The Determinant Factors that Influence Repurchase Intention of Samsung Smartphone in Jabodetabek
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Oct 7, 2022
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Abstract
Smartphone users has increase rapidly in Indonesia, many people start to use smartphone and one of the manufacturers of smartphone is Samsung. Samsung has been the leader of Smartphone in Indonesia for years, but recently it experienced a drop in worldwide sales and also in Indonesia. This study aims to find the determinants that influence Samsung Smartphones repurchase intention. This study uses 9 variables and uses SEM-PLS data analysis method. All respondents used in this research are 280 respondents that resides in Jabodetabek area and have used Samsung smartphone. The result show that brand preference, brand experience, and brand loyalty have a positive effect towards repurchase intention. Meanwhile, other variables such as self-congruity has no positive effect towards repurchase intention
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How to Cite
Rusiviro Jacob, M., & Margaretha Pink Berlianto. (2022). The Determinant Factors that Influence Repurchase Intention of Samsung Smartphone in Jabodetabek. Enrichment : Journal of Management, 12(4), 2677-2689. Retrieved from https://enrichment.iocspublisher.org/index.php/enrichment/article/view/723
References
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Aquinia, A., Soliha, E., Liana, L., Wahyudi, D. (2020). The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention. Advances in Economics, Business and Management Research, 381-383.
Balakrishnan, B., Lee, S., Shuaib, A. S., Marmaya, N. H. (2009). The Impact of Brand Personality on Brand Preference and Loyalty: Empirical Evidence From Malaysia. Business Education & Accreditation, 109-119.
Baser, I. U., Cintamur, I. G., Arslan, F. Muge. (2015). Examining The Effect of Brand Experience on Consumer Satisfaction, Brand Trust and Brand Loyalty. İktisadi ve İdari Bilimler Dergisi, 101-128.
Branaghan, R. J. & Hildebrand, E. A. (2011). Brand Personality, Self-Congruity, and Preference: A Knowledge Structures Approach. Journal of Consumer Behaviour, 304-312.
Briliana, V & Andrianto, D. (2019). Antecedents And Outcome of Brand Preference Towards Purchase Intention Instant Noodle: The Case of Millennial Consumer in Jakarta Indonesia. International Journal of Business, Economics and Law, 38-44.
Cornelia, V. & Pasharibu, Y. (2020). Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience Towards Smartphone Repurchase Intentions. BENEFIT Jurnal Manajemen dan Bisnis, 145-157.
Cuong, D. T. (2020). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 939–947.
Cuong, D. T. (2020). The Influence of Brand Satisfaction, Brand Trust, Brand Preference on Brand Loyalty to Laptop Brands. Systematic Reviews in Pharmacy, 95-101.
Danish, R. Q., Khan, M. K., Ghafoor, M. M., Ahmad, I., Humayon, A. A., Aslam, S. (2018). Impact of Brand Loyalty in Assessing Purchase Intentions of a Customer: A Study of Automobile Industry in South Asian Perspective. A Research Journal of South Asian Studies, 347-364.
Ebrahim, R., Ghoneim, A., Irani, Z., Fan Y. (2016). A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience. Journal of Marketing Management, 1230-1259.
Foster, B. (2019). Self Image Congruity and Customer Perceived SQ on Impact Satisfaction on Repurchase Intention. Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage, 39-52.
Goh, S. K., Jiang, N., Hak, M. F. A., Tee, P. L. (2016). Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 993-1004.
Henseler, J. Ringle, C. M., Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling. Journal of the Academy of Marketing Science, 115-135.
Jain, E., Madan, M. (2015). An Empirical Study On Impact Of Brand Knowledge And Brand Experience On Brand Preference. International Journal of Science and Technology and Management, 199-213.
Kayina, H. & Goel, S. (2014). Product Appearance: Impact on Product Selection. International Journal of Trends in Marketing Management, 297-307.
Keng, C. J., Tran, V. D., Thi, T. M. L. (2013). Relationships among Brand Experience, Brand Personality, and Customer Experiential Value. Contemporary Management Research, 247-262.
Kristiawati, I., Kusmaningtyas, A., Sumiati. (2020). The Effect of Perceived Quality on Brand Satisfaction And Repurchase Intention on Milenial Generation of The Users of Xl Surabaya Pre-Paid Cellular Card in The Revolution Industry Era 4.0 with Timeless Brand Experience as a Mediation. South East Asia Journal of Contemporary Business, Economics and Law, 163-171.
