The Influence of Souvenir Authenticity, Satisfaction and Co -Creation of Experience to Place Attachment with Memorable Shopping Experience (Survey on tourist shopping rendang souvenirs in Payakumbuh)
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Oct 23, 2022
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Abstract
This study aims to see the influence of souvenir authenticity, satisfaction and co-creation of experience on place attachment with memorable shopping experiences for tourists who buy rendang souvenirs in Payakumbuh city. The population is all tourists who visit and buy rendang in Payakumbuh city. The sample criteria are respondents who have visited Payakumbuh city and purchased rendang within the last 6 months. The number of samples in the study 160 respondents. Hypothesis testing using statistical analysis with one tailed. The hypothesis is accepted if the t-statistic value is > 1,65 and the significance value is < 0,05. The results show that souvenir authenticity and satisfaction have an influence on place attachment. Meanwhile, co-creation has no effect on place attachment. Souvenir authenticity, satisfaction and co-creation of experience have an influence on a memorable shopping experience and memorable shopping experience have an influence on place attachment.
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How to Cite
Adha, H. H., Verinita, V., & Besra, E. (2022). The Influence of Souvenir Authenticity, Satisfaction and Co -Creation of Experience to Place Attachment with Memorable Shopping Experience (Survey on tourist shopping rendang souvenirs in Payakumbuh). Enrichment : Journal of Management, 12(4), 3042-3047. https://doi.org/10.35335/enrichment.v12i4.770
References
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Bashir, M. A., Ali, M. H., Wai, L. M., Hossain, M. I., & Rahaman, M. S. (2020). Service, Mediating effect of customer perceived value on the relationship between International, quality and customer satisfaction of E-Banking in Bangladesh. Journal of Advanced Science and Technology, 29(2), 3590–3606.
Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2016). Co-Creation Experiences: Attention and Memorability. Journal of Travel and Tourism Marketing, 33(9), 1309–1336. https://doi.org/10.1080/10548408.2015.1118424
Casteran, H., & Roederer, C. (2013). Does authenticity really affect behaviour? The case of the Strasbourg Christmas market. Tourism Management, 36, 153–163.
Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. 1084–1093. https://doi.org/10.1002/mar.21048
Chathoth, P. K., Ungson, G. R., Harrington, R., & Chan, E. S. (2016). Co-creation and higher order customer engagement in hospitality and tourism services: A critical review. International Journal of Contemporary Hospitality Management, 28(2), 222–245. https://doi.org/https://doi.org/10.1108/IJCHM-10-2014- 0526
CNN. (2021). Rendang Kembali Masuk Daftar Makanan Terbaik Dunia Versi CNN. CNN Indonesia. https://www.cnnindonesia.com/gaya-hidup/20210505125719-262-638829/rendang-kembali-masuk-daftar-makanan-terbaik-dunia-versi-cnn#:~:text=Masakan khas Minang ini kembali,dunia tahun 2021 versi CNN.
Elomba, M. N., & Yun, H. J. (2018). Souvenir Authenticity: The Perspectives of Local and Foreign Tourists. Tourism Planning and Development, 15(2), 103–117. https://doi.org/10.1080/21568316.2017.1303537
Fangxuan, L. (Sam), & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142–153. https://doi.org/10.1016/j.tourman.2017.08.006
Grayson, K. (2002). Telling the difference: Consumer evaluations of authentic and inauthentic marketing offerings. Advances in Consumer Research, 29(1), 44–45.
Kim, J. H., Ritchie, J., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25.
Kong, W. H., & Chang, T. Z. (Donald). (2016). Souvenir Shopping, Tourist Motivation, and Travel Experience. Journal of Quality Assurance in Hospitality and Tourism, 17(2), 163–177. https://doi.org/10.1080/1528008X.2015.1115242
Kurniawan, C. N., Kusumawati, A., & Iqbal, M. (2018). Kampung rendang Payakumbuh memiliki puluhan jenis rendang. Tempo.Com. https://travel.tempo.co/read/1092923/kampung-rendang-payakumbuh-memiliki-puluhan-jenis-rendang
Littrell, M. A., Anderson, L. F., & Brown, P. J. (1993). What makes a craft souvenir authentic? Annals of Tourism Research. 20(1), 197–215.
