SWOT and VPC analysis in R3 building shop in Palaran
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Jan 30, 2026
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Abstract
This research assesses the business development strategy of building materials store in Samarinda using SWOT analysis and Value Proposition Canvas (VPC). The impetus for this study stems for the growing impact of digital transformation in the retail industry, which compels small and medium enterprises to adapt in order to maintain their competitive edge. The methodology employed in this research is descriptive qualitative, untilizing a case study approach focused on the R3 Building Materials Store in the Palaran District. Data was gathered through observation, comperehensive interviews, and documentationsubsequently analyzed using Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) to ascertain the store’s strategic position and costumer value mapping via VPC. Results indicate strengths in personal customer interactions, competitive pricing, and advantageous location; weaknesses in digital operations and promotion; and opportunities from rising building material demand, infastructure development, and accessible digital technology. Practically, this study shows that traditional building materials retailers can improve their competitiveness by adopting affordable digital strategies, including social media promotionas, a simple inventory management system, and sameday delivery services. Managerially, these findings suggest that through a SWOT analysis and Value Proposition Canvas (VPC) enables small retailers to make more effective, customer centric strategic decisions in the digital era
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How to Cite
Baihaqi, S. F., Chintiana, E., & Sofiyani, A. (2026). SWOT and VPC analysis in R3 building shop in Palaran. Enrichment : Journal of Management, 15(6), 740-749. https://doi.org/10.35335/enrichment.v15i6.2431
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Rosário, Albérico, and Ricardo Raimundo. 2021. “Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review.” Journal of Theoretical and Applied Electronic Commerce Research 16(7): 3003–24. doi:10.3390/jtaer16070164.
Sharopova, Nafosat. 2023. “Enhancing Digital Market Research Through Distributed Data and Knowledge-Based Systems: Analyzing Emerging Trends and Strategies.” In International Conference on Next Generation Wired/Wireless Networking, Springer, 251–59.
Sima, Violeta, Ileana Georgiana Gheorghe, Jonel Subić, and Dumitru Nancu. 2020. “Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review.” Sustainability 12(10): 4035.
Surahman, Surahman, Adestya Rahmadani, Prapdopo Prapdopo, P M Ardiyanto, Sugeng Hariyadi, Bela Barus, Wulan N Aisyayah, and Nadya Febrianti. 2025. “Designing an E-Commerce Website for Retail Curtain Products and Promotion through Social Media : A Community Service Approach in Pasundan Gorden.” 01(01): 1–15.
Susanto, Heru, Leu Fang Yie, Fadzliwati Mohiddin, Arief Amier, and Rahman Setiawan. 2021. “Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem.” : 1–21.
Van Veldhoven, Ziboud, and Jan Vanthienen. 2022. “Digital Transformation as an Interaction-Driven Perspective between Business, Society, and Technology.” Electronic markets 32(2): 629–44.
Woratschek, Herbert, Chris Horbel, and Bastian Popp. 2019. “Determining Customer Satisfaction and Loyalty from a Value Co-Creation Perspective.” 2069. doi:10.1080/02642069.2019.1606213.
Acciarini, Chiara, Fernando Borelli, Francesca Capo, Francesco Cappa, and Chiara Sarrocco. 2022. “Can Digitalization Favour the Emergence of Innovative and Sustainable Business Models? A Qualitative Exploration in the Automotive Sector.” Journal of Strategy and Management 15(3): 335–52. doi:10.1108/JSMA-02-2021-0033.
Aggarwal, Kapil, Bui Thanh Khoa, K V Daya Sagar, Ruchi Agrawal, Mallika Dhingra, Jagrit Dhingra, and Lakshmana Kumar R. 2025. “Marketing Information System Based on Unsupervised Visual Data to Manage Transportation Industry Using Signal Processing.” Expert Systems 42(1): e13384.
Ali, MMakhrus, Tri Hariyati, Meli Yudestia Pratiwi, and Siti Afifah Sekolah Tinggi Agama Islam Ibnu Rusyd Kotabumi. 2022. 2 Education Journal.2022 Metodologi Penelitian Kuantitatif Dan Penerapan Nya Dalam Penelitian.
