Analysis of laundry business model using the business model canvas (BMC) approach
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Dec 30, 2025
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Abstract
This study examines the business model and financial feasibility of Laundry as a small-scale service business operating in urban areas. This study departs from the problem of how a laundry business can maintain operational sustainability while meeting increasing consumer demand. A mixed method was used by combining qualitative analysis through a business model framework and quantitative analysis through financial evaluation. The results show that all elements of the business model have been implemented effectively, although improvements are still needed in digital marketing and customer relationship management. The financial evaluation shows a positive net present value, an adequate rate of return, a short payback period, and a break-even point that reflects cost management efficiency. These findings indicate that this business is viable and has strong potential for future development. Strengthening digital-based promotion, diversifying revenue, and improving cost control were identified as strategies that could improve long-term sustainability
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How to Cite
Prapdop, P., Kalangit, D. O. C., Khairunnis, K., Amanda, A., & Achmad, R. N. (2025). Analysis of laundry business model using the business model canvas (BMC) approach. Enrichment : Journal of Management, 15(5), 556-565. https://doi.org/10.35335/enrichment.v15i5.2420
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Diesto, J. A. B., Ocampo, L. A., Austin, R. A., & Batican, M. C. C. (2022). A FuzzyBased Westinghouse Method For Performance Rating In The Electronics Manufacturing Industry. International Journal Of Industrial Ergonomics, 87(02), 103253. https://doi.org/10.1016/J.Ergon.2021.103253
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Salwin, M., Jacyna-Gołda, I., Kraslawski, A., & Waszkiewicz, A. E. (2022). The Use of Business Model Canvas in the Design and Classification of Product-Service Systems Design Methods. Sustainability (Switzerland), 14(7). https://doi.org/10.3390/su14074283
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Stonig, J., Schmid, T., & Müller-Stewens, G. (2022). From product system to ecosystem: How firms adapt to provide an integrated value proposition. Strategic Management Journal, 43(9), 1927–1957. https://doi.org/10.1002/smj.3390
Susanti, L. (2023). Sistem Informasi Pelayanan Jasa Laundry Toko Tasneem Laundry Berbasis Java Desktop. Jurnal Sain Dan Teknik, 5(2), 86–92.
Symon, A., Lightly, K., Howard, R., Mundle, S., Faragher, B., Hanley, M., Durocher, J., Winikoff, B., & Weeks, A. (2023). Introducing the participant-generated experience and satisfaction (PaGES) index: a novel, longitudinal mixed-methods evaluation tool. BMC Medical Research Methodology, 23(1). https://doi.org/10.1186/s12874-023-02016-1
Zendrato, R., & Zebua, E. (2023). Enrichment : Journal of Management Marketing strategy analysis in increasing customer buying interest at Sun Café Gunungsitoli city. 13(4).
AL-Shammary, A. A., Hassan, S. un N., Alshammari, F. S., & Alshammari, M. R. R. (2023). A mixed-method analysis to identify the current focus, trends, and gaps in health science research in Saudi Arabia. Frontiers in Public Health, 10. https://doi.org/10.3389/fpubh.2022.1028361
Alie, J., Riwukore, J. R., Smarthene, G., & Hawai, R. (2022). Contribution of Leadership Style , Competence , and Motivation to Employee Performance in the Badan Keuangan and Aset Daerah Kota Kupang. 12(2), 2452–2464.
Alves Gomes, M., & Meisen, T. (2023). A review on customer segmentation methods for personalized customer targeting in e-commerce use cases. In Information Systems and e-Business Management (Vol. 21, Issue 3). Springer Berlin Heidelberg. https://doi.org/10.1007/s10257-023-00640-4
Delapedra-Silva, V., Ferreira, P., Cunha, J., & Kimura, H. (2022). Methods for Financial Assessment of Renewable Energy Projects: A Review. Processes, 10(2). https://doi.org/10.3390/pr10020184
Diesto, J. A. B., Ocampo, L. A., Austin, R. A., & Batican, M. C. C. (2022). A FuzzyBased Westinghouse Method For Performance Rating In The Electronics Manufacturing Industry. International Journal Of Industrial Ergonomics, 87(02), 103253. https://doi.org/10.1016/J.Ergon.2021.103253
Ellickson, P. B., Kar, W., & Reeder, J. C. (2023). Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Marketing Science, 42(4), 704–728. https://doi.org/10.1287/mksc.2022.1401
Fajarwati, M. D., Sunandar, M. A., & Tamyiz, U. M. H. (2023). IMPLEMENTASI METODE ACTIVITY BASED COSTING PADA SISTEM INFORMASI LAUNDRY MENGGUNAKAN METODE WATERFALL BERBASIS WEB ( STUDI KASUS : MACAN LAUNDRY PURWAKARTA ). 8(2), 320–326.
