Website Quality and Marketing Communication Create Purchase Decisions At Tiga Negeri Music House Store Bandung
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Nov 22, 2022
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Abstract
The development of communication and information technology that is growing has led to increasingly varied marketing methods. Currently, in addition to conventional marketing methods, business people also do online marketing. The Tiga Negeri Music House store, located in the city of Bandung, also conducts online marketing in addition to conventional marketing. Online marketing is done by using the media website, but the development of marketing using the website over the last few years has been less than encouraging. Utilization of the website in supporting the improvement of product and service marketing is a must and something that is commonly done today. The purpose of this study is to analyze and examine the influence of website quality and marketing communication on purchasing decisions either partially or simultaneously. The method used is quantitative. Multiple linear regression was used in this study to analyze the data. The sample is 100 people who are consumers. The results showed that there was a positive and significant influence on website quality and marketing communication on purchasing decisions either partially or simultaneously.
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How to Cite
Aprianti, I., Taufik Zulfikar, Gusti Nugraha, Lucy Nurfadilah, & Rika Kartika. (2022). Website Quality and Marketing Communication Create Purchase Decisions At Tiga Negeri Music House Store Bandung. Enrichment : Journal of Management, 12(5), 3419-3425. https://doi.org/10.35335/enrichment.v12i5.814
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Ali Burman, F., & Ali Iqbal, M. (2019). The Effect of Website Quality and Brand Image on Consumer Purchase Decisions with Trust as an Intervening Variable (Case Study at Bukalapak.com). 11(28), 76–82.
Anugrahsari, A. B., & Rohman, F. (2016). THE EFFECT OF MARKETING KOMUNIKASI MIX ON CUSTOMERS’ PURCHASING DECISION: Study on the Customers of Ramayana Department Store, Malang. Jurnal Ilmiah Mahasiswa Fakultas Ekonomi Dan Bisnis, 2(2).
Bordbar, F., Treanor, E., Smith, J., & Challis, A. (2016). The Effectiveness of Website Design in Higher Education Recruitment. Doctoral Dissertation, Southern Utah University, April, 1–32.
Chotimah, N. (2019). Pengaruh Kualitas Website Dan Kepercayaan Terhadap Keputusan Pembelian Online Pada Aplikasi Mobile Shopee. Jurnal Ilmiah Manajemen EMOR (Ekonomi Manajemen Orientasi Riset), 3(1), 63–72.
Ghafiki, R., & Setyorini, R. (2017). PENGARUH KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS BUKALAPAK.COM. E-Proceeding of Management, 4(1), 678–686.
Ifan, M., Ihsan, R., Rezki, M., Alamsyah, D. P., Nusa, S., & Jakarta, M. (2019). Pengaruh Kualitas Website Pada Keputusan Pembelian Pada Situs Shopee Menggunakan Metode Webqual4.0. Indonesian Journal on Komputer and Information Technology, 4(1), 14–20.
Kotler, P., Armstrong, G., & Opresnik, M. O. (2017). Principles of Marketing (13th ed.). Pearson. https://doi.org/10.1017/CBO9781107415324.004
Kotler, P., & Keller, K. L. (2016). Marketing Management (13th ed.). Prentice Hall.
Lestari, M. A., & Mahmud, M. (2021). PENGARUH KUALITAS PRODUK, HARGA, DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PIXY DI PT MANDOM INDONESIA TBK. Jurnal IKRA-ITH Ekonomika, 4(2), 41–52.
Napitupulu, D. B. (2016). Evaluasi Kualitas Website Universitas XYZ Dengan Pendekata Webqual [Evaluation of XYZ University Website Quality Based on Webqual Approach]. Buletin Pos Dan Telekomunikasi, 14(1), 51. https://doi.org/10.17933/bpostel.2016.140105
Pratama, Y. (2019). Analisa Penentu Keputusan Pembelian Konsumen Terhadap Produk Online (Pada Masyarakat Jabodetabek) Produk Online (Pada Masyarakat Jabodetabek). Jurnal Pemasaran Kompetitif, 3(1), 25. https://doi.org/10.32493/jpkpk.v3i1.3602
Resmi, I. C. (2018). Pengaruh Kualitas Website Hotel Savoy Homann Bidakara Bandung terhadap Keputusan Pembelian Tamu. Barista : Jurnal Kajian Bahasa Dan Pariwisata, 5(2), 168–179. https://doi.org/10.34013/barista.v5i2.119
Samvara, M. adhiguna. (2019). Pengaruh Komunikasi Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Toyota Pada Pt. Putra Perkasa Flamboyan. Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 56–66. https://doi.org/10.31849/jieb.v16i1.2290
Schiffman, L., & Kanuk, L. L. (2008). Perilaku Konsumen (7th ed.). Bina Rupa Aksara.
Solihin, S., & Zuhdi, S. (2021). Pengaruh Kualitas Website dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online. Jurnal Informatika Kesatuan, 1(1), 13–22. https://doi.org/10.37641/jikes.v1i1.403
Sugiyono. (2019). Metode Penelitian Kuantitatf (Setiyawami (ed.)). Alfabeta.
Syarif, A., & Wijayanto, H. (2017). Aanalisis Pengaruh Kemenarikan Desain Website, Kepercayaan Dan Profesionalisme Terhadap Keputusan Pembelian Online Jasa. Ikraith Informatika, 1(2), 94–103. https://media.neliti.com/media/publications/226332-analisis-pengaruh-kemenarikan-desain-web-fe6c66d7.pdf
Syairozi, M. I. (2019). Keterkaitan Variasi Produk dan Tenaga Kerja Terhadap Peningkatan Laba Bengkel AHAS PANDAAN. In The Relation of Product Variations and Labor to Increase in Profit at AHAS PANDAAN Workshop.
Syairozi, M. I., & Fattah, A. (2018). “YOUTH CREATIVE ENTERPRENEUR EMPOWERMENT (YOUTIVEE)”: SOLUSI BAGI KAUM MUDA UNTUK BERKONSTRIBUSI PADA PEREKONOMIAN DAN MENGURANGI PENGANGGURAN. Jesya (Jurnal Ekonomi dan Ekonomi Syariah), 1(2), 43-55.Umbreen, U., & Ali, T. (2013). Impact of Integrated Marketing Komunikasi on Consumers Purchase Decisions. JISR Management and Social Sciences & Economics, 11(1), 25–40. https://doi.org/10.31384/jisrmsse/2013.11.1.2
Yuliantari, K., & Widayati, K. (2020). Komunikasi pemasaran Pemasaran Terhadap Keputusan Pembelian Pada PT ABC. Jurnal Perspektif, 18(1), 60–67. https://doi.org/10.31294/jp.v18i1.7574