Factor Analysis Of The Influence Of Creativity And Product Innovation On Consumer Satisfaction On Handycraft Products, Bandung City
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Nov 24, 2022
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Abstract
Bandung is a tourism city with a wide variety of handicraft products that attract tourists. This study aims to determine the relationship between creativity and product innovation on consumer satisfaction of generation Z and millennials. In this study, 110 questionnaires were distributed online to consumers in the city of Bandung, West Java. The data obtained were then processed using multiple regression analysis with the help of SPSS 25 software. The results of this study indicate that there is a direct influence between creativity and consumer satisfaction. In addition, product innovation was also found to have an effect on consumer satisfaction. The results in this study obtained a score of 54.2%, this score indicates that there is an influence between the variables of creativity and product innovation on customer satisfaction. This study is proposed to emphasize the importance of creativity and innovation skills in product development, especially in the handicraft industry in the city of Bandung
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How to Cite
Taufik, H. M., & Khairinisya, D. (2022). Factor Analysis Of The Influence Of Creativity And Product Innovation On Consumer Satisfaction On Handycraft Products, Bandung City. Enrichment : Journal of Management, 12(5), 3450-3456. https://doi.org/10.35335/enrichment.v12i5.801
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Amabile, T. M., Schatzel, E. A., Moneta, G. B., & Kramer, S. J. (2004). Leader Behaviors And The Work Environment For Creativity: Perceived Leader Support. The Leadership Quarterly, 15: 5-32.
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Baer. M, and Frese, M (2003). Innovation Is Not Enough: Climates For Initiative And Psychological Safety, Process Innovations, And Firm Performance. Journal Of Organizational Behavior, 24: 45-68.
Baldassarre. B, Calabretta. G, and Bocken, M (2017). Bridging Sustainable Business Model Innovation And User-Driven Innovation: A Process For Sustainable Value Proposition Design. Journal Of Cleaner Production, 147, 175-186.
Barasa, L., Knoben, J., Vermeulen, P., Kimuyu, P, Kinyanjui, B. (2017). Institutions, Resources And Innovation In East Africa: A Firm Level Approach Research Policy, 46(1), 280-291.
Baas. M, De Dreu. C and Nijstad. B. (2008). A Meta-Analysis Of 25 Years Of Mood-Creativity Research: Hedonic Tone, Activation, Or Regulatory Focus? Psychological Bulletin, 134: 779-806.
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Vissers. G And Dankbaar. B (2002) Creativity In Multidisciplinary New Product Development Teams. Blackwell Publishers Ltd.
Ades. C., Figlioli, A., Sbragia, R., Porto, G., Plonski, G., Celadon, K. (2013). Implementing Open Innovation: The Case Of Natura, IBM And Siemens. Journal Of Technology Management & Innovation,8, 12-25.
Aditi, H. (2017). Pengaruh Inovasi Dan Kreativitas Terhadap Kepuasan Konsumen Pada UMKM Di Kota Medan. Journal Of Chemical Information And Modeling, 7(1), 1–9.
Alge, B. J., Ballinger, G. A., Tangirala, S., & Oakley, J. L. (2006). Information Privacy In Organizations: Empowering Creative And Extrarole Performance. Journal Of Applied Psychology, 91: 221-232.
Anderson. N, Potocnik. K, And Zhou (2014) Innovation And Creativity In Organizations: A State Of The Science Review, Prospective Commentary, And Guiding Framework. Journal Of Management. Vol. 40 No. 5.
Anderson, N., & Costa, A. C. (2010). Innovation And Knowledge Management: The Constant Idyll Of Change. In N.
Anderson, N., De Dreu, C. K. W., & Nijstad, B. A. (2004). The Routinization Of Innovation Research: A Constructively Critical Review Of The State Of The Science. Journal Of Organizational Behavior, 25: 147-173.
Amabile, T. M., Barsade, S. G., Mueller, J. S., & Staw, B. M. (2005). Affect And Creativity At Work. Administrative Science Quarterly, 50: 367-403.
