E Effect of Cognitive, Afective, Conative and E-Satisfaction on Repurchase Intention
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Mar 13, 2021
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Abstract
Online Shop or shopping for goods or services has become a common thing to see. Indonesia has changed the flow of trade in the business world to become completely digital. Therefore, it is important for online business people to understand things that can create customer satisfaction and loyalty. This study aims to find out how cognitive, affective, conative, and e-satisfaction influence on repurchase intention. The method used in this research is to use factor analysis with 150 respondents.
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How to Cite
Tri Satya, M., Arindra Khrisna Karamoy, Listiawati, & Abdul Fidayan. (2021). E Effect of Cognitive, Afective, Conative and E-Satisfaction on Repurchase Intention. Enrichment : Journal of Management, 11(2), 297-304. https://doi.org/10.35335/enrichment.v11i2.78
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[15] Purwianti, L., & Tio, K. (2017). Faktor-Faktor yang Mempengaruhi Behavioural Intention. Jurnal Manajemen Maranatha, Vol 17, No. 1, 15-32.
[16] Saha, G., & Theingi, H. (2009). Service qualitym satisfacrion and behavioral intention: a study of low-cost airline carriesrs in Thailand. Managae Service Quality 19(3), 350-371.
[17] Septianita, W., Winarno, W., & Arif, A. (2014). PPengaruh Kualitas sistem, kualitas informasi, kualitas pelayanan Rail Ticketing System (RTS) terhadap Kepuasan pengguna (studi empiris pada PT Kereta Api Indonesia (PERSERO) DAOP 9 Jember). e-Journal Ekonomi Bisnis dan Akuntasi 1(1), 53-56.
[18] Sutisna. (2001). Perilaku konsumen dan komunikasi pemasaran. Yogyakarta: Liberty.
[2] Anoraga, P. (2000). Manajemen Bisnis. Jakarta: PT Rineka Cipta.
[3] Anwar, R., Adidarma, & Wijaya. (2016). Pengaruh Kepercayaan dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen dan Bisnis Sriwijaya, ol 14, No 2, 155-168.
[4] APJII, T. (2019). Laporan Survei : Penetrasi dan Profil Perilaku Pengguna Internet Indonesia. Jakarta: Asosiasi Penyelenggara Jasa Internet Indonesia (APJII).
[5] Daniel, W. (2019, March 11). Wow! Transaksi e-Commerce RI 2018 Capai Rp 77 T, Lompat 151%. Diambil kembali dari CNBC Indonesia: https://www.cnbcindonesia.com/tech/20190311101823-37-59800/wow-transaksi-e-commerce-ri-2018-capai-rp-77-t-lompat-151
[6] Ghozali, I. (2008). Model Persamaan Struktural Konsep dan Aplikasi dengan program AMOS 16. Semarang: Badab Penerbit Universitas Diponegoro.
[7] Hair, J., Jr, & et.al. (1998). Multivariate Data Analysis 5th ed. Englewood Cliffs, NJ: Prentice- Hall Int'l.
[8] Halim, B. C., Dharmayanti, D., & Brahmana, R. K. (2014). Pengaruh Brand Identity Terhadap Timbulnya Brand Preference Dan Repurchase INtention Pada Merek Toyota. Jurnal Manajemen Pemasaran Petra, Vol.2, No. 1, 1-11.
[9] Handayani, S., & Purnama, B. (2013). Pembuatan Website E-Commerce pada Distro Java Trend. Seminar Riset Nasional Informatika dan Komputer, 19.
[10] Kotler, P., Keller, & L, K. (2009). Manajemen Pemasaran, Edisi Ketiga Belas. Jakarta: Erlangga.
[11] lavidge, R., & Steiner, G. (1961 ). A model for predictive measurements of advertising effectiveness. Journal of Marketing 25 (6), 59-62.
[12] Li, H., Daugherty, T., & Bioccs, F. (2002). Impact of 3-D advertising on product knowledge, brand attitudem and purchase intention : the mediating rote of presence. Journal of Advertising 31(3), 53-57.
[13] O'Brien, & James, A. (2005). Intriduction to Informastion System, 12th Edition. McGraw.
[14] Park, J., Stoel, L., & Lennon, S. J. (2008). Cognitive, affective and conative to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour (7), 72-87.
[15] Purwianti, L., & Tio, K. (2017). Faktor-Faktor yang Mempengaruhi Behavioural Intention. Jurnal Manajemen Maranatha, Vol 17, No. 1, 15-32.
[16] Saha, G., & Theingi, H. (2009). Service qualitym satisfacrion and behavioral intention: a study of low-cost airline carriesrs in Thailand. Managae Service Quality 19(3), 350-371.
[17] Septianita, W., Winarno, W., & Arif, A. (2014). PPengaruh Kualitas sistem, kualitas informasi, kualitas pelayanan Rail Ticketing System (RTS) terhadap Kepuasan pengguna (studi empiris pada PT Kereta Api Indonesia (PERSERO) DAOP 9 Jember). e-Journal Ekonomi Bisnis dan Akuntasi 1(1), 53-56.
[18] Sutisna. (2001). Perilaku konsumen dan komunikasi pemasaran. Yogyakarta: Liberty.