Factors that Affect Buying Decisions on Kopi Kenangan
##plugins.themes.academic_pro.article.sidebar##
Published
Oct 7, 2022
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
Within three years, Kopi Kenangan managed to increase sales and increase its outlets to 324 outlets spread across 18 major cities throughout Indonesia. It is interesting to study to get answers to what factors encourage consumers to buy Kopi Kenangan. After conducting a review of previous research, the research objective is determined, namely to analyze the effect of price, promotion, brand image, and online purchases on consumer purchasing decisions. The population is consumers who have bought Kopi Kenangan in Jakarta and Bekasi. The sample Unit is 134 respondents. Data analysis using SEM with PLS program. The results showed that price, promotion, and brand image separately affected consumer purchasing decisions. The surprising finding is that online purchases do not affect purchasing decisions. The results of this study become a reference for this and other companies in increasing their sales, as well as input for the development of the theory that different marketing strategies from competitors are driving increased purchasing decisions.
##plugins.themes.academic_pro.article.details##
How to Cite
Wulandari, R., & Calista, N. (2022). Factors that Affect Buying Decisions on Kopi Kenangan. Enrichment : Journal of Management, 12(4), 2670-2676. https://doi.org/10.35335/enrichment.v12i4.674
References
Adi, B.T, Meriana, R. (2019). Analysis of Factors that Affect the Purchase Decision of Wamena Arabica Coffee. HONAI. International Journal for Educational, Social, Political & Cultural Studies 2(1), 59-70.
Al-Azzam, A.F., Al-Mizeed, K. 2021. The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. Journal of Asian Finance, Economics and Business 8 (5) 0455–0463.
Bhagyasree, J.D, Venugopal J.S. (2021). A Study on the Impact of Online Shopping on Consumer’s Buying Behavior. Turkish Journal of Computer and Mathematics Education 12 (12): 2843-2851.
Cakici, C.A., Akgunduz, Y., Yildirim, O. (2019). The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention. Tourism Review, https://doi.org/10.1108/TR-02-2018-0025.
Davis, F. (1986), A Technology Acceptance Model for Empirically Testing New End-user Information Systems. Dissertation. MIT. Available from: https://www.dspasce.mit.edu/handle/1721.1/15192.
Edward, S.T., Yu, W.J.R. (2016). Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer- perceived value and repurchase intention. British Food Journal, 118 (12): http://dx.doi.org/10.1108/BFJ-03-2016-0128
Fabiano, B.D.S., Viana Carvalho de Paiva, Ricardo, V.C.D.P., Quiroga Souki, Gustavo, Q.S., Moura, C., Rodrigo, L. (2017). Attributes Considered By Coffee Consumers During Their Buying Decision Process: A Study Using Factorial Analysis Organizações. Rurais & Agroindustriais 19 (2): 84-95.
Farm, A. (2016). Pricing and price competition in consumer markets. J Econ (2017) 120:119–133. DOI 10.1007/s00712-016-0503-7
Huang, Y.F. & Dang, H. S. (2014). An Empirical Analysis on Purchase Intention on Coffee Beverage in Taiwan. European Journal of Business and Management, 6 (36),182-196.
Hui-Chun Huang, H.C., Chang, Y.T., Yeh, C.Y., Liao, C.W. (2014). Promote the price promotion. International Journal of Contemporary Hospitality Management, 26 (7), 1065-1082. http://dx.doi.org/10.1108/IJCHM-05-2013-0204.
Jelison, G.J. (2017). Factors Positively Affecting Purchase Behavior of coffee consumers in Wattana District in Bangkok. A Thesis. The Graduate School of Bangkok University.
Katadata.co.id. (2021). https://databoks.katadata.co.id/datapublish/2018/07/31/2021-konsumsi-kopi-indonesia-diprediksi-mencapai-370-ribu-ton
Kim, H. & Jung, O.H. (2016). Determinants of Price in Specialty Coffee by Consumers. Culinary Science & Hospitality Research, 22(6), 151-159.
Kim, S.H. & Lee, S.A. (2017). Promoting customers’ involvement with service brands: evidence from coffee shop customers. Journal of Services Marketing, https://doi.org/10.1108/JSM-03-2016-0133.
Kottler, P. & Armstrong, G.M. (2008). Principles of Marketing. California: Prentice Hall.
Lee, K.H., Mark A. Bonn, M.A., Cho, M. (2015). Consumer motives for purchasing organic coffee. International Journal of Contemporary Hospitality Management, 27 (6): 1157 -1180. http://dx.doi.org/10.1108/IJCHM-02-2014-0060
Lusiah, L. (2019). The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks. Jurnal Manajemen, 23(03), 393-410.