Amabile, T. M., Schatzel, E. A., Moneta, G. B., & Kramer, S. J. (2004). Leader Behaviors And The Work Environment For Creativity: Perceived Leader Support. The Leadership Quarterly, 15: 5-32.
Alexiev. A, and Jansen (2010). Top Management Team Advice Seeking And Exploratory Innovation: The Moderating Role Of TMT Heterogeneity. Journal Of Management Studies, 47: 1343-1364.
Baer. M, and Frese, M (2003). Innovation Is Not Enough: Climates For Initiative And Psychological Safety, Process Innovations, And Firm Performance. Journal Of Organizational Behavior, 24: 45-68.
Baldassarre. B, Calabretta. G, and Bocken, M (2017). Bridging Sustainable Business Model Innovation And User-Driven Innovation: A Process For Sustainable Value Proposition Design. Journal Of Cleaner Production, 147, 175-186.
Barasa, L., Knoben, J., Vermeulen, P., Kimuyu, P, Kinyanjui, B. (2017). Institutions, Resources And Innovation In East Africa: A Firm Level Approach Research Policy, 46(1), 280-291.
Baas. M, De Dreu. C and Nijstad. B. (2008). A Meta-Analysis Of 25 Years Of Mood-Creativity Research: Hedonic Tone, Activation, Or Regulatory Focus? Psychological Bulletin, 134: 779-806.
Chou. J (2004) A Creativity-Based Design Process For Innovative Product Design. Int J Ind Ergonom 34(5):421 – 443.
Daragahi. G. A (2017) The Impact Of Innovation On Customer Satisfaction: A Study Of The Cosmetics Producer In Tehran. Faculty Of Business Economics And Entrepreneurship. International Review No. 12.
Danneels (2002) The Dynamics Of Product Innovation And Firm Competences. Strategic Management Journal 23(12):1095-1121.
Dvorakova and Faltejskova (2016). Development Of Corporate Performance Management In The Context Of Customer Satisfaction Measurement, Social And Behavioral Sciences, 230, 335-342.
Davies. M, and Jamal. (2005) Determining Customer Satisfaction From Mobile Phones. Journal Of Marketing Management 21: 755-778.
Ernawati, dan Kurniawati (2020) Pengaruh Kreativitas Dan Inovasi Produk Terhadap Kepuasan Konsumen Di Steak House Noodles. ISOQUANT: Jurnal Ekonomi, Manajemen Dan Akuntansi. Vol. 4 No. 1, 2020.
Forrester. R (2000) Capturing Learning And Applying Knowledge: An Investigation Of The Use Of Innovation Teams In Japanese And American Automotive Firms. Journal Of Business Research, 47, 35–45.
Isaksen, S, and Ekvall (2010) Managing For Innovation: The Two Faces Of Tension In Creative Climates. Creativity And Innovation Management, V. 19, N. 2, P. 73-88, 2010.
Martins, E, and Martins, N. (2002) An Organizational Culture Model To Promote Creativity And Innovation. Journal Of Individual Psychology, V. 28, N. 4, P. 58-65.
Madjar, N, and Ortiz-Walters, R. (2008). Customers As Contributors And Reliable Evaluators Of Creativity In The Service Industry. Journal Of Organizational Behavior, 29: 949-966.
Rich J (2003) Brain Storm. Tap Into Your Creativity To Generate Awesome Ideas And Remarkable Results. Career Press, Franklin Lakes, NJ.
Shane, Ulrich (2004) .Technological Innovation, Product Development, And Entrepreneurship In Management Science. Management Science 50 (2):133-144
Valencia, J, Jiménez, and Jiménez, D (2010) Organizational Culture As Determinant Of Product Innovation. European Journal Of Innovation Management, V. 13, N. 4, P. 466-480.
Vissers. G And Dankbaar. B (2002) Creativity In Multidisciplinary New Product Development Teams. Blackwell Publishers Ltd.