Factors Affecting Repurchase Intention Interest in Fashion E-Commerce in Batam City
##plugins.themes.academic_pro.article.sidebar##
Published
Nov 25, 2022
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
Fashion is a style that is used daily by someone, where they can show their ideals and personalities. Therefore, nowadays, many customers buy back clothes online. This research was carried out to know the relationship between quality, value, innovativeness, brand awareness, trust in satisfaction and repurchase intention, satisfaction with repurchase intention, and brand awareness of repurchase intention through satisfaction. Likewise, the sample from this research is the Millennial/Y/Z generation in Batam City, which has obtained 252 data. Then, processing this sample data will use the SmartPLS version 26 software. The test data results in this study show that brand awareness, trust, and satisfaction with repurchase intentions have a significant positive effect, while quality, value, and innovativeness do not. Meanwhile, it shows that brand awareness, innovation, trust, and satisfaction value have a significant positive effect, while quality does not. Furthermore, the variable of brand awareness on repurchase intention through satisfaction is insignificant.
##plugins.themes.academic_pro.article.details##
How to Cite
Saputra, S., & Thai, M. (2022). Factors Affecting Repurchase Intention Interest in Fashion E-Commerce in Batam City. Enrichment : Journal of Management, 12(5), 3532-3542. https://doi.org/10.35335/enrichment.v12i5.825
References
Al-Jundi, S. A., Shuhaiber, A., & Augustine, R. (2019). Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value. Cogent Business and Management, 6(1). https://doi.org/10.1080/23311975.2019.1698849
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Jindal Journal of Business Research, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 04(09), 623–634. https://doi.org/10.36348/sjhss.2019.v04i09.009
Amoroso, D. L., & Lim, R. A. (2015). Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes. Asia Pacific Journal of Information Systems, 25(4), 662–685. https://doi.org/10.14329/apjis.2015.25.4.662
Attar, R. W., Shanmugam, M., & Hajli, N. (2021). Investigating the antecedents of e-commerce satisfaction in social commerce context. British Food Journal, 123(3), 849–868. https://doi.org/10.1108/BFJ-08-2020-0755
Bello, K. B., Jusoh, A., & Md Nor, K. (2021). Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness. Social Responsibility Journal, 17(8), 1116–1130. https://doi.org/10.1108/SRJ-01-2020-0010
Bhuanaputra, K. W., & Giantari, I. G. A. K. (2020). the Effect of Perceived Brand Leadership Towards Consumer Satisfaction and Repurchase Intention on E-Commerce Website. Russian Journal of Agricultural and Socio-Economic Sciences, 97(1), 66–73. https://doi.org/10.18551/rjoas.2020-01.08
Chiu, W., & Cho, H. (2019). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics, 33(6), 1339–1362. https://doi.org/10.1108/APJML-10-2018-0403
El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50(xxxx), 322–332. https://doi.org/10.1016/j.jretconser.2018.07.007
Elbeltagi, I., & Agag, G. (2016). E-retailing ethics and its impact on customer satisfaction and repurchase intention: A cultural and commitment-trust theory perspective. Internet Research, 26(1), 288–310. https://doi.org/10.1108/IntR-10-2014-0244
Fikriando, E., & Syafrizal. (2020). Pengaruh Store Atmosphere, Consumer Innovativeness, Dan Brand Image Terhadap Consumer Repurchase Intention Pada McDonald’s Ahmad Yani Padang. Menara Ilmu, XIV(02), 39–54. http://jurnal.umsb.ac.id/index.php/menarailmu/article/view/1880
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model : The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. Saudi Journal of Humanities and Social Sciences, 4(8), 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Ghozali, I., & Latan, H. (2016). Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.0 Edisi 2 (2nd ed.). Universitas Diponegoro Semarang.
Goh, S. K., Jiang, N., Hak, M. F. A., & Tee, P. L. (2016). Determinants of smartphone repeat purchase intention among Malaysians: A moderation role of social influence and a mediating effect of consumer satisfaction. International Review of Management and Marketing, 6(4), 993–1004.
Gultom, J. S., Chairunnisa, T. L. T., & Tamba, M. (2021). Pengaruh Brand Awareness Dan Perceived Quality Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Produk Dbd Powder Medan. Value, 2(2), 26–42. https://doi.org/10.36490/value.v2i2.212
Hair, Joseph F; C.Black,William;Babin,Barry J;Anderson, R. . (2014). Multivariate Data Analysis (Seventh Ed). Pearson Education Limited.
Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. Journal of Asian Finance, Economics and Business, 7(9), 427–438. https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.427
IZZUDIN, M. S., & NOVANDARI, W. (2018). The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention. Journal of Research in Management, 1(3). https://doi.org/10.32424/jorim.v1i3.44
Jr, J. F. H., Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2018). Multivariate Data Analysis. https://doi.org/10.1002/9781119409137.ch4
Kataria, S., & Saini, V. (2020). The mediating impact of customer satisfaction in relation of brand equity and brand loyalty: An empirical synthesis and re-examination. South Asian Journal of Business Studies, 9(1), 62–87. https://doi.org/10.1108/SAJBS-03-2019-0046
Khoo, K. L. (2022). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Kmaheshwari, V. . (2018). Causal-comparative Research. Dr. V.K. Maheshwari, Ph.D.
Marinkovic, V., & Kalinic, Z. (2017). Antecedents of customer satisfaction in mobile commerce: Exploring the moderating effect of customization. Online Information Review, 41(2), 138–154. https://doi.org/10.1108/OIR-11-2015-0364
Meidy, R. F., Suhartanto, D., & Senalasari, W. (2020). Keterlibatan Pemasaran Elektronik Mulut ke Mulut Melalui Media Sosial Instagram : Bukti Empiris dari E-commerce Hijup. Prosiding Industrial Research Workshop and National Seminar, 26–27.
Mendoza, E. C. (2021). a Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework. International Review of Management and Marketing, 11(2), 1–10. https://doi.org/10.32479/irmm.11009
Omoregie, O. K., Addae, J. A., Coffie, S., Ampong, G. O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099
Pham, Q. T., Tran, X. P., Misra, S., Maskeliunas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010156
Priyono. (2016). Metode Penelitian Kuantitatif (T. Chandra (ed.); Revisi 201). Zifatama Publishing.
Punuindoong, Syah, & Anindita. (2020). Affecting Factors over Repurchase Shop Intention at E-Commerce Industry. Journal of Multidisciplinary Academic, 04(02), 2–6.
Quan, N. H., Chi, N. T. K., Nhung, D. T. H., Ngan, N. T. K., & Phong, L. T. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63–76. https://doi.org/10.5267/j.msl.2019.8.015
San-Martin, S., & López-Catalán, B. (2013). How can a mobile vendor get satisfied customers? Industrial Management & Data Systems, 113(2), 156–170. https://doi.org/10.1108/02635571311303514
Sapputra, S. (2022). E - ISSN : 2654-5837 , Hal 133 - 140 TERHADAP MINAT BELANJA KONSUMEN E-COMMERCE. Jurnal Ekonomi Dan Bisnis, 10(1), 133–140.
Saputra, S., & Zai, K. Y. (2022). Pengaruh Kepuasan Pelanggan Terhadap Niat Beli Kembali, pada pengguna E-commerce di Kota Batam. SEIKO : Journal of Management & Business, 5(2), 129–140. https://www.journal.stieamkop.ac.id/index.php/seiko/article/view/2144
Srivastava, K., & Sharma, N. K. (2013). Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention. Services Marketing Quarterly, 34(4), 274–291. https://doi.org/10.1080/15332969.2013.827020
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta.
Susilo, R., Bernarto, I., & Purwanto, A. (2020). Effect of trust, value and atmosphere towards patient satisfaction (Case study on preama clay of wae laku, indonesia). International Journal of Advanced Science and Technology, 29(3), 6716–6723.