Nur, D. M. (2016). Otonomi Daerah Dalam Pengembangan Sektor Pawiwisata. Jurnal Geografi Gea, 8(1). https://doi.org/10.17509/gea.v8i1.1688
Quinlan-Cutler, S., & Carmichael, B. A. (2010). The dimensions of the tourist experience. In M. Morgan, P. Lugosi, & J. R. B. Ritchie (Eds.),. The Tourism and Leisure Experience. Consumer and Managerial Perspectives, Bristol: Channel View, 3–26.
Rahman, T. (2021). Rendang, Dinobatkan Sebagai Makanan Terenak di Dunia 8 Tahun Berturut-Turut. Phinemo.Com.
Rahmi Wati, et al. (2016). Model Pengembangan Industri Rendang Untuk Dan Metode Kanvas Dalam Rangka Penguatan. 358–369.
Ramaswamy, V., & Ozcan, K. (2018). What is co-creation? An interactional creation framework and its implications for value creation. Journal of Business Research, 84(Septemb, 196–205. https://doi.org/https://doi.org/10.1016/j.jbusres.2017.11. 027
Ramkissoon, Haywantee, Mavondo, & T, F. (2015). The satisfaction – place attachment relationship : Potential mediators and moderators. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.05.002
Scannell, L., & Gifford, R. (2017). Th e Psychology of Place Attachment. November.
Sthapit, E., & Coudounaris, D. N. (2017). Memorable tourism experiences: antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism. https://doi.org/http://dx.doi.org/10.1080/15022250.2017.1287003
Sthapit, E., Coudounaris, D. N., & Björk, P. (2018). The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37(5), 628–643. https://doi.org/10.1080/02614367.2018.1519031
Sthapit, E., & Jiménez-Barreto, J. (2018). Exploring tourists’ memorable hospitality experiences: An Airbnb perspective. Tourism Management Perspectives, 28(February), 83–92. https://doi.org/10.1016/j.tmp.2018.08.006
Tsai, C. T. (2016). Memorable Tourist Experiences and Place Attachment When Consuming Local Food. Tourism, 113, 101–113. https://doi.org/10.1002/jtr
Zatori, A., Smith, M. K., & Puczko, L. (2018a). Experience-involvement, memorability and authenticity: The service provider’s effect on tourist experience. Tourism Management, 67, 111–126. https://doi.org/https://doi.org/10.1016/j.tourman.2017.1 2.013
Bashir, M. A., Ali, M. H., Wai, L. M., Hossain, M. I., & Rahaman, M. S. (2020). Service, Mediating effect of customer perceived value on the relationship between International, quality and customer satisfaction of E-Banking in Bangladesh. Journal of Advanced Science and Technology, 29(2), 3590–3606.
Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2016). Co-Creation Experiences: Attention and Memorability. Journal of Travel and Tourism Marketing, 33(9), 1309–1336. https://doi.org/10.1080/10548408.2015.1118424
Casteran, H., & Roederer, C. (2013). Does authenticity really affect behaviour? The case of the Strasbourg Christmas market. Tourism Management, 36, 153–163.
Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. 1084–1093. https://doi.org/10.1002/mar.21048
Chathoth, P. K., Ungson, G. R., Harrington, R., & Chan, E. S. (2016). Co-creation and higher order customer engagement in hospitality and tourism services: A critical review. International Journal of Contemporary Hospitality Management, 28(2), 222–245. https://doi.org/https://doi.org/10.1108/IJCHM-10-2014- 0526
CNN. (2021). Rendang Kembali Masuk Daftar Makanan Terbaik Dunia Versi CNN. CNN Indonesia. https://www.cnnindonesia.com/gaya-hidup/20210505125719-262-638829/rendang-kembali-masuk-daftar-makanan-terbaik-dunia-versi-cnn#:~:text=Masakan khas Minang ini kembali,dunia tahun 2021 versi CNN.
