Service-Logic Business Model Canvas in Healthy-Food Industry using Text Mining Approach as Value Co-Creation


Kresna Audito
Andreas Chandra Santoso
Marine Novita
Lamhot Henry Pasaribu


Indonesian market, in general, has swift their perception of healthy food much more positively, It is diverting the focus of contact in business relationships towards the coordination of logistical operations that offer value to the client. By applying value co-creation, the Healthy-food industry is anticipated to expedite the process of innovation and invention. In addition, the purpose of this study is to investigate the blueprint for cooperation and creativity utilizing a business model canvas based on service-dominant logic. This initial business model canvas is proposed to offer a qualitative overview of the process of value co-creation (i.e., literature review, observation). It is anticipated that more research will validate the created BMC by giving various statistical evaluations.


How to Cite
Audito, K., Chandra Santoso, A., Novita, M., & Lamhot Henry Pasaribu. (2022). Service-Logic Business Model Canvas in Healthy-Food Industry using Text Mining Approach as Value Co-Creation. Enrichment : Journal of Management, 12(2), 2110-2119.


1. Osterwalder, A., Pigneur, Y. and Clark, T. (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, Hoboken, NJ.
2. Das, P., Perera, S., Senaratne, S. and Osei-Kyei, R. (2019b), “Smart modern construction enterprises: the transforming business models in construction businesses”, in Aouad, G., Ivey, P. and Ali, M. (Eds), International Conference for Innovation, Technology, Enterprise and Entrepreneurship (ICITEE), 2019b Kingdom of Bahrain, Applied Sciences University, pp. 365-374.
3. Santi Novani, Linsandy A Suryana, Imas C Pertiwi and Kyoichi J.Kijima (2021), “ Value Co-creation Process in Agribusiness using Service-Logic Busines Model Canvas Approach.” Engineering (WSSE 2021), September 24–26, 2021, Xiamen, China. ACM, New York, NY, USA, 5 pages.
4. R. F. Lusch and S. L. Vargo, Service-Dominant Logic: premises, perspective, possibilities, 1st ed. Cambridged: Cambridge University Press, 2014.
5. J. Spohrer and P. P. Maglio, “Service Science: Toward a Smarter Planet,” Introd. to Serv. Eng., pp. 1–30, 2010, doi: 10.1002/9780470569627.ch1.
6. S. L. Vargo and R. F. Lusch, “Institutions and axioms: an extension and update of service-dominant logic,” J. Acad. Mark. Sci., vol. 44, no. 1, pp. 5–23, 2016, doi: 10.1007/s11747-015-0456-3.
7. K. Kijima and A. Yusuke, “Value Co-Creation Process and Value Orchestration Platform,” in Global Perspectives on Service Science: Japan, S. K. Kwan, J. C. Spohrer, and Y. Sawatani, Eds. New York: Springer Nature, 2016, pp. 137–154.
8. P. Sugathan and K. R. Ranjan, “Co-creating the tourism experience,” J. Bus. Res., vol. 100, no. March, pp. 207–217, 2019, doi: 10.1016/j.jbusres.2019.03.032.
9. Joyce, A. and Paquin, R.L. (2016), “The triple layered business model canvas: a tool to design more sustainable business models”, Journal of Cleaner Production, Vol. 135, pp. 1474-1486.
10. Cosenz, F. and Noto, G. (2017), “A dynamic business modelling approach to design and experiment new business venture strategies”, Long Range Planning, Vol. 51, pp. 127-140.
11. Gary Miner, John Elder, et all (2012) “Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications”
13. Dang, Nhan C., María N. Moreno-García, and Fernando De la Prieta. 2020. "Sentiment Analysis Based on Deep Learning: A Comparative Study" Electronics 9, no. 3: 483.
14. Marshall, Alfred (1927), Principles of Economics, (1890). Reprint, London: Macmillan.
Shaw, A. (1912), “Some Problems in Market Distribution,” Quarterly Journal of Economics, 12 (August), 703–765.
Copeland, Melvin T. (1923), Marketing Problems. New York: A.W. Shaw.
15. Nystrom, Paul (1915), The Economics of Retailing, Vols. 1 and 2. New York: Ronald Press.
16. Drucker, Peter F. (1954), The Practice of Management. New York: Harper and Row.
17. McCarthy, E. Jerome (1960), Basic Marketing, A Managerial Approach. Homewood, IL: Richard D. Irwin
18. Kotler, Philip (1967), Marketing Management Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.
19. Kotler, Philip (1972), Marketing Management, 2d ed. Englewood Cliffs, NJ: Prentice Hall.
20. Webster, Frederick E., Jr. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Market ing, 56 (October), 1–17.
21. Day, George (1994), “The Capabilities of Market-Driven Organization,” Journal of Marketing, 58 (Octo ber), 37–52. ——— and David Montgomery (1999), “Charting New Directions for Marketing,” Journal of Marketing, 63 (Special Issue), 3–13.
22. Rust, Roland (1998), “What Is the Domain of Service Research?” Journal of Service Research, 1 (Novem ber), 107.
23. Rathmell, John M. (1966), “What Is Meant by Services?” Journal of Marketing, 30 (October), 32–36
24. Grönroos, Christian (1994), “From Scientific Management to Service Management,” International Journal of Service Industry Management, 5 (1), 5–20
25. Kotler, Philip (1997), Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed. Upper Saddle River, NJ: Prentice Hall.
26. R. F. Lusch and S. L. Vargo, The Service-Dominant Logic of Marketing : Dialog, Debate and Directions, Published by Rotledge, 2015.
27. B. Demil and X. Lecocq, “Business model evolution: In search of dynamic consistency,” Long Range Plann., vol. 43, no. 2–3, pp. 227–246, 2010, doi: 10.1016/j.lrp.2010.02.004
28. A. Viljakainen, M. Toivonen, and M. Aikala, “Industry transformation to- wards service logic: A business model approach,” Cambridge Serv. Al- liance, Work. Pap. Ser., no. October 2014, pp. 1–24, 2013, [Online]. Available: December_Industry transformation towards service logic_A BM approach.pdf.
29. L.Z.T.Ferraz,A.J.Rezende,J.P.R.deLima,andE.Todeva,“PerceptionofValue Co-Creation Actions in Agricultural Cooperatives,” Brazilian Adm. Rev., vol. 15, no. 3, 2018, doi: 10.1590/1807-769bar2018180005.
31. Handayati, T. M. Simatupang, and T. Perdana, “Value co-creation in agrichains network: an Agent-Based Simulation,” in Procedia Manufacturing, 2015, pp. 419–428, doi: 10.1016/j.promfg.2015.11.058