Prasetyo, W.B. (2020). Kedai Kopi Diprediksi Tumbuh 15%. https://www.beritasatu.com/ekonomi/601687/2020-kedai-kopi-diprediksi-tumbuh-15%.
Richa, R., Singh, Kukreti, A. (2018). Effects Of Online Shopping on Consumer Buying Behaviour.
https://www.researchgate.net/publication/324694092_EFFECTS_OF_ONLINE_SHOPPING_ON_CONSUMER_BUYING_BEHAVIOUR
Ranfagni, S., Faraoni, M., Zollo, L., and Virginia Vannucci, V. (2020). Combining online market research methods for investigating brand alignment: the case of Nespresso. British Food Journal, 123 (13), 37-58.
Shrivastav, A.B. (2020). Factors that influence customers’ purchase decisions at the coffee takeaway. Thesis, National College of Ireland.
Songa, H., Wanga, J., Hanb, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for T name-brand coffee shops. International Journal of Hospitality Management, 79, 50–59.
Sudaryanto, S., Subagio, S.N.A., Awaliyah, I.N., Wulandari, D., Hanim, A. (2019). Influence Of Brand Image, Price, and Promotion on Consumer’s Buying Decision of Fast Moving Consumer’s Goods With Culture As a Moderating Variable In Basmallah Retail Store In Indonesia. International Journal of Scientific & Technology Research, 8 (3), 85-92.
Susanti, N.F., Wulandari, R. (2021). How Does The Electronic Word Of Mouth (Ewom) Build Brand Trust In Increasing Buying Interest During The Covid-19 Pandemic? International Journal of Economics, Business and Management Research, 5 (3), 70-83.
Tarigan, D.S.Y., Lie, D., Efendi, E., Chandra, E. (2018). Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Rokok a Mild Yang Ditawarkan oleh PT Duta Media Indonesia Area Pematangsiantar (Studi Kasus Pada Konsumen Warung Kopi H Pematangsiantar). Jurnal Maker, 4(2), 20-29.
Victor, V., Thoppan, J.J., Nathan, R.J., Maria, F.F. (2018). Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment—An Exploratory Factor Analysis Approach. Social Sciences, 7 (153), 2-14.
Winarno, A., Pradana, M., Fakhri, M., Hafid, H., Rahimiah, A.K. (2019). The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand. Jurnal Aplikasi Ekonomi, Akuntansi dan Bisnis, 1 (2): 112 – 120.
Yahaya, M.L., Murtala, Z.A., & Onukwube, H.N. (2019). Partial Least Squares (Pls-Sem): A Note for Beginners. International Journal of Environmental Studies and Safety Research, 4 (4): 1-30.
Zhua, D.H., Zhanga, Z.J., Changa, Y.P., Liang, S. (2019). Good discounts earn good reviews in return. Effects of price promotion on online restaurant reviews. International Journal of Hospitality Management, 77, 178-186.
Al-Azzam, A.F., Al-Mizeed, K. 2021. The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. Journal of Asian Finance, Economics and Business 8 (5) 0455–0463.
Bhagyasree, J.D, Venugopal J.S. (2021). A Study on the Impact of Online Shopping on Consumer’s Buying Behavior. Turkish Journal of Computer and Mathematics Education 12 (12): 2843-2851.
Cakici, C.A., Akgunduz, Y., Yildirim, O. (2019). The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention. Tourism Review, https://doi.org/10.1108/TR-02-2018-0025.
Davis, F. (1986), A Technology Acceptance Model for Empirically Testing New End-user Information Systems. Dissertation. MIT. Available from: https://www.dspasce.mit.edu/handle/1721.1/15192.
Edward, S.T., Yu, W.J.R. (2016). Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer- perceived value and repurchase intention. British Food Journal, 118 (12): http://dx.doi.org/10.1108/BFJ-03-2016-0128
Fabiano, B.D.S., Viana Carvalho de Paiva, Ricardo, V.C.D.P., Quiroga Souki, Gustavo, Q.S., Moura, C., Rodrigo, L. (2017). Attributes Considered By Coffee Consumers During Their Buying Decision Process: A Study Using Factorial Analysis Organizações. Rurais & Agroindustriais 19 (2): 84-95.
Farm, A. (2016). Pricing and price competition in consumer markets. J Econ (2017) 120:119–133. DOI 10.1007/s00712-016-0503-7
Huang, Y.F. & Dang, H. S. (2014). An Empirical Analysis on Purchase Intention on Coffee Beverage in Taiwan. European Journal of Business and Management, 6 (36),182-196.
