Marketing Mix Analysis In An Effort For Formulating Strategies To Increase The Number Of Students (High School Case Study)

##plugins.themes.academic_pro.article.main##

Ari Lestari

Abstract

Education is a conscious and planned effort to create a learning atmosphere and learning process so that students actively develop their potential to have spiritual, religious, self-control, personality, intelligence, noble character and skills needed by themselves, society and the nation. The problem faced by the College of Informatics and Logic Management is that the 2017-2021 enrollment target is not achieved. So that if no real action is taken, it is feared that it will have an impact on this High School. This study aims to formulate policies and alternative strategies based on the marketing mix in order to improve the decision to choose a Logic College in the future. The independent variables studied were derived variables from the marketing mix strategy, namely Product, Price, Location, Promotion, People, Process and Service. As for the dependent variable, namely the Decision to Choose.

##plugins.themes.academic_pro.article.details##

How to Cite
Lestari, A. (2022). Marketing Mix Analysis In An Effort For Formulating Strategies To Increase The Number Of Students (High School Case Study). Enrichment : Journal of Management, 12(3), 2273-2280. https://doi.org/10.35335/enrichment.v12i3.651

References

Arikunto, Suharsimi. 2006. Research Procedure: A Practical Approach. Jakarta: Rineka Cipta
Bhuono, Agung Nugroho, 2005, The Right Strategy for Choosing Research Statistical Methods with SPSS, Andi Publisher, Yogyakarta
Dessler, Gary. 2006. Human Resource Management Volume 1. Jakarta : PT. Index
Fandy Tjiptono, 2006, Service Management, Andi Publisher, Yogyakarta.
Guritno, Bambang and Waridin. (2005). The Influence of Employees' Perceptions on Leadership Behavior, Job Satisfaction and Motivation on Performance. Indonesian Journal of Business Research Vol.1 No.1, p. 63-74.
Hasibuan, Malaysia. (2004). Human Resource Management. Earth Literacy, Jakarta
Handoko, T. Hani. 2003. Management (2nd edition). Yogyakarta: BPFE-Yogyakarta. page 294
Imam Ghozali. 2002. Multivariate Analysis Application With SPSS Program. Publishing Agency Diponegoro University Semarang.
Imam Ghozali. 2013. SPSS Multivariate Analysis. Diponegoro University: Semarang.
Kotler, P & Armstrong, G., 2001. Principles of Marketing Volume 2. 8th ed. Erlangga Publisher. Jakarta
Kotler, P & Keller, KL, 2009. Marketing Management Volume 1. 13 th ed. Erlangga Publisher, Jakarta
Kotler, P & Keller, KL, 2009. Marketing Management Volume 2. 13 th ed. Erlangga Publisher, Jakarta
Mas'ud, Fuad, 2004, Organizational Diagnostic Survey (Concepts and Applications), BP Diponegoro University, Semarang.
Masrukhin and Waridin. 2006. The Influence of Work Motivation, Job Satisfaction, Organizational Culture and Leadership on Employee Performance, Journal of Economics & Business, Vol. 7, No. 2
Mangkunegara, Anwar Prabu. 2005. Evaluation of Human Resources Performance. Jakarta: Refika Aditama
Priyatno, Dwi. (2008). Independent Learning SPSS for Data Analysis and Statistical Testing, Mediakom.
Tika, Mohammad Pabundu. 2006. Organizational Culture and Company Performance Improvement. Jakarta: Earth Literacy