Fuksa, D. (2021). Innovative method for calculating the break‐even for multi‐assortment production. Energies, 14(14). https://doi.org/10.3390/en14144213
Geng, H., Li, T.-C., Gao, Y.-X., Ye, W.-B., Si, C.-J., Qi, L.-M., & Shi, M.-D. (2025). Strategies for optimizing resource efficiency in the laundry process. Water Supply, 25(9), 1292–1309. https://doi.org/10.2166/ws.2025.075
Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Sendra-García, J. (2021). Customer relationship management and its impact on innovation: A literature review. Journal of Business Research, 129, 83–87. https://doi.org/10.1016/j.jbusres.2021.02.050
Guindon, A. A., & Wright, D. J. (2020). Analytical approach to quantitative risk assessment for solar power projects. Renewable and Sustainable Energy Reviews, 133(April), 110262. https://doi.org/10.1016/j.rser.2020.110262
Hambali, A., & Andarini, S. (2021). Journal of Applied Business Administration PENDEKATAN BUSINESS MODEL CANVAS ( BMC ) DAN SWOT ANALYSIS. September, 131–142.
He, Q., Hossain, M. U., Ng, S. T., Skitmore, M., & Augenbroe, G. (2021). A cost-effective building retrofit decision-making model – Example of China’s temperate and mixed climate zones. Journal of Cleaner Production, 280(Part 2). https://doi.org/10.1016/j.jclepro.2020.124370
Khair, H., Tirtayasa, S., & Yusron, M. (2023). THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON LAUNDRY MEDAN . COM THE CITY OF MEDAN. 12(01).
Koffel, T., Boudsocq, S., Loeuille, N., Daufresne, T., Koffel, T., Boudsocq, S., Loeuille, N., & Daufresne, T. (2019). Facilitation- versus competition-driven succession : the key role of resource-ratio To cite this version : HAL Id : hal-02273135 Facilitation- versus competition-driven succession : the key role of.
Olsen, R. K., Kalsnes, B., & Barland, J. (2024). Do Small Streams Make a Big River? Detailing the Diversification of Revenue Streams in Newspapers’ Transition to Digital Journalism Businesses. Digital Journalism, 12(9), 1261–1282. https://doi.org/10.1080/21670811.2021.1973905
Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2010). You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the . . . written by.
Paavilainen, A. (2020). The cost structure analysis.
Philip Kotler, K. L. K. (2018). Marketing Management.
Salwin, M., Jacyna-Gołda, I., Kraslawski, A., & Waszkiewicz, A. E. (2022). The Use of Business Model Canvas in the Design and Classification of Product-Service Systems Design Methods. Sustainability (Switzerland), 14(7). https://doi.org/10.3390/su14074283
Statistik, B. P. (2024). Produk Domestik Bruto indonesia Triwulan 2020-2024. Badan Pusat Statistik. https://www.bps.go.id/id/publication/2024/10/09/7290b829d2eaa972e4968d19/produk-domestik-bruto-indonesia-triwulanan-2020-2024.html
Stonig, J., Schmid, T., & Müller-Stewens, G. (2022). From product system to ecosystem: How firms adapt to provide an integrated value proposition. Strategic Management Journal, 43(9), 1927–1957. https://doi.org/10.1002/smj.3390
Susanti, L. (2023). Sistem Informasi Pelayanan Jasa Laundry Toko Tasneem Laundry Berbasis Java Desktop. Jurnal Sain Dan Teknik, 5(2), 86–92.
Symon, A., Lightly, K., Howard, R., Mundle, S., Faragher, B., Hanley, M., Durocher, J., Winikoff, B., & Weeks, A. (2023). Introducing the participant-generated experience and satisfaction (PaGES) index: a novel, longitudinal mixed-methods evaluation tool. BMC Medical Research Methodology, 23(1). https://doi.org/10.1186/s12874-023-02016-1
Zendrato, R., & Zebua, E. (2023). Enrichment : Journal of Management Marketing strategy analysis in increasing customer buying interest at Sun Café Gunungsitoli city. 13(4).