An Nabil, Putri Tsabitah. 2025. “Pertumbuhan Ekonomi Samarinda Melejit, Kemiskinan Berkurang Drastis.” Jurnalborneo.com. https://r.search.yahoo.com/_ylt=AwrPqCYkoAFpDwIAAATLQwx.;_ylu=Y29sbwNzZzMEcG9zAzQEdnRpZAMEc2VjA3Ny/RV=2/RE=1762923812/RO=10/RU=https%3A%2F%2Fjurnalborneo.com%2Fpertumbuhan-ekonomi-samarinda-melejit-kemiskinan-berkurang-drastis%2F/RK=2/RS=qvTaIQzNAMRBy79uJXhRV8Lee9o-.
Archip, Alexandru. 2025. “Design Analysis for a Distributed Business Innovation System Employing Generated Expert Profiles , Matchmaking , and Blockchain Technology.”
Aula, Mucharromatul, Arman Hakim Nasution, and Dewie Saktia Ardiantono. 2019. “Perancangan Model Bisnis Berbasis Circular Economy.” Jurnal Sains dan Seni ITS 7(2). doi:10.12962/j23373520.v7i2.34746.
Brüggemann, Philipp, Luis F Martinez, and Koen Pauwels. 2025. 25 Electronic Commerce Research Theoretical Perspectives and Conceptual Framework for Online Grocery Shopping : Adapting to Environmental Circumstances and Influencing Internal Factors. Springer US. doi:10.1007/s10660-025-09960-8.
Egbenya, Bridget, Marie Aimée Nirere, and Michael Twene Osei. 2022. “EXPLORING DIGITAL OPPORTUNITIES FOR RETAILERS IN THE CONSTRUCTION INDUSTRY; THE CASE OF ATALA LIMITED.” (April).
Emt, Teknologi, and Simeon Fabian Pramudya. 2023. “Analisis SWOT Dalam Meningkatkan Daya Saing Pada Toko Dura Di Bandar Lampung.” 7(3): 776–82.
Final, Trabajo, and De Grado Ade. 2024. “LONG ESTABLISHED TRADITIONAL BUSINESS : HERBORISTERÍA LEIZURI Autor / a : Jone Urrutia Andrés Director / a : Julen Castillo Apraiz.”
Gremler, Dwayne D, and Yves Van Vaerenbergh. 2020. “Understanding and Managing Customer Relational Benefits in Services : A Meta-Analysis Understanding and Managing Customer Relational Benefits in Services :” : 1–97.
Indayani, B, Eni Novitasari, and Dea Wicahya Fitri. 2024. “Analisis SWOT Sebagai Strategi Pengembangan Bisnis Dalam Meningkatkan Pendapatan Usaha ( Studi Kasus Pada Toko Berlian Kabupaten Majene ).” 6(2): 135–48.
Kementerian Perdagangan RI. 2024. “No Title.” Kemendag Dorong Transformasi Ritel Modern di Era Digital. https://www.kemendag.go.id/berita/siaran-pers/kemendag-dorong-transformasi-ritel-modern-di-era-digital.
Kiki Noviadi, Puji Isyanto, Dini Yani. 2022. “STRATEGI PEMASARAN MELALUI ANALISIS SWOT PADA TOKO BANGUNAN ENGGAL FAMILY KARAWANG.” New Phytologist 7. https://doi.org/10.36418/syntax-literate.v7i12.11289.
Larasati, Anisa, and Rusdi Hidayat Nugroho. 2023. 13 Enrichment: Journal of Management Enrichment: Journal of Management Marketing Mix Strategy through SWOT Analysis Method at PT. Toyo Maitsu Surabaya.
Lee, Dongik, and Sangsuk Lee. 2022. “A Study of the Competitiveness and Development Strategy of Korean Venture Companies in the Fourth Industrial Revolution Using SWOT / AHP.” : 1–22.
Lee, Sang M., and Don Hee Lee. 2020. “‘Untact’: A New Customer Service Strategy in the Digital Age.” Service Business 14(1). doi:10.1007/s11628-019-00408-2.
