The Effect of The Use of Social Media on The Level of Product Sales in The Pandemic Period on Unisla Entrepreneurs

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Published Nov 30, 2020
https://doi.org/10.35335/enrichment.v11i1,%20Novembe.56
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Vol. 11 No. 1, Novembe (2020): Management

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Levia Inggrit Sayekti
Islamic University of Lamongan

Abstract

The real impact of the Covid-19 Pandemic on entrepreneurs was very large, many of whom suffered losses, namely in terms of sales decreased and not a few entrepreneurs were out of business due to the Covid-19 pandemic. One solution to the impact of the Covid-19 pandemic is to take advantage of social media such as Facebook, Instagram and Twitter as a means of increasing online sales. This study aims to enable entrepreneurial students to use social media as a means to help increase sales. The results showed the independent variables X1 (Instagram), X2 (Whatsapp), X3 (Facebook) and X4 (Twitter) had an effect on sales during the Covid-19 Pandemic, where researchers proved a significant effect simultaneously which can be explained by the f-test where f -count has a value of 36.608 at the real level of 5%, and a significance value of 0.000.

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How to Cite
Sayekti, L. I. (2020). The Effect of The Use of Social Media on The Level of Product Sales in The Pandemic Period on Unisla Entrepreneurs. Enrichment : Journal of Management, 11(1, Novembe), 156-159. https://doi.org/10.35335/enrichment.v11i1, Novembe.56

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