Micro, Small and Medium Enterprises Strategies to Survive the Covid-19 Pandemic Conditions in Indonesia

##plugins.themes.academic_pro.article.main##

Aprilda Yanti

Abstract

The Pandemic COVID-19 has an impact on the Indonesian economy. The decline in economic performance was not only felt by large multi-national companies, or nationally but also felt by SMEs. This study aims to examine MSME survival strategies, especially in the pandemic. The research method used is the study of literature. The researcher examines various empirical study results especially imiah journals related to the MSME strategy. Researchers then compared the results of research from various journals and take the essence of the results of the research. Based on the results of the literature study, there are four survival strategies for MSMEs namely, 1) marketing with digital marketing, 2) strengthening human resources, 3) carrying out creative innovations and 4) improving service to consumers. With these strategies, it is expected that MSMEs in Indonesia can survive and survive the crisis conditions due to the COVID-19 pandemic.

##plugins.themes.academic_pro.article.details##

How to Cite
Yanti, A. (2022). Micro, Small and Medium Enterprises Strategies to Survive the Covid-19 Pandemic Conditions in Indonesia . Enrichment : Journal of Management, 12(2), 1287-1290. Retrieved from https://enrichment.iocspublisher.org/index.php/enrichment/article/view/390

References

Aramia Fahriyah, R. Y. (2020). Keunggulan Kompetitif Spesial sebagai Strategi Keberlanjutan UKM di Era New Normal . Prosiding Seminar Stiami , 104-110.
Alfrian & Pitaloka (2020).strategi usaha mikro, kecil, dan menengah (umkm) bertahan pada kondisi pandemik covid 19 di indonesia. Seminar Nasional Terapan Riset Inovatif (SENTRINOV) Vol. 6 No. 2 P-ISSN: 2477-2097
Fitriyani, I., Sudiyarti, N., & Fietroh, M. N. (2020). Strategi Manajemen Bisnis Pasca Pandemi Covid-19. Indonesian Journal of Social and Humanities, 87-95.
Hardilawati, W. L. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19 . Jurnal Akuntansi & Ekonomika, 90-98.
Husni Awali1, F. R. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan UMKM Di Kota Pekalongan Di Tengah Dampak Covid-19 . Junal Ekonomi dan Bisnis Islam, 1-14.
Marlinah, L. (2020). Peluang dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19 . Jurnal Ekonomi, 118-124.
Narto, G. B. (2020). Penguatan Strategi Pemasaran Pudak Di Tengah Pandemi Covid-19 Untuk Meningkatkan Keunggulan Bersaing Usaha Mikro Kecil Menengah Kota Gresik . Jurnal INTECH Teknik Industri , 48-54.
Pakpahan, A. K. (2020). COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah.
Rudi Masniadi, M. A. (2020). Telaah Kritis Ketahanan Pangan Kabupaten Sumbawa Dalam Menghadapi Pandemi Covid-19 . Indonesian Journal of Social Sciences and Humanities, 109-120.
Shofiana, A. (2020). Implementasi Program Afiliasi Berbasis Virtual Team Dalam UMKM Sebagai Upaya Peningkatan Perekonomian Pada Masa Pandemi Covid-19 . 1-10.
Soetjipto, N. (2020). ketahanan UMKM Jawa Timur melintasi Pandemi COVID-19. Yogyakarta: K-media