The Influence Of Household Mother's Education Level On Purchase Decisions Through Online Store In The District Of Deli Serdang
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Oct 12, 2022
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Abstract
The development of computer technology and the internet has had a major impact on people's lives. One of them is in buying and selling transactions. Buying and selling transactions are no longer limited by region and time, with the internet the scope of buying and selling can be wider. This study was conducted to determine the effect of the education level of housewives in Deli Serdang Regency in conducting transactions using online stores. The variable level of education is the dependent variable, while the selection of product types, brands, and reasons for using online stores is the independent variable. With this research, it is hoped that the relationship between the education level of housewives and the habit of using online stores can be found.
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How to Cite
Lubis, R. (2022). The Influence Of Household Mother’s Education Level On Purchase Decisions Through Online Store In The District Of Deli Serdang. Enrichment : Journal of Management, 12(4), 2740-2744. https://doi.org/10.35335/enrichment.v12i4.636
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Yurio Kristo, F., 2020. Online Shopping Research: Women More Often, Men Spend More.
Amar, S., 2017. GENDER STRUGGLE IN THE HISTORICAL STUDY OF INDONESIAN WOMEN IN THE XIX CENTURY. Dawn History 1, 14.
Asnawi, A., 2022. Switching Product Brands During Covid19: Effects of Product Knowledge and Social Media Marketing 6, 13.
Elena, M., 2022. . BI Records the Value of E-Commerce Transactions Reaching IDR 401 Trillion in 2021.
Fernando, S., Simbolon, R., 2022. THE EFFECT OF PROMOTION ON PRODUCT PURCHASE DECISIONS (Case Study of Indonesian Adventist University Students) 15, 15.
Ghazali, M., 2009. THE BEHAVIOR OF SELECTING WOMEN'S NATURAL PRODUCTS BETWEEN MOTHERS AND ADOLESCENT WOMEN REVIEWING FROM MARRIAGE STATUS AND EDUCATION LEVEL. INSAN Media Psychology 5, 1.
Harjayanti, DR, Rovita, A., Yuwono, T., 2020. The Influence of Education Level, Financial Literacy Level, Financial Literacy Instruments on Purchase Decisions in Online Media (Case Study of Community in South Tangerang Area). JM 4, 199–209. https://doi.org/10.33753/mandiri.v4i2.127
Hermawati, S., 2013. The Effect of Gender, Education Level and Age on Insurance Awareness in Indonesian Society 17.
J. Setiadi, SE, MM, Dr.N., 2019. Consumer Behavior: Contemporary Perspectives on Motives, Goals, and Desires, 3rd ed. Prenada Media Group, Jakarta.
Kemdiknas, K., 2003. RI Law Number 20 of 2003. Ministry of National Education, Jakarta.
Khasanah, I., 2013. ANALYSIS OF THE INFLUENCE OF BRAND EQUITY ON THE PURCHASE DECISION OF SEDAAP INSTANT Noodles in SEMARANG 4, 10.
Kominfo, B., 2015. Indonesia Will Become the Biggest Digital Economy Player in Southeast Asia. Ministry of Communication and Information of the Republic of Indonesia. URL https://kominfo.go.id (accessed 4.21.22).
Kotler, P., Armstrong, G., nd Principles of Marketing, 14th ed. Prentice Hall, New Jersey.
Mujiyana, M., Elissa, I., 2013. ANALYSIS OF FACTORS AFFECTING PURCHASE DECISIONS VIA INTERNET IN ONLINE STORE. JOURNAL OF INDUSTRIAL ENGINEERING 8, 143–152. https://doi.org/10.12777/jati.8.3.143-152
Naimah, RJ, Wardhana, MW, Haryanto, R., Pebrianto, A., 2020. Application of Digital Marketing as a MSME Marketing Strategy. Impact 2, 39. https://doi.org/10.31961/impact.v2i2.844
Nasution, SL, Limbong, CH, Ramadhan, DA, 2020. THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE, TRUST, CONVENIENCE, and PRICES ON PURCHASE DECISIONS IN E-COMMERCE SHOPEE (Survey on Undergraduate Students of the Faculty of Economics, Department of Management, Labuhan Batu University). ECOBISMA 7, 43–53. https://doi.org/10.36987/ecobi.v7i1.1528
Rosdiana, R., Haris, IA, 2018. The Effect of Consumer Confidence on Interest in Buying Clothing Products Online. International Journal of Social Science and Business 2, 7.
Yurio Kristo, F., 2020. Online Shopping Research: Women More Often, Men Spend More.