Kusumawati, K., Saragi, S., Putriana, L. (2021). Analysis of the Influence of Product Attributes and Consumer Characteristics on Consumer Preferences and Purchase Decisions of Vitamin C Oral Products During The Covid-19 Pandemic. Enrichment: Journal of Management, 751-763.
Kwong, M. Z. & Candinegara, I. (2014). Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand. iBuss Management, 89-98.
Lee, J. & Nguyen, J. (2017). Product Attributes And Preference for Foreign Brands Among Vietnamese
Consumers. Journal of Retailing Consumer Services, 76-83.
Liow, C., Mekel, P. A., Tielung, M. V. J. (2014). Analysis Consumer Preferences for Brand Image of Foreign and Domestic Dairy Products in Manado. Jurnal EMBA, 709-715.
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Mahuda, F. D. (2018). Pengaruh Brand Personality dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Butik Meccanism). AL-INFAQ: Jurnal Ekonomi Islam, 98-112.
Niros, M. I., Pollalis, Y. A. (2014). Brand Personality and Consumer Behavior: Strategies for Building Strong Service Brands. Journal of Marketing and Operations Management Research, 101-115.
Pratiwi, D. R. & Wardi, Y. The Influence of Brand Personality, Service Quality, and Store Atmosphere toward Repurchase Intention Ethic Barbershop Padang. Jurnal Kajian Manajemen dan Wirausaha, 1-7.
Rafiq, M. R., Hussain, R. I., Hussain, S. (2020). The Impact of Logo Shapes Redesign on Brand Loyalty and
Repurchase Intentions through Brand Attitude. International Review of Management and
Marketing, 117-126.
Ratnawati, A. & Lestari, A. A. (2018). Peran Brand Trust Dalam Memediasi Brand Experience, Brand Personality dan Brand Community Terhadap Brand Loyalty. EKOBIS, 185-202.
Reza, S., Hosseini, A. S., Hamelin, N. (2021). The Role of Brand Experience in Customer Satisfaction and Customer Loyalty in Ayandeh Bank Branches in Tehran. African Journal of Marketing Management, 1-11.
Rommy, N. B. H. H. M. A. S. N. & Nur, A. R. Y. N. (2018). Effect of Brand Image and Price Perception on Purchase Decision. IOSR Journal of Business and Management (IOSR-JBM), 76-81.
Salim, M. A., Soliha, E., Siswanto, A. B. (2020). Effect Location, Price Perception of Satisfaction Customers And Impact on Repurchase Intention. International Journal of Civil Engineering and Technology (IJCIET), 157-169.
Sekaran, U. & Bougie, R. (2016). Research Method. United Kingdom: John Wiley & Sons Ltd.
Setiawati, E. & Syahputra, R. (2016). Pengaruh Preferensi Merek, Persepsi Kualitas, Persepsi Harga Terhadap Minat Beli Ulang Pada CV Basimbah Tani-Labuhanbatu. Jurnal Ecobisma, 20-27.
Silva, K. C., Madhushani, A. A. L., Jayalath, S. D. S. (2020). The Impact of Brand Loyalty on Customer Purchase Intention: An Empirical Study on Basketball Shoe Brands of Adidas, Nikeand Puma. Journal of Physical Education and Sports Management, 17-25.
Sop, S. A. & Kozak, N. (2019). Effects of Brand Personality, Self-Congruity and Functional Congruity on Hotel Brand Loyalty. Journal of Hospitality Marketing & Management, 1-31.
Statista. (2021). Smartphone Penetration Rate in Indonesia from 2017 to 2020 with Forecasts until 2026. Retrieved from: https://www.statista.com/statistics/321485/smartphone-user-penetration-in-indonesia/
Statcounter. (2022). Mobile Vendor Market Share Worldwide. Retrieved from: https://gs.statcounter.com/vendor-market-share/mobile
Sudaryono, D. & Sutrisno, N. (2017). Pengaruh Product Attribute, Reference Group, dan Brand Trust Terhadap Brand Loyalty pada Waralaba Donat di Jakarta Barat. Jurnal Bisnis dan Akuntansi, 91-94.
Suhendar, U. & Ruswanti, E. (2019). Effect Of Product Quality, Perception of Price and Satisfaction to Customer Loyalty (Study on Agroindustrial Company in Indonesia). International Journal of Economics, Commerce and Management, 23-33.
Yasri, Y., Susanto, P., Hoque, M. E., Gusti, M. A. (2020). Price Perception and Price Appearance on Repurchase Intention of Gen Y: Do Brand Experience and Brand Preference Mediate. Heliyon, 1-8.