Syifa Johan, I., Indriyani, R., & Vincēviča-Gaile, Z. (2020). Measuring Repurchase Intention on Fashion Online Shopping. SHS Web of Conferences, 76, 01015. https://doi.org/10.1051/shsconf/20207601015
Tandon, U., Kiran, R., & Sah, A. N. (2017). Customer Satisfaction as mediator between website service quality and repurchase intention: An emerging economy case. Service Science, 9(2), 106–120. https://doi.org/10.1287/serv.2016.0159
Tinggi, S., Ekonomi, I., Maju, M., Indonesia, C., & Indonesia, J. C. (2022). YUME : Journal of Management Pengaruh Kualitas Layanan terhadap Kepercayaan dimediasi Tingkat Kepuasan Konsumen pada PT . Japfa Comfeed Indonesia , TBK Cabang Makassar. 5(2), 385–405. https://doi.org/10.37531/yume.vxix.345
Wai Lai, I. K. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38(December 2018), 111–121. https://doi.org/10.1016/j.jhtm.2019.01.003
Widayati, C. C. (2020). The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines. Journal of Marketing and Consumer Research, 71, 1–11. https://doi.org/10.7176/jmcr/71-01
Zaid, S. (2020). The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping. Journal of Economics, Business, & Accountancy Ventura, 23(1), 12–18. https://doi.org/10.14414/jebav.v23i1.2132
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Jindal Journal of Business Research, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 04(09), 623–634. https://doi.org/10.36348/sjhss.2019.v04i09.009
Amoroso, D. L., & Lim, R. A. (2015). Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes. Asia Pacific Journal of Information Systems, 25(4), 662–685. https://doi.org/10.14329/apjis.2015.25.4.662
Attar, R. W., Shanmugam, M., & Hajli, N. (2021). Investigating the antecedents of e-commerce satisfaction in social commerce context. British Food Journal, 123(3), 849–868. https://doi.org/10.1108/BFJ-08-2020-0755
Bello, K. B., Jusoh, A., & Md Nor, K. (2021). Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness. Social Responsibility Journal, 17(8), 1116–1130. https://doi.org/10.1108/SRJ-01-2020-0010
Bhuanaputra, K. W., & Giantari, I. G. A. K. (2020). the Effect of Perceived Brand Leadership Towards Consumer Satisfaction and Repurchase Intention on E-Commerce Website. Russian Journal of Agricultural and Socio-Economic Sciences, 97(1), 66–73. https://doi.org/10.18551/rjoas.2020-01.08
Chiu, W., & Cho, H. (2019). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics, 33(6), 1339–1362. https://doi.org/10.1108/APJML-10-2018-0403
El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50(xxxx), 322–332. https://doi.org/10.1016/j.jretconser.2018.07.007
Elbeltagi, I., & Agag, G. (2016). E-retailing ethics and its impact on customer satisfaction and repurchase intention: A cultural and commitment-trust theory perspective. Internet Research, 26(1), 288–310. https://doi.org/10.1108/IntR-10-2014-0244
Fikriando, E., & Syafrizal. (2020). Pengaruh Store Atmosphere, Consumer Innovativeness, Dan Brand Image Terhadap Consumer Repurchase Intention Pada McDonald’s Ahmad Yani Padang. Menara Ilmu, XIV(02), 39–54. http://jurnal.umsb.ac.id/index.php/menarailmu/article/view/1880
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model : The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. Saudi Journal of Humanities and Social Sciences, 4(8), 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Ghozali, I., & Latan, H. (2016). Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.0 Edisi 2 (2nd ed.). Universitas Diponegoro Semarang.
Goh, S. K., Jiang, N., Hak, M. F. A., & Tee, P. L. (2016). Determinants of smartphone repeat purchase intention among Malaysians: A moderation role of social influence and a mediating effect of consumer satisfaction. International Review of Management and Marketing, 6(4), 993–1004.
Gultom, J. S., Chairunnisa, T. L. T., & Tamba, M. (2021). Pengaruh Brand Awareness Dan Perceived Quality Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Produk Dbd Powder Medan. Value, 2(2), 26–42. https://doi.org/10.36490/value.v2i2.212
Hair, Joseph F; C.Black,William;Babin,Barry J;Anderson, R. . (2014). Multivariate Data Analysis (Seventh Ed). Pearson Education Limited.
Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. Journal of Asian Finance, Economics and Business, 7(9), 427–438. https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.427
IZZUDIN, M. S., & NOVANDARI, W. (2018). The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention. Journal of Research in Management, 1(3). https://doi.org/10.32424/jorim.v1i3.44
Jr, J. F. H., Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2018). Multivariate Data Analysis. https://doi.org/10.1002/9781119409137.ch4
Kataria, S., & Saini, V. (2020). The mediating impact of customer satisfaction in relation of brand equity and brand loyalty: An empirical synthesis and re-examination. South Asian Journal of Business Studies, 9(1), 62–87. https://doi.org/10.1108/SAJBS-03-2019-0046
Khoo, K. L. (2022). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Kmaheshwari, V. . (2018). Causal-comparative Research. Dr. V.K. Maheshwari, Ph.D.