Madureira, Teresa, Fernando Nunes, and Fernando Mata. 2024. “A SWOT Analysis of Organizations in the Agri-Food Chain Sector from the Northern Region of Portugal Using the PESTEL and MEETHS Frameworks.” : 1–19.
Malesev, Simon, and Michael Cherry. 2021. “Digital and Social Media Marketing-Growing Market Share for Construction Smes.” Construction Economics and Building 21(1): 65–82. doi:10.5130/AJCEB.v21i1.7521.
Mithas, Sunil, Zhi‐Long Chen, Terence J V Saldanha, and Alysson De Oliveira Silveira. 2022. “How Will Artificial Intelligence and Industry 4.0 Emerging Technologies Transform Operations Management?” Production and Operations Management 31(12): 4475–87.
Mitreva, Mila, Monika Arsova, and Tamara Jovanov. 2022. “Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses.” : 11–18.
Morokhova, Valentyna, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, and Vitalii Travin. 2023. “Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management.” WSEAS Transactions on Environment and Development 19: 1231–45. doi:10.37394/232015.2023.19.112.
Musianto Staf pengajar, Lukas S, Fakultas Ekonomi dan Fakultas Komunikasi, and Universitas Kristen Petra. 2002. Perbedaan Pendekatan Kuantitatif Dengan Pendekatan Kualitatif Dalam Metode Penelitian.
Padigar, Manjunath. 2025. “‘ Good ’ and ‘ Bad ’ Frictions in Customer Experience : Conceptual Foundations and Implications.” (August 2024): 21–43. doi:10.1002/mar.22111.
Pratama, Dimas Pandu, and Panca O Hadi Putra. 2024. “Exploring Sustainable VR Use Cases for Startup Business Models : A Customized Customer Development Approach.”
Rahmawati, Silvia, and Sutantri. 2019. “Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Bisnis Toko Surabaya Ampel Kota Kediri.” Jurnal at-tamwil 1(2): 90–117.
Ramazanov, Ibragim Agaevich, Svetlana Viktorovna Panasenko, Vyacheslav Petrovich Cheglov, Elena Anatol’evna Krasil’nikova, and Alexander Fedorovich Nikishin. 2021. “Retail Transformation under the Influence of Digitalisation and Technology Development in the Context of Globalisation.” Journal of Open Innovation: Technology, Market, and Complexity 7(1): 49.
Rosário, Albérico, and Ricardo Raimundo. 2021. “Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review.” Journal of Theoretical and Applied Electronic Commerce Research 16(7): 3003–24. doi:10.3390/jtaer16070164.
Sharopova, Nafosat. 2023. “Enhancing Digital Market Research Through Distributed Data and Knowledge-Based Systems: Analyzing Emerging Trends and Strategies.” In International Conference on Next Generation Wired/Wireless Networking, Springer, 251–59.
Sima, Violeta, Ileana Georgiana Gheorghe, Jonel Subić, and Dumitru Nancu. 2020. “Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review.” Sustainability 12(10): 4035.
Surahman, Surahman, Adestya Rahmadani, Prapdopo Prapdopo, P M Ardiyanto, Sugeng Hariyadi, Bela Barus, Wulan N Aisyayah, and Nadya Febrianti. 2025. “Designing an E-Commerce Website for Retail Curtain Products and Promotion through Social Media : A Community Service Approach in Pasundan Gorden.” 01(01): 1–15.
Susanto, Heru, Leu Fang Yie, Fadzliwati Mohiddin, Arief Amier, and Rahman Setiawan. 2021. “Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem.” : 1–21.
Van Veldhoven, Ziboud, and Jan Vanthienen. 2022. “Digital Transformation as an Interaction-Driven Perspective between Business, Society, and Technology.” Electronic markets 32(2): 629–44.
Woratschek, Herbert, Chris Horbel, and Bastian Popp. 2019. “Determining Customer Satisfaction and Loyalty from a Value Co-Creation Perspective.” 2069. doi:10.1080/02642069.2019.1606213.