administrasi Bisnis (JAB, 11(2), 2021.
Cardoso, A., Gabriel, M., Figueiredo, J., Oliveira, I., Rêgo, R., Silva, R., Oliveira, M., & Meirinhos, G. (2022). Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 109. https://doi.org/10.3390/joitmc8030109
Carlos Roca, J., José García, J., & José de la Vega, J. (2009). The importance of perceived trust, security and privacy in online trading systems. Information Management & Computer Security, 17(2), 96–113. https://doi.org/10.1108/09685220910963983
cnbcindonesia.com. (2023, March 2). Korban Penipuan Ecommerce RI Makin Banyak, Cek Data Terbaru! Https://Www.Cnbcindonesia.Com/Tech/20230302140853-37-418315/Korban-Penipuan-Ecommerce-Ri-Makin-Banyak-Cek-Data-Terbaru.
dataindonesia.id. (2023, September 4). Pengguna E-Commerce RI Diproyeksi Capai 196,47 Juta pada 2023. Https://Dataindonesia.Id/Ekonomi-Digital/Detail/Pengguna-Ecommerce-Ri-Diproyeksi-Capai-19647-Juta-Pada-2023.
Farisal Abid, M. M., & Purbawati, D. (2020). Pengaruh E-Security dan E-Service Quality Terhadap E-Repurchase Intention Dengan E-Satisfaction Sebagai Variabel Intervening Pada Konsumen E-Commerce Lazada di Fisip Undip. Jurnal Ilmu Administrasi Bisnis, 9(1), 93–100. https://doi.org/10.14710/jiab.2020.26227
Garson. (2016). Partial Least Squares Regression & Structural Equational Models. Statistical Publishing Associates.
Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Badan Penerbit Universitas Diponegoro.
Handayanti1, D. N., Indarto2, M. R., Tinggi, S., Manajemen, I., & Yogyakarta, Y. (2023). Pengaruh E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Intervening Pada Pengguna E-Commerce Shopee. In Muhammad Roni Indarto (Vol. 4, Issue 1).
Junianingrum, S., Apriliyanto, N., & Abdullah, L. Z. (2023). Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 12(2), 226–240. https://doi.org/10.46367/iqtishaduna.v12i2.1513
kanneth C. Loudon, & Jane P. Loudon. (2012). Management Information Systems-Managing The Digital Firm (12th ed.). Pearson Prentice Hall .
Kartono, R. A., & Halilah, I. (n.d.). PENGARUH E-TRUST TERHADAP E-LOYALTY (STUDI PADA SELLER DI BUKALAPAK).
Mariana, Y., & Aidil Fadli, J. (2022). Pengaruh E- Service Quality, E-Trust, E-Satisfaction Terhadap E-Loyalitas Nasabah Perbankan Indonesia. Jurnal Multidisiplin Indonesia, 1(1), 186–200. https://doi.org/10.58344/jmi.v1i1.21
Nangin, M. A., Barus, I. R. G., & Wahyoedi, S. (2020). The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption. Journal of Consumer Sciences, 5(2), 124–138. https://doi.org/10.29244/jcs.5.2.124-138
Prawira, D., Kurniawan, R., Indrajit, R. E., & Dazki, E. (2023). Effect of E-Service Quality, Brand Image and E-Security Seals on TOKOPEDIA E-Customer Satisfaction (Case Study on Tokopedia Customers). Jurnal Informasi Dan Teknologi, 153–164. https://doi.org/10.37034/jidt.v5i1.276
Rama, A., & Barusman, P. (2019). The Effect of Security, Service Quality, Operations and Information Management, Reliability &Trustworthiness on E-Loyalty moderated by Customer Satisfaction on the Online Shopping Website. In Int. J Sup. Chain. Mgt (Vol. 8, Issue 6). http://excelingtech.co.uk/
Sekaran, U. & bougie. (2016). Research Method for Business (7th ed). Wiley.
Sulistiyawati, U. (2022). Pengaruh Privacy (Security) Settings, Application Design dan E-Trust Terhadap E-Relationship Satisfaction Dan E-Loyalty Pada Konsumen Grabfood Di Surabaya. SKETSA BISNIS, 9(2), 136–152. https://doi.org/10.35891/jsb.v9i2.3211