E-Loyalty Analysis on Digital Banking Application Bank Jago

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Moses Natadirja
Lamhot Henry Pasaribu

Abstract

This Study purpose is to know whether Perceived Value from a digital banking applications can impacting E-Trust that leads to E-Satisfaction and E-Loyalty. This research using survey method to collect data with questionnaire method to Bank Jago’s user with convenience sampling technique. In this research, Partial Least Square-Structural Equation Modelling (PLS-SEM) is being used to running the data with SmartPLS 3.3.3 software. The results of this research is Perceived Value from Quality value, Social Value, and Emotional Value are positively impact on E-Trust, E-Trust positively impact on E-Satisfaction and E-Loyalty, and E-Satisfaction positively impact on E-Loyalty. Only Monetary value that is been part of Perceived Value is not positively impact on E-Trust.

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How to Cite
Natadirja, M., & Pasaribu, L. H. (2022). E-Loyalty Analysis on Digital Banking Application Bank Jago. Enrichment : Journal of Management, 12(2), 1473-1477. Retrieved from https://enrichment.iocspublisher.org/index.php/enrichment/article/view/348

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