Analysis of perceived price and product quality on repurchase intention with customer satisfaction as intervening variable (Shishaboss Surabaya)
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Abstract
This study aims to examine the influence of price perception factors, product quality, customer satisfaction on repurchase intention. The variables studied were perceived price, product quality, customer satisfaction, and repurchase intention. The research respondents were 190 Shisaboss consumers in Surabaya, who were taken by purposive sampling method. The analysis used is PLS. The results showed that perceived price and product quality each had a significant positive effect on customer satisfaction and repurchase intention, and customer satisfaction also had a significant positive effect on repurchase intention. based on research findings, alternative strategies that can be implemented Ensure that prices are considered reasonable and in accordance with product quality. Offer packages, discounts, or bundles that are in line with the price to attract price-sensitive customers
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How to Cite
Hamid Alhamid, M. S., & Wirawan, W. (2025). Analysis of perceived price and product quality on repurchase intention with customer satisfaction as intervening variable (Shishaboss Surabaya). Enrichment : Journal of Management, 14(6), 1036-1044. https://doi.org/10.35335/enrichment.v14i6.2179
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Yasa, I. K. (2018). the Role of Brand Image Mediating the Effect of Product Quality on Repurchase Intention. Russian Journal of Agricultural and Socio-Economic Sciences, 83(11), 172–180. https://doi.org/10.18551/rjoas.2018-11.20
Yasri, Y., Susanto, P., Hoque, M. E., & Gusti, M. A. (2020). Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? Heliyon, 6(11), 5532. https://doi.org/10.1016/j.heliyon.2020.e05532
Yudha, D. N., Prabandari, Y. S., & Purwanta, P. (2014). Tingkat Pengetahuan dan Persepsi terhadap Shisha pada Mahasiswa. Kesmas: National Public Health Journal, 9(1), 19. https://doi.org/10.21109/kesmas.v9i1.451
Zhong, Y., & Moon, H. C. (2020). What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in china? Perceived price, service quality, food quality, physical environment quality, and the moderating role of gender. Foods, 9(4), 1–19. https://doi.org/10.3390/foods9040460
Eid, M. I. (2011). Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. In Journal of Electronic Commerce Research (Vol. 12, Issue 1, pp. 78–93).
Gerson, R. F. (2010). MENGUKUR KEPUASAN PELANGGAN: Panduan Menciptakan Pelayanan Bermutu (p. 138).
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif dengan Partial Least Square (4th ed.). Badan Penerbit Universitas Diponegoro. Edisi, 8.
Handayani, J. (2022). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Konsumen Di Samakoi Farm, Purbalingga. Economics, Social and Humanities Journal (Esochum), 1(2), 95–110.
Hermawan. (2018). Analisis Proses Pelayanan Ijin Mendirikan Bangunan Di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Semarang. Galang Tanjung, 2504, 1–9.
Ibrahim, M., & Thawil, S. M. (2019). PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Greenhouse Climate Control: An Integrated Approach, 4(1), 92–97. https://doi.org/10.4324/9780080914947-10
J Health Commun. (2017). HHS Public Access. Adolescent and Young Adult Perceptions of Hookah and Little Cigars/Cigarillos: Implications for Risk Messages, 12(2), 263–266. https://doi.org/10.1080/10810730.2016.1177141.Adolescent
Maramis, F. S., Sepang, J. L., & Soegoto, A. S. (2018). Pengaruh Kualitas Produk, Harga, dan Kualitas.
Mardiasih, T. S. (2020). Pengaruh Persepsi Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian. IQTISHADequity Jurnal MANAJEMEN, 2(1), 7–22. https://doi.org/10.51804/iej.v2i1.546
Maulana, A. S. (2024). PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. TOI. Jurnal Ilmiah Dan Karya Mahasiswa, 2(4), 259–269. https://doi.org/10.54066/jikma.v2i4.2359
Maziak, W., Taleb, Z. Ben, Bahelah, R., Islam, F., Jaber, R., Auf, R., & Salloum, R. G. (2015). The global epidemiology of waterpipe smoking. Tobacco Control, 24, i3–i12. https://doi.org/10.1136/tobaccocontrol-2014-051903
Mensah, I., & Mensah, R. D. (2018). Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus Urban Tourism and Sustainable development in Ghana View project Effects of Service Quality and Customer Satisfaction on Repurcha. Journal of Tourism, Heritage & Services Marketing, 4(1), 27–36.
Musaddad, M., & A. (2011). Pengaruh minat beli ulang.
Oliver, R. L. (2010). Satisfaction: A Behavioral on the Customer. McGraw.
Putri, D. E., Sinaga, O. S., Silitonga, H. P., Agustina, S. S., & Sudirman, A. (2020). Minat Kunjungan Ulang Pasien yang Ditinjau dari Aspek Persepsi dan Kepercayaan pada Klinik Vita Medistra Pematangsiantar. Inovbiz: Jurnal Inovasi Bisnis, 8(1), 41. https://doi.org/10.35314/inovbiz.v8i1.1276
Rachman, D. A., & Suryoko, S. (2017). Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian (Studi Kasus pada Rumah Makan Wajan Mas Kudus). Diponegoro Journal Of Social And Political Of Science, 1–8.
Rahayu Tri Astuti, S. (2013). ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang). Diponegoro Journal of Management, 2(3), 1–11.
Santi, E. R. (2020). Pengaruh Kualitas Produk, Kepuasan Pelanggan, dan Promosi Online Terhadap Minat Beli Ulang (Studi Kasus Pada Sate Taichan Banjar D’Licious). Jurnal Sains Manajemen Dan Kewirausahaan Jurnal Sains Manajemen Dan Kewirausahaan (JSMK), 2(1), 47–56.
Sari, M. R., & Lestari, R. (2019). Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Dan Dampaknya Pada Minat Pembelian Ulang Konsumen Keretaapi Kelas Eksekutif Argo Parahyangan. Oikonomia: Jurnal Manajemen, 15(1), 30–44. https://doi.org/10.47313/oikonomia.v15i1.642
Setiawan, W., & Safitri, K. (2019). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Beras Batang Gadis Di Agen S. Riyadi Melalui Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 223–231.
Shaw, S. J., & Davis, K. R. (1973). Marketing Management. In Journal of Marketing (Vol. 37, Issue 1). Pearson Prentice Hall. https://doi.org/10.2307/1250781
Shisha Imports in Indonesia - Market Size & Demand based on Import Trade Data. (2024). Volza. https://www.volza.com/p/shisha/import/import-in-indonesia/
Yasa, I. K. (2018). the Role of Brand Image Mediating the Effect of Product Quality on Repurchase Intention. Russian Journal of Agricultural and Socio-Economic Sciences, 83(11), 172–180. https://doi.org/10.18551/rjoas.2018-11.20
Yasri, Y., Susanto, P., Hoque, M. E., & Gusti, M. A. (2020). Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? Heliyon, 6(11), 5532. https://doi.org/10.1016/j.heliyon.2020.e05532
Yudha, D. N., Prabandari, Y. S., & Purwanta, P. (2014). Tingkat Pengetahuan dan Persepsi terhadap Shisha pada Mahasiswa. Kesmas: National Public Health Journal, 9(1), 19. https://doi.org/10.21109/kesmas.v9i1.451
Zhong, Y., & Moon, H. C. (2020). What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in china? Perceived price, service quality, food quality, physical environment quality, and the moderating role of gender. Foods, 9(4), 1–19. https://doi.org/10.3390/foods9040460