Yuninigsih, Y. Y., Raspati, G., Riyanto, A., Rahayu, Y. (2022). Refleksi Persepsi dan Preferensi Merek Terhadap Institusional Konsumen dalam Pengambilan Keputusan Pembelian. Perspektif: Jurnal Ekonomi & Manajemen Universitas Bina Sarana Informatika, 60-67
Aquinia, A., Soliha, E., Liana, L., Wahyudi, D. (2020). The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention. Advances in Economics, Business and Management Research, 381-383.
Balakrishnan, B., Lee, S., Shuaib, A. S., Marmaya, N. H. (2009). The Impact of Brand Personality on Brand Preference and Loyalty: Empirical Evidence From Malaysia. Business Education & Accreditation, 109-119.
Baser, I. U., Cintamur, I. G., Arslan, F. Muge. (2015). Examining The Effect of Brand Experience on Consumer Satisfaction, Brand Trust and Brand Loyalty. İktisadi ve İdari Bilimler Dergisi, 101-128.
Branaghan, R. J. & Hildebrand, E. A. (2011). Brand Personality, Self-Congruity, and Preference: A Knowledge Structures Approach. Journal of Consumer Behaviour, 304-312.
Briliana, V & Andrianto, D. (2019). Antecedents And Outcome of Brand Preference Towards Purchase Intention Instant Noodle: The Case of Millennial Consumer in Jakarta Indonesia. International Journal of Business, Economics and Law, 38-44.
Cornelia, V. & Pasharibu, Y. (2020). Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience Towards Smartphone Repurchase Intentions. BENEFIT Jurnal Manajemen dan Bisnis, 145-157.
Cuong, D. T. (2020). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 939–947.
Cuong, D. T. (2020). The Influence of Brand Satisfaction, Brand Trust, Brand Preference on Brand Loyalty to Laptop Brands. Systematic Reviews in Pharmacy, 95-101.
Danish, R. Q., Khan, M. K., Ghafoor, M. M., Ahmad, I., Humayon, A. A., Aslam, S. (2018). Impact of Brand Loyalty in Assessing Purchase Intentions of a Customer: A Study of Automobile Industry in South Asian Perspective. A Research Journal of South Asian Studies, 347-364.
Ebrahim, R., Ghoneim, A., Irani, Z., Fan Y. (2016). A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience. Journal of Marketing Management, 1230-1259.
Foster, B. (2019). Self Image Congruity and Customer Perceived SQ on Impact Satisfaction on Repurchase Intention. Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage, 39-52.
Goh, S. K., Jiang, N., Hak, M. F. A., Tee, P. L. (2016). Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 993-1004.
Henseler, J. Ringle, C. M., Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling. Journal of the Academy of Marketing Science, 115-135.
Jain, E., Madan, M. (2015). An Empirical Study On Impact Of Brand Knowledge And Brand Experience On Brand Preference. International Journal of Science and Technology and Management, 199-213.
Kayina, H. & Goel, S. (2014). Product Appearance: Impact on Product Selection. International Journal of Trends in Marketing Management, 297-307.
Keng, C. J., Tran, V. D., Thi, T. M. L. (2013). Relationships among Brand Experience, Brand Personality, and Customer Experiential Value. Contemporary Management Research, 247-262.
Kristiawati, I., Kusmaningtyas, A., Sumiati. (2020). The Effect of Perceived Quality on Brand Satisfaction And Repurchase Intention on Milenial Generation of The Users of Xl Surabaya Pre-Paid Cellular Card in The Revolution Industry Era 4.0 with Timeless Brand Experience as a Mediation. South East Asia Journal of Contemporary Business, Economics and Law, 163-171.
Kusumawati, K., Saragi, S., Putriana, L. (2021). Analysis of the Influence of Product Attributes and Consumer Characteristics on Consumer Preferences and Purchase Decisions of Vitamin C Oral Products During The Covid-19 Pandemic. Enrichment: Journal of Management, 751-763.
Kwong, M. Z. & Candinegara, I. (2014). Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand. iBuss Management, 89-98.
Lee, J. & Nguyen, J. (2017). Product Attributes And Preference for Foreign Brands Among Vietnamese
Consumers. Journal of Retailing Consumer Services, 76-83.
Liow, C., Mekel, P. A., Tielung, M. V. J. (2014). Analysis Consumer Preferences for Brand Image of Foreign and Domestic Dairy Products in Manado. Jurnal EMBA, 709-715.