Hui-Chun Huang, H.C., Chang, Y.T., Yeh, C.Y., Liao, C.W. (2014). Promote the price promotion. International Journal of Contemporary Hospitality Management, 26 (7), 1065-1082. http://dx.doi.org/10.1108/IJCHM-05-2013-0204.
Jelison, G.J. (2017). Factors Positively Affecting Purchase Behavior of coffee consumers in Wattana District in Bangkok. A Thesis. The Graduate School of Bangkok University.
Katadata.co.id. (2021). https://databoks.katadata.co.id/datapublish/2018/07/31/2021-konsumsi-kopi-indonesia-diprediksi-mencapai-370-ribu-ton
Kim, H. & Jung, O.H. (2016). Determinants of Price in Specialty Coffee by Consumers. Culinary Science & Hospitality Research, 22(6), 151-159.
Kim, S.H. & Lee, S.A. (2017). Promoting customers’ involvement with service brands: evidence from coffee shop customers. Journal of Services Marketing, https://doi.org/10.1108/JSM-03-2016-0133.
Kottler, P. & Armstrong, G.M. (2008). Principles of Marketing. California: Prentice Hall.
Lee, K.H., Mark A. Bonn, M.A., Cho, M. (2015). Consumer motives for purchasing organic coffee. International Journal of Contemporary Hospitality Management, 27 (6): 1157 -1180. http://dx.doi.org/10.1108/IJCHM-02-2014-0060
Lusiah, L. (2019). The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks. Jurnal Manajemen, 23(03), 393-410.
Prasetyo, W.B. (2020). Kedai Kopi Diprediksi Tumbuh 15%. https://www.beritasatu.com/ekonomi/601687/2020-kedai-kopi-diprediksi-tumbuh-15%.
Richa, R., Singh, Kukreti, A. (2018). Effects Of Online Shopping on Consumer Buying Behaviour.
https://www.researchgate.net/publication/324694092_EFFECTS_OF_ONLINE_SHOPPING_ON_CONSUMER_BUYING_BEHAVIOUR
Ranfagni, S., Faraoni, M., Zollo, L., and Virginia Vannucci, V. (2020). Combining online market research methods for investigating brand alignment: the case of Nespresso. British Food Journal, 123 (13), 37-58.
Shrivastav, A.B. (2020). Factors that influence customers’ purchase decisions at the coffee takeaway. Thesis, National College of Ireland.
Songa, H., Wanga, J., Hanb, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for T name-brand coffee shops. International Journal of Hospitality Management, 79, 50–59.
Sudaryanto, S., Subagio, S.N.A., Awaliyah, I.N., Wulandari, D., Hanim, A. (2019). Influence Of Brand Image, Price, and Promotion on Consumer’s Buying Decision of Fast Moving Consumer’s Goods With Culture As a Moderating Variable In Basmallah Retail Store In Indonesia. International Journal of Scientific & Technology Research, 8 (3), 85-92.
Susanti, N.F., Wulandari, R. (2021). How Does The Electronic Word Of Mouth (Ewom) Build Brand Trust In Increasing Buying Interest During The Covid-19 Pandemic? International Journal of Economics, Business and Management Research, 5 (3), 70-83.
Tarigan, D.S.Y., Lie, D., Efendi, E., Chandra, E. (2018). Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Rokok a Mild Yang Ditawarkan oleh PT Duta Media Indonesia Area Pematangsiantar (Studi Kasus Pada Konsumen Warung Kopi H Pematangsiantar). Jurnal Maker, 4(2), 20-29.
Victor, V., Thoppan, J.J., Nathan, R.J., Maria, F.F. (2018). Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment—An Exploratory Factor Analysis Approach. Social Sciences, 7 (153), 2-14.
Winarno, A., Pradana, M., Fakhri, M., Hafid, H., Rahimiah, A.K. (2019). The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand. Jurnal Aplikasi Ekonomi, Akuntansi dan Bisnis, 1 (2): 112 – 120.
Yahaya, M.L., Murtala, Z.A., & Onukwube, H.N. (2019). Partial Least Squares (Pls-Sem): A Note for Beginners. International Journal of Environmental Studies and Safety Research, 4 (4): 1-30.
Zhua, D.H., Zhanga, Z.J., Changa, Y.P., Liang, S. (2019). Good discounts earn good reviews in return. Effects of price promotion on online restaurant reviews. International Journal of Hospitality Management, 77, 178-186.