The influence of price, product quality, product review on purchase intention framelessplate
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Abstract
The goal of this research is to evaluate the effect of price, quality, and reviews of products on purchase intention of Jabodetabek, Indonesia’s Framelessplate consumers in the automotive accessories market. Data were collected from a sample of 99 respondents through a questionnaire which was developed digitally and analyzed by Partial Least Squares (PLS). The results show that both product quality and product reviews are important factors when consumers make purchasing decisions, as these factors have a strong and positive influence on their purchase intentions. On the other hand, it was also found that price does not have a significant effect on purchase intention, meaning it might be positively affected with other factors. This study enhances understanding of consumer behavior with regards to e-business with specific emphasis on the qualitative aspects of the study, reviews & product quality which are key purchase determinants in the automotive accessories environment.
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How to Cite
Kautsar, M., & Pasaribu, L. (2024). The influence of price, product quality, product review on purchase intention framelessplate. Enrichment : Journal of Management, 14(5), 956-964. https://doi.org/10.35335/enrichment.v14i5.2136
References
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Bujisic, M., Bujisic, V., Parsa, H., Bilgihan, A., & Li, K. (2024). Anchoring decisions: the role of decoy pricing in consumer choices. International Hospitality Review. https://doi.org/10.1108/ihr-04-2024-0023
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Edelman, D. J., & Gunawan, D. S. (2020). Managing the Urban Environment of Jakarta, Indonesia. Current Urban Studies, 08(01), 57–106. https://doi.org/10.4236/cus.2020.81003
Gorji, M., & Siami, S. (2020). How sales promotion display affects customer shopping intentions in retails. International Journal of Retail and Distribution Management, 48(12), 1337–1355. https://doi.org/10.1108/IJRDM-12-2019-0407
Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
Hasanah, N., & Usman, O. (n.d.). INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISION ON LAZADA E-COMMERCE.
Jilcha Sileyew, K. (2020). Research Design and Methodology. In Cyberspace. IntechOpen. https://doi.org/10.5772/intechopen.85731
Kabul Paminto, A. (2020). ANALISIS DAN PROYEKSI KEBUTUHAN ENERGI SEKTOR TRANSPORTASI DI INDONESIA. Jurnal Energi Dan Lingkungan (Enerlink), 16(2), 51–54. https://doi.org/10.29122/jel.v16i2.4801
Kang, M., Sun, B., Liang, T., & Mao, H. Y. (2022). A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.983060
Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 227–261. https://doi.org/10.1111/isj.12131
Levrini, G. R. D., & Dos Santos, M. J. (2021). The influence of price on purchase intentions: Comparative study between cognitive, sensory, and neurophysiological experiments. Behavioral Sciences, 11(2). https://doi.org/10.3390/bs11020016
Ndofirepi, T. M., Chuchu, T., Maziriri, E., & Nyagadza, B. (2022). Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27(3), 317–339. https://doi.org/10.1108/ejms-04-2022-0026
Pratiwi, K. D. (2022). E-COMMERCE AND ECONOMIC GROWTH IN INDONESIA: ANALYSIS OF PANEL DATA REGRESSION (Vol. 7, Issue 1).
Rahaman, Md. A., Hassan, H. M. K., Asheq, A. Al, & Islam, K. M. A. (2024). Correction: The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PLOS ONE, 19(11), e0314624. https://doi.org/10.1371/journal.pone.0314624
Rahman, M. M. (2013). 42-62 Review and Set of Recommenda-tions. In Journal of Entrepreneurship, Business and Economics (Vol. 11, Issue 1). www.scientificia.com
Santoso, E. (2022). Opportunities and Challenges: E-Commerce in Indonesia from a Legal Perspective. Jurnal Penelitian Hukum De Jure, 22(3), 395. https://doi.org/10.30641/dejure.2022.v22.395-410
Sekaran, U., & Bougie, R. (2016). Research Methods for Business : A Skill-Building Approach. www.wileypluslearningspace.com
Sihombing, L. A., Suharno, S., Kuleh, K., & Hidayati, T. (2023). The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image. International Journal of Finance, Economics and Business, 2(1), 44–60. https://doi.org/10.56225/ijfeb.v2i1.170
Son, J., & Jin, B. E. (2019). When do high prices lead to purchase intention? Testing two layers of moderation effects. Asia Pacific Journal of Marketing and Logistics, 31(5), 1516–1531. https://doi.org/10.1108/APJML-07-2018-0271
Taherdoost, H. (2022). What are Different Research Approaches? Comprehensive Review of Qualitative, Quantitative, and Mixed Method Research, Their Applications, Types, and Limitations. Journal of Management Science & Engineering Research, 5(1), 53–63. https://doi.org/10.30564/jmser.v5i1.4538
Tao, H., Sun, X., Liu, X., Tian, J., & Zhang, D. (2022). The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.818845
Yan, L., Xiaojun, F., Li, J., & Dong, X. (2019). Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market. Asia Pacific Journal of Marketing and Logistics, 31. https://doi.org/10.1108/APJML-08-2017-0176
Yu, Q. (2023). Research on Factors Affecting Consumers’ Purchase Intention. Advances in Economics, Management and Political Sciences, 37(1), 61–66. https://doi.org/10.54254/2754-1169/37/20231835
Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.720151
Zhu, L., Li, H., Wang, F.-K., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463–488. https://doi.org/10.1108/AJIM-11-2019-0308
Arifin, Z. (2024). Small local firms struggles: insertion process and entry barriers as lowest-tier automotive suppliers in Indonesia. International Development Planning Review, 46(1), 45–66. https://doi.org/10.3828/idpr.2023.10
Bujisic, M., Bujisic, V., Parsa, H., Bilgihan, A., & Li, K. (2024). Anchoring decisions: the role of decoy pricing in consumer choices. International Hospitality Review. https://doi.org/10.1108/ihr-04-2024-0023
Chen, T., Samaranayake, P., Cen, X. Y., Qi, M., & Lan, Y. C. (2022). The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.865702
Edelman, D. J., & Gunawan, D. S. (2020). Managing the Urban Environment of Jakarta, Indonesia. Current Urban Studies, 08(01), 57–106. https://doi.org/10.4236/cus.2020.81003
Gorji, M., & Siami, S. (2020). How sales promotion display affects customer shopping intentions in retails. International Journal of Retail and Distribution Management, 48(12), 1337–1355. https://doi.org/10.1108/IJRDM-12-2019-0407
Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
Hasanah, N., & Usman, O. (n.d.). INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISION ON LAZADA E-COMMERCE.
Jilcha Sileyew, K. (2020). Research Design and Methodology. In Cyberspace. IntechOpen. https://doi.org/10.5772/intechopen.85731
Kabul Paminto, A. (2020). ANALISIS DAN PROYEKSI KEBUTUHAN ENERGI SEKTOR TRANSPORTASI DI INDONESIA. Jurnal Energi Dan Lingkungan (Enerlink), 16(2), 51–54. https://doi.org/10.29122/jel.v16i2.4801
Kang, M., Sun, B., Liang, T., & Mao, H. Y. (2022). A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.983060
Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 227–261. https://doi.org/10.1111/isj.12131
Levrini, G. R. D., & Dos Santos, M. J. (2021). The influence of price on purchase intentions: Comparative study between cognitive, sensory, and neurophysiological experiments. Behavioral Sciences, 11(2). https://doi.org/10.3390/bs11020016
Ndofirepi, T. M., Chuchu, T., Maziriri, E., & Nyagadza, B. (2022). Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27(3), 317–339. https://doi.org/10.1108/ejms-04-2022-0026
Pratiwi, K. D. (2022). E-COMMERCE AND ECONOMIC GROWTH IN INDONESIA: ANALYSIS OF PANEL DATA REGRESSION (Vol. 7, Issue 1).
Rahaman, Md. A., Hassan, H. M. K., Asheq, A. Al, & Islam, K. M. A. (2024). Correction: The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PLOS ONE, 19(11), e0314624. https://doi.org/10.1371/journal.pone.0314624
Rahman, M. M. (2013). 42-62 Review and Set of Recommenda-tions. In Journal of Entrepreneurship, Business and Economics (Vol. 11, Issue 1). www.scientificia.com
Santoso, E. (2022). Opportunities and Challenges: E-Commerce in Indonesia from a Legal Perspective. Jurnal Penelitian Hukum De Jure, 22(3), 395. https://doi.org/10.30641/dejure.2022.v22.395-410
Sekaran, U., & Bougie, R. (2016). Research Methods for Business : A Skill-Building Approach. www.wileypluslearningspace.com
Sihombing, L. A., Suharno, S., Kuleh, K., & Hidayati, T. (2023). The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image. International Journal of Finance, Economics and Business, 2(1), 44–60. https://doi.org/10.56225/ijfeb.v2i1.170
Son, J., & Jin, B. E. (2019). When do high prices lead to purchase intention? Testing two layers of moderation effects. Asia Pacific Journal of Marketing and Logistics, 31(5), 1516–1531. https://doi.org/10.1108/APJML-07-2018-0271
Taherdoost, H. (2022). What are Different Research Approaches? Comprehensive Review of Qualitative, Quantitative, and Mixed Method Research, Their Applications, Types, and Limitations. Journal of Management Science & Engineering Research, 5(1), 53–63. https://doi.org/10.30564/jmser.v5i1.4538
Tao, H., Sun, X., Liu, X., Tian, J., & Zhang, D. (2022). The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.818845
Yan, L., Xiaojun, F., Li, J., & Dong, X. (2019). Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market. Asia Pacific Journal of Marketing and Logistics, 31. https://doi.org/10.1108/APJML-08-2017-0176
Yu, Q. (2023). Research on Factors Affecting Consumers’ Purchase Intention. Advances in Economics, Management and Political Sciences, 37(1), 61–66. https://doi.org/10.54254/2754-1169/37/20231835
Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.720151
Zhu, L., Li, H., Wang, F.-K., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463–488. https://doi.org/10.1108/AJIM-11-2019-0308