Luna-Cortes, G., Lopez-Bonilla, L. M., Lopez-Bonilla, J. M. (2019). The Influence of Social Value and Self Congruity on Interpersonal Connections in Virtual Social Networks by Gen-Y Tourists. PLOS ONE, 1-17.
Mahuda, F. D. (2018). Pengaruh Brand Personality dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Butik Meccanism). AL-INFAQ: Jurnal Ekonomi Islam, 98-112.
Niros, M. I., Pollalis, Y. A. (2014). Brand Personality and Consumer Behavior: Strategies for Building Strong Service Brands. Journal of Marketing and Operations Management Research, 101-115.
Pratiwi, D. R. & Wardi, Y. The Influence of Brand Personality, Service Quality, and Store Atmosphere toward Repurchase Intention Ethic Barbershop Padang. Jurnal Kajian Manajemen dan Wirausaha, 1-7.
Rafiq, M. R., Hussain, R. I., Hussain, S. (2020). The Impact of Logo Shapes Redesign on Brand Loyalty and
Repurchase Intentions through Brand Attitude. International Review of Management and
Marketing, 117-126.
Ratnawati, A. & Lestari, A. A. (2018). Peran Brand Trust Dalam Memediasi Brand Experience, Brand Personality dan Brand Community Terhadap Brand Loyalty. EKOBIS, 185-202.
Reza, S., Hosseini, A. S., Hamelin, N. (2021). The Role of Brand Experience in Customer Satisfaction and Customer Loyalty in Ayandeh Bank Branches in Tehran. African Journal of Marketing Management, 1-11.
Rommy, N. B. H. H. M. A. S. N. & Nur, A. R. Y. N. (2018). Effect of Brand Image and Price Perception on Purchase Decision. IOSR Journal of Business and Management (IOSR-JBM), 76-81.
Salim, M. A., Soliha, E., Siswanto, A. B. (2020). Effect Location, Price Perception of Satisfaction Customers And Impact on Repurchase Intention. International Journal of Civil Engineering and Technology (IJCIET), 157-169.
Sekaran, U. & Bougie, R. (2016). Research Method. United Kingdom: John Wiley & Sons Ltd.
Setiawati, E. & Syahputra, R. (2016). Pengaruh Preferensi Merek, Persepsi Kualitas, Persepsi Harga Terhadap Minat Beli Ulang Pada CV Basimbah Tani-Labuhanbatu. Jurnal Ecobisma, 20-27.
Silva, K. C., Madhushani, A. A. L., Jayalath, S. D. S. (2020). The Impact of Brand Loyalty on Customer Purchase Intention: An Empirical Study on Basketball Shoe Brands of Adidas, Nikeand Puma. Journal of Physical Education and Sports Management, 17-25.
Sop, S. A. & Kozak, N. (2019). Effects of Brand Personality, Self-Congruity and Functional Congruity on Hotel Brand Loyalty. Journal of Hospitality Marketing & Management, 1-31.
Statista. (2021). Smartphone Penetration Rate in Indonesia from 2017 to 2020 with Forecasts until 2026. Retrieved from: https://www.statista.com/statistics/321485/smartphone-user-penetration-in-indonesia/
Statcounter. (2022). Mobile Vendor Market Share Worldwide. Retrieved from: https://gs.statcounter.com/vendor-market-share/mobile
Sudaryono, D. & Sutrisno, N. (2017). Pengaruh Product Attribute, Reference Group, dan Brand Trust Terhadap Brand Loyalty pada Waralaba Donat di Jakarta Barat. Jurnal Bisnis dan Akuntansi, 91-94.
Suhendar, U. & Ruswanti, E. (2019). Effect Of Product Quality, Perception of Price and Satisfaction to Customer Loyalty (Study on Agroindustrial Company in Indonesia). International Journal of Economics, Commerce and Management, 23-33.
Yasri, Y., Susanto, P., Hoque, M. E., Gusti, M. A. (2020). Price Perception and Price Appearance on Repurchase Intention of Gen Y: Do Brand Experience and Brand Preference Mediate. Heliyon, 1-8.
Yuninigsih, Y. Y., Raspati, G., Riyanto, A., Rahayu, Y. (2022). Refleksi Persepsi dan Preferensi Merek Terhadap Institusional Konsumen dalam Pengambilan Keputusan Pembelian. Perspektif: Jurnal Ekonomi & Manajemen Universitas Bina Sarana Informatika, 60-67