Marinkovic, V., & Kalinic, Z. (2017). Antecedents of customer satisfaction in mobile commerce: Exploring the moderating effect of customization. Online Information Review, 41(2), 138–154. https://doi.org/10.1108/OIR-11-2015-0364
Meidy, R. F., Suhartanto, D., & Senalasari, W. (2020). Keterlibatan Pemasaran Elektronik Mulut ke Mulut Melalui Media Sosial Instagram : Bukti Empiris dari E-commerce Hijup. Prosiding Industrial Research Workshop and National Seminar, 26–27.
Mendoza, E. C. (2021). a Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework. International Review of Management and Marketing, 11(2), 1–10. https://doi.org/10.32479/irmm.11009
Omoregie, O. K., Addae, J. A., Coffie, S., Ampong, G. O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099
Pham, Q. T., Tran, X. P., Misra, S., Maskeliunas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010156
Priyono. (2016). Metode Penelitian Kuantitatif (T. Chandra (ed.); Revisi 201). Zifatama Publishing.
Punuindoong, Syah, & Anindita. (2020). Affecting Factors over Repurchase Shop Intention at E-Commerce Industry. Journal of Multidisciplinary Academic, 04(02), 2–6.
Quan, N. H., Chi, N. T. K., Nhung, D. T. H., Ngan, N. T. K., & Phong, L. T. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63–76. https://doi.org/10.5267/j.msl.2019.8.015
San-Martin, S., & López-Catalán, B. (2013). How can a mobile vendor get satisfied customers? Industrial Management & Data Systems, 113(2), 156–170. https://doi.org/10.1108/02635571311303514
Sapputra, S. (2022). E - ISSN : 2654-5837 , Hal 133 - 140 TERHADAP MINAT BELANJA KONSUMEN E-COMMERCE. Jurnal Ekonomi Dan Bisnis, 10(1), 133–140.
Saputra, S., & Zai, K. Y. (2022). Pengaruh Kepuasan Pelanggan Terhadap Niat Beli Kembali, pada pengguna E-commerce di Kota Batam. SEIKO : Journal of Management & Business, 5(2), 129–140. https://www.journal.stieamkop.ac.id/index.php/seiko/article/view/2144
Srivastava, K., & Sharma, N. K. (2013). Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention. Services Marketing Quarterly, 34(4), 274–291. https://doi.org/10.1080/15332969.2013.827020
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta.
Susilo, R., Bernarto, I., & Purwanto, A. (2020). Effect of trust, value and atmosphere towards patient satisfaction (Case study on preama clay of wae laku, indonesia). International Journal of Advanced Science and Technology, 29(3), 6716–6723.
Syifa Johan, I., Indriyani, R., & Vincēviča-Gaile, Z. (2020). Measuring Repurchase Intention on Fashion Online Shopping. SHS Web of Conferences, 76, 01015. https://doi.org/10.1051/shsconf/20207601015
Tandon, U., Kiran, R., & Sah, A. N. (2017). Customer Satisfaction as mediator between website service quality and repurchase intention: An emerging economy case. Service Science, 9(2), 106–120. https://doi.org/10.1287/serv.2016.0159
Tinggi, S., Ekonomi, I., Maju, M., Indonesia, C., & Indonesia, J. C. (2022). YUME : Journal of Management Pengaruh Kualitas Layanan terhadap Kepercayaan dimediasi Tingkat Kepuasan Konsumen pada PT . Japfa Comfeed Indonesia , TBK Cabang Makassar. 5(2), 385–405. https://doi.org/10.37531/yume.vxix.345
Wai Lai, I. K. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38(December 2018), 111–121. https://doi.org/10.1016/j.jhtm.2019.01.003
Widayati, C. C. (2020). The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines. Journal of Marketing and Consumer Research, 71, 1–11. https://doi.org/10.7176/jmcr/71-01
Zaid, S. (2020). The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping. Journal of Economics, Business, & Accountancy Ventura, 23(1), 12–18. https://doi.org/10.14414/jebav.v23i1.2132