Elomba, M. N., & Yun, H. J. (2018). Souvenir Authenticity: The Perspectives of Local and Foreign Tourists. Tourism Planning and Development, 15(2), 103–117. https://doi.org/10.1080/21568316.2017.1303537
Fangxuan, L. (Sam), & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142–153. https://doi.org/10.1016/j.tourman.2017.08.006
Grayson, K. (2002). Telling the difference: Consumer evaluations of authentic and inauthentic marketing offerings. Advances in Consumer Research, 29(1), 44–45.
Kim, J. H., Ritchie, J., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25.
Kong, W. H., & Chang, T. Z. (Donald). (2016). Souvenir Shopping, Tourist Motivation, and Travel Experience. Journal of Quality Assurance in Hospitality and Tourism, 17(2), 163–177. https://doi.org/10.1080/1528008X.2015.1115242
Kurniawan, C. N., Kusumawati, A., & Iqbal, M. (2018). Kampung rendang Payakumbuh memiliki puluhan jenis rendang. Tempo.Com. https://travel.tempo.co/read/1092923/kampung-rendang-payakumbuh-memiliki-puluhan-jenis-rendang
Littrell, M. A., Anderson, L. F., & Brown, P. J. (1993). What makes a craft souvenir authentic? Annals of Tourism Research. 20(1), 197–215.
Nur, D. M. (2016). Otonomi Daerah Dalam Pengembangan Sektor Pawiwisata. Jurnal Geografi Gea, 8(1). https://doi.org/10.17509/gea.v8i1.1688
Quinlan-Cutler, S., & Carmichael, B. A. (2010). The dimensions of the tourist experience. In M. Morgan, P. Lugosi, & J. R. B. Ritchie (Eds.),. The Tourism and Leisure Experience. Consumer and Managerial Perspectives, Bristol: Channel View, 3–26.
Rahman, T. (2021). Rendang, Dinobatkan Sebagai Makanan Terenak di Dunia 8 Tahun Berturut-Turut. Phinemo.Com.
Rahmi Wati, et al. (2016). Model Pengembangan Industri Rendang Untuk Dan Metode Kanvas Dalam Rangka Penguatan. 358–369.
Ramaswamy, V., & Ozcan, K. (2018). What is co-creation? An interactional creation framework and its implications for value creation. Journal of Business Research, 84(Septemb, 196–205. https://doi.org/https://doi.org/10.1016/j.jbusres.2017.11. 027
Ramkissoon, Haywantee, Mavondo, & T, F. (2015). The satisfaction – place attachment relationship : Potential mediators and moderators. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.05.002
Scannell, L., & Gifford, R. (2017). Th e Psychology of Place Attachment. November.
Sthapit, E., & Coudounaris, D. N. (2017). Memorable tourism experiences: antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism. https://doi.org/http://dx.doi.org/10.1080/15022250.2017.1287003
Sthapit, E., Coudounaris, D. N., & Björk, P. (2018). The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37(5), 628–643. https://doi.org/10.1080/02614367.2018.1519031
Sthapit, E., & Jiménez-Barreto, J. (2018). Exploring tourists’ memorable hospitality experiences: An Airbnb perspective. Tourism Management Perspectives, 28(February), 83–92. https://doi.org/10.1016/j.tmp.2018.08.006
Tsai, C. T. (2016). Memorable Tourist Experiences and Place Attachment When Consuming Local Food. Tourism, 113, 101–113. https://doi.org/10.1002/jtr
Zatori, A., Smith, M. K., & Puczko, L. (2018a). Experience-involvement, memorability and authenticity: The service provider’s effect on tourist experience. Tourism Management, 67, 111–126. https://doi.org/https://doi.org/10.1016/j.tourman.